Top
QUICK HITS

• On Location Experiences, the official hospitality partner for the NFL, said that 'ultimate fan packages' to the 2018 Pro Bowl are now available for purchase at NFLOnLocation.com. For the second consecutive year, the Pro Bowl will be played in Camping World Stadium, Orlando,(Jan. 28, 2018).
• In it's ninth season as the official wardrobe supplier for the National Basketball Coaches Assn., Men's Wearhouse said that 24 NBA head coaches would be outfitted with Joseph Abboud Custom suits for the 2017-18 season. According to Golden State Warriors head coach Steve Kerr, "With 82 games a season, it's important to look professional and have confidence on the court."
• Lagardère Sports and Entertainment has launched Lagardère Plus, a global agency 'with a mission to transform traditional brand sponsorships into highly inventive and impactful marketing platforms.'
• NBA has launched NBA AR app, an augmented reality experience that allows people to play virtual pop-a-shot from any point in the world through AR technology. 'This marks the first augmented reality game by a U.S. sports league.' NBA AR for iPhone is available for free at the App Store.

POLL POSITION
Hottest Marketing Event Oct. 2017
 
pollcode.com free polls
KEEPING SCORE

MLB 2017 Awards Schedule
• Oct. 26
Rawlings Gold Glove finalists on Twitter (12 PM. ET)
• Nov. 6
BBWAA Awards Finalists MLB Network
• Nov .7
Rawlings Gold Glove Awards ESPN (9 PM. ET)
• Nov. 9
Louisville Silver Sluggers MLB Network, (6 PM. ET)
• Nov. 10
Wilson Defensive Players of the Year MLB Network (6 PM. ET)
• Nov. 13
Jackie Robinson Rookies of the Year MLB Network (6 PM ET)
• Nov. 14
Managers of the Year MLB Network (6 PM. ET)
• Nov. 15
Cy Young Awards MLB Network( 6 PM ET)
• Nov. 16
Most Valuable Players MLB Network ( 6 PM ET)
• Nov. 17
Esurance MLB Awards MLB Network

BUY SELL

NBA Teams With Jersey-Patch Deals (To Date):

• Atlanta Hawks (Shareware)
• Boston Celtics (GE)
• Brooklyn Nets (Infor)
• Cleveland Cavaliers (Goodyear)
• Denver Nuggets (Western Union)
• Detroit Pistons (Flagstaff Bank)
• Golden State Warriors (Rakuten)
• Los Angeles Lakers (Wish)
• Miami Heat (Ultimate Software)
• Milwaukee Bucks (Harley Davidson)
• Minnesota Timberwolves (Fitbit)
• New York Knicks (Squarespace)
• Orlando Magic (Disney World)
• Philadelphia 76ers (StubHub)
• Sacramento Kings (Blue Diamond)
• Toronto Raptors (Sun Life)
• Utah Jazz (Qualtrics)
All patches will be 2.5 x 2.5 on the left side, with a Nike Swoosh logo on the right side.

SEARCH

NYSportsJournalism.com + Topic Of Requested Search

COLLEGE

Coaches Make ACS Call
NCAA Plans '18 Final 4
Final Four '22 In NOLA
Cancer Drives Home
Nissan House Open

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Wednesday
Feb052014

It Pays To Tease: How Brands Got $31M In ROI With Pre-Super Bowl Ad Blitz

By Barry Janoff

February 4, 2014: Does it pay to run a 30-second TV spot at the cost of $4 million, even if it potentially airs in front of 112.2 million viewers?

Companies that advertised on Fox during the national broadcast of Super Bowl XLVIII would say yes, but also are quick to add that they get a lot more than 30 seconds of fame to showcase their wares.

Even before an spots aired during Super Bowl XLVIII, ten brands including Anheuser-Busch's Budweiser and Bud Light, Volkswagen, Jaguar and Axe realized some $31.5 million in media value by pre-screening either their Super Bowl ads or teaser ads on YouTube.

The figure is based on a return on investment analysis conducted by Front Row Analytics, the sponsorship evaluation division of Front Row Marketing Services and a subsidiary of Philadelphia-based sports and entertainment group Comcast-Spectacor,

Front Row said these "before-kickoff values" are based on its proprietary YouTube Spot Value (YSV) algorithm. The exposure and value for each of the brands are built upon factors including the "number of unique views, integration, timing, release dates, and other salient metrics."

The YouTube views were counted until 6 PM (ET) on Feb. 2, the day of Super Bowl XLVIII, per Front Row.

Budweiser's "Puppy Love" led this list with 34 million views on YouTube and $9.9 million in YSV. Bud Light's "Up For Whatever" was second with 6.9 million YouTube views and $7.5 million in YSV, according to Front Row. (Editor's note: The commercial with Don Cheadle, Arnold Schwarzenegger and others has hit the 13 million mark on YouTube.)
 
“The viral marketing strategy employed by the top spending Super Bowl brands certainly exceeded many marketers expectations," said Eric Smallwood, svp-marketing and research for Front Row. "The sub-culture fostered by Super Bowl advertising lends perfectly to the success of launching the spots before they run on network TV.”

The top ten brands who advertised during Super Bowl XLVIII based on Front Row's YouTube Spot Value:

Budweiser: "Puppy Love" 34M YouTube views, $9.9M YSV
Bud Light: "Up For Whatever" 6.9M YouTube views, $7.5M YSV
Volkswagen: "Wings" 9.4M YouTube views, $2.7M YSV
Jaguar: "Rendezvous-Villains" 6.9M YouTube views, $2M YSV
Hyundai Elantra: "Nice" 12M YouTube views, $1.9M YSV
Budweiser: "Hero's Welcome" 6.3M YouTube views, $1.8M YSV
Toyota Highlander: "No Room For Boring" 5.5M YouTube views, $1.7M YSV
Axe: "Make Love, Not War" 5.1M youTube views, $1.5M YSV
SodaStream: "Sorry, Coke and Pepsi" 9.2M YouTube views, $1.5M YSV
Chevrolet: "Romance" 4.4M YouTube views, $1.3M YSV

Source: Front Row Analytics

Back to Super Bowl 48

Back to Home Page