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NBC SUNDAY NIGHT 2017 FOOTBALL SCHEDULE

• Thursday Sept. 7
NFL Kickoff 
Kansas City Chiefs at New England Patriots
• Sept. 10
New York Giants at Dallas Cowboys
• Sept. 17
Green Bay Packers at Atlanta Falcons
• Sept. 24
Oakland Raiders at Washington Redskins
Oct. 1
Indianapolis Colts at Seattle Seahawks
*Oct. 8
Kansas City Chiefs at Houston Texans
• Oct. 15
New York Giants at Denver Broncos
• Oct. 22
Atlanta Falcons at New England Patriots
• Oct. 29
Pittsburgh Steelers at Detroit Lions
• Nov. 5
Oakland Raiders at Miami Dolphins
• Nov. 12
New England Patriots at Denver Broncos
*Nov. 19
Philadelphia Eagles at Dallas Cowboys
• Thursday Nov. 23
Thanksgiving Day
New York Giants at Washington Redskins
• Nov. 26
Green Bay Packers at Pittsburgh Steelers
• Dec. 3
Philadelphia Eagles at Seattle Seahawks
• Dec. 10
Baltimore Ravens at Pittsburgh Steelers
• Dec. 17
Dallas Cowboys at Oakland Raiders
• Saturday Dec. 23
Minnesota Vikings at Green Bay Packers
• Dec. 31
TBD
Source: NBC Sports

WHAT YOU SAY!?

2017 NBC THURSDAY NIGHT FOOTBALL SCHEDULE

• Thursday, Aug. 3
Hall of Fame Game 8 PM. ET on NBC
Dallas Cowboys vs. Arizona Cardinals
Tom Benson Hall of Fame Stadium, Canton, Ohio
• Nov. 9
Seattle Seahawks at Arizona Cardinals
• Thursday Nov. 16
Tennessee Titans at Pittsburgh Steelers
• Nov. 30
Washington Redskins at Dallas Cowboys
• Dec. 7
New Orleans Saints at Atlanta Falcons
• Dec. 14
Denver Broncos at Indianapolis Colts
• Monday. Dec. 25
Pittsburgh Steelers at Houston Texans
*Games will be simulcast on NFL Network and streamed live on Amazon Prime

SOURCE: NBC SPORTS

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COLLEGE

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NCAA Plans '18 Final 4
Final Four '22 In NOLA
Cancer Drives Home
Nissan House Open

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Wednesday
Feb052014

It Pays To Tease: How Brands Got $31M In ROI With Pre-Super Bowl Ad Blitz

By Barry Janoff

February 4, 2014: Does it pay to run a 30-second TV spot at the cost of $4 million, even if it potentially airs in front of 112.2 million viewers?

Companies that advertised on Fox during the national broadcast of Super Bowl XLVIII would say yes, but also are quick to add that they get a lot more than 30 seconds of fame to showcase their wares.

Even before an spots aired during Super Bowl XLVIII, ten brands including Anheuser-Busch's Budweiser and Bud Light, Volkswagen, Jaguar and Axe realized some $31.5 million in media value by pre-screening either their Super Bowl ads or teaser ads on YouTube.

The figure is based on a return on investment analysis conducted by Front Row Analytics, the sponsorship evaluation division of Front Row Marketing Services and a subsidiary of Philadelphia-based sports and entertainment group Comcast-Spectacor,

Front Row said these "before-kickoff values" are based on its proprietary YouTube Spot Value (YSV) algorithm. The exposure and value for each of the brands are built upon factors including the "number of unique views, integration, timing, release dates, and other salient metrics."

The YouTube views were counted until 6 PM (ET) on Feb. 2, the day of Super Bowl XLVIII, per Front Row.

Budweiser's "Puppy Love" led this list with 34 million views on YouTube and $9.9 million in YSV. Bud Light's "Up For Whatever" was second with 6.9 million YouTube views and $7.5 million in YSV, according to Front Row. (Editor's note: The commercial with Don Cheadle, Arnold Schwarzenegger and others has hit the 13 million mark on YouTube.)
 
“The viral marketing strategy employed by the top spending Super Bowl brands certainly exceeded many marketers expectations," said Eric Smallwood, svp-marketing and research for Front Row. "The sub-culture fostered by Super Bowl advertising lends perfectly to the success of launching the spots before they run on network TV.”

The top ten brands who advertised during Super Bowl XLVIII based on Front Row's YouTube Spot Value:

Budweiser: "Puppy Love" 34M YouTube views, $9.9M YSV
Bud Light: "Up For Whatever" 6.9M YouTube views, $7.5M YSV
Volkswagen: "Wings" 9.4M YouTube views, $2.7M YSV
Jaguar: "Rendezvous-Villains" 6.9M YouTube views, $2M YSV
Hyundai Elantra: "Nice" 12M YouTube views, $1.9M YSV
Budweiser: "Hero's Welcome" 6.3M YouTube views, $1.8M YSV
Toyota Highlander: "No Room For Boring" 5.5M YouTube views, $1.7M YSV
Axe: "Make Love, Not War" 5.1M youTube views, $1.5M YSV
SodaStream: "Sorry, Coke and Pepsi" 9.2M YouTube views, $1.5M YSV
Chevrolet: "Romance" 4.4M YouTube views, $1.3M YSV

Source: Front Row Analytics

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