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Bahamas Red Cross donation site. #HelpUsHelp

• In an effort to “send a message of inclusion to its widely diverse fan base,” the NBA champion Toronto Raptors said they are the first NBA to offer an athletic hijab for Muslim women. The Nike Pro Hijabs with the team’s logo were inspired by the Hijabi Ballers, a Toronto-based non-profit organization dedicated to "celebrating and increasing the involvement of Muslim females in sports." “Inspired by those brave enough to change the game” the team posted to its social media platforms along with a video of the Hijabi Ballers in action.

• Greenleaf Foods said it has signed a deal with the Los Angeles Rams to become the first plant-based food brand to officially partner with an NFL team. As part of this partnership, Greenleaf’s Lightlife Burger will be available at Rams home games this season, beginning Sep. 15 during the team’s 2019 home opener ( agasint tthe New Orleans Saints). Lightlife plant-based protein products will also be featured in the Rams Game On! Program at Albertson’s, Vons, and Pavilions.

• The NFL and Facebook have signed a multi-year partnership extension that will “deliver more diversified NFL video content to fans worldwide through Facebook Watch,” expanding a relationship that began in 2017

The NFL will continue distributing recaps from all 256 regular season games, as well as playoff games and the Super Bowl; plus video highlights from such postseason tentpole events las the Pro Bowl, NFL Scouting Combine and NFL Draft. The NFL will also utilize Facebook Watch for distribution of an array of unique content including NFL news and analysis, Video versions of NFL-produced podcasts and classic and special NFL 100 content.

In addition, the NFL will create Facebook Groups around content themes and work to share relevant video in those groups.

• American Airlines will not renew its naming rights deal with the venue that is home to the NBA’s Miami Heat, which has been AmericanAirlines Arena since it opened in 1999 via a 20-year deal valued at $42 million, according to Miami Today. The team and Miami-Dade County executives are in “advanced talks”with another national company. American will remain the official airline for the Heat.

• Bowlero Corp,, the leading owner and operator of bowling centers in America, has acquired the Professional Bowlers Assn. which has been in operation since 1958. Bowlero said, “All scheduled tournaments and programming will continue, with plans to build upon key initiatives including the PBA's groundbreaking Fox Sports partnership.” Full story here.

• Marshawn Lynch has been named as the founded for the expansion Oakland Panthers of the Indoor Football League, with the team beginning play in February 2020 in Oakland (formerly Oracle) Arena. The NFL Raiders are moving from Oakland to Las Vegas beginning with the 2020 season. Full story here.

• The Paley Center for Media, NY, will honor the 100th season of the NFL with a new exhibit: "A Century of Football: Celebrating the NFL’s 100th Season," free and open to the public (Sept. 14-Oct. 27), which includes the first public screening of the only known complete broadcast of Super Bowl I (then known as the AFL-NFL World Championship Game) in January 1967 between the Green Bay Packers and the Kansas City Chiefs

• Pete Frates and Pat Quinn, co-founders of ALS Ice Bucket Challenge, have launched with The ALS Assn. the 5th anniversary of “Challenge Me” with a “new call to action to reignite the passion and generosity of the millions of people who dumped ice water on their heads in the summer of 2014.”

POLL POSITION

 Pro Football Hall of Fame First-Time Candidates Class of 2020
• DE John Abraham
• LB Lance Briggs
• WR/Special Teams Josh Cribbs
• RB Maurice Jones-Drew
• S Troy Polamalu
• DE Justin Smith
• WR Reggie Wayne
• LB Patrick Willis

The full list includes 122 players eligible to be selected to next year's class. Full story here.

KEEPING SCORE

Top Brands in 2019 Brand Keys “Consumer Loyalty Index”
• Airline: JetBlue
• Athletic Footwear:Nike
* Automotive: Hyundai
• Banks: Chase
• Beer: Corona Extra (regular), Miller Lite (Lite)
• Bottled Water: Dasani
• Casual Dining: Panera
• Coffee (OOH): Dunkin’
• Energy Drinks: Red Bull
• Headphones: Bose
• Ice Cream: Ben & Jerry’s
• Major League Sports: MLB
• Online Music: Slacker
* Online Retailer: Amazon
• Online Travel Booking: Booking.com
• Pizza: Domino’s
• QSR: Chick-fil-A
• Retail Sporting Goods: Dick’s
• Social Networking Sites: Instagram
• Soft Drinks: Coca-Cola (regular), Diet Coke
• Tequila: Jose Cuervo
• Ticketing Services: StubHub
• Vodka: Zubrowka
• Whiskey: Jack Daniel’s

FULL LIST HERE

BUY SELL

Weekend Box Office Sept. 6-8
1. It: Chapter Two $91M
2. Angel Has Fallen $6M
3. Good Boys $5.4M
4. Lion King $4.2M
5. Overcomer $3.8M
6. Hobbs & Shaw $3.7M
7. Peanut Butter Falcon $2.3M
8. Scary Stories $2.3M
9. Ready Or Not $2.2M
10. Dora and the Lost City of Gold $2.2M

Source: Box Office Mojo

SEARCH

NYSportsJournalism.com + Topic Of Requested Search

Roberto Clemente Award See More Ads Below

COLLEGE

BodyArmor Into NCAA
No. 1 Colleges Since '92
Notre Dame Builds Brand
Cancer Drives Home
Men's Hoops Are 'Toxic'

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Channel Chasers

NFL UK 2019
• Oct. 6 Chicago Bears v Oakland Raiders Tottenham Hotspur Stadium
• Oct. 13 Carolina Panthers v Tampa Bay Buccaneers Tottenham Hotspur Stadium
• Oct. 27  Cincinnati Bengals v Los Angeles Rams Wembley Stadium
• Nov. 3 Houston Texans v Jacksonville Jaguars Wembley Stadium

NFL Mexico 2019
• Nov. 18 Kansas City  Chiefs v Los Angeles Chargers Mexico City Estadio Azteca (ESPN Monday Night Football).

Entries in March Madness (1)

Sunday
Mar122017

With $1.24B Ad Spend, March Madness 'One Of Most Valuable TV Sports Franchises'

By Barry Janoff

March 11, 2017: When it comes to March, there is no shortage of Madness and no skimping on marketing.

With the 2017 NCAA Div. I Basketball Tournament now upon us, teams, players, conferences and coaches are positioning themselves to claim the top prize.

And so, too, are marketers and sponsors, who are positioning themselves to get maximum exposure before a national audience of fans and consumers over the three weeks between Selection Sunday (March 12), the First Four (March 14-15), the Final Four (April 1) and the Championship Game (April 3).

Last year, marketing spend on national TV during NCAA March Madness reached a record $1.24 billion, "making it one of the most valuable franchises in televised sports," according to research and consulting firm Kantar Media, NY.

That figure was up from $1.18 billion in 2015, $1.13 billion in 2014,  $1.12 billion in 2013, and $1.1 billion in 2012, the first time the total topped $1 billion.

Considering that during the past few years, ad spend has been growing at 2%-5% annually, industry analysts anticipate a new record spend will be set this year, as well.

"The three-week event offers brands a center-stage platform for integrating themselves into the tournament through paid advertisements in offline and online channels, social media conversations, branded placements and experiential events," according to Kantar Media.

Live TV broadcasts of all games will be spread across CBS and Turner Sports' TBS, TNT and truTV networks via a 14-year, $10.8 billion signed in 2014, which was extend through 2032 via an $8.8 billion deal signed in 2016.

Via a yearly alternating plan, CBS this year has exclusive coverage of the Final Four and Championship Game, being played in the University of Phoenix Stadium.

Each year 90-95 different companies purchase air time in the basketball tournament, but "the Top Ten consistently account for more than one-third of total spending," according to Kantar Media.

In 2016, the total spend of the Top Ten was $464 million for 2,268 spots.

General Motors was the leading spender, $493 million for 404 spots aired. AT&T was second, an $80 million spend for 448 spots.

The Top Ten last year also included Coca-Coca ($47 million spend, 195 spots aired), Capital One ($46 million, 199 spots), Volkswagen ($39 million, 181 spots), Berkshire Hathaway ($38 million, 177 spots), Southwest Airlines ($35 million, 162 spots), Anheuser-Busch ($31 million, 203 spots), Nissan ($28 million, 126 spots) and Unilever ($27 million, 173 spots).

NCAA Corporate Champions are AT&T, Capital One and Coca-Cola.

NCAA Corporate Partners are Allstate, Amazon Echo, Buffalo Wild Wings, Buick (General Motors), Enterprise, Infiniti, Lowe’s, LG, Marriott, Nabisco, Northwestern Mutual, Pizza Hut, Reese’s (Hershey), Unilever and Wendy’s.

The top five categories spent $766.1 million during the NCAA Div. I  Men’s tournament.

Automotive had 11 companies that spent more than $266 million, led by Buick, Audi, Infiniti and BMW.

Eight telecom companies spent just of $150 million, led by AT&T, Samsung and Apple.

Nine financial services firms spent $128.1 million, topped by Capital One, Northwestern Mutual and Navy Federal Credit.

The restaurant category had 11 brands that spent $126 million, including Taco Bell, Burger King, Buffalo Wild Wings and Subway.

First-year partner Wendy’s, which replaced Burger King as the NCAA’s official QSR partner, has been ramping up its March Madness activation and likely will make this list next year.

Insurance has six companies that spent 496 million, led by Geico, Allstate, State Farm and Nationwide.

Although the NCAA Tournament goes for three weeks, some marketers focus their spend and ad campaigns during the first week, when all the teams are in play and fans who follow specific schools are most likely to be tune into national broadcasts.

According to Kantar Media, of the 95 different marketers who bought national airtime during the 2016 event, 61 had media buys in all three weeks and 24 purchased air time either during the period between the Sweet 16 and the title game or just during the Final Four weekend and  

But ten of them ran spots only during the first week of the event. However, "Several of the early departartures aired comparatively large schedules and had a notable share of voice during their one week of participation," per Kantar Media.

"The NCAA men’s basketball tournament is consistently the second largest post-season sports franchise, trailing only the NFL playoffs."

Among them, Land Rover spent $6.5 million for 31 spots, McDonald’s spent $5.2 million for 33 spots, Miller Beer $4.9 million for 51 spots, Vanda Pharmaceuticals spent $3 million for 32 spots and PNC Financial Services spent $2.7 million for 16 spots during the first week.

In terms of national TV ad spend, "The NCAA men’s basketball tournament is consistently the second largest post-season sports franchise, trailing only the NFL playoffs," according to Kantar Media.

The NFL post-season reaches its level with just 11 televised games, including the Super Bowl, while the college basketball tournament has 67 game broadcasts.

"Ad revenue for the 2016 NBA and MLB post-seasons each got a boost from championship series featuring compelling match-ups (Cleveland Cavaliers-Golden State Warriors and Chicago Cubs-Cleveland Indians, respectively) that went the maximum seven games," observed Kantar.

National TV ad spend by marketers for the NFL during the recent post-season, including Super Bowl LI, was $1.3 billion, up from $1.25 billion in 2015.

The NBA playoffs (April-June) saw just over $1 billion in ad spend (up from $944 million). MLB's post-season (September-October) hit $569 million (up from $415 million).

NCAA college football bowl games (December-January) reached $358 million (up from $314 million).

As an integrated complement to their paid media advertising on linear TV and digital platforms, Kantar Media said that "many NCAA sponsors also seek to capture and convert consumers through social media campaigns tied to the basketball tournament."

In addtion, all of the games are streamed online through the branded March Madness Live service. People can access ad-supported video casts, real-time scores, statistics and other related content through Web browsers, mobile apps and over-the-top services.

According to Turner Sports, which manages March Madness Live, the 2016 tournament generated a record 18.1 million hours of live video consumption.

Q&A: Ivy League Learns Lessons From First Hoops Tourney

NCAA Plays In The Candy Aisle With Hershey

March Madness Means Money, More Beer, Pizza

NBA Back On The Road Again To 'Big Dance'

Marriott Books Room For March Madness Marketing

Charles Barkley Finds His Next NBA Battle For NCAA Tourney


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