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Best Marketing Events In April 2017
 
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NFL 2017 First Round Draft Picks
1. Cleveland Browns
Garrett, Myles
DE 6'4" 272 Texas A&M
2. Chicago Bears (From 49ers)
Trubisky, Mitchell
QB 6'2" 222 North Carolina
3. San Francisco 49ers (From Bears)
Thomas, Solomon
DE 6'3" 273 Stanford
4. Jacksonville Jaguars
Fournette, Leonard
RB 6'0" 240 LSU
5. Tennessee Titans (From Rams)
Davis, Corey
WR 6'3" 209 Western Michigan
6. New York Jets
Adams, Jamal
S 6'0" 214 LSU
7. Los Angeles Chargers
Williams, Mike
WR 6'4" 218 Clemson
8. Carolina Panthers
McCaffrey, Christian
RB 5'11" 202 Stanford
9. Cincinnati Bengals
Ross, John
WR 5'11" 188 Washington
10. Kansas City Chiefs (From Bills)
Mahomes, Patrick
QB 6'2" 225 Texas Tech
11. New Orleans Saints
Lattimore, Marshon
CB 6'0" 193 Ohio St.
12. Houston Texans (From Browns through Eagles)
Watson, Deshaun
QB 6'2" 221 Clemson
13. Arizona Cardinals
Reddick, Haason
LB 6'1" 237 Temple
14. Philadelphia Eagles (From Vikings)
Barnett, Derek
DE 6'3" 259 Tennessee
15. Indianapolis Colts
Hooker, Malik
S 6'1" 206 Ohio St.
16. Baltimore Ravens
Humphrey, Marlon
CB 6'0" 197 Alabama
17. Washington Redskins
Allen, Jonathan
DE 6'3" 286 Alabama
18. Tennessee Titans
Jackson, Adoree'
CB 5'10" 186 USC
19. Tampa Bay Buccaneers
Howard, O.J.
TE 6'6" 251 Alabama
20. Denver Broncos
Bolles, Garett
OT 6'5" 297 Utah
21. Detroit Lions
Davis, Jarrad
LB 6'1" 238 Florida
22. Miami Dolphins
Harris, Charles
OLB 6'3" n253 Missouri
23. New York Giants
Engram, Evan
TE 6'3" 234 Mississippi
24. Oakland Raiders
Conley, Gareon
CB 6’0” 195 Ohio St
25. Cleveland Browns (From Texans)
Peppers, Jabrill
S 5'11" 213 Michigan
26. Atlanta Falcons (From Seahawks)
McKinley, Takkarist
DE 6'2" 250 UCLA
27. Buffalo Bills (From Chiefs)
White, Tre'Davious
CB 5'11" 192 LSU
28. Dallas Cowboys
Charlton, Taco
DE 6'6" 277 Michigan
29 .Cleveland Browns (From Packers)
Njoku, David
TE 6'4" 246 Miami
30. Pittsburgh Steelers
Watt, T.J.
OLB 6'4" 252 Wisconsin
31. San Francisco 49ers (From Seahawks through Falcons)
Foster, Reuben
LB 6'0" 229 Alabama
32. New Orleans Saints (From Patriots)
Ramczyk, Ryan
OT 6'6" 310 Wisconsin

WHAT YOU SAY!?

ESPN’s 2017 Monday Night Football Schedule
Preseason
Thurs, Aug. 17
Tampa Bay Buccaneers at Jacksonville Jaguars 8 PM ET
Mon, Aug. 21
New York Giants at Cleveland Browns 8 PM ET

Regular Season (8 PM ET unless indicated)
Sept. 11
New Orleans Saints at Minnesota Vikings 7 PM ET
Los Angeles Chargers at Denver Broncos 10:15 PM ET
Sept. 18
Detroit Lions at New York Giants
Sept. 25
Dallas Cowboys at Arizona Cardinals
Oct. 2
Washington Redskins at Kansas City Chiefs
Oct. 9
Minnesota Vikings at Chicago Bears
Oct. 16
Indianapolis Colts at Tennessee Titans
Oct. 23
Washington Redskins at Philadelphia Eagles
Oct. 30
Denver Broncos at Kansas City Chiefs
Nov. 6
Detroit Lions at Green Bay Packers
Nov. 13
Miami Dolphins at Carolina Panthers
Nov. 20
Atlanta Falcons at Seattle Seahawks 
Nov. 27
Houston Texans at Baltimore Ravens 
Dec. 4
Pittsburgh Steelers at Cincinnati Bengals
Dec. 11
New England Patriots at Miami Dolphins
Dec. 18
Atlanta Falcons at Tampa Bay Buccaneers
Dec. 25
Oakland Raiders at Philadelphia Eagles

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Nissan House Open

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Sunday
Feb262017

60+ Marketers Step Up To The Plate For ’17 World Baseball Classic Campaigns

By Barry Janoff

February 26, 2017: When the 2017 World Baseball Classic begins on March 6, it will include 16 teams, more than 400 players, six cities, a half-dozen stadiums and some 60 (and counting) marketing partners supporting global, regional and/or local activations.

The marketing drive is led by four World Baseball Classic global partners: GungHo Online Entertainment, Hublot, Nippon Express and Nomura Securities.

The international partner list also includes Delta Air Lines, which said it has deals with nearly half of MLB's 30 teams, and will "support the unique travel demands of the tournament as the preferred carrier of the World Baseball Classic.

In addition, WBC partners include Gatorade, Kia, LG, AT&T, Brooks Brothers, Rawlings (the official baseball), New Era (caps) and Majestic (jerseys and T-shirts).

"The World Baseball Classic is a one-of-a kind tournament and the diversity of marketing partners associated with the 2017 edition is a testament to its unique nature and reach," Dominick Balsamo, vp-international media sales & marketing partnerships for MLB, said in a statement.

"This event is special in that it extends the opportunity for activation inside six international venues, integrated branding on in-game national team uniforms, and exposure across media platforms worldwide."

The World Baseball Classic, designed to resemble the FIFA World Cup, was first held in 2006 (won by Japan), then in 2009 (Japan) and again in 2013 (Dominican Republic). As promoted in a TV spot for the 2017 World Baseball Classic, "Every four years the best baseball players in the world compete for country, pride and glory."

It was launched by the International Baseball Federation — and is now under the auspices of the World Baseball Softball Confederation — in response to the removal of baseball and softball from the Olympics by the International Olympic Committee. That decision was made in 2005 and took effect at the 2012 Summer Games in London. There also was no baseball or softball at the 2016 Summer Games in Rio de Janeiro.

However, the IOC voted last year to reinstate baseball and softball beginning with the 2020 Summer Games in Tokyo, so the future status of the WBC, which would next be scheduled for 2021, remains uncertain.

U.S. cities hosting games are Miami (Marlins Park), San Diego (Petco Park) and Los Angeles, with Dodger Stadium the site for the championship round, March 20-22, featuring the final four teams.

All games will be shown in the U.S. on MLB Network and ESPN Deportes. (Full MLB Network TV schedule is here.)

The 2013 tournament drew a total attendance of 885,212, which surpassed the 2009 World Baseball Classic total of 801,410.

Among the global activation plans, Swiss luxury watchmaker Hublot will unveil a multi-media  campaign, "Hublot Loves Baseball," utilizing the four colors of the World Baseball Classic logo and featuring players from six national teams.

Nippon Express has created a global TV campaign that envisions its employees as "'Ninja Baseballers' — demonstrating that their baseball fandom is always top of mind, even when working hard to be the 'most valuable logistics player,'" which is Nippon Express’ official WBC status.

"The video uses elaborate depictions of the ninja to showcase the high level of skill and expertise possessed by Nippon Express throughout the world," the company said in a statement. "When the ninja releases his inner soul, he becomes a baseball player who deftly throws, hits and fields. The ball then expands to Nippon Express staff around the world who possess these skills."

Financial services firm Nomura Securities will use its effort to explain that it has partnered with the World Baseball Classic "because, like the national teams striving to reach new heights in global competition, Nomura also challenges itself in the world of global finance."

Nomura said they would unveil campaigns closer to the games themselves, to be integrated in all venues and broadcasts worldwide.

GungHo, the online video game company that developed Puzzles & Dragons, will incorporate WBC logos and Team Japan players and uniforms into their mobile Puzzles & Dragons game.

GungHo will also have a WBC-branded scoreboard race throughout the tournament, with appearances by Puzzles & Dragons characters throughout the game.

Among the regional activation plans, T-Mobile, a three-time sponsor of Team Puerto Rico, will have a patch on the team’s jersey; plus a spot featuring Yadier Molina, Enrique Hernandez and Carlos Delgado touting the company’s "no fees, no surprises" phone plans.
 
Asahi Beer, a supporter of the World Baseball Classic since its inception in 2006, will serve as a presenting sponsor for both rounds in Tokyo. In connection with Team Tokyo, the brand will conduct "buy and win" promos for such prizes as tickets to WBC games.

In addition, to celebrate the 30th anniversary of Asahi Super Dry, the company said it would incorporate elements of a new multi-platform effort using the slogan, "Cheers! Asahi Super Dry pleasantly touches the mind and connects to the heart” as it seeks to "create new drinking opportunities."

Korea-based automaker Kia will launch a fleet of tournament-branded vehicles transporting national teams and fans to first-round games in Seoul.

Investment firm Value is the presenting sponsor of the round in Jalisco, Mexico as a first-time World Baseball Classic sponsor.

Banco BHD Leon, a WBC partner for the third time, will have patches on the jerseys of defending champion Team Dominican Republic.

Among the other jersey and/or helmet patch deals (as of Feb. 26):

Team Australia will have a Lendlease patch on its jerseys.

Team Canada will have a Canadian Tire patch on its helmets, Sun Life Financial on its jerseys.

Team Chinese Taipei will have a Cathay Bank patch on its helmets, HTC on its jerseys.

Team Dominican Republic will show a Claro patch on its helmets, Banco BHD Leon on its jerseys.

Sodastream carbonated beverages, headquartered in Israel, will have patches on the jerseys and helmets for Team Israel.

The team from Japan will wear helmets with a Nippon Express patch and jerseys with GungHo.

LG consumer electronics bought rights to the jersey and helmet positions for Team Korea and will support the new LG G6 smartphone.

Team Mexico will have Comex patches on their helmets, AT&T on their jerseys.

The Netherlands will have Wellink patches on their helmets, Curaçao Tourism on their jerseys.

Team Puerto Rico will wear helmets with a Universal patch and jerseys with a T-Mobile patch.

Team Venezuela will have Gobierno Bolivariano de Venezuela patches on their helmets and PDVSA patches on their jerseys.

The U.S. team has to date not sold the real estate for their helmets or jerseys.

According to Timothy Slavin, chief of business affairs for the Major League Baseball Players Assn., "The international growth and popularity of baseball is a testament to the success of the World Baseball Classic.

"That success isn’t realized without the support the Classic continues to receive from some of the world’s most recognizable brands as they seek to engage with our ever-expanding global fan base."

WBC Marketing Partners (as of Feb. 26)

• Aeon Card (credit card)
• Aga (beverages)
• Asahi Breweries (beer)
• AT&T (Mexico/telecommunications)
• Autobuses Pacifico (transportation)
• Banco BHD Leon (Dominican Republic/retail banking)
• Brooks Brothers Japan (suits)
• Bumin Hospital
• Canadian Tire (Canada)
• Cathay Bank (Chinese Taipei)
• Cerveceria Presidente (beer)
• City of Rotterdam (tourism)
• Claro (Dominican Republic/telecommunications)
• Comex (Mexico/construction)
• Curaçao Tourism (Netherlands)
• Dominican Republic Tourism Company
• Delta Airline
• Efecty (Colombia/money transfer)
• Eneos (energy)
• Flex Power (sports cream)
• Gatorade
• Gobierno Bolivariano de Venezuela
• GungHo Online Entertainment
• Hospital San Javier
• HTC (Chinese Taipei/consumer electronics)
• Hublot
• JTB (travel)
• Kia
• Lawson HMV (entertainment)
• LendLease (Australia/project management/construction)
• LG Consumer Electronics
• Majestic
• Mizuno (sportswear)
• Monte (candy)
• Nippon Express
• Nomura Securities
• OFVC (tourism)
• PDVSA (Venezuela/energy)
• Potosinos (trucking)
• Rawlings
• Savas (soft drink)
• Seoul City
• Shinhyub (credit union)
• Sodastream (Israel/carbonated beverages)
• StrikeZon (baseball)
• Sun Life Financial
• Tecate
• T-Mobile
• Universal (Puerto Rico/insurance)
• Value
• Wellink (Netherlands/pork distributor)
• Wingo (Colombia/airline)
• Zapopan (tourism)

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