Special to NYSportsJournalism.com
June 25, 2014: Geico, Nissan, Transamerica and Verizon Wireless have signed on as official launch partners for 120 Sports, a live-streaming digital sports video programming network scheduled to launch today (June 25).
At launch, content partners include lead 120 Sports equity investor Time Inc. (and Sports Illustrated), the NHL, NBA, MLB.com, Nascar, PGA Tour and Campus Insiders (a joint venture between IMG College and Chicago-based digital sports media company Silver Chalice).
MLB.com the NHL, PGA Tour, Campus Insiders and Silver Chalice are also equity partners.
According to its organizers, 120 Sports was named for its concept of offering original sports programming in two-minute segments. Programming will feature sports news, highlights and live look-ins, interspersed with real-time social conversation. On-air talent will seek to mimic the look of sports destinations such as ESPN and Fox Sports 1.
Branded messaging for each launch partner "will be created in real time and organically integrated into the hot topics of the 120 Sports viewing experience each day." Commercial spots are said to running upward of 60 seconds.
Original branded features will also be "intuitively published at contextually relevant times throughout the programming," according to 120 Sports.
"120 Sports is thrilled to work with such a robust team of forward-thinking creative brands as we join forces to introduce a new, never before seen, all-digital sports network," Jason Coyle, president of 120 Sports, said in a statement.
"We believe 120 Sports offers an innovative new platform that will change the way people watch and engage sports and we are excited to be on the ground floor."
120 Sports said it would deliver "unauthenticated video programming through a new platform built by MLBAM to intuitively integrate video and data," aligning the complementary resources and marketing of product developers and content creators.
120 Sports will debut as a free native application for mobile and tablet devices as well as at 120Sports.com and other distribution outlets.
"At Transamerica, we are founded on a commitment of helping people prepare for tomorrow, connecting through digital and social media is increasingly essential to our success," Bill Tate, svp-marketing for Transamerica, said in a statement. "We believe 120 Sports offers an innovative new platform that will change the way people watch and engage sports and we are excited to be on the ground floor."
"Our slogan, 'Innovation that Excites,' reflects Nissan's commitment to provide innovative, exciting products to our customers and is at the core of everything we do," Erich Marx, director, Nissan Interactive Marketing and Social Media, said in a statement. "As the first to launch an original digital network in a highly competitive sports world, 120 Sports shares a fresh, innovative vision with a burning desire to succeed. For Nissan, 120 Sports is an ideal fit for a partnership, and we can't wait to get started."
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