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What Are You Watching In April 2018
 
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QUICK HITS

• Through the first two weekends of the NBA Playoffs, national ad spend has reached $135.1 million across league media partners: TNT, ESPN, ESPN 2, ABC and NBA TV, according to iSpot.TV.  That is down from $145 million at the same point a year ago. Leading brands are Burger King (232 spots), Taco Bell (197), Verizon (158), Gatorade (157) and Corona Extra (147).

• NBC Sports said its coverage of the 2018 NHL Stanley Cup Playoffs across the networks of NBCUniversal is averaging a Total Audience Delivery of 751,000 viewers through Sunday, the best in four years through the first 12 days of the playoffs. Coverage on NBC is the best since 2015, while cable coverage on NBCSN is the best in six years. Live streaming of the first 12 days of the Stanley Cup Playoffs has set records in all key metrics.

• Olympic Gold Medalist and 4-time World Championship cross-country skiing medalist Jessie Diggins has signed with Ross-Simons jewelers. According to Diggins, “Fabulous jewelry at great values is what Ross-Simons is all about, and I believe in the sincerity of that message.

KEEPING SCORE

Top Selling NBA Footwear
1. LeBron James Nike
2. Under Armour Footwear
3. Chris Paul Nike Jordan
4. Kevin Durant Nike
5. Converse Shoes
6. Slide Sandals
7. Carmelo Anthony Nike Jordan
8. Stephen Curry Under Armour
9. Jordan Shoes
10. Stance Socks

SOURCE Store.NBA.com

BUY SELL

WEEKEND BOX OFFICE (April 20-22)
1. A Quiet Place $22M
2. Rampage $21M
3. I Feel Pretty $16.2M
4. Super Troopers 2 $14.7M
5. Blumhouse's Truth or Dare $7.9M
6. Ready Player One $7.5M
7. Blockers $6.9M
8. Black Panther $4.6M
9. Traffik $3.9M
10. Isle of Dogs $3.4M
SOURCE COMSCORE

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Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Sunday
Feb222015

Upper Deck, adidas, Under Armour Jump-Start 2015 NFL Marketing Season

By Barry Janoff

February 22, 2015: With Super Bowl XLIX and the 2014 NFL campaign barely in the rear view mirror, the league has already started to tackle the 2015 season with the Scouting Combine (underway through Monday, Feb. 23), the NFL Draft soon to follow (April 30-May 2) and incoming rookies signing deals and eyeing their future on and off the field.

Among the first in, Upper Deck, adidas and Under Armour have helped to jump-start the 2015 marketing season. Upper Deck and adidas have signed a number of top incoming rookies to exclusive contracts; meanwhile Under Armour was the presenting sponsor for the Scouting Combine in Indianapolis, where it supplied participants with shoes and apparel and had numerous other signage and activation on-site.

Upper Deck said it has signed ollegiate licensed rookie autograph cards of such top prospects as quarterbacks Marcus Mariota (Oregon) and Jameis Winston (Florida State) — who are expected to be the first two quarterbacks selected in the draft — Sean Mannion (Oregon State), Brett Hundley (UCLA) and Bryce Petty (Baylor); running backs Melvin Gordon III (Wisconsin), Todd Gurley (Georgia), Ameer Abdullah (Nebraska) and T.J. Yeldon (Alabama);  and wide receivers Amari Cooper (Alabama),  Davante Parker (Louisville), Dorial Green-Beckham (Missouri), Jaelen Strong (Arizona State).

Adidas' newly minted signees include quarterbacks Hundley and Parker; wide receivers Kevin White (West Virginia, pictured above), Green-Beckham, Phillip Dorsett (Miami, Fla.), Tyler Lockett (Kansas State), Jamison Crowder (Duke), Nelson Agholor (USC,) and Vince Mayle (Washington State); and running backs Abdullah, Tevin Coleman (Indiana), Jay Ajayi (Boise State) and Buck Allen (USC); and defensive backs Trae Waynes (Michigan State), Marcus Peters (Washington) and Quinten Rollins (Miami, Ohio)

"We have heard loud and clear from collectors and shops that there has been a void in the market for a premium early season release that includes awesome trading card technology, hard-signed autographs and inscriptions," Brandon Miller, Upper Deck's collegiate sports brand manager, said in a statement.

Upper Deck's 2015 Inscriptions Football set is scheduled to hit stores March 11.

According to Miller, "We believe 2015 Upper Deck Inscriptions Football will more than fill that void. We are very excited to introduce collectors to the different levels of rarity and assortment of inscriptions from players in this product. It gives every collector the unique feeling they have received something more special than an autograph card."

Adidas initially had a deal in place with Porsche to award the three fastest players in the NFL Scouting Combine who signed with the shoe and sports apparel company a 911 Carrera. The league would not allow that deal to happen due to an existing contract between the NFL and General Motors.

Instead, adidas side it would replace the car with $100,000 reward.

Editor's Note: After the conclusion of the Scouting Combine, adidas said it was awarding $100,000 each to the three fastest adidas athletes: Trae Waynes of Michigan State (4.31), Phillip Dorsett of Miami (4.33) and Kevin White of West Virginia (4.35), who ran their top 40-yard dash times in the 4.7 ounce Uncaged adizero 5-Star 40.
                                                            
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