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NEWS REAL

• FIFA has postponed plans to expand the World Cup from 32 to 48 teams for the 2022 event in Qatar. The plan is still being considered for the 2026 World Cup, which will be staged in the U.S., Canada and Mexico. According to FIFA, “(There was not enough) time for a detailed assessment of the potential logistical impact.” The World Cup is scheduled for Nov. 21-Dec. 18, 2022.

• The NFL and NFL Players Association have unveiled two joint agreements that are intended to “support further resources directed to address pain management and behavioral health.” Full story here.

• The U.S. Women’s National Team Players Association, LinkedIn CEO Jeff Weiner, and social impact education innovator EVERFI, Inc. have oined the students of Santee Elementary School in San Jose to launch The Compassion Project for the 2019-2020 school year, described as a “national nonprofit dedicated to providing compassion education to elementary school students across the U.S.”

• The U.S. Golf Association has aligned with Marvel Entertainment to create exclusive golf education products to “engage junior golfers on the essential elements to learning the game." Scheduled to launch in June at the 2019 U.S. Open Championship at Pebble Beach, the collaboration features printed and digital comic books with many of Marvel’s super heroes The story follows Tony Stark (Iron Man) and other Avengers as they teach the next generation of Marvel Super Heroes about golf. Limited-edition Marvel-themed golf posters will be distributed (while supplies last) at the Junior Experience at the 2019 U.S. Open.

• Major League Lacrosse has signed a deal with Anheuser-Busch to have its Bud Light brand become the official beer partner for the 2019 MLL All-Star Game, being played in Navy-Marine Corps Memorial Stadium, Annapolis, MD on July 27. The deal includes “prominent signage on the playing field, fan zone activation and various on-site promotions at several sports bars and retail locations in the Greater Annapolis area leading up to the All-Star Game.”

• Stating that “we are continually seeking opportunities to evolve our product offerings,’ Kohl’s has signed an exclusive long-term alliance with Fanatics, a global leader in licensed sports merchandise with the addition of “hundreds of thousands of items.” Full story here.

• Pete Frates and Pat Quinn, co-founders of ALS Ice Bucket Challenge, have launched with The ALS Assn. the 5th anniversary of “Challenge Me” with a “new call to action to reignite the passion and generosity of the millions of people who dumped ice water on their heads in the summer of 2014.” 

POLL POSITION

U.S. Women’s National Team head coach Jill Ellis has named the 23 players who will represent the U.S. in France and seek to defend their FIFA Women’s World Cup crown (July 7-Aug.7).

GOALKEEPERS

Adrianna Franch* (Portland Thorns FC), Ashlyn Harris** (Orlando Pride), Alyssa Naeher** (Chicago Red Stars)
DEFENDERS
Abby Dahlkemper* (NC Courage), Tierna Davidson* (Chicago Red Stars), Crystal Dunn* (NC Courage), Ali Krieger*** (Orlando Pride), Kelley O’Hara*** (Utah Royals FC), Becky Sauerbrunn*** (Utah Royals FC), Emily Sonnett* (Portland Thorns FC)
MIDFIELDERS
Morgan Brian** (Chicago Red Stars), Julie Ertz** (Chicago Red Stars), Lindsey Horan* (Portland Thorns FC), Rose Lavelle* (Washington Spirit), Allie Long* (Reign FC), Samantha Mewis* (NC Courage)
FORWARDS
Tobin Heath*** (Portland Thorns FC), Carli Lloyd**** (Sky Blue FC), Jessica McDonald* (NC Courage), Alex Morgan*** (Orlando Pride), Christen Press** (Utah Royals FC), Mallory Pugh* (Washington Spirit), Megan Rapinoe*** (Reign FC)
* First Women’s World Cup
** Second Women’s World Cup
*** Third Women’s World Cup
**** Fourth Women’s World Cup

KEEPING SCORE

Luka Dončić, Trae Young Head NBA All-Rookie Team
Dallas Mavericks guard-forward Luka Dončić and Atlanta Hawks guard Trae Young have been unanimously selected to the 2018-19 NBA All-Rookie First Team.

Dončić and Young both received NBA All-Rookie First Team votes on all 100 ballots to finish with 200 points each.  They are joined on the NBA All-Rookie First Team by Phoenix Suns center Deandre Ayton (195 points; 95 First Team votes), Memphis Grizzlies forward-center Jaren Jackson Jr. (159 points; 60 First Team votes) and Sacramento Kings forward Marvin Bagley III (156 points; 56 First Team votes).

The 2018-19 NBA All-Rookie Second Team includes LA Clippers guard Shai Gilgeous-Alexander (138 points), Cleveland Cavaliers guard Collin Sexton (132), Clippers guard Landry Shamet (85), New York Knicks center Mitchell Robinson (77) and Hawks guard Kevin Huerter (45).

BUY SELL

Weekend Box Office May 17-19
1. John Wick 3 $57M
2. Avengers: Endgame $29.4M
3. Pokemon Detective Pikachu $24.8M
4. A Dog’s Journey $8M
5. The Hustle $6M
6. The Intruder $4M
7. Long Shot $3.4M
8,. The Sun Is Also A Star $2.6M
9. Poms $2M
10. Uglydolls $1.6M
Source: Box Office Mojo

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COLLEGE

BodyArmor Into NCAA
No. 1 Colleges Since '92
Notre Dame Builds Brand
Cancer Drives Home
Men's Hoops Are 'Toxic'

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Channel Chasers

NFL UK 2019
• Oct. 6 Chicago Bears v Oakland Raiders Tottenham Hotspur Stadium
• Oct. 13 Carolina Panthers v Tampa Bay Buccaneers Tottenham Hotspur Stadium
• Oct. 27  Cincinnati Bengals v Los Angeles Rams Wembley Stadium
• Nov. 3 Houston Texans v Jacksonville Jaguars Wembley Stadium

NFL Mexico 2019
• Nov. 18 Kansas City  Chiefs v Los Angeles Chargers Mexico City Estadio Azteca (ESPN Monday Night Football).

Thursday
Mar152018

State Farm Ensures Sponsor Spend On College Sports Hits Record $1.24B In 2018

By Barry Janoff

March 15, 2018: College sports has more than 190 million fans, split about 60-40 between male and female, with 31 million of them earning at least $100,000 per year and 27 million in the sweet marketing demo ages of 18-24, according to leading collegiate sports marketing and licensing firm IMG College.

All told, “The fans of college sports comprise the largest, wealthiest, most diverse, and best educated base audience in all of sports,” reports IMG College, which represents the NCAA, its 89 championships and more than 200 of the nation’s top universities.

Targeting that massive a base, marketers from a bevy of categories are spending more time and money than ever at schools nationwide supporting sports, seeking to attract fans, athletes and consumers.

So much so that sponsorship spending on college athletics is expected to total a record $1.24 billion in the 2017-2018 season, a 4.5% increase over 2017.

By comparison, overall sponsor spend in 2018 is projected to rise 4.5% while overall sports sponsor spend in 2018 is expected to rise 4.9% versus the prior year.

Insurance is the most active category sponsoring college athletics, followed by Automotive, Banks, Retail and QSR.

State Farm is the most active sponsor overall in the NCAA — ahead of Nissan, Nike, Coca-Cola and AT&T — as well as with most individual conferences, according to research and consulting firm ESP Properties, Chicago.

College sponsor spend in 2014-15 was $1.1 billion, $1.15 billion in 2015-16, $1.18 billion in 2016-17.

ESP Properties did not indicate how much State Farm or other marketers spent.

College athletics sponsorship spending covered by ESP Properties includes NCAA Corporate Champions and Corporate Partners, College Bowl Game title sponsors and co-sponsors, College Football Playoff sponsors, Power Five Conference school sponsors and non-Power Five conference school sponsors.

The figures do not include national TV ad spend, which adds billions more to the total pot.

Last year, for example, companies spent a record $1.28 billion on national TV ad spend during March Madness, a figure that is expected to rise during the current NCAA Div. I Basketball Tournament, according to Kantar Media, NY.

“With a high passionate fan base and a demographic profile that spans young to old, college sports remains a desirable marketing platform for those already in the sport as well as new companies looking to make their mark on the college scene,” said William Chipps, senior content editor for the ESP Sponsorship Report.

Where does the money go? At a time when the debate over whether or not to pay college athletes has risen to a new crescendo, the NCAA said that “NCAA schools distribute more than $3.3 billion in athletics scholarships each year.”

The NCAA also said that 80% of college athletes are earning degrees, “The highest rate ever.”

State Farm is the most active sponsor in college sports, with 72% of NCAA properties with a sponsor in the insurance category reporting an alliance with State Farm.

By conference, 73% of ACC properties with a sponsor in the insurance category report an alliance with State Farm, 82% in the Big 12 Conference, 80% in the Big 10, 60% in the SEC and 77% in the Pac-12, according to ESP Properties 2017-18 College Sponsorship Spend Report.

Among all NCAA schools and conferences, the most active brands behind State Farm are Nissan (63% of NCAA properties with a sponsor in the automotive category reporting an alliance with Nissan), Nike (61%), Coca-Cola (42%), AT&T (41%), UPS (34%), Geico (34%), Gatorade (32%), StubHub (25%), Toyota (21%), Koch Industries (21%), Ford (21%), Pepsi (20%), Delta (20%) and Muscle Milk (20%).

As part of the NCAA Men’s Final Four in San Antonio, the Music Festival is sponsored by AT&T, Coca-Cola and Capital One, with Capital One also presenting sponsor for the Final Four Fan Fest presented by Capital One (in the Henry B. Gonzalez Convention Center).

Behind State Farm in the ACC, the Top Five also included Coca-Cola (60% of ACC properties with a sponsor in the soft drink category reporting an alliance with Coca-Cola), Nike (60%), Geico (53%) and Gatorade (47%).

Behind State Farm in the Big 12, the Top Five also included Nike (73%), Geico (64%), Koch Industries (64%) and AT&T (55%).

Along with State Farm in the Big 10, the Top Five also included Libman (67%), UPS (60%), Nike (60%) and Meijer (53%).

In the Pac-12, the most active brand is AT&T, with 92% of Pac-12 properties with a sponsor in the telecom category reporting an alliance with AT&T. Second was State Farm, followed by Nike (72%), Muscle Milk (54%) and Nissan (54%).

In the SEC, co-leaders State Farm and Coca-Cola (60%) were followed by Zaxby’s, Regions Bank and Nissan (40-% each).

As the most active category, insurance companies are 6.2 times more likely to sponsor college sports than the average category.

Top categories behind Insurance are Automotive (4.8 times more likely to sponsor college sports than the average category), Banks (4.3), Retail (3.8), QSR (3.7), Sports Apparel (3.4), Telecom (3), Soft Drinks (2.6), Medical (2.6), Ticketing (1.6), Sports Drinks (1.3), Fuel (1.3), Logistics (1.2) and Airlines (1.1).

NCAA Corporate Champions are AT&T, Capital One and Coca-Cola.

NCAA Corporate Partners include Buffalo Wild Wings, Buick, Enterprise, Google Cloud, Infinity, Intel, Lowe’s, Marriott, Nabisco, Northwestern Mutual, Pizza Hut, Reese’s, Unilever and Wendy’s.

March Madness National TV Ad Spend Tops $1.2B

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