Top
NEWS REAL
• In response to the mass shooting that occurred in the early hours of August 4, 2019, The Dayton Foundation has established the Dayton Oregon District Tragedy Fund.

• "The secret of life is honesty and fair dealing. If you can fake that, you've got it made."

• "I refuse to join any club that would have me as a member."

• "I intend to live forever, or die trying." — Groucho Marx RIP 8-19-1977

• Per NBC Sports: “A plane carrying Dale Earnhardt Jr., his wife Amy and their daughter Isla rolled off the end of a runway and caught fire upon landing today (Aug. 15)  in Elizabethon (Municipal Airport), Tenn. All (five people) aboard the plane (including two pilots) are safe.”The airport is about 14 miles south of Bristol Motor Speedway, where Earnhardt Jr. was scheduled to be part of the NBC Sports crew cowering this weekend’s Nascar races.

• Continuing its expansion into the sports betting landscape, MLB has signed a multi-year partnership designating FanDuel as an “authorized gaming operator” of the league. FanDuel called it a “landmark deal” as it marks the company’s first partnership with MLB or an MLB team. MLB also has alliances in the sports betting category that include MGM Resorts International, Draftings and Sportradar. Full story here.

• For future trivia buffs: ex-NFL and Oklahoma quarterback Landry Jones has become the first player to officially sign with the XFL, which is scheduled to begin play in February 2020. Landry, who played in 19 games (five starts) during his NFL career (2013-18), mainly with the Pittsburgh Steelers, will be assigned to one of eight XFL teams via an eignt man QB draft scheduled for the fall. Financial terms were not released.
 

• Nick Kyrgios, currently ranked No. 27 in the world, has been fined $113,000 by the ATP relating to a series of incidents during his second-round loss at the Western & Southern Open Wednesday evening in Cincinnati, including five separate unsportsmanlike conduct situations, each a $20,000 fine.

• National consumer cannabidiol (CBD) brand cbdMD has signed a deal with reigning UFC heavyweight world champion, Daniel "DC" Cormier, which comes as Cormier is scheduled to defend his heavyweight title against Stipe Miocic at UFC 241 on Aug.17.

• T-Mobile said it would donate $2,000 per home run hit at the inaugural T-Mobile Little League Home Run Derby to Little League Baseball and Softball—pledging to hit at least $1 million in total donations in its first year of partnership. The money will fund participation grants to make programs more affordable for kids and families. The donation includes the $642,000 donated at the T-Mobile Home Run Derby at MLB All-Star Week.

• Seattle Seahawks QB Russell Wilson has become an investor in the MLS Seattle Sounders, along with his wife, musician Ciara; as well as rap artist Macklemore and his wife Tricia Davis. The Sounders also said that founding owner Joe Roth is leaving the club.

NBA Opening Weekend presented by Kia national TV Games 2019-20:
Oct. 22 New Orleans Pelicans vs. Toronto Raptors (TNT), Los Angeles Lakers vs. Los Angeles Clippers (TNT); Oct. 23 Boston Celtics vs. Philadelphia 76ers (ESPN), Denver  Nuggets vs. Portland Trail Blazers (ESPN); Oct. 24 Milwaukee Bucks vs. Houston Rockets (TNT), Los Angeles Clippers vs. Golden State Warriors (TNT); Oct. 25 Dallas Mavericks vs. New Orleans Pelicans (ESPN), Utah Jazz vs. Los Angeles Lakers (ESPN).

• WNBA Teams, Players Now Part Of NBA 2K20: "We have arrived!" Full story here.

• The NFL said the Pro Bowl would return to Orlando's Camping Ground Stadium for the fourth successive year, scheduled for Jan. 26, 2020. It will air live on ESPN and ESPN Deportes and be simulcast on ABC (3 PM ET). Full story here.

• Pete Frates and Pat Quinn, co-founders of ALS Ice Bucket Challenge, have launched with The ALS Assn. the 5th anniversary of “Challenge Me” with a “new call to action to reignite the passion and generosity of the millions of people who dumped ice water on their heads in the summer of 2014.”

POLL POSITION

NBC Sports Group and Mecum Auctions have signed a multi-year partnership extension to continue coverage of Mecum car auctions across NBC Sports through 2024.

The top-five selling cars since the start of the partnership in 2014:
1, 1964 Ford GT40 Prototype GT/104 $7M (2014)
2, 2014 Ferrari LaFerrari $4.7M (2016)
3. 1966 Ford GT40 MkI $4.4M (2016)
4. 1933 Duesenberg Model J Convertible Coupe $3.85M (2018)
5. 1971 Plymouth Hemi Cuda Convertible  $3.5 (2014)

KEEPING SCORE

World's Most Valuable Sports Franchises

1. Dallas Cowboys $5 billion, +4%
2. New York Yankees $4.6 billion +15%
3. Real Madrid $4.24 billion +4%
4. Barcelona $4.02 bilion
5. New York Knicks $4 billion +11%
6. Manchester United $3.81 billion
7. New England Patriots 43.8 billion
8. Los Angeles Lakers $3.7 billion +12%
9. Golden State Warriors $3.5 billion +13%
10. New York Giants $3.3 billion

11. Los Angeles Dodgers $3.3 billion
12. Boston Red Sox 43.2 billion
12. Los Angeles Rams $3,2 billion
14. Washington Redskins $3.1 billion
14. Chicago Cubs $3.1 billion
16. San Francisco 49ers $3.05 billion
17. Bayern Munich $3.01 billion
18. San Francisco Giants $3 billion
19. Chicago Bulls $2.9 billion
19. Chicago Bears $2.9 billion

SOURCE: FORBES

BUY SELL

Weekend Box Office Aug. 16-18
1. Good Boys $21M
2. Hobbs & Shaw $14.1M
3. The Lion King $11.9M
4. Angry Birds 2 $10.5M
5. Scary Stories $10M
6. 47 Meters Down $9M
7. Dora and the Lost City of Gold $8.5M
8. Once Upon a Time in Hollywood $7.6M
9. Blinded By the Light $4.5M
10.The Art of Racing in the Rain $4.4M
Source: Box Office Mojo

SEARCH

NYSportsJournalism.com + Topic Of Requested Search

8-3-19 El Paso Relief Fund See More Ads Below

COLLEGE

BodyArmor Into NCAA
No. 1 Colleges Since '92
Notre Dame Builds Brand
Cancer Drives Home
Men's Hoops Are 'Toxic'

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Channel Chasers

NFL UK 2019
• Oct. 6 Chicago Bears v Oakland Raiders Tottenham Hotspur Stadium
• Oct. 13 Carolina Panthers v Tampa Bay Buccaneers Tottenham Hotspur Stadium
• Oct. 27  Cincinnati Bengals v Los Angeles Rams Wembley Stadium
• Nov. 3 Houston Texans v Jacksonville Jaguars Wembley Stadium

NFL Mexico 2019
• Nov. 18 Kansas City  Chiefs v Los Angeles Chargers Mexico City Estadio Azteca (ESPN Monday Night Football).

Thursday
Nov032016

108 Years In The Making, Marketing Was Ready When Cubs Won World Series

By Barry Janoff

November 3, 2016: After a drought of 108 years, the marketing floodgates have been opened to celebrate the Chicago Cubs World Series victory.

Nike, Anheuser-Busch, ESPN, American Airlines, Under Armour, Chevrolet, Topps, Red Bull, New Era, Uber and Major League Baseball were among the brands and companies that hit the ground running with activation almost immediately after the Cubs last night/early this morning won their first World Series title since 1908.

Moments after Cubs third baseman Kris Bryant fielded a ground ball off the bat of Cleveland Indians hitter Michael Martinez and threw the ball to first baseman Anthony Rizzo for the final out, Nike, Budweiser and MLB, in that order, were on Fox with commercials that were both congratulatory and self-serving, honoring the Cubs long struggle to win a title while selling their own respective products.

Nike’s spot, “Someday,” shows a young boy in a Cubs uniform playing baseball by himself on a vacant sandlot, hitting, running, fielding and dreaming of playing for the Cubs in a World Series. The spot ends with a crowd cheering and the text, "Goodbye, Someday."

Budweiser dug out a 1984 spot, "Cubs Fan, Bud Man," staring the now-late Harry Caray, the long-time legendary Cubs broadcaster, sitting with fans in Wrigley Field cheering on the team and dreaming of announcing a World Series, which was updated with the text, Chicago Cubs 2016 World Series Champoins.'

The Anhueser-Busch brand also broke a second spot, "Harry Caray's Last Call: Fly The W," in which Caray, via calls pieced together from his broadcasts, have him doing play-by-play for Game 7 and ultimately proclaiming, "The Cubs have won," played out to real images of Cubs fans watching the game and the reacting to the win. It closes with a shot of the Harry Cary statue outside of Wrigley Field, wearing a Cubs jersey, with the text, "Harry, They Did It."

"While Bud and baseball pair well together, nothing and no one is more synonymous with the Chicago Cubs than Harry Caray," Ricardo Marques, vice president for Budweiser, said in a statement. "To help Cubs fans celebrate this historic win, we wanted to bring back the real 'Cubs Fan Bud Man' to deliver the winning announcement he longed to give. We are honored to be part of this special moment."

MLB in its post-game spot, "Wishing Wanting Waiting World Champions," ran through a visual history of the Cubs going back to 1908, featuring such iconic Cubs players as Ernie Banks, Ron Santo and Billy Williams as well as fans, billy goats and black cats, ending with the Cubs celebrating and shots of Cubs World Series gear (found on MLB's online shopping destination via Fanatics), including caps from official partner New Era.

ESPN soon broke its own ode to the Cubs via its "This Is SportsCenter" campaign, "Zero Years Since The Cubs Won The World Series," showing a staffer changing a sign that read, “108 Years Since Chicago Cubs Won World Series” to “0 Years Since Chicago Cubs Won World Series.”

Even as the players and coaches were celebrating, MLB marketing partner Chevrolet presented on-air a 2017 Chevrolet Camaro SS 50th Anniversary Edition to Series MVP Ben Zobrist, which was shown by Fox.

Fox returned to a live shot of the car on the infield of Progressive Stadium a few minutes later when actor and longtime Cubs fan Bill Murray was seen honking the car’s horn as part of his celebration.

"In this historic matchup, Zobrist’s performance on the field truly embodies the same 'never give up' spirit that drives the Chevrolet team to innovate every day . . ." said Paul Edwards, U.S.vp-marketing for Chevrolet. "We are proud to recognize the tremendous efforts of Zobrist with the MVP award and the 2017 Chevrolet Camaro 50th Anniversary Edition convertible."

Topps, the exclusive trading card partner for MLB, said today it has signed Cubs third baseman Kris Bryant "to the largest and most significant exclusive card deal in the company’s baseball history."

The multi-year deal guarantees that autograph cards of Bryant would only be found in future Topps and Bowman products starting with 2017 Topps Baseball Series 1. In addition, Bryant will be featured as the cover athlete for Topps BUNT, the officially licensed MLB Trading Card App, and will appear on the cover of 2017 Topps Baseball Series 1.

"We are beyond excited to secure this exclusive deal with Kris Bryant," David Leiner, vp/GM of North American Sports & Entertainment for Topps, said in a statement. "Never has The Topps Company executed such a long-term deal with any athlete. Kris is one of the elite players currently in Major League Baseball and we look forward to working with him as his career continues to flourish."

Topps, which has been creating limited-edition Cubs Topps Bunt cards throughout the playoffs, today also unveiled a World Series Cubs championship card, with more to follow.

Overall, MLB and Fox said that more than 30 companies were part of the World Series broadcast, including MLB marketing partners Anheuser-Busch, Pepsi, Taco Bell (“Steal a Base, Steal a Taco”), Nike, Starwood Hotels, Bank of America, Esurance and T-Mobile.

Nike, adidas and State Farm were among the companies with OOH creative in and around Chicago.

State Farm has been running outdoor with Cubs pitcher Jake Arrieta, playing off the brand’s Jake From State Farm marketing theme. Adidas ads featured its Cubs playoff tag, "#$@& Curses."

Toyota, a Cubs legacy partner that has had its its name on the front marquee sign at Wrigley Field on the corner of Addison and Clark, is now getting a lot of national attention with the words, "World Series Champions" added to "Wrigley Field Home of the Chicago Cubs."

Fanatics and Uber are working together today to deliver Cubs World Series T-shirts and hats in and around Chicago, beginning 10 AM local time. Uber said it would have 30 vehicles on-call, with some packages arriving in-person by former Cubs All-Star Andre Dawson; Fanatics said the process would continue until merchandise runs out.

The two companies partnered back in September to deliver Los Angeles Rams gear to consumers before the team’s first opening game in L.A. since 1994.

Among other Cubs marketing partners, American Airlines, the team's official airline, has been putting white rally towels with the team’s quintessential “W” on them on seatbacks on some flights out of Chicago. After the Series win, the carrier took over part of O’Hare International Airport with “W” visuals and also placed a congratulations image with text on its online booking home page.

Likewise, team legacy partner Under Armour put on its home page a photo of Arrieta with the text, "The Curse Ends. the Celebration Begins. Congratulations to the Chicago Cubs. 2016 World Champions."

Samsung hit the Cubs Web site and social media with a Virtual Reality 360 90-second video shot inside the team’s locker room during the post-Series celebration.

Olivet Nazarene University, the team’s official education partner, will utilize the services of spokesman and Series MVP Zobrist, a native of Illinois who graduated from the Christian college,

Adidas today feted spokesperson Bryant with a congratulations splash on its home page, with text under the “#$@& Curses” line that read, “Congratulations 2016 World Series Champion Kris Bryant.”

On its baseball site, adidas ran another image showing Bryant with his arm raised in celebration next to the text, “Curse Breaker.”

Bryant marketing partner Express Men also had a congratulatory ad on its home page: “Two Words: Cubs Win. Where were you when history was made? Thanks for an incredible season, Kris Bryant.”

And Red Bull, which also lists Bryant as an endorser, posted two creative pieces to its Red Bull TV Web site and social media. One is a 30-second spot depicting the "special relationship" Bryant had with The Goat when Bryant was in the Minor Leagues. "Feeding him. Walking him. Talking baseball. When Kris was called up to the Big Leagues, The Goat asked if he could come. Unlike in 1945, Kris would not say NO to The Goat. Congratulations on embracing history."

The second is an eight-second animated clip of Bryant, pictured with his Red Bull wings, holding the product, flying over other players and reconnecting with The Goat. Text offers, "It was worth the wait. Red Bull gives you wings."

Elsewhere, Steiner Sports on its Web site congratulated the team and displayed a bevy of Cubs’ related autographed and other items.

After Rizzo caught the ball thrown by Bryant for the last out, he immediately put it into his back pocket, as he had done with the last out ball when the Cubs won the NLCS against the Los Angeles Dodgers.

That evoked images of a spot released at the start of the season by MLB under its THIS umbrella campaign in which Rizzo and Bryant formed the faux Bryzzo Souvenir Company, selling baseballs authenticated by “our bats.”

Rizzo said he has been giving the real series-ending baseballs to his brother for safe keeping, with their future to be determined.

Back to Home Page