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QUICK HITS

• Weekend Box Office via Comscore: 
1. Tyler Perry's Boo 2! A Madea Halloween $21.6M
2. Geostorm $13.3M
3. Happy Death Day $9.4M
4. Blade Runner 2049 $7.2M
5. Only The Brave - Sony $6M
6. The Foreigner $5.5M
7. It $3.5M
8. The Snowman 3.4M
9. American Made $3.2M
10. Kingsman: The Golden Circle $3M

• The NFL has unveiled the Super Bowl Ticket Giveaway, an initiative this season to "surprise fans across the country with an invitation to attend Super Bowl LII in Minnesota on February 4, 2018. A total of 500 free tickets will be distributed under the program as a way to give back to dedicated NFL fans and provide them with a once-in-a-lifetime experience."
• Farmers Insurance has extended its alliance with PGA TOUR player Rickie Fowler for three years (2018-2020).  Fowler has been a brand ambassador since 2012. Fowler has been featured in the Farmers "We Know From Experience" advertising campaign, including the recent "Chauffeur Terrier" television commercial, along with other digital marketing platforms.

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Hottest Marketing Event Oct. 2017
 
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KEEPING SCORE

MLB 2017 Awards Schedule
• Oct. 26
Rawlings Gold Glove finalists on Twitter (12 PM. ET)
• Nov. 6
BBWAA Awards Finalists MLB Network
• Nov .7
Rawlings Gold Glove Awards ESPN (9 PM. ET)
• Nov. 9
Louisville Silver Sluggers MLB Network, (6 PM. ET)
• Nov. 10
Wilson Defensive Players of the Year MLB Network (6 PM. ET)
• Nov. 13
Jackie Robinson Rookies of the Year MLB Network (6 PM ET)
• Nov. 14
Managers of the Year MLB Network (6 PM. ET)
• Nov. 15
Cy Young Awards MLB Network( 6 PM ET)
• Nov. 16
Most Valuable Players MLB Network ( 6 PM ET)
• Nov. 17
Esurance MLB Awards MLB Network

BUY SELL

NBA Teams With Jersey-Patch Deals (To Date):

• Atlanta Hawks (Shareware)
• Boston Celtics (GE)
• Brooklyn Nets (Infor)
• Cleveland Cavaliers (Goodyear)
• Denver Nuggets (Western Union)
• Detroit Pistons (Flagstaff Bank)
• Golden State Warriors (Rakuten)
• Los Angeles Lakers (Wish)
• Miami Heat (Ultimate Software)
• Milwaukee Bucks (Harley Davidson)
• Minnesota Timberwolves (Fitbit)
• New York Knicks (Squarespace)
• Orlando Magic (Disney World)
• Philadelphia 76ers (StubHub)
• Sacramento Kings (Blue Diamond)
• Toronto Raptors (Sun Life)
• Utah Jazz (Qualtrics)
All patches will be 2.5 x 2.5 on the left side, with a Nike Swoosh logo on the right side.

SEARCH

NYSportsJournalism.com + Topic Of Requested Search

COLLEGE

Coaches Make ACS Call
NCAA Plans '18 Final 4
Final Four '22 In NOLA
Cancer Drives Home
Nissan House Open

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Wednesday
Apr242013

One Leg At A Time: Drew Brees Joins Favre, Earnhardt Jr. As Wrangler Spokesmen

By Barry Janoff

April 23, 2013: What makes an NFL team with a great quarterback even better? How about adding another great quarterback.

Wrangler took that route, signing New Orleans Saints quarterback Drew Brees to an endorsement deal. Brees joins retired quarterback Brett Favre and high-profile Nascar driver Dale Earnhardt Jr. as brand spokesmen.

Wrangler said that the trio would be featured in upcoming campaigns, scheduled to launch in August to coincide with the 2013 NFL pre-season. An online print ad with Favre, Brees and Earnhardt Jr, was released to time with the news of Brees' signing. "Here's to football, racing and more football," text reads under a shot of the three men. "Introducing Drew Brees." Followed by the tag line: "Wrangers. Real. Comfortable. Jeans."

Financial details were not disclosed.

The brand said that Brees would be featured in national advertising, promotions and in-store signage for the Wrangler Five Star Premium Denim line,, which is available at such retailers as Walmart, Kmart and Target.

“Both on and off the field, Drew has proven himself to be a determined, down-to-earth man that many people look up to and respect,” Craig Errington, vp-marketing for Wrangler, said in a statement. “His dependability, work ethic and family values make him a natural fit for Wrangler. He epitomizes the core values of our brand, and we look forward to cheering him on during the 2013 season and beyond.”

“His dependability, work ethic and family values make him a natural fit for Wrangler. He epitomizes the core values of our brand."

Brees' endorsement deals also include Nike, Vicks, Verizon, So Delicious ice cream, Cox Communications, Penta water, Power Balance and TRX.

Brees and his wife, Brittany, also spend much of their time supporting The Brees Dream Foundation. The Foundation's mission is to "improve the quality of life for cancer patients as well as providing care, education and opportunities for children and families in need." Since 2003, and Brees and the Brees Dream Foundation "have collectively committed more than $17,000,000 to worthy causes globally," according to the Foundation's Web site.

Both Brees and Favre have won Super Bowl titles (Super Bowls XLIV and XXXI, respectively). Brees was also named MVP of the game in his Super Bowl win.

According to Brees, “When I’m off the field I just want to be comfortable. Wrangler jeans help me do just that. I’ve always admired Wrangler and what the brand stands for, and am honored to be a part of this partnership.”

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