Top
POLL POSITION
Sports Marketer of the Year
 
pollcode.com free polls
QUICK HITS

• Naismith Memorial Basketball Hall of Fame Finalists Class of 2018: Ray Allen, Maurice Cheeks, Charles “Lefty” Driesell, Hugh Evans, Grant Hill, Jason Kidd, Steve Nash, Rudy Tomjanovich, Chris Webber, Kim Mulkey, Katie Smith, Tina Thompson, Wayland Baptist University. Class of 2018 will be named during the NCAA Men’s Final Four weekend in San Antonio March 31-April 2.

• Serena Williams, who said her first auto purchase was a while Lincoln Navigator SUV she named “Ginger,” has signed to become an official spokesperson for the brand. A social media-based marketing campaign includes videos of Williams talking about and driving the 2018 Navigator, with ongoing videos to follow. “Partnering with a brand like Navigator comes from a genuine place,” she said in the first video. “Let’s just be honest: Serena Williams needs to be in the new Navigator.”

• The Smashing Pumpkins unveil 'Shiny And Oh So Bright' 36-city tour, their first tour in nearly 20 years, with founding members Billy Corgan, Jimmy Chamberlin, James Iha. Produced by Live Nation.

KEEPING SCORE

IMDbPro’s ALL-TIME TOP-GROSSING, LIVE-ACTION SPORTS-THEMED MOVIES*
1. The Blind Side (2009) $255.9M
2. The Karate Kid (2010) $176.6M
3. The Waterboy (1998) $161.5M
4. The Longest Yard (2005) $158.1M
5. Jerry Maguire (1996) $153.9M
6. Talladega Nights: The Ballad of Ricky Bobby (2006) $148.2M
7. Rocky IV (1985) $127.8M
8. Rocky III (1982) $125.1M
9. Seabiscuit (2003) $120.2M
10. Blades of Glory (2007) $118.6M
*These are the Top 10 domestic-grossing, live-action movies with sports as a central theme. These numbers have not been adjusted for inflation.

Data provided by Box Office Mojo

BUY SELL

Most-Watched Winter Olympics in U.S. TV History
1. Lillehammer, 1994* 204 million
2. Vancouver, 2010 190 million
3. Salt Lake City, 2002 187 million
T4. Torino, 2006 184 million
T4. Albertville, 1992 184 million
T4. Nagano, 1998 184 million
* Nancy Kerrigan/Tonya Harding incident

Source NBC Sports

SEARCH

NYSportsJournalism.com + Topic Of Requested Search

Daytona 500: Goodyear Daytona 500 Ads Below

COLLEGE

CFB Title Games '21-24
No. 1 Colleges Since '92
NCAA: More Health $$$
Cancer Drives Home
NCAA Reballs Madness

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99

Entries in Fox (1)

Thursday
Dec232010

Drew Brees, Troy Aikman 'Rent' An Hour On Fox During Super Bowl Sunday

By Barry Janoff, Executive Editor

Drew Brees (center) with Rent-A-Center CMO Ann Davids and Brees Dream Foundation board member Chris Stuart. (Photo: RAC/Business Wire)December 22, 2010: Even if the defending Super Bowl champion New Orleans Saints fail to make it to Super Bowl XLV, their quarterback will be there as part of the day-long Super Bowl XLV Sunday festivities.

Rent-A-Center, a national chain that offers consumers rent-to-own items such as furniture, appliances and electronics, is putting the final touches on an hour-long special, Inside the Rings, with Troy Aikman. Among other stars of past Super Bowls, the show will feature quarterback Drew Brees, who was named MVP of Super Bowl XLIV when he led the Saints to a 31-17 victory over the Indianapolis Colts.

Inside the Rings, with Troy Aikman is scheduled to air nationally prior to Super Bowl XLV on Fox, Feb. 6, 2011. The show will focus on "championship plays and memorable teams of the past," according to Xavier Dominicis, vp-public affairs for Rent-A-Center. Financial terms were not disclosed.

Rent-A-Center is not officially affiliated with the NFL or the Super Bowl. But the company is taking advantage of the fact that Aikman, who will be part of the Super Bowl XLV broadcast team as a Fox announcer/analyst, is featured in its national marketing along with wrestler Hulk Hogan. In addition, Rent-A-Center is based in Plano, Texas, about 40 miles from Cowboys Stadium in Arlington, the site for Super Bowl XLV.

"The show [on Super Bowl Sunday] is a strong fit given our tie to Troy Aikman," said Dominicis.

Rent-A-Center spokesmen Troy AIkman (left) and Hulk Hogan,Rent-A-Center will be the lead sponsor for Inside the Rings but not the only company with TV spots during the hour-long broadcast. "There are more than four other advertisers, plus local commercials and Fox promotional spots," said Dominicis.

In addition to Brees, participants include Jerome Bettis, who played for the Pittsburgh Steelers when the team won Super Bowl XL; and Kurt Warner, who was MVP of Super Bowl XXXIV with the St. Louis Rams and also played in Super Bowl XLIII with the Arizona Cardinals. Aikman played his entire career with the Dallas Cowboys (1989-2000), was MVP of Super Bowl XXVII and also led the Cowboys to victory in Super Bowls XXVIII and XXX.

Following the taping of the special in New Orleans, Rent-A-Center donated the residential furnishings and TVs used on the set to the Brees Dream Foundation, which is committed to advancing research in the fight against cancer and providing care, education and opportunities for children in need.

Rent-A-Center, which was founded in 1973, has more than 3,000 locations and 18,000 employees nationwide.

Back to Super Bowl XLV

Back to Home