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NEWS REAL

• China-based e-commerce giant Alibaba said it set a sales record on Singles Day, 11-11 — aka  the Double 11 shopping festival, “the world’s largest 24-hour shopping event" — with sales across Alibaba’s shopping platforms at $38.3 billion involving more than 200,000 brands. That exceeded last year’s record of nearly $30.5 billion. Alibaba also said that in its first hour, it generated an estimated $13 billion in sales. By comparison, in 2018, Black Friday sales were $6.2 billion, and Cyber Monday sales reached $7.9 billion, according to Forbes.

• Volcom has signed a deal to become the official apparel sponsor for the U.S. Snowboard Team. Volcom, a part of Authentic Brands Group, replaces Burton, which had been the apparel supplier for the group for the past four Winter Olympics. Financial terms of the deal, which runs through the 2022 Beijing Winter Games, were not shared.

• NBC’s Sunday Night Football on Nov. 10 became the decade’s (2010-19) only primetime series to average 20 million-plus viewers for 100 different broadcasts. American Ido is second with 69. The Minnesota Vikings’ 28-24 victory over the Dallas Cowboys averaged a Total Audience Delivery of 23.5 million viewers across NBC TV, NBC Sports Digital and NFL Digital platforms.

• CBS Sports said its coverage of the SEC on CBS with No. 2 ranked LSU beating No. 3 ranked Alabama, 46-41, on Nov. 9  “delivered a massive audience, had an average of 16.636 million viewers and scoring a fast national household rating/share of a 9.7/24 . . . the  highest-rated regular-season college football game (excluding Conference Championships) on any network in eight years.

• Calling it the company’s biggest brand launch in more than a decade, Coca-Cola North America has unveiled Aha sparkling water, eyeing a March 2020 drop at retail. “As the largest and fastest-growing part of the water business, mainstream flavored sparkling water is a segment we know we must double-down on,” Celina Li, vp-water, Coca-Cola North America, said via the company. “Aha is our big-bet brand in this big-bet category.” Full story here.

POLL POSITION

MLB 2019 Award Finalists

MANAGER OF THE YEAR

Nov. 12 MLB Network (6 PM ET)
American League finalists: Rocco Baldelli, Minnesota Twins; Aaron Boone, New York Yankees; Kevin Cash, Tampa Bay Rays

National League finalists: Craig Counsell, Brewers; Mike Shildt, Cardinals; Brian Snitker, Braves

CY YOUNG

Nov. 13 MLB Network (6 PM ET)
AL Finalists: Gerrit Cole, RHP, Houston Astros; Charlie Morton, RHP, Tampa Bay Rays; Justin Verlander, RHP, Houston Astros

NL Finalists: Jacob deGrom, RHP, New York Mets; Hyun-Jin Ryu, LHP, Los Angeles Dodgers; Max Scherzer, RHP, Washington Nationals

MOST VALUABLE PLAYER

Nov. 14 MLB Network (6 PM ET)
AL Finalists: Alex Bregman, 3B, Houston Astros; Marcus Semien, SS, Oakland A’s; Mike Trout, OF, Los Angeles Angels

NL Finalists: Cody Bellinger, OF/1B, Los Angeles Dodgers; Anthony Rendon, 3B, Washington Nationals; Christian Yelich, OF, Milwaukee Brewers

KEEPING SCORE

Topps All-Star Rookie Team 2019

One player at each position plus a DH and pitchers. Topps said each player’s 2020 Topps Series 1 or Series 2 card would include the Rookie Cup trophy logo. Topps has been naming MLB All-Star Rookie teams for 60 years.
• Pete Alonso 1B, New York Mets
• Yordan Alvarez  DH, Houston Astros
• Nick Anderson P, Tampa Bay Rays
• Vladimir Guerrero, Jr. 3B, Toronto Blue Jays
• Keston Hiura 2B, Milwaukee Brewers
• Eloy Jimenez OF, Chicago White Sox
• John Means P, Baltimore Orioles
• Bryan Reynolds OF, Pittsburgh Pirates
• Victor Robles OF, Washington Nationals
• Will Smith C, Los Angeles Dodgers
• Mike Soroka P, Atlanta Braves
• Fernando Tatis Jr.  SS, San Diego Padres

BUY SELL

Weekend Box Office Nov. 8-10
1, Midway $17.5M
2. Doctor Sleep $14.1M
3. Playing With Fire $12.8M
4. Last Christmas $11.6M
5. Terminator: Dark Fate $10.8M
6. Joker $9.2M
7. Maleficent: Mistress Of Evil $8M
8. Harriet $7.2M
9. Zombieland: Double Tap $4.3M
10. Addams Family $4.2M
BoxOfficeMojo.com

SEARCH

NYSportsJournalism.com + Topic Of Requested Search

JBL Giannis True Wireless See More Ads Below

COLLEGE

BodyArmor Into NCAA
No. 1 Colleges Since '92
Notre Dame Builds Brand
Cancer Drives Home
Men's Hoops Are 'Toxic'

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Channel Chasers

NFL Mexico 2019
• Nov. 18 Kansas City  Chiefs vs. Los Angeles Chargers Mexico City Estadio Azteca ESPN (Monday Night Football) 8 PM (ET

NFL Thanksgiving Nov. 28, 2019
• Chicago Bears vs. Detroit Lions Fox 12:30 PM (ET)
• Buffalo Bills vs. Dallas Cowboys CBS 4:30 PM (ET)
• New Orleans Saints vs. Atlanta Falcons NBC 8 PM (ET)

NBA Mexico 2019
• Dec. 12 Dallas Mavericks vs. Detroit Pistons Arena Ciudad de Mexico, Mexico City NBA TV 9 PM (ET)

NBA Christmas Dec. 25, 2019
• Boston Celtics vs. Toronto Raptors ESPN Noon (ET)
• Milwaukee Bucks vs. Philadelphia 76ers ABC 2:30 PM (ET)
• Houston Rockets vs. Godlen State Warriors ABC 5 PM (ET)
• Los Angeles Clippers vs. Los Angeles Lakers ESPN/ABC 8 PM (ET)
• New Orleans Pelicans vs. Denver Nuggets ESPN 10:30 PM

NHL Bridgestone Winter Classic Jan. 1, 2020

• Nashville Predators vs. Dallas Stars Cotton Bowl Stadium, Dallas NBC

Entries in Buffalo Wild Wings (1)

Tuesday
Jan242017

B-Dubs Plans To Intercept Super Bowl Marketing With Help From Brett Favre

By Barry Janoff

January 24, 2017: Buffalo Wild Wings is not an official partner with the NFL or Super Bowl LI, but it is using one of the league’s all-time great players, Brett Favre, to bring some guerrilla marketing to the Big Game.

Favre stars in a multi-platform campaign, "What the Favre?!" which employs one of B-Dubs key marketing talking points — that customers watching sports on TV in Buffalo Wild Wings restaurants can influence the outcome of a game at a crucial time by "hitting the button" — to explain why Farve threw an NFL record 336 interceptions during his 20-year pro career.

B-Dubs and Favre — who was signed specifically for this campaign and not longer-term — will try to hijack Super Bowl conversations via TV spots, Internet, social media and activation in B-Dubs locations — including several in Houston, the site of Super Bowl LI —as Favre seeks to uncover the "real" reason why he threw so many interceptions.

Unknown to Favre, all signs seemingly point to Buffalo Wild Wings customers who rooted for Favre’s opponents and hit the button so that Favre would end up on the losing side.

The faux connection between "hitting the button" and the outcome of actual games has become a legitimate leap of faith for Buffalo Wild Wings customers.

B-Dubs said that last year, there were more than 12,000 interactions on the brand’s social media destinations "where fans called them out, asked for help or were even mad at the final result."

That included some 3,000 tweets during Game 7 of the World Series between the Chicago Cubs and Cleveland Indians, when fans from both sides asked them to intervene using "the button."
 
Now, in the lead up to Super Bowl LI, Buffalo Wild Wings is "reintroducing fans to the idea that they might actually be able to control or impact the game" between the New England Patriots and Atlanta Falcons.

According to the Minneapolis-based chain, "Over the next two weeks, Favre will uncover and share new evidence through his social channels (Twitter/Facebook/Instagram) that aims to put blame on B-Dubs for tarnishing his legacy."

People will be encouraged to join the conversation using the #HitTheButton hashtag, with Buffalo Wild Wings adding that "friends from the NFL, such as Dallas Cowboys quarterback Dak Prescott, would join in.

In the launch spot, "The Encounter," unveiled during the AFC and NFC Conference Championship games this past Sunday, Favre is seen in a field throwing passes to scarecrows dressed as NFL players. As his passes continue to go awry, he has flashbacks to his playing days, with sports announcers questioning his skills and headlines that read, "Farve Off-Target."

"It just doesn’t make sense," Favre mutters to himself.

That’s when a mysterious car driven by two "Men in Black" straight out of The X-Files or Fringe pulls up. "Mr Favre," the driver says. "We’d like to talk." Eerie music plays as text reads, “What the Favre is going on?” directing people to social media to #HitTheButton. (See the full spot here.)

In the follow-up, "Marionette," Favre is seen in the same field but unable to control his actions, as if he were a marionette whose strings were being controlled by an unseen force.

As it turns out, the Men in Black have a specially designed lap top they use to control Favre, including having him throw a football into a nearby duck pond. (See the full spot here.)

"Football legend Brett Favre has thrown his share of INTs . . . but does someone, or something, have control over him?" ponders Buffalo Wild Wings.

Additional creative will be unveiled as Super Bowl Sunday approaches.

Favre is no stranger to Super Bowl activity, having quarterbacked the Green Bay Packers to victory in Super Bowl XXXI.

In addition to his interceptions, Favre is second among the NFL’s all-time leaders with 72,838 yards passing and 508 TD passes (behind Peyton Manning’s 71,940 and 539, respectively) and is first with 6,300 completions.

He was inducted into the Pro Football Hall of Fame in 2016

Super Bowl

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