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POLL POSITION
Sports Marketer of the Year
 
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QUICK HITS

• “While these Olympic Games will once again be profitable for NBC Sports Group, they also created major benefits for the rest of our portfolio, including NBC News, NBC Entertainment, Universal theme parks, our many cable networks, and our owned television stations and affiliate partners." — Mark Lazarus, chairman-NBC Broadcasting and Sports

• Winter Games Brand Awareness
Which of the following brands have you seen an ad for in the past two weeks during Winter Olympics?
1. Coca-Cola 45.4
2. Liberty Mutual 25.3
3. Samsung 24.5
4. NBC 23.7
5. Chobani 16.3
6. United 14.4
7. NBCSN 10.9
8. Intel 9.1
9. Dow 3.2
10. Panasonic 2.9
SOURCE YouGov

• This wknd all 30 MLB teams (including players, coaches, managers and umpires) will wear caps to honor before games, with option to wear the caps  in-game. Players will sign caps and auction them to raise money for Broward Education Foundation to benefit the official Victims' Fund.

KEEPING SCORE

Most Exciting Sports Worldwide
1. Athletics (i.e. Olympics) 47% Very/Quite Exciting
2. Tennis 43%
3. Football (soccer) 43%
4. Rugby 41%
5. Gymnastics 36%
6. Boxing 32%
7. Formula 1 32%
8. Swimming 26%
9. Horse Racing 25%
10. Cycling 25%

Most Boring Sports Worldwide
1. Golf 70% Very/Quite Boring
2. U.S. Football 59%
3. Cricket 58%
4. Darts 58%
5. Snooker 57%
6. Basketball 52%
7. Horse Racing 52%
8. Cycling 50%
9. Formula 1 49%
10. Boxing 46%

Poll from YouGov.com

BUY SELL

Top Selling MLS Player Jerseys
1. Miguel Almirón Atlanta United
2. Bastian Schweinsteiger Chicago Fire
3. Josef Martínez Atlanta United
4. Jordan Morris Seattle Sounders
5. David Villa NYCFC
6. Clint Dempsey Seattle Sounders
7. Sebastian Giovinco Toronto FC
8. Kaká Orlando City FC
9. Andrea Pirlo NYCFC
10. Nicolás Lodeiro Seattle Sounders
SOURCE MLS STORE

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MLB: Stoneman Douglas Winter Games Ads Below

COLLEGE

CFB Title Games '21-24
No. 1 Colleges Since '92
NCAA: More Health $$$
Cancer Drives Home
NCAA Reballs Madness

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99

Bridgestone Eyes Return To NHL Winter Classic, Super Bowl Halftime Show in 2010

Jan. 29: 2009: The NHL has not yet committed to a third outdoor Winter Classic, but when it does, Bridgestone said it would strongly consider returning as title sponsor. "If the NHL has another Winter Classic, Bridgestone certainly would consider being title sponsor again and would want the NHL to include us in any discussions," said John Baratta, president, replacement tire sales U.S. and Canada consumer tire sales division for Bridgestone Firestone North American Tire. "We are trying to build brand awareness for Bridgestone. So when you are investing in something, you want to make sure you are reaching your target audience. With the NHL, we get exactly what we are looking for." If played, the game would be held Jan. 1, 2010, with the new Yankee Stadium being named among the potential sites. The NHL does not have an All-Star Game in 2010 due to the Winter Olympics in February, making the possibility of a third Winter Classic that much stronger. The Bridgestone Winter Classic game on Jan. 1 at Wrigley Field garnered NBC TV's highest ratings for a regular season NHL game since 1975 and was 12% higher than NBC's telecast of the 2008 Winter Classic. Bridgestone received substantial ROI for its role via TV spots during the telecast, pre-game branded promotions, dasher board placement and in-game video spots and integration across all NHL media. Pepsi's Amp Energy was title sponsor of the first Winter Classic on Jan. 1, 2008, played in Buffalo. Regarding a return as sponsor for the halftime show in Super Bowl XLIV in Miami next year, Baratta said that Bridgestone, which currently is in the second year of a three-year deal with the NFL, is exploring all of its options. "Perhaps as an associate sponsor [if not] a presenting sponsor as we have been in two Super Bowls. We think we have gotten very good value out of it." said Baretta.


See Q&A for Full Interview with John Baratta.

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