Top
QUICK HITS

• The NFL has unveiled the Super Bowl Ticket Giveaway, an initiative this season to "surprise fans across the country with an invitation to attend Super Bowl LII in Minnesota on February 4, 2018. A total of 500 free tickets will be distributed under the program as a way to give back to dedicated NFL fans and provide them with a once-in-a-lifetime experience."
• Farmers Insurance has extended its alliance with PGA TOUR player Rickie Fowler for three years (2018-2020).  Fowler has been a brand ambassador since 2012. Fowler has been featured in the Farmers "We Know From Experience" advertising campaign, including the recent "Chauffeur Terrier" television commercial, along with other digital marketing platforms.
Heroes Evolved, featuring an in-game and playable Bruce Lee, has hit the multi-player online battle arena via R2Games and the Bruce Lee, LLC (owned and operated by Lee's daughter, Shannon Lee).
• In it's ninth season as the official wardrobe supplier for the National Basketball Coaches Assn., Men's Wearhouse said that 24 NBA head coaches would be outfitted with Joseph Abboud Custom suits for the 2017-18 season. According to Golden State Warriors head coach Steve Kerr, "With 82 games a season, it's important to look professional and have confidence on the court."

POLL POSITION
Hottest Marketing Event Oct. 2017
 
pollcode.com free polls
KEEPING SCORE

MLB 2017 Awards Schedule
• Oct. 26
Rawlings Gold Glove finalists on Twitter (12 PM. ET)
• Nov. 6
BBWAA Awards Finalists MLB Network
• Nov .7
Rawlings Gold Glove Awards ESPN (9 PM. ET)
• Nov. 9
Louisville Silver Sluggers MLB Network, (6 PM. ET)
• Nov. 10
Wilson Defensive Players of the Year MLB Network (6 PM. ET)
• Nov. 13
Jackie Robinson Rookies of the Year MLB Network (6 PM ET)
• Nov. 14
Managers of the Year MLB Network (6 PM. ET)
• Nov. 15
Cy Young Awards MLB Network( 6 PM ET)
• Nov. 16
Most Valuable Players MLB Network ( 6 PM ET)
• Nov. 17
Esurance MLB Awards MLB Network

BUY SELL

NBA Teams With Jersey-Patch Deals (To Date):

• Atlanta Hawks (Shareware)
• Boston Celtics (GE)
• Brooklyn Nets (Infor)
• Cleveland Cavaliers (Goodyear)
• Denver Nuggets (Western Union)
• Detroit Pistons (Flagstaff Bank)
• Golden State Warriors (Rakuten)
• Los Angeles Lakers (Wish)
• Miami Heat (Ultimate Software)
• Milwaukee Bucks (Harley Davidson)
• Minnesota Timberwolves (Fitbit)
• New York Knicks (Squarespace)
• Orlando Magic (Disney World)
• Philadelphia 76ers (StubHub)
• Sacramento Kings (Blue Diamond)
• Toronto Raptors (Sun Life)
• Utah Jazz (Qualtrics)
All patches will be 2.5 x 2.5 on the left side, with a Nike Swoosh logo on the right side.

SEARCH

NYSportsJournalism.com + Topic Of Requested Search

COLLEGE

Coaches Make ACS Call
NCAA Plans '18 Final 4
Final Four '22 In NOLA
Cancer Drives Home
Nissan House Open

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99

Bridgestone Eyes Return To NHL Winter Classic, Super Bowl Halftime Show in 2010

Jan. 29: 2009: The NHL has not yet committed to a third outdoor Winter Classic, but when it does, Bridgestone said it would strongly consider returning as title sponsor. "If the NHL has another Winter Classic, Bridgestone certainly would consider being title sponsor again and would want the NHL to include us in any discussions," said John Baratta, president, replacement tire sales U.S. and Canada consumer tire sales division for Bridgestone Firestone North American Tire. "We are trying to build brand awareness for Bridgestone. So when you are investing in something, you want to make sure you are reaching your target audience. With the NHL, we get exactly what we are looking for." If played, the game would be held Jan. 1, 2010, with the new Yankee Stadium being named among the potential sites. The NHL does not have an All-Star Game in 2010 due to the Winter Olympics in February, making the possibility of a third Winter Classic that much stronger. The Bridgestone Winter Classic game on Jan. 1 at Wrigley Field garnered NBC TV's highest ratings for a regular season NHL game since 1975 and was 12% higher than NBC's telecast of the 2008 Winter Classic. Bridgestone received substantial ROI for its role via TV spots during the telecast, pre-game branded promotions, dasher board placement and in-game video spots and integration across all NHL media. Pepsi's Amp Energy was title sponsor of the first Winter Classic on Jan. 1, 2008, played in Buffalo. Regarding a return as sponsor for the halftime show in Super Bowl XLIV in Miami next year, Baratta said that Bridgestone, which currently is in the second year of a three-year deal with the NFL, is exploring all of its options. "Perhaps as an associate sponsor [if not] a presenting sponsor as we have been in two Super Bowls. We think we have gotten very good value out of it." said Baretta.


See Q&A for Full Interview with John Baratta.

Back to Home Page

 

MORE STORIES ON NHL WINTER CLASSIC

NHL Set To Score With 2010 Winter Classic

Talk of Third Winter Classic Heats Up