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, the official car and SUV of launch a "fully integrated and multidimensional  campaign that will communicate its 'Better Drives Us' philosophy and introduce consumers to the newest vehicles in its lineup." This will be Hyundai's 10th Super Bowl appearance in 11 years.
• The NBA has named Indianapolis as the site for the 2021 All-Star Game, to be played in Bankers Life Fieldhouse on Feb. 14. The next three NBA All-Star Games are in Los Angeles (Staples Center, Feb. 18, 2018), Charlotte (Spectrum Center. Feb. 17, 2019) and Chicago (United Center, Feb. 16, 2020). Cleveland said it would seek to host the 2022 game, which could be the 75th anniversary of the NBA event.
• The Disney Co. is acquiring major assets of 21st Century Fox for $52.4 billion. 21st Century Fox said it would spinoff "Fox Broadcasting Co., Fox Sports, Fox News, Fox Television Stations and a handful of other assets into a new company." The deal brings to Disney key assets of major properties it did not own, including Marvel's X-Men and the first movie in the Star Wars franchise (Star Wars: A New Hope). Also included is FX Networks, National Geographic, 300-plus international channels, 22 regional sports networks and Fox’s 30% stake in Hulu.

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Top-Selling NBA Jerseys Dick's Sporting Goods (Season to Date)

1. LeBron James Cleveland Cavaliers
2. Stephen Curry Golden State Warriors
3. Kevin Durant Golden State Warriors

4. Russell Westbrook Oklahoma City Thunder
5. Joel Embid Philadelphia 76ers
6. Kristaps Porzingas New York Knicks
7. Giannis Antetokounmpo Milwaukee Bucks

8. James Harden Houston Rockets
9. Ben Simmons Philadelphia 76ers
10. Isaiah Thomas Cleveland Cavaliers
11. Kawhi Leonard San Antonio Spurs
12. Gordon Heyward Boston Celtics
13. Kevin Love Cleveland Cavaliers
14. Karl-Anthony Towns Minnesota Timberwolves
15. Al Horford Boston Celtics

SOURCE: DICK'S SPORTING GOODS

BUY SELL

TOP SEARCHES IN U.S. ON GOOGLE 2017

Lists are based on search terms that had a high spike in traffic in 2017 as compared to 2016.
Athletes
1. Floyd Mayweather
2. Gordon Hayward
3. Aaron Boone
4. Paul George
5. Tony Romo
6. Aaron Judge
7. Gonzo Ball
8. Carmelo Anthony
9. Sergio Gracchia
10. Isaiah Thomas

Professional Sports Teams
1. New York Yankees
2. Houston Astros
3. Boston Celtics
4. Los Angeles Dodgers
5. Atlanta Falcons
6. Dallas Cowboys
7. New England Patriots
8. Pittsburgh Steelers
9. Houston Rockets
10. Philadelphia Eagles

SOURCE: GOOGLE

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NYSportsJournalism.com + Topic Of Requested Search

NBA; "Gift of Basketball' 'Star Wars Jedi' Ads Below

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Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Thursday
Jul302015

Bridgestone Extends Outdoor Winter Classic Deal, Expands NHL Marketing Support

By Barry Janoff

July 29, 2015: Sports fans in the Boston area, challenged (and annoyed) with the ongoing situation regarding the NFL's New England Patriots, quarterback Tom Brady and "Deflategate" — as well as the response (both pro and con) of no longer being consider as a potential host city for the 2024 Summer Olympics — were given some good news by the NHL.

The league said that Gillette Stadium, home of the Patriots would host the 2016 Bridgestone NHL Winter Classic and that the hometown Bruins would face the Montreal Canadiens in the outdoor game scheduled for Jan. 1, 2016.

The news coincided with the NHL signing a deal that extends Bridgestone's role as title sponsor for the Winter Classic and the brand's involvement in other league activations for five seasons.

Bridgestone is the official tire of the NHL and the NHL Players' Assn.

Financial terms were not released.

The 2016 Bridgestone NHL Winter Classic would be Bridgestone's seventh consecutive year as title sponsor of the event. PepsiCo's AMP Energy was title sponsor of the inaugural Winter Classic in 2008 before Bridgestone took over.

This will be the first outdoor game in Gillette Stadium but the second in the area: Fenway Park hosted the Winter Classic in 2010.

The NHL will also stage two other outdoor games this coming season under its Coors Light Stadium Series umbrella: the Chicago Blackhawks at the host Minnesota Wild in TCF Bank Stadium (Feb. 21, 2016) and the Detroit Red Wings at the Colorado Avalanche in Denver's Coors Field (Feb. 27).

"The partnership with the National Hockey League aligns the Bridgestone brand with a premier sports league and very loyal fan base, and it represents an important piece of Bridgestone's commitment to sports," Phil Pacsi, vp-sports/events marketing and training for Bridgestone Americas, said in a statement.

Bridgestone said that the extended deal would come with expanded marketing support.

For the 2016 Winter Classic, Bridgestone said activation would include on-air rights from NHL broadcast partners NBC, Rogers and TVA Sports, branded promotion in NBC programming; logo dasherboard placements in Gillette Stadium and integration of the Bridgestone brand throughout all NHL media properties, including video, print, online and radio.

In addition, Bridgestone said it plans to "expand its league support with partnerships with NHL teams, building its presence on the local level as well as the national level."

Bridgestone marketing also will see "significant media commitment, including promotions across the NHL's media platforms such as NHL.com, NHL Social and NHL Mobile" and national consumer ad campaigns.

According to Keith Wachtel, evp-global partnerships for the NHL, "We are proud of our longstanding relationship with Bridgestone. Bridgestone has helped elevate the NHL Winter Classic into one of the most-anticipated events, not only of the NHL season but on the big event calendar. Sports fans can expect many more years of exciting and innovative activations across League platforms from Bridgestone."

Among other sports alliances, Bridgestone is an official Top Tier partner with the International Olympic Committee, its title sponsor for the World Golf Championships-Bridgestone Invitational and has naming rights to Bridgestone Arena, home to the NHL's Nashville Predators.

"We have seen tremendous results from both the Bridgestone NHL Winter Classic and our season-long NHL activation," said Pacsi. "With this new agreement, we will continue to leverage this partnership to showcase our, and the NHL's, commitment to performance and innovation."

Bridgestone Signs As TOP Tier Partner With IOC

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