Top
NEWS REAL

• Sacramento, California's capital city, has been awarded an MLS expansion team with Sacramento Republic FC becoming the league's 29th team and beginning play in MLS in 2022. The club will build a new, $300 million, 20,100-seat soccer stadium in the downtown Railyards District. 

• Octagon and the National Women’s Soccer League have signed a multi-tier consulting partnership, in which Octagon’s Global Media Rights Consulting and Marketing divisions will "advise the NWSL on its league media rights, sponsorship, and marketing." “The growth of the NWSL over the past six years has been tremendous, and the league, its teams and players show absolutely no sign of slowing down,” Christine Franklin, SVP, Marketing, Octagon, said via the firm.

• The Professional Baseball Agreement between MLB and minor league teams expires at the end of the 2020 season. But if a new MLB proposal were to become reality, more than three dozen cities with affiliated minor league teams will lose those teams a year from now and thousands of minor league players will be out of work as well. Full story here.

• "We said there's no chance that's happening. There’s no chance we’ll even discipline him." — NBA commissioner Adam Silver regarding China’s request that the league fire Houston Rockets GM Daryl Morey

• "The losses have already been substantial. Our games are not back on the air in China as we speak, and we'll see what happens next. I don't know where we go from here. The financial consequences have been and may continue to be fairly dramatic." — NBA commissioner Adam Silver at the Time 100 Summit on Thursday regarding the league’s on-going situation with China.

• Showtime Sports will launch on Oct. 21 a weekly podcast, All The Smoke with Matt Barnes and Stephen Jackson, in which the two NBA veterans (now retired) and NBA champs (Golden State Warriors and San Antonio Spurs, respectively), will “deliver an authentic, unfiltered perspective on the most polarizing topics in and around the game of basketball.”  It will air Thursdays on the Showtime Basketball YouTube Channel. 

• Halloween this year is Oct. 31, and retailers, marketers and consumers are ready for another season of trick-or-treat. Total spend on Halloween 2019 is expected to reach $8.8 billion according to the National Retail Federation, Washington, DC. Full story here. 

POLL POSITION

Rock & Roll Hall of Fame 2020 Nominees

• Pat Benatar
• Dave Matthews Band
• Depeche Mode
• Doobie Brothers
• Whitney Houston
• Judas Priest
• Kraftwerk
• MC5
• Motorhead
• Nine Inch Nails
• Notorious B.I.G.
• Rufus feat. Chaka Khan
• Todd Rundgren
• Soundgarden
• T. Rex
• Thin Lizzy

VOTE HERE

KEEPING SCORE

Most Popular NBA Player Jerseys (based on eBay sales October 2018-October 2019)
1. LeBron James Los Angeles Lakers
2. Stephen Curry Golden State Warriors
3. Kyrie Irving Brooklyn Nets
4. Giannis Antetokounmpo Milwaukee Bucks
5. Kevin Durant Brooklyn Nets
6. Dwyane Wade Miami Heat (retired)
7. Kawhi Leonard Los Angeles Clippers
8. Zion Williamson New Orleans Pelicans
9. Carmelo Anthony (most recently with Houston Rockets)
10. Russell Westbrook Houston Rockets

Most Popular Player Merchandise (based on eBay sales October 2018-October 2019)
1. LeBron James Los Angeles Lakers
2. Stephen Curry Golden State Warriors
3. Kevin Durant Brooklyn Nets
4. Kyrie Irving Brooklyn Nets
5. Giannis Antetokounmpo Milwaukee Bucks
6. Paul George Los Angeles Clippers
7. James Harden Houston Rockets
8. Dwyane Wade Miami Heat (retired)
9. Kawhi Leonard Los Angeles Clippers
10. Russell Westbrook Houston Rockets
SOURCE: STUBHUB.COM

BUY SELL

Weekend Box Office Oct. 18-20
1. Maleficent: Mistress Of Evil $36M
2. Joker $29.2M
3. Zombieland 2 $26.7M
4. Addams Family $16M
5. Gemini Man $8.5M
6. Abominable $3.5M
7. Downton Abbey $3M
8. Judy $2M
9. Hustlers $2M
10. It 2 $1.5M
BoxOfficeMojo.com

SEARCH

NYSportsJournalism.com + Topic Of Requested Search

The Rise Of Skywalker See More Ads Below

COLLEGE

BodyArmor Into NCAA
No. 1 Colleges Since '92
Notre Dame Builds Brand
Cancer Drives Home
Men's Hoops Are 'Toxic'

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Channel Chasers

NFL UK 2019
• Oct. 27  Cincinnati Bengals v Los Angeles Rams Wembley Stadium
• Nov. 3 Houston Texans v Jacksonville Jaguars Wembley Stadium

NFL Mexico 2019
• Nov. 18 Kansas City  Chiefs v Los Angeles Chargers Mexico City Estadio Azteca (ESPN Monday Night Football)

NBA 2019 Opening Nights
• Oct. 22 New Orleans Pelicans vs. Toronto Raptors TNT 8 PM (ET)
• Oct. 22 Los Angeles Lakers vs. Los Angeles Clippers TNT 10:30 PM (ET)

• Oct. 23 Boston Celtics vs. Philadelphia 76ers ESPN 8 PM (ET)
• Oct. 23 Denver Nuggets vs. Portland Trail Blazers ESPN 10 PM (ET)

Thursday
Jul302015

Bridgestone Extends Outdoor Winter Classic Deal, Expands NHL Marketing Support

By Barry Janoff

July 29, 2015: Sports fans in the Boston area, challenged (and annoyed) with the ongoing situation regarding the NFL's New England Patriots, quarterback Tom Brady and "Deflategate" — as well as the response (both pro and con) of no longer being consider as a potential host city for the 2024 Summer Olympics — were given some good news by the NHL.

The league said that Gillette Stadium, home of the Patriots would host the 2016 Bridgestone NHL Winter Classic and that the hometown Bruins would face the Montreal Canadiens in the outdoor game scheduled for Jan. 1, 2016.

The news coincided with the NHL signing a deal that extends Bridgestone's role as title sponsor for the Winter Classic and the brand's involvement in other league activations for five seasons.

Bridgestone is the official tire of the NHL and the NHL Players' Assn.

Financial terms were not released.

The 2016 Bridgestone NHL Winter Classic would be Bridgestone's seventh consecutive year as title sponsor of the event. PepsiCo's AMP Energy was title sponsor of the inaugural Winter Classic in 2008 before Bridgestone took over.

This will be the first outdoor game in Gillette Stadium but the second in the area: Fenway Park hosted the Winter Classic in 2010.

The NHL will also stage two other outdoor games this coming season under its Coors Light Stadium Series umbrella: the Chicago Blackhawks at the host Minnesota Wild in TCF Bank Stadium (Feb. 21, 2016) and the Detroit Red Wings at the Colorado Avalanche in Denver's Coors Field (Feb. 27).

"The partnership with the National Hockey League aligns the Bridgestone brand with a premier sports league and very loyal fan base, and it represents an important piece of Bridgestone's commitment to sports," Phil Pacsi, vp-sports/events marketing and training for Bridgestone Americas, said in a statement.

Bridgestone said that the extended deal would come with expanded marketing support.

For the 2016 Winter Classic, Bridgestone said activation would include on-air rights from NHL broadcast partners NBC, Rogers and TVA Sports, branded promotion in NBC programming; logo dasherboard placements in Gillette Stadium and integration of the Bridgestone brand throughout all NHL media properties, including video, print, online and radio.

In addition, Bridgestone said it plans to "expand its league support with partnerships with NHL teams, building its presence on the local level as well as the national level."

Bridgestone marketing also will see "significant media commitment, including promotions across the NHL's media platforms such as NHL.com, NHL Social and NHL Mobile" and national consumer ad campaigns.

According to Keith Wachtel, evp-global partnerships for the NHL, "We are proud of our longstanding relationship with Bridgestone. Bridgestone has helped elevate the NHL Winter Classic into one of the most-anticipated events, not only of the NHL season but on the big event calendar. Sports fans can expect many more years of exciting and innovative activations across League platforms from Bridgestone."

Among other sports alliances, Bridgestone is an official Top Tier partner with the International Olympic Committee, its title sponsor for the World Golf Championships-Bridgestone Invitational and has naming rights to Bridgestone Arena, home to the NHL's Nashville Predators.

"We have seen tremendous results from both the Bridgestone NHL Winter Classic and our season-long NHL activation," said Pacsi. "With this new agreement, we will continue to leverage this partnership to showcase our, and the NHL's, commitment to performance and innovation."

Bridgestone Signs As TOP Tier Partner With IOC

Back to Home Page