Top
POLL POSITION
Best Marketing Events March 2017
 
pollcode.com free polls
KEEPING SCORE

IndyCar Series 2017 Schedule
• Firestone Grand Prix St. Petersburg March 12
• Toyota Grand Prix Long Beach April 9
• Honda Indy Grand Prix Alabama April 23
• Phoenix Grand Oriux May 13
• IndyCar Grand Prix May 13
Indy 500 May 28
• Chevrolet Detroit Grand Prix 1 June 3
• Chevrolet Detroit Grand Prix 2 June 4
• Rainguard Water Sealers 600 June 10
• Kohler Grand Prix Elkhart Lake WI June 25
• Iowa Corn 300 Newton July 9
• Honda Indy Toronto July 16
• Honda Indy 200 Mid-Ohio Lexington July 30
• ABC Supply 500 Long Pond PA Aug. 20
• Bommarito Automotive Group 500 Madison IL Aug. 26
Grand Prix At The Glen NY Sept. 3
• GoPro Grand Prix Sonoma CA Sept. 17

Source INDYCAR

WHAT YOU SAY!?

iSpot Top Ten Spenders Past Week (March 13-19/Lead Spot)

*NCAA Official Partner
• Geico ($27.2M) Hail Caesar Salad
• AT&T Wireless* ($19M) Unbelievable
• Verizon ($17.5M) Drop the Metrics
• NCAA* ($16.5M) Opportunity
• Coca-Cola* ($15.5M) Love Story
• Allstate* ($15.4M) Sarah, I Love You
• Progressive ($15M) Get Their Attention
• Capital One* ($14.4M) Clapper
• State Farm ($14M) Following
• Taco Bell ($13.4M) Work Emails
Source iSpot.TV

SEARCH

NYSportsJournalism.com + Topic Of Requested Search

AT&T: 'Dentist' (More March Mad Ads Below)

COLLEGE

Coaches Make ACS Call
NCAA Plans '18 Final 4
Final Four '22 In NOLA
Cancer Drives Home
Nissan House Open

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Friday
Jun132014

Bridgestone Goes For Gold, Signs TOP Global Marketing Alliance With IOC

By Barry Janoff

June 13, 2014: Bridgestone Corp., which is no stranger to major sports alliances, has now joined what is arguably the biggest sports stage in the world.

The tire company confirmed today that is has become a worldwide TOP partner of the International Olympic Committee with the designation of official tire of the Olympic Games.

Bridgestone said it has already begun to activate its efforts focusing on the 2016 Summer Games in Rio de Janeiro. The alliance runs through 2024.

Financial details were not disclosed.

The alliance was unveiled during a joint press conference in Tokyo, the city that will host the 2020 Summer Games and also where Bridgestone’s global headquarters are located.

According to Bridgestone, product categories covered by the agreement include seismic isolation bearings, non-motorized bicycles and the full range of tires manufactured by Bridgestone.

As a global TOP Partner, Bridgestone said it would partner with the IOC and all 204 National Olympic Committees and their Olympic teams.

Other IOC TOP partners include ATOS, Coca-Cola, Dow, General Electric, McDonald's, Omega, Panasonic, Procter & Gamble, Samsung and Visa.

According to the IOC, the Olympic TOP program, which was created in 1985, is the highest level of Olympic sponsorship and provides sponsors with exclusive worldwide marketing rights to the Summer, Winter and Youth Olympic Games.

"TOP Partner companies are multinational organizations which are able to provide direct support, sponsor services or expertise for the staging of the Games," per the IOC. "In addition to supporting the IOC and the Organizing Committees, TOP Partners support National Olympic Committees and their Olympic teams.

As with other TOP Partners, Bridgestone will receive exclusive global marketing rights and opportunities within their designated product category.

Bridgestone said that the partnership gives the company "a strategic global platform which will allow it to reach its customers with new activation and communication methods, build awareness of its brands and technologies and continue globalizing its operations through the support of its proud teammates around the world."

“As a global corporation, Bridgestone is excited to partner with the entire Olympic Movement, a group of organizations that not only brings together the world’s athletes at the greatest athletic festival, but also blends this celebration of sport with a spirit of service to community, social responsibility, a respect for diversity and a commitment to the fundamental principles of Olympism," Bridgestone CEO and chairman Masaaki Tsuya said during the time of the announcement, "We look forward to a long and mutually beneficial relationship where, through this partnership, we will communicate on a global basis our commitment to society as well as our brand message.”

Bridgestone has had sports alliances that include or have included the NFL, MLB, motor sports, skiing and golf, the latter anchored by the World Golf Championships Bridgestone Invitational (in Akron, Ohio (which will next be held July 31-Aug. 4). The company also has naming rights to Bridgestone Arena, located in Bridgestone America's headquarters in Nashville.

According to IOC President Thomas Bach, "The TOP program is a truly global sponsorship program as it benefits all future Games organizers and all the National Olympic Committees and their athletes, ensuring athletes from all over the world, and not just the largest countries, are able to compete at the Games."

Bach said that the IOC redistributes more than 90% of its revenues to the "wider sporting movement. Bridgestone is a global leader in its field and we are delighted to welcome the company to the TOP program and are excited for the long term commitment they have shown to the Olympic Movement."

Back to Home Page