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QUICK HITS

• The NFL has unveiled the Super Bowl Ticket Giveaway, an initiative this season to "surprise fans across the country with an invitation to attend Super Bowl LII in Minnesota on February 4, 2018. A total of 500 free tickets will be distributed under the program as a way to give back to dedicated NFL fans and provide them with a once-in-a-lifetime experience."
• Farmers Insurance has extended its alliance with PGA TOUR player Rickie Fowler for three years (2018-2020).  Fowler has been a brand ambassador since 2012. Fowler has been featured in the Farmers "We Know From Experience" advertising campaign, including the recent "Chauffeur Terrier" television commercial, along with other digital marketing platforms.
Heroes Evolved, featuring an in-game and playable Bruce Lee, has hit the multi-player online battle arena via R2Games and the Bruce Lee, LLC (owned and operated by Lee's daughter, Shannon Lee).
• In it's ninth season as the official wardrobe supplier for the National Basketball Coaches Assn., Men's Wearhouse said that 24 NBA head coaches would be outfitted with Joseph Abboud Custom suits for the 2017-18 season. According to Golden State Warriors head coach Steve Kerr, "With 82 games a season, it's important to look professional and have confidence on the court."

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MLB 2017 Awards Schedule
• Oct. 26
Rawlings Gold Glove finalists on Twitter (12 PM. ET)
• Nov. 6
BBWAA Awards Finalists MLB Network
• Nov .7
Rawlings Gold Glove Awards ESPN (9 PM. ET)
• Nov. 9
Louisville Silver Sluggers MLB Network, (6 PM. ET)
• Nov. 10
Wilson Defensive Players of the Year MLB Network (6 PM. ET)
• Nov. 13
Jackie Robinson Rookies of the Year MLB Network (6 PM ET)
• Nov. 14
Managers of the Year MLB Network (6 PM. ET)
• Nov. 15
Cy Young Awards MLB Network( 6 PM ET)
• Nov. 16
Most Valuable Players MLB Network ( 6 PM ET)
• Nov. 17
Esurance MLB Awards MLB Network

BUY SELL

NBA Teams With Jersey-Patch Deals (To Date):

• Atlanta Hawks (Shareware)
• Boston Celtics (GE)
• Brooklyn Nets (Infor)
• Cleveland Cavaliers (Goodyear)
• Denver Nuggets (Western Union)
• Detroit Pistons (Flagstaff Bank)
• Golden State Warriors (Rakuten)
• Los Angeles Lakers (Wish)
• Miami Heat (Ultimate Software)
• Milwaukee Bucks (Harley Davidson)
• Minnesota Timberwolves (Fitbit)
• New York Knicks (Squarespace)
• Orlando Magic (Disney World)
• Philadelphia 76ers (StubHub)
• Sacramento Kings (Blue Diamond)
• Toronto Raptors (Sun Life)
• Utah Jazz (Qualtrics)
All patches will be 2.5 x 2.5 on the left side, with a Nike Swoosh logo on the right side.

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Coaches Make ACS Call
NCAA Plans '18 Final 4
Final Four '22 In NOLA
Cancer Drives Home
Nissan House Open

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Thursday
Jan052017

Bridgestone Corp. Expands, Extends Top-Tier IOC Alliance Through 2024 Games

Special to NYSportsJournalism.com

January 5, 2017: Bridgestone Corp., which this past summer experienced its first Olympic Games as a top-tier partner with the International Olympic Committee, has signed a deal with the IOC expanding and extending its commitment to the Games.

The expansion of marketing rights for Bridgestone follows its successful activation of initial rights, signed in June 2014, in Brazil, Japan, South Korea and the U.S. in association with the Olympic Games Rio 2016.

Bridgestone said its efforts in those four countries "propelled brand awareness and engagement among hundreds of millions of people."

The new pact enables Bridgestone to activate its IOC partnership globally in association with the 2018 Winter Olympics in PyeongChang, the 2020 Summer Games in Tokyo (where the company has its headquarters), the 2022 Olympic Winter Games in Beijing 2022 and the 2024 Summer Games, with the host city to be selected this September from among Los Angeles, Paris and Budapest.

In addition to the company's support of the Olympic Movement as a worldwide TOP Partner, Bridgestone Corp. is a Tokyo 2020 Paralympic Games Gold Partner and will support the Japanese Paralympic Team through 2024.

Bridgestone Americas is partnering with U.S. Paralympics through 2024.

This past August, Bridgestone became the first Founding Partner of the Olympic Channel, being run under the auspices of the IOC.

Other IOC top-tier partners include Atos, Coca-Cola, Dow, GE, McDonald’s, Omega, Panasonic, Procter & Gamble, Samsung, Toyota and Visa.

"While we're proud of our initial successes, in reality we have only just begun to leverage this universal platform to engage our worldwide teammates and expand Bridgestone brand awareness in key markets around the globe," Masaaki Tsuya, CEO and representative executive officer for Bridgestone Corp.(pictured, left), said in a statement.

"As a global company with founding roots and headquarters in Japan, there is an enormous opportunity with the next three Olympic Games being hosted in Asia,” he said.

The agreement includes product marketing rights for the full range of tires manufactured by the company, as well as self-propelled bicycles and a variety of diversified products such as seismic isolators.

According to IOC president Thomas Bach (pictured, right), "As a Worldwide Olympic Partner, Bridgestone already has demonstrated its support for the Olympic Movement and the Olympic values. We are excited to be partnering with Bridgestone on a global basis, and look forward to continue working closely with them to bring the Olympic spirit to life for athletes, fans and communities around the world through to 2024."

"We look forward to reaching new winter sports fans worldwide, as well as continuing to explore new ways in which we can support the staging of the Games and its athletes — which is paramount to our partnership," said Tsuya.

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