Top
QUICK HITS

• In conjunction with the official grand opening of its Americas headquarters, Bridgestone Americas, Inc. and the Nashville Predators unveiled an additional five-year extension for the naming rights agreement for Bridgestone Arena, home of the Nashville Predators. Initially signed in March 2010, the extended terms now ensure Bridgestone naming rights through 2025. Financial terms were not shared.
• Research, marketing and consulting firm NewZoo, San Francisco, has increased its estimate of the market size for global games for 2016-20 “based on an even stronger performance than anticipated in the first three quarters of the year. NewZoo now says that the global games market would generate $116 billion in game software revenues, $7.1 billion higher than previously estimated and nearly 11% growth vs. 2016. The firm now estimates that the category will hit $143.5 billion in 2020.

• Univision Deportes said it would conclude the year as the “leading sports brand delivering the most soccer viewing in the country throughout 2017.” Univision Deportes said this past year it earned the highest share of soccer viewing in the U.S. among 29 networks broadcasting live soccer, claiming over 40% of all viewing across the networks of Univision. It also said it led the industry by “broadcasting 19 out of 20 top-rated club soccer matches in 2017, regardless of language.”
• The NBA has named Indianapolis as the site for the 2021 All-Star Game, to be played in Bankers Life Fieldhouse on Feb. 14. The next three NBA All-Star Games are: Los Angeles (Staples Center, Feb. 18, 2018), Charlotte (Spectrum Center. Feb. 17, 2019) and Chicago (United Center, Feb. 16, 2020). Cleveland said it would seek to host the 2022 game, which would be the 70th All-Star Game in league history.

POLL POSITION
BEST ALL-STAR GAME
 
pollcode.com free polls
KEEPING SCORE

Top-Selling NBA Jerseys Dick's Sporting Goods (Season to Date)

1. LeBron James Cleveland Cavaliers
2. Stephen Curry Golden State Warriors
3. Kevin Durant Golden State Warriors

4. Russell Westbrook Oklahoma City Thunder
5. Joel Embid Philadelphia 76ers
6. Kristaps Porzingas New York Knicks
7. Giannis Antetokounmpo Milwaukee Bucks

8. James Harden Houston Rockets
9. Ben Simmons Philadelphia 76ers
10. Isaiah Thomas Cleveland Cavaliers
11. Kawhi Leonard San Antonio Spurs
12. Gordon Heyward Boston Celtics
13. Kevin Love Cleveland Cavaliers
14. Karl-Anthony Towns Minnesota Timberwolves
15. Al Horford Boston Celtics

SOURCE: DICK'S SPORTING GOODS

BUY SELL

TOP SEARCHES IN U.S. ON GOOGLE 2017

Lists are based on search terms that had a high spike in traffic in 2017 as compared to 2016.
Athletes
1. Floyd Mayweather
2. Gordon Hayward
3. Aaron Boone
4. Paul George
5. Tony Romo
6. Aaron Judge
7. Gonzo Ball
8. Carmelo Anthony
9. Sergio Gracchia
10. Isaiah Thomas

Professional Sports Teams
1. New York Yankees
2. Houston Astros
3. Boston Celtics
4. Los Angeles Dodgers
5. Atlanta Falcons
6. Dallas Cowboys
7. New England Patriots
8. Pittsburgh Steelers
9. Houston Rockets
10. Philadelphia Eagles

SOURCE: GOOGLE

SEARCH

NYSportsJournalism.com + Topic Of Requested Search

COLLEGE

CFB Title Games '21-24
No. 1 Colleges Since '92
NCAA: More Health $$$
Cancer Drives Home
NCAA Reballs Madness

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Main
Tuesday
Jun192012

Bridgestone Expands Deal With NFL But Drops Super Bowl Halftime Show

By Barry Janoff

June 19, 2012: Bridgestone Americas Tire Operations said today that it has revised its contract with the NFL via a deal that extends through March 31, 2016.

Under terms of the new alliance, Bridgestone said it would "shift its focus from sponsoring the Super Bowl Halftime Show to reinforcing the Bridgestone brand performance message, starting at the NFL Combine and culminating at the Super Bowl." The tire company said the new alliance would enable it to engage "more closely with consumers by allowing exclusive behind-the-scenes access at key NFL events throughout the year."

The deal replaces a five-year agreement that the tire brand and the NFL signed in 2010, which would have seen Bridgestone remain as Super Bowl halftime title sponsor through Super Bowl XLIX. Bridgestone and the NFL have been official marketing parnters since 2007.

Financial terms of the revised deal were not disclosed. The NFL said that it already has initiated talks to replace Bridgestone as the Super Bowl halftime title sponsor.

“We have achieved great exposure for the Bridgestone brand through the Bridgestone Super Bowl Halftime Show and the commercials we have showcased over the past five years,” Philip Dobbs, CMO for Bridgestone Americas, said in a statement. “But this revised sponsorship is an even better fit for where we are now as a brand, and we truly appreciate the NFL for helping us get here. It makes good business sense at this point for us to spread out our investment throughout the year and take advantage of the excitement associated with the NFL shield."

Bridgestone had been title sponsor of the Super Bowl halftime show since Super Bowl XLII (2008, replacing Pepsi), when Tom Petty & the Heartbreakers performed. Bridgestone has since had its name on the halftime show at Super Bowl XLIII (Bruce Springsteen and the E Street Band), XLIV (The Who), XLV (The Black Eyed Peas) and Super Bowl XLVI (Madonna), the longest consecutive run in Super Bowl halftime history.

Bridgestone said it would still be associated with the Super Bowl via consumer-related activation.

According to Bridgestone, the company will continue to uses its “Time to Perform” campaign to focus on "highlighting outstanding NFL team and player performances on a weekly basis via digital and broadcast media, culminating in awarding the top performance of the year during Super Bowl week."

The next Super Bowl halftime sponsorship deal might be lucrative and historic. It would start with Super Bowl XLVII at the Mercedes-Benz Superdome in New Orleans, and then could include Super Bowl XLVIII at MetLife Stadium in New Jersey, Super Bowl XLIX at the University of Phoenix Stadium in Arizona and Super Bowl L at a site still to be determined.

Bridgestone said that its marketing efforts would expand upon national advertising, consumer marketing programs and promotions and broadcast and online media elements.

According to Keith Turner, the NFL’s svp-media sales and sponsorship, “We are pleased to expand our relationship with Bridgestone Americas. Performance is core to both the NFL and to Bridgestone’s tires, and we are excited to continue working together to reach our fans in innovative ways all year round.”

"With this new agreement, Bridgestone Americas is ready to take full advantage of the opportunities the NFL has to offer."

“The NFL has done an outstanding job of building its brand, supporting its sponsors, and generating year-round excitement,” Dobbs added. “We have seen tremendous results from our sponsorship over the past five years, and with this new agreement, Bridgestone Americas is ready to take full advantage of the opportunities the NFL has to offer. We are looking forward to extending the Bridgestone brand’s reach throughout the entire NFL season.”

Bridgestone is also the official tire of the NHL and NHLPA and title sponsor of the Bridgestone NHL Winter Classic, the official tire of the PGA Tour, title sponsor of the World Golf Championships–Bridgestone Invitational at the Firestone Country Club in Akron, Ohio; and has naming rights to the Bridgestone Arena, home of the NHL's Nashville Predators.

Back to Super Bowl XLVII

Back to Home Page

Reader Comments

There are no comments for this journal entry. To create a new comment, use the form below.

PostPost a New Comment

Enter your information below to add a new comment.

My response is on my own website »
Author Email (optional):
Author URL (optional):
Post:
 
Some HTML allowed: <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <code> <em> <i> <strike> <strong>