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QUICK HITS

• Naismith Memorial Basketball Hall of Fame Finalists Class of 2018: Ray Allen, Maurice Cheeks, Charles “Lefty” Driesell, Hugh Evans, Grant Hill, Jason Kidd, Steve Nash, Rudy Tomjanovich, Chris Webber, Kim Mulkey, Katie Smith, Tina Thompson, Wayland Baptist University. Class of 2018 will be named during the NCAA Men’s Final Four weekend in San Antonio March 31-April 2.

• Serena Williams, who said her first auto purchase was a while Lincoln Navigator SUV she named “Ginger,” has signed to become an official spokesperson for the brand. A social media-based marketing campaign includes videos of Williams talking about and driving the 2018 Navigator, with ongoing videos to follow. “Partnering with a brand like Navigator comes from a genuine place,” she said in the first video. “Let’s just be honest: Serena Williams needs to be in the new Navigator.”

• The Smashing Pumpkins unveil 'Shiny And Oh So Bright' 36-city tour, their first tour in nearly 20 years, with founding members Billy Corgan, Jimmy Chamberlin, James Iha. Produced by Live Nation.

KEEPING SCORE

IMDbPro’s ALL-TIME TOP-GROSSING, LIVE-ACTION SPORTS-THEMED MOVIES*
1. The Blind Side (2009) $255.9M
2. The Karate Kid (2010) $176.6M
3. The Waterboy (1998) $161.5M
4. The Longest Yard (2005) $158.1M
5. Jerry Maguire (1996) $153.9M
6. Talladega Nights: The Ballad of Ricky Bobby (2006) $148.2M
7. Rocky IV (1985) $127.8M
8. Rocky III (1982) $125.1M
9. Seabiscuit (2003) $120.2M
10. Blades of Glory (2007) $118.6M
*These are the Top 10 domestic-grossing, live-action movies with sports as a central theme. These numbers have not been adjusted for inflation.

Data provided by Box Office Mojo

BUY SELL

Most-Watched Winter Olympics in U.S. TV History
1. Lillehammer, 1994* 204 million
2. Vancouver, 2010 190 million
3. Salt Lake City, 2002 187 million
T4. Torino, 2006 184 million
T4. Albertville, 1992 184 million
T4. Nagano, 1998 184 million
* Nancy Kerrigan/Tonya Harding incident

Source NBC Sports

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Olympics: Y&R 'Fearless' Winter Games Ads Below

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CFB Title Games '21-24
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Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99

Entries in Super Bowl (1)

Tuesday
Jun192012

Bridgestone Expands Deal With NFL But Drops Super Bowl Halftime Show

By Barry Janoff

June 19, 2012: Bridgestone Americas Tire Operations said today that it has revised its contract with the NFL via a deal that extends through March 31, 2016.

Under terms of the new alliance, Bridgestone said it would "shift its focus from sponsoring the Super Bowl Halftime Show to reinforcing the Bridgestone brand performance message, starting at the NFL Combine and culminating at the Super Bowl." The tire company said the new alliance would enable it to engage "more closely with consumers by allowing exclusive behind-the-scenes access at key NFL events throughout the year."

The deal replaces a five-year agreement that the tire brand and the NFL signed in 2010, which would have seen Bridgestone remain as Super Bowl halftime title sponsor through Super Bowl XLIX. Bridgestone and the NFL have been official marketing parnters since 2007.

Financial terms of the revised deal were not disclosed. The NFL said that it already has initiated talks to replace Bridgestone as the Super Bowl halftime title sponsor.

“We have achieved great exposure for the Bridgestone brand through the Bridgestone Super Bowl Halftime Show and the commercials we have showcased over the past five years,” Philip Dobbs, CMO for Bridgestone Americas, said in a statement. “But this revised sponsorship is an even better fit for where we are now as a brand, and we truly appreciate the NFL for helping us get here. It makes good business sense at this point for us to spread out our investment throughout the year and take advantage of the excitement associated with the NFL shield."

Bridgestone had been title sponsor of the Super Bowl halftime show since Super Bowl XLII (2008, replacing Pepsi), when Tom Petty & the Heartbreakers performed. Bridgestone has since had its name on the halftime show at Super Bowl XLIII (Bruce Springsteen and the E Street Band), XLIV (The Who), XLV (The Black Eyed Peas) and Super Bowl XLVI (Madonna), the longest consecutive run in Super Bowl halftime history.

Bridgestone said it would still be associated with the Super Bowl via consumer-related activation.

According to Bridgestone, the company will continue to uses its “Time to Perform” campaign to focus on "highlighting outstanding NFL team and player performances on a weekly basis via digital and broadcast media, culminating in awarding the top performance of the year during Super Bowl week."

The next Super Bowl halftime sponsorship deal might be lucrative and historic. It would start with Super Bowl XLVII at the Mercedes-Benz Superdome in New Orleans, and then could include Super Bowl XLVIII at MetLife Stadium in New Jersey, Super Bowl XLIX at the University of Phoenix Stadium in Arizona and Super Bowl L at a site still to be determined.

Bridgestone said that its marketing efforts would expand upon national advertising, consumer marketing programs and promotions and broadcast and online media elements.

According to Keith Turner, the NFL’s svp-media sales and sponsorship, “We are pleased to expand our relationship with Bridgestone Americas. Performance is core to both the NFL and to Bridgestone’s tires, and we are excited to continue working together to reach our fans in innovative ways all year round.”

"With this new agreement, Bridgestone Americas is ready to take full advantage of the opportunities the NFL has to offer."

“The NFL has done an outstanding job of building its brand, supporting its sponsors, and generating year-round excitement,” Dobbs added. “We have seen tremendous results from our sponsorship over the past five years, and with this new agreement, Bridgestone Americas is ready to take full advantage of the opportunities the NFL has to offer. We are looking forward to extending the Bridgestone brand’s reach throughout the entire NFL season.”

Bridgestone is also the official tire of the NHL and NHLPA and title sponsor of the Bridgestone NHL Winter Classic, the official tire of the PGA Tour, title sponsor of the World Golf Championships–Bridgestone Invitational at the Firestone Country Club in Akron, Ohio; and has naming rights to the Bridgestone Arena, home of the NHL's Nashville Predators.

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