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deal w O via the NFL Players Inc. licensing- unit. "Since partnering in 2013, and have helped nearly 1,000 players connect with hundreds of brands to share campaigns, reaching more than 1 billion fans worldwide."

• The has named Shenzhen, as the host city for 2019-2028, a deal that includes the building of a 12K-seat venue, and doubling the prize money to $14M for the Top 8 singles players and Top 8 doubles teams.

• Overwatch League said that its first week of competition drew more than 10 million viewers via Twitch, MLG, and Chinese streaming partners ZhanQi TV, NetEase CC and Panda TV. Opening day had an average audience per minute of 408,000.

• Coca-Cola, International Speedway Corp. and Nascar have signed an extension to their partnerships under which Coca-Cola, would "continue its deep-rooted history in the sport by engaging racing fans across Nascar’s three national series and 12 ISC-operated race tracks" and events including the Coca-Cola 600 and the Coca-Cola 400. Coca-Cola-sponsored drivers include Austin Dillon, Denny Hamlin, Kyle Larson, Joey Logano, Ryan Newman, Daniel Suarez and Darrell “Bubba” Wallace Jr. Coca-Cola said it "has been involved with stock car racing for 50 years," and became an official partner with Nascar in 1998.

• NBC Olympics will debut Olympic Ice Presented by Toyota, a live, daily figure skating show airing nightly (7 PM ET) on NBCSN beginning Feb. 10 and continuing through Feb. 24. Live Olympic figure skating competition will follow the show in primetime. NBCOlympics.com and the NBC Sports app will present a digital-exclusive version of Olympic Ice Presented by Toyota immediately following prime-time coverage beginning Feb. 8.

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Top NBA All-Star Game Votes (To Date)
Eastern Conference
1.  Giannis Antetokounmpo (MIL) 863,416
2.  LeBron James (CLE) 856,080
3.  Kyrie Irving (BOS) 802,834
4.  Joel Embiid (PHI) 433,161
5. Kristaps Porzingis (NYK) 359,459
6.  DeMar DeRozan (TOR) 259,368
7.  Victor Oladipo (IND) 251,886
8.  Kevin Love (CLE) 221,969
9.  Ben Simmons (PHI) 210,085
10. John Wall (WAS) 175,990
Western Conference
1. Kevin Durant (GSW) 767,402
2. Stephen Curry (GSW) 735,115
3. James Harden (HOU) 602,040
4. Russell Westbrook (OKC) 438,469
5. Klay Thompson (GSW) 359,442
6. DeMarcus Cousins (NOP) 356,340
7. Draymond Green (GSW) 325,612
8. Manu Ginobili (SAS) 231,460
9. Kawhi Leonard (SAS) 212,650
10. Carmelo Anthony (OKC) 194,239

The 67th NBA All-Star Game will take place on Sunday, Feb. 18 at Staples Center in Los Angeles. TNT will televise (8 PM ET)

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Top-Selling NFL Jerseys By Team 2017 At Dick’s Sporting Goods
1. Dallas Cowboys
2. New England Patriots
3. Pittsburgh Steelers
4. Philadelphia Eagles
5. Denver Broncos
6. Carolina Panthers
7. New York Giants
8. Seattle Seahawks
9. Atlanta Falcons
10. Cincinnati Bengals
11. Houston Texans
12. Minnesota Vikings
13. Detroit Lions
14. Chicago Bears
15. Green Bay Packers
16. Oakland Raiders
17. Kansas City Chiefs
18. Baltimore Ravens
19. Washington Redskins
20. Arizona Cardinals

SOURCE: DICK'S SPORTING GOODS

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Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Tuesday
Nov292016

Brooklyn Sports & Entertainment Builds Name-Game Fame With New Alliance

Special to NYSportsJournalism.com

November 28, 2016: Brooklyn Sports & Entertainment, which develops and operates venues and manages sports franchises, and Cooper Holdings, Inc., a privately-held holdings company with subsidiary businesses in marketing, sports and entertainment, have officially joined together to launch naming rights company Entitle.

According to BSE, Entitle’s mission is to "provide properties and brands with effective and meaningful partnerships (and) deliver a fully integrated model that aligns brands with properties to fulfill their strategic goals."

Entitle will operate under the auspices of Brett Yormark, CEO for BSE, and Lonnie Cooper, CEO for Cooper Holdings.

Mike Zavodsky, currently BSE’s evp-global partnerships, will expand his current role to serve as president of sales for Entitle.

Among its properties, BSE oversees programming, marketing, sales and operations for Barclays Center, home to the NBA’s Brooklyn Nets and NHL’s New York Islanders; and Nassau Veterans Memorial Coliseum presented by New York Community Bank. It also manages and controls the Nets and its NBA D-League team, the Long Island Nets, as well as the business operations for the Islanders.

Cooper Holdings is comprised of five subsidiaries, including CSE, a sports marketing and sponsorships agency; and CSE Talent, which represents sports and broadcast talent.

"I’m passionate about creating opportunities for brands and venues to come together in naming rights partnerships, which is reflective in our successful activity over the years in the Tri-state area," Yormark said in a statement. "Now I’m thrilled to team with Lonnie and Mike on this new venture and to take our best practices and skill-sets nationally."

Earlier this month, BSE signed New York Community Bank as the presenting partner for the refurbished New Nassau Veterans Memorial Coliseum.

BSE said it has also been responsible for the naming rights partnerships for Barclays Center, IZOD Center, Rutgers’ High Point Solutions Stadium and Ford Amphitheater at Coney Island Boardwalk.

BSE and Cooper Holdings previously collaborated in the naming rights sales of Barclays Center and The New Coliseum presented by NYCB.

According to both parties, Entitle will aim to "deliver a fully integrated model that aligns brands with properties to fulfill their strategic goals."

Using what was described as a data driven process to maximize value for both the property and sponsor, Entitle said it would “identify through analytics all of the potential elements to benefit both parties. This key differentiator will ensure the best match possible, which is critical for long-term investments and partnerships.”

Entitle said that throughout the alliance it would "provide resources and continued evaluation to keep the sponsorship relevant, as well as maximize potential. 

According to Lonnie Cooper, "To be able to take the expertise that we have under the Cooper Holdings umbrella as it relates to creative and analytics and marry it with BSE’s experience and success will add a whole new dimension to how we approach naming rights sales and partnerships.

"I am energized as we take our current relationship with Brett, Mike and BSE to a whole new level," said Cooper.

NY’s Nassau Coliseum Eyes Reopen With New Name, Partners

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