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deal w O via the NFL Players Inc. licensing- unit. "Since partnering in 2013, and have helped nearly 1,000 players connect with hundreds of brands to share campaigns, reaching more than 1 billion fans worldwide."

• The has named Shenzhen, as the host city for 2019-2028, a deal that includes the building of a 12K-seat venue, and doubling the prize money to $14M for the Top 8 singles players and Top 8 doubles teams.

• Overwatch League said that its first week of competition drew more than 10 million viewers via Twitch, MLG, and Chinese streaming partners ZhanQi TV, NetEase CC and Panda TV. Opening day had an average audience per minute of 408,000.

• Coca-Cola, International Speedway Corp. and Nascar have signed an extension to their partnerships under which Coca-Cola, would "continue its deep-rooted history in the sport by engaging racing fans across Nascar’s three national series and 12 ISC-operated race tracks" and events including the Coca-Cola 600 and the Coca-Cola 400. Coca-Cola-sponsored drivers include Austin Dillon, Denny Hamlin, Kyle Larson, Joey Logano, Ryan Newman, Daniel Suarez and Darrell “Bubba” Wallace Jr. Coca-Cola said it "has been involved with stock car racing for 50 years," and became an official partner with Nascar in 1998.

• NBC Olympics will debut Olympic Ice Presented by Toyota, a live, daily figure skating show airing nightly (7 PM ET) on NBCSN beginning Feb. 10 and continuing through Feb. 24. Live Olympic figure skating competition will follow the show in primetime. NBCOlympics.com and the NBC Sports app will present a digital-exclusive version of Olympic Ice Presented by Toyota immediately following prime-time coverage beginning Feb. 8.

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Top NBA All-Star Game Votes (To Date)
Eastern Conference
1.  Giannis Antetokounmpo (MIL) 863,416
2.  LeBron James (CLE) 856,080
3.  Kyrie Irving (BOS) 802,834
4.  Joel Embiid (PHI) 433,161
5. Kristaps Porzingis (NYK) 359,459
6.  DeMar DeRozan (TOR) 259,368
7.  Victor Oladipo (IND) 251,886
8.  Kevin Love (CLE) 221,969
9.  Ben Simmons (PHI) 210,085
10. John Wall (WAS) 175,990
Western Conference
1. Kevin Durant (GSW) 767,402
2. Stephen Curry (GSW) 735,115
3. James Harden (HOU) 602,040
4. Russell Westbrook (OKC) 438,469
5. Klay Thompson (GSW) 359,442
6. DeMarcus Cousins (NOP) 356,340
7. Draymond Green (GSW) 325,612
8. Manu Ginobili (SAS) 231,460
9. Kawhi Leonard (SAS) 212,650
10. Carmelo Anthony (OKC) 194,239

The 67th NBA All-Star Game will take place on Sunday, Feb. 18 at Staples Center in Los Angeles. TNT will televise (8 PM ET)

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Top-Selling NFL Jerseys By Team 2017 At Dick’s Sporting Goods
1. Dallas Cowboys
2. New England Patriots
3. Pittsburgh Steelers
4. Philadelphia Eagles
5. Denver Broncos
6. Carolina Panthers
7. New York Giants
8. Seattle Seahawks
9. Atlanta Falcons
10. Cincinnati Bengals
11. Houston Texans
12. Minnesota Vikings
13. Detroit Lions
14. Chicago Bears
15. Green Bay Packers
16. Oakland Raiders
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18. Baltimore Ravens
19. Washington Redskins
20. Arizona Cardinals

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Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Friday
Jul192013

Brooklyn Nets Goal With Garnett, Pierce: New York, NBA Title, The World

By Barry Janoff

July 19, 2013: The Brooklyn Nets are just like every other NBA team with regards to their immediate goal: Win an NBA championship.

But the Nets and majority owner Mikhail Prokhorov, a billionaire who made his fortune in Russia, have a loftier challenge in mind: Become the league's most valuable brand not just in the U.S. but around the world.

And, en route, take over New York from the crosstown rival Knicks.

A great example of the Nets strategy was enacted Thursday during the media conference to officially welcome Kevin Garnett, Paul Pierce and Jason Terry to the team. The three players arrived via a major trade with the Boston Celtics. A fourth player, Russian-born Andrei Kirilenko, who also will be key to the Nets success in 2013-14, came via free agency and with the blessings of Prokorhov. He was unable to attend due to a prior commitment overseas.

Signage at the Barclays Center in Brooklyn was in English, Spanish and Russian. The event was also being broadcast to Russia and China, according to the team, as well as via the YES network, streamed live on the Internet and shown live on the Oculus system outside of Barclays.

The Brooklyn Nets also have developed a Web site available in Russian.

The four players already are part of the team's new marketing campaign, "Hello Brooklyn: We're In," which includes TV, radio, print, outdoor signage throughout New York and Internet.

"When I bought the team I promised to create a championship contender, a team worthy of Brooklyn," Prokhorov said at the press conference, whose new $180 million roster is the largest in the NBA. "I've done what I can. And now I think it's time for the team to [win the NBA title]."

Garnett, who has been in the NBA since 1995 (the last six with the Celtics) is featured on T-shirts that also sport his nickname, "Big Ticket." Likewise, Pierce, whose entire NBA career since 1998 was with the Celtics, gets his "The Truth" nickname on Brooklyn T-shirts. They were part of the Celtics team that won the NBA championship in 2008.

"This is a great day for Brooklyn, the organization, for basketball," Nets general manager Billy King said regarding the new players as he opened the press conference. "They are here to compete for a championship, That's our goal."

Pierce seemed hardest hit by the trade. "It's still sinking in," he said. "When I saw my Brooklyn Nets jersey in the locker room, and when I had to look for a new place to live, is when it became a reality."

Garnett opened his remarks by exclaiming, "What's up, Brooklyn!," then concurred with Pierce that leaving Boston was a difficult, but necessary move not only business wise but for the two to win another NBA title.

"It's unfortunate that we had to move, but both sides were going in different directions," said Garnett, also referring to a separate deal that saw Celtics head coach Glenn "Doc" Rivers leave to take a similar role with the Los Angeles Clippers after ten years in Boston. "In Brooklyn, you don't put a team like this together to win a series or the Eastern Conference finals. The ultimate goal is what it is. To win it all."

The Nets' quest to dethrone the two-time defending NBA champion Miami Heat will come under the direction of first-year head coach Jason Kidd, and will have to come at the expense of Eastern Conference rivals including the Chicago Bulls, Indiana Pacers and Knicks.

"The talent level in this league is high, but now have a championship roster," said Prokhorov, who arrived late to the press event, shook hands on stage with each of the players and drew a smile and this reaction from Garnett: "He's tall!" the 6'11" Garnett said to the 6'7" Pierce regarding the 6'8" Nets majority owner.

The Nets road this season will include a game against the Atlanta Hawks in London at The O2 on Jan. 16, 2014, as part of NBA Global Games London 2014.

This will be the Nets’ third trip to London, which has included a preseason game in 2008 and two regular season games vs. the Toronto Raptors in 2011. The Nets also played two preseason games in Beijing and Guangzhou in the NBA China Games in 2010.

Garnett's Celtics jersey was the fourth best-selling NBA jersey worldwide, per the most recent figures released by the NBA. He trailed only Kobe Bryant, Derrick Rose and LeBron James.

Brooklyn Nets team merchandise was fourth best-selling in the U.S. this past season behind the Knicks, Heat and Los Angeles Lakers, according to the NBA.

Winning a title likely will enhance that status.

"Making sacrifices and not having an ego," said Garnett. "That is the difference between winning and losing."

Nets 2013-14 Marketing Mantra: 'Hello Brooklyn: We're All In'

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