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The newly unveiled logo for the Paris 2024 Summer Olympic and Paralympics Games combines two iconic symbols associated with the Games – a gold medal and the Olympic torch – which combine to form an image of Marianne, a female figure representing the French Republic  This is the first time the Olympic logo will be shared with the Paralympic Games.

• The late golf icon Arnold Palmer will be commemorated with a Forever Stamp from the U.S. Postal Service in 2020. The stamp features James Drake's action photo of Palmer at the 1964 U.S. Open at Congressional Country Club in Bethesda, Md. Art director Antonio Alcalá designed the stamp.

• Dr Teal's Epsom Salts has signed All Pro TE Jason Witten (Dallas Cowboys) and two-time defending Defensive Player of the Year Aaron Donald (Los Angeles Rams) to explain in marketing the “benefits of balancing rigorous workouts with regimented muscle recovery in order to achieve and maintain peak performance.”

• Sacramento, California's capital city, has been awarded an MLS expansion team with Sacramento Republic FC becoming the league's 29th team and beginning play in MLS in 2022. The club will build a new, $300 million, 20,100-seat soccer stadium in the downtown Railyards District. 

• The Professional Baseball Agreement between MLB and minor league teams expires at the end of the 2020 season. But if a new MLB proposal were to become reality, more than three dozen cities with affiliated minor league teams will lose those teams a year from now and thousands of minor league players will be out of work as well. Full story here.

• Halloween this year is Oct. 31, and retailers, marketers and consumers are ready for another season of trick-or-treat. Total spend on Halloween 2019 is expected to reach $8.8 billion according to the National Retail Federation, Washington, DC. Full story here. 

POLL POSITION

Rock & Roll Hall of Fame 2020 Nominees

• Pat Benatar
• Dave Matthews Band
• Depeche Mode
• Doobie Brothers
• Whitney Houston
• Judas Priest
• Kraftwerk
• MC5
• Motorhead
• Nine Inch Nails
• Notorious B.I.G.
• Rufus feat. Chaka Khan
• Todd Rundgren
• Soundgarden
• T. Rex
• Thin Lizzy

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KEEPING SCORE

Most Popular NBA Player Jerseys (based on eBay sales October 2018-October 2019)
1. LeBron James Los Angeles Lakers
2. Stephen Curry Golden State Warriors
3. Kyrie Irving Brooklyn Nets
4. Giannis Antetokounmpo Milwaukee Bucks
5. Kevin Durant Brooklyn Nets
6. Dwyane Wade Miami Heat (retired)
7. Kawhi Leonard Los Angeles Clippers
8. Zion Williamson New Orleans Pelicans
9. Carmelo Anthony (most recently with Houston Rockets)
10. Russell Westbrook Houston Rockets

Most Popular Player Merchandise (based on eBay sales October 2018-October 2019)
1. LeBron James Los Angeles Lakers
2. Stephen Curry Golden State Warriors
3. Kevin Durant Brooklyn Nets
4. Kyrie Irving Brooklyn Nets
5. Giannis Antetokounmpo Milwaukee Bucks
6. Paul George Los Angeles Clippers
7. James Harden Houston Rockets
8. Dwyane Wade Miami Heat (retired)
9. Kawhi Leonard Los Angeles Clippers
10. Russell Westbrook Houston Rockets
SOURCE: STUBHUB.COM

BUY SELL

Weekend Box Office Oct. 18-20
1. Maleficent: Mistress Of Evil $36M
2. Joker $29.2M
3. Zombieland 2 $26.7M
4. Addams Family $16M
5. Gemini Man $8.5M
6. Abominable $3.5M
7. Downton Abbey $3M
8. Judy $2M
9. Hustlers $2M
10. It 2 $1.5M
BoxOfficeMojo.com

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NYSportsJournalism.com + Topic Of Requested Search

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COLLEGE

BodyArmor Into NCAA
No. 1 Colleges Since '92
Notre Dame Builds Brand
Cancer Drives Home
Men's Hoops Are 'Toxic'

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Channel Chasers

NFL UK 2019
• Oct. 27  Cincinnati Bengals v Los Angeles Rams Wembley Stadium
• Nov. 3 Houston Texans v Jacksonville Jaguars Wembley Stadium

NFL Mexico 2019
• Nov. 18 Kansas City  Chiefs v Los Angeles Chargers Mexico City Estadio Azteca (ESPN Monday Night Football)

NBA 2019 Opening Nights
• Oct. 22 New Orleans Pelicans vs. Toronto Raptors TNT 8 PM (ET)
• Oct. 22 Los Angeles Lakers vs. Los Angeles Clippers TNT 10:30 PM (ET)

• Oct. 23 Boston Celtics vs. Philadelphia 76ers ESPN 8 PM (ET)
• Oct. 23 Denver Nuggets vs. Portland Trail Blazers ESPN 10 PM (ET)

Monday
Apr072014

Enter The Dragon: Bruce Lee Kickin' Butt In EA Sports UFC Videogame, Marketing

By Barry Janoff

April 7, 2014: Hollywood and martial arts icon Bruce Lee passed away at the age of 32 in 1973, but his legend lives on in both categories and beyond.

The latest example: EA Sports' first video game dedicated to Ultimate Fighting Championship will have Lee in a significant role.

In addition to being a key part of the action, Lee — dubbed here as “The Father of Mixed Martial Arts” — will be featured in multi-media marketing leading up to and then beyond the game's scheduled release on June 14.

“I am so excited about this opportunity to bring my father back to videogames!” Shannon Lee, Bruce Lee’s daughter, CEO for Bruce Lee, LLC and chairperson of the Bruce Lee Foundation, said in a statement. “I’m thrilled that fans can now interact with him in a new way."

Marketing support includes a TV/online spot, Internet and social media such as Facebook, Twitter and YouTube. Taglines: He's in the game." And "Everyone can be Bruce Lee."

Lee was featured in a game released in the 1980s for the Atari and Commodore systems.

According to Brian Hayes, creative director for EA Sports UFC, "You have the premier organization in the fastest growing sport in the world, the UFC; and the most iconic martial artist in the history of the world, Bruce Lee — a martial artist renowned for his philosophies that laid the groundwork for modern mixed martial arts. I can’t conceive of a universe where bringing these two things together doesn’t make sense."

Lee appeared in such movies as Enter the Dragon, The Big Boss, Fist of Fury, Way of the Dragon and The Game of Death (posthumously); and played Kato in the 1960s TV series, The Green Hornet.

He is better known for developing and teaching his unique style of martial arts, Jun Fan Gung Fu, which developed in to Jeet Kune Do. His students included Chuck Norris, Joe Lewis, Lee Marvin, Kareem Abdul-Jabbar and Brandon Lee (his son).

Students were taught much more than martial arts. Abiding by a district philosophy was as much a part of the lessons.

Among his most famous quotes: "Knowing is not enough; we must apply. Willing is not enough; we must do."

“There’s no debate, Bruce Lee is the father of mixed martial arts,” Dana White, UFC president, said in a statement. “He believed not one style of fighting was the best and that you had to have a little piece of everything to be a complete fighter. He was proven right when the first UFC event took place in 1993.”

"Seeing Bruce Lee walkout and enter the Octagon to fight in the UFC for the first time is a surreal and truly sensational experience.," Ian Lloyd, art director for EA Sports UFC, wrote on the EA blog site. "This does not just look like Bruce Lee. It is Bruce Lee. The way he carries himself, his fighting stance, his rippling physique, devastating speed, signature strikes and accompanying yells, whoops and shrieks."

EA Sports UFC will be available for Xbox One and PlayStation4 consoles.

See the full spot here.

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