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deal w O via the NFL Players Inc. licensing- unit. "Since partnering in 2013, and have helped nearly 1,000 players connect with hundreds of brands to share campaigns, reaching more than 1 billion fans worldwide."

• The has named Shenzhen, as the host city for 2019-2028, a deal that includes the building of a 12K-seat venue, and doubling the prize money to $14M for the Top 8 singles players and Top 8 doubles teams.

• Overwatch League said that its first week of competition drew more than 10 million viewers via Twitch, MLG, and Chinese streaming partners ZhanQi TV, NetEase CC and Panda TV. Opening day had an average audience per minute of 408,000.

• Coca-Cola, International Speedway Corp. and Nascar have signed an extension to their partnerships under which Coca-Cola, would "continue its deep-rooted history in the sport by engaging racing fans across Nascar’s three national series and 12 ISC-operated race tracks" and events including the Coca-Cola 600 and the Coca-Cola 400. Coca-Cola-sponsored drivers include Austin Dillon, Denny Hamlin, Kyle Larson, Joey Logano, Ryan Newman, Daniel Suarez and Darrell “Bubba” Wallace Jr. Coca-Cola said it "has been involved with stock car racing for 50 years," and became an official partner with Nascar in 1998.

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Most Popular NBA Jerseys (Oct.-Dec. 2017)
1. Stephen Curry, Golden State Warriors
2. LeBron James, Cleveland Cavaliers
3. Kevin Durant, Golden State Warriors
4. Giannis Antetokounmpo, Milwaukee Bucks
5. Kristaps Porzingis, New York Knicks
6. Joel Embiid, Philadelphia 76ers
7. Russell Westbrook, Oklahoma City Thunder
8. Ben Simmons, Philadelphia 76ers
9. Kawhi Leonard, San Antonio Spurs
10. James Harden, Houston Rockets
11. Lonzo Ball, Los Angeles Lakers
12. Kyrie Irving, Boston Celtics
13. Klay Thompson, Golden State Warriors
14. Damian Lillard, Portland Trail Blazers
15. Jimmy Butler, Minnesota Timberwolves

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1. Golden State Warriors
2. Cleveland Cavaliers
3. Philadelphia 76ers
4. Los Angeles Lakers
5. New York Knicks
6. Milwaukee Bucks
7. Boston Celtics
8. San Antonio Spurs
9. Chicago Bulls
10. Oklahoma City Thunder
Source: NBAStore.com

The 67th NBA All-Star Game will take place on Sunday, Feb. 18 at Staples Center in Los Angeles. TNT will televise (8 PM ET)

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2018 NBA All-Star Game

East Starters: Giannis Antetokounmpo, DeMar DeRozan, Kyrie Irving, LeBron James, Joel Embiid
West Starters: Kevin Durant, Stephen Curry, Anthony Davis, James Harden, DeMarcus Cousins
The All-Star teams will still feature 12 players from each conference, but the captains — James and Curry — will select the team rosters without regard for conference affiliation.

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Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Monday
Apr072014

Enter The Dragon: Bruce Lee Kickin' Butt In EA Sports UFC Videogame, Marketing

By Barry Janoff

April 7, 2014: Hollywood and martial arts icon Bruce Lee passed away at the age of 32 in 1973, but his legend lives on in both categories and beyond.

The latest example: EA Sports' first video game dedicated to Ultimate Fighting Championship will have Lee in a significant role.

In addition to being a key part of the action, Lee — dubbed here as “The Father of Mixed Martial Arts” — will be featured in multi-media marketing leading up to and then beyond the game's scheduled release on June 14.

“I am so excited about this opportunity to bring my father back to videogames!” Shannon Lee, Bruce Lee’s daughter, CEO for Bruce Lee, LLC and chairperson of the Bruce Lee Foundation, said in a statement. “I’m thrilled that fans can now interact with him in a new way."

Marketing support includes a TV/online spot, Internet and social media such as Facebook, Twitter and YouTube. Taglines: He's in the game." And "Everyone can be Bruce Lee."

Lee was featured in a game released in the 1980s for the Atari and Commodore systems.

According to Brian Hayes, creative director for EA Sports UFC, "You have the premier organization in the fastest growing sport in the world, the UFC; and the most iconic martial artist in the history of the world, Bruce Lee — a martial artist renowned for his philosophies that laid the groundwork for modern mixed martial arts. I can’t conceive of a universe where bringing these two things together doesn’t make sense."

Lee appeared in such movies as Enter the Dragon, The Big Boss, Fist of Fury, Way of the Dragon and The Game of Death (posthumously); and played Kato in the 1960s TV series, The Green Hornet.

He is better known for developing and teaching his unique style of martial arts, Jun Fan Gung Fu, which developed in to Jeet Kune Do. His students included Chuck Norris, Joe Lewis, Lee Marvin, Kareem Abdul-Jabbar and Brandon Lee (his son).

Students were taught much more than martial arts. Abiding by a district philosophy was as much a part of the lessons.

Among his most famous quotes: "Knowing is not enough; we must apply. Willing is not enough; we must do."

“There’s no debate, Bruce Lee is the father of mixed martial arts,” Dana White, UFC president, said in a statement. “He believed not one style of fighting was the best and that you had to have a little piece of everything to be a complete fighter. He was proven right when the first UFC event took place in 1993.”

"Seeing Bruce Lee walkout and enter the Octagon to fight in the UFC for the first time is a surreal and truly sensational experience.," Ian Lloyd, art director for EA Sports UFC, wrote on the EA blog site. "This does not just look like Bruce Lee. It is Bruce Lee. The way he carries himself, his fighting stance, his rippling physique, devastating speed, signature strikes and accompanying yells, whoops and shrieks."

EA Sports UFC will be available for Xbox One and PlayStation4 consoles.

See the full spot here.

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