Top
POLL POSITION
What Are You Watching In May 2018
 
pollcode.com free polls
QUICK HITS

• Per N The top 25 public companies by game revenues captured 77% of the $121.7B global games market last year. No. 1 (for 5th consecutive year) followed by ,

• "Following an exciting and successful event in Dallas, we're thrilled to take the NFL draft to Nashville. The city has a passionate fan base and offers iconic locations that will enable us to expand the Draft in unique ways," said NFL commissioner Roger Goodell: April 25-27, 2019, spanning across multiple landmarks in Nashville's historic downtown district.

• The University of Phoenix Stadium in Glendale, Arizona will host Super Bowl LVII in 2023 and the Mercedes-Benz SuperDome in New Orleans will host Super Bowl LVIII in 2024, per the NFL. 

KEEPING SCORE

Upcoming Super Bowls

Super Bowl LIII Feb. 3, 2019 Mercedes-Benz Stadium, Atlanta (CBS)
Super Bowl LIV Feb. 2, 2020 Hard Rock Stadium, Miami (FOX)
Super Bowl LV Feb. 7, 2021 Raymond James Stadium, Tampa (NBC)
Super Bowl LVI Feb. 6, 2022 Los Angeles Stadium, Inglewood, CA (CBS)
Super Bowl LVII Feb. 5, 2023 University of Phoenix Stadium, Glendale, AZ (Fox)
Super Bowl LVIII Feb. 4, 2024 Mercedes-Benz SuperDome, New Orleans (NBC)

Source: NFL

BUY SELL

WEEKEND BOX OFFICE (May 18-20)
1. Deadpool 2 - 20th Century Fox - $125M
2. Avengers: Infinity War - Disney - $28.7M
3. Book Club - Paramount - $12.5M
4. Life Of The Party - Warner Bros. - $7.7M
5. Breaking In - Universal - $6.5M
6. Show Dogs - Open Road - $6M
7. Overboard - Lionsgate - $4.7M
8. A Quiet Place - Paramount - $4M
9. Rampage - Warner Bros. - $1.5M
10. Feel Pretty - STX Entertainment - $1.2M
11. Super Troopers 2 - 20th Century Fox - $1.1M
12. Black Panther - Disney - $0.8M
SOURCE COMSCORE

SEARCH

NYSportsJournalism.com + Topic Of Requested Search

Indy 500: Danica Patrick More Ads Below

COLLEGE

Men's Hoops Are 'Toxic'
No. 1 Colleges Since '92
Notre Dame Builds Brand
Cancer Drives Home
CFB Title Games '21-24

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Monday
Jul292013

Bryan Brothers Return To The 1930s (and '60s, '90s) To Sell Esurance At Open In 2013

By Barry Janoff

July 29, 2013: With the 2013 U.S. Tennis Open fast approaching, online insurance company Esurance has launched a multi-media marketing campaign featuring the Bryan Brothers, who are ranked No. 1 in the world among men's doubles tennis teams.

The campaign, "Tennis for the Modern World," is anchored by TV spot that compares the progression of tennis styles and equipment to the modern technology used by Esurance (and other unnamed insurance companies) to offer the best service to consumers.

This is the third year of the alliance between Esurance, a division of Allstate, and Mark and Bob Bryan.

This year's effort also includes an extensive Facebook sweepstakes offering a trip for two to New York to attend opening night at the U.S. Open on Aug. 26 as special guests of the Bryan Brothers. The winner also receives spending money, hotel and an Esurance gift pack. (Details here.)

The spot will run on network and cable, including during in U.S. Open and U.S. Open Series. The campaign also includes print, online, search, display and social media elements that will run through Sept. 9, the final day of this year's tournament. Lead agency is Leo Burnett, Chicago.

The U.S. Open will air on CBS, ESPN and Tennis Channel. In 2010, Esurance signed on as the official car insurance partner of the U.S. Open. Esurance recently expanded its tennis alliance to include sponsorship of the Emirates Airline U.S. Open Series, the six tennis events that lead to the U.S. Open.

The primary TV spot shows the Bryans in tennis outfits, using tennis racquets and playing on tennis courts in the 1930s, 1960s, 1990s and 2013. Breakout spots follow the Bryans behind the scenes and then during the filming of each of the time-period segments.

"Over the last 100 years, tennis has gotten a lot less . . . dainty.," offers a voiceover. "Racquets are less splintery. Courts more surfacey. Technology made the game a whole lot faster. And awesomer. It's a lot like how Esurance has used technology to build car insurance for the modern world. Advantage, you. Let's give it up for the modern world." (See the full spot here.)

Esurance activation also includes support of Arthur Ashe Kids' Day on Aug. 24. The Facebook destination also includes downloadable infographics highlighting the Bryans' careers as well as advancements in racquet technology, tennis fashion and doubles tennis.

U.S. Open, Esurance Add To Deal

Back to US Open

Back to Home Page