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• On Location Experiences, the official hospitality partner for the NFL, said that 'ultimate fan packages' to the 2018 Pro Bowl are now available for purchase at NFLOnLocation.com. For the second consecutive year, the Pro Bowl will be played in Camping World Stadium, Orlando,(Jan. 28, 2018).
• In it's ninth season as the official wardrobe supplier for the National Basketball Coaches Assn., Men's Wearhouse said that 24 NBA head coaches would be outfitted with Joseph Abboud Custom suits for the 2017-18 season. According to Golden State Warriors head coach Steve Kerr, "With 82 games a season, it's important to look professional and have confidence on the court."
• Lagardère Sports and Entertainment has launched Lagardère Plus, a global agency 'with a mission to transform traditional brand sponsorships into highly inventive and impactful marketing platforms.'
• NBA has launched NBA AR app, an augmented reality experience that allows people to play virtual pop-a-shot from any point in the world through AR technology. 'This marks the first augmented reality game by a U.S. sports league.' NBA AR for iPhone is available for free at the App Store.

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MLB 2017 Awards Schedule
• Oct. 26
Rawlings Gold Glove finalists on Twitter (12 PM. ET)
• Nov. 6
BBWAA Awards Finalists MLB Network
• Nov .7
Rawlings Gold Glove Awards ESPN (9 PM. ET)
• Nov. 9
Louisville Silver Sluggers MLB Network, (6 PM. ET)
• Nov. 10
Wilson Defensive Players of the Year MLB Network (6 PM. ET)
• Nov. 13
Jackie Robinson Rookies of the Year MLB Network (6 PM ET)
• Nov. 14
Managers of the Year MLB Network (6 PM. ET)
• Nov. 15
Cy Young Awards MLB Network( 6 PM ET)
• Nov. 16
Most Valuable Players MLB Network ( 6 PM ET)
• Nov. 17
Esurance MLB Awards MLB Network

BUY SELL

NBA Teams With Jersey-Patch Deals (To Date):

• Atlanta Hawks (Shareware)
• Boston Celtics (GE)
• Brooklyn Nets (Infor)
• Cleveland Cavaliers (Goodyear)
• Denver Nuggets (Western Union)
• Detroit Pistons (Flagstaff Bank)
• Golden State Warriors (Rakuten)
• Los Angeles Lakers (Wish)
• Miami Heat (Ultimate Software)
• Milwaukee Bucks (Harley Davidson)
• Minnesota Timberwolves (Fitbit)
• New York Knicks (Squarespace)
• Orlando Magic (Disney World)
• Philadelphia 76ers (StubHub)
• Sacramento Kings (Blue Diamond)
• Toronto Raptors (Sun Life)
• Utah Jazz (Qualtrics)
All patches will be 2.5 x 2.5 on the left side, with a Nike Swoosh logo on the right side.

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NYSportsJournalism.com + Topic Of Requested Search

COLLEGE

Coaches Make ACS Call
NCAA Plans '18 Final 4
Final Four '22 In NOLA
Cancer Drives Home
Nissan House Open

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Monday
Jul292013

Bryan Brothers Return To The 1930s (and '60s, '90s) To Sell Esurance At Open In 2013

By Barry Janoff

July 29, 2013: With the 2013 U.S. Tennis Open fast approaching, online insurance company Esurance has launched a multi-media marketing campaign featuring the Bryan Brothers, who are ranked No. 1 in the world among men's doubles tennis teams.

The campaign, "Tennis for the Modern World," is anchored by TV spot that compares the progression of tennis styles and equipment to the modern technology used by Esurance (and other unnamed insurance companies) to offer the best service to consumers.

This is the third year of the alliance between Esurance, a division of Allstate, and Mark and Bob Bryan.

This year's effort also includes an extensive Facebook sweepstakes offering a trip for two to New York to attend opening night at the U.S. Open on Aug. 26 as special guests of the Bryan Brothers. The winner also receives spending money, hotel and an Esurance gift pack. (Details here.)

The spot will run on network and cable, including during in U.S. Open and U.S. Open Series. The campaign also includes print, online, search, display and social media elements that will run through Sept. 9, the final day of this year's tournament. Lead agency is Leo Burnett, Chicago.

The U.S. Open will air on CBS, ESPN and Tennis Channel. In 2010, Esurance signed on as the official car insurance partner of the U.S. Open. Esurance recently expanded its tennis alliance to include sponsorship of the Emirates Airline U.S. Open Series, the six tennis events that lead to the U.S. Open.

The primary TV spot shows the Bryans in tennis outfits, using tennis racquets and playing on tennis courts in the 1930s, 1960s, 1990s and 2013. Breakout spots follow the Bryans behind the scenes and then during the filming of each of the time-period segments.

"Over the last 100 years, tennis has gotten a lot less . . . dainty.," offers a voiceover. "Racquets are less splintery. Courts more surfacey. Technology made the game a whole lot faster. And awesomer. It's a lot like how Esurance has used technology to build car insurance for the modern world. Advantage, you. Let's give it up for the modern world." (See the full spot here.)

Esurance activation also includes support of Arthur Ashe Kids' Day on Aug. 24. The Facebook destination also includes downloadable infographics highlighting the Bryans' careers as well as advancements in racquet technology, tennis fashion and doubles tennis.

U.S. Open, Esurance Add To Deal

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