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What Are You Watching In April 2018
 
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QUICK HITS

• Boston’s Public Improvement Commission has approved a request by the Red Sox to change the name of Yawkey Way outside of Fenway Park, named after former owner Tom Yawkey (1933-1976), back to its original name, Jersey Street, following allegations about Yawkey (who died in 1976) being a racist. According to the Red Sox, “Today’s vote is an important step in our ongoing effort to make Fenway Park a place where everyone feels welcome.”

• Dale Earnhardt Jr. has written a book, Racing to the Finish: My Story, scheduled to be released Oct. 16. He calls it a “candid, first-person account of what seemed at first as a minor racing accident but ultimately forced life-changing decisions.”

• The NBA has signed a multi-year deal with Perform Media that will see the digital sports content-#media group manage the NBA’s official Web sites in 15+ international markets, including Argentina, Australia, Canada, India, Japan, Mexico and Spain. The NBA said it has 20 such localized sites

• The Drone Racing League has expended its presence in France with  a 2018 race in France at the Allianz Riviera stadium and a media partnership with Groupe AB. DRL has also signed an extension of the Allianz title partnership of the DRL Championship Race Series for an additional five years.

KEEPING SCORE

NFL 2018 Top Ten Draft Picks
1. Cleveland Browns: Baker Mayfield QB (Oklahoma) Cleveland Browns
2. New York Giants: Saquon Barkley RB (Penn State)
3. New York Jets: San Darold QB (ISC)
4. Cleveland Browns: Denzel Ward CB (Ohio State)
5. Denver Broncos: Bradley Chubb DE (NC State)
6. Indianapolis Colts: Quentin Nelson G (Notre Dame)
7. Buffalo Bills: Josh Allen QB (Wyoming)
8. Chicago Bears: Roquan Smith LB (Georgia)
9. San Francisco 49ers: Mike McGlinchey OT (Notre Dame)
10. Arizona Cardinals: Josh Rosen QB (UCLA)

BUY SELL

WEEKEND BOX OFFICE (April 20-22)
1. A Quiet Place $22M
2. Rampage $21M
3. I Feel Pretty $16.2M
4. Super Troopers 2 $14.7M
5. Blumhouse's Truth or Dare $7.9M
6. Ready Player One $7.5M
7. Blockers $6.9M
8. Black Panther $4.6M
9. Traffik $3.9M
10. Isle of Dogs $3.4M
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Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Wednesday
Mar052014

Budweiser, Fox Sports Team Up To Launch World Cup-Themed Documentary Series

By Barry Janoff

March 5, 2014: Budweiser, the official beer sponsor of the 2014 FIFA World Cup, has unveiled a partnership with Fox Sports to produce and air what was called a "groundbreaking documentary series" showcasing six unique soccer stories from around the globe.

The documentary-style series is part of the Anheuser-Busch brand's integrated, multi-platform "Rise As One" World Cup campaign. The series is scheduled to be broadcast in more than 55 countries.

The first installment of this series, a  Fox Sports Originals production, is scheduled to premiere on March 25 in the U.S. and Puerto Rico on Fox Sports 1.

Marketing support includes TV, Internet and such social media destinations as Facebook, Twitter and YouTube.

The launch spot comes with the theme of showing "how the beautiful game inspires the world to hope, believe and Rise As One." (See the full spot here.)
 
“The FIFA World Cup is such a powerful moment in time which enables the world to join together in celebration of the world’s most popular sport,” Andrew Sneyd, global vp for Budweiser, said in a statement. “We are delighted to collaborate with Fox Sports on this new series and through the Rise As One campaign, to share the many defining moments of football history with the millions of fans around the globe.”

Budweiser also said that it would be lead partner of the Kicking + Screening Soccer Film Festival, an annual series of soccer cultural events that "brings together football and film enthusiasts to celebrate the beautiful game." Two episodes from the Rise As One documentary series will debut during the event, to be held in New York April 8 -11. (Details here.)

The six installments of the Rise As One series, under the auspices of veteran filmmakers Scott Boggins and Gabriel Spitzer, include:

•  Power of Unity, which looks at how the Japan Women’s National Soccer Team overcame personal and national challenges following the 2011 tsunami and Fukushima nuclear disaster to win the FIFA Women's World Cup that same year.

Breaking Barriers, in which American and Iran teams go head-to-head at the 1998 World Cup and "amid volatile politics and intense scrutiny,."

One Nation follows the French Men’s National Team during the 1998 World Cup to "help heal the racial splits within their nation and sport."

Match for Peace goes inside an exhibition match between Brazil and Haiti that brought the island nation some solace in the midst of war.

Forever Heroes follows the story of three members of the Zambia National Soocer Team 20 years after a 1993 plane crash killed their teammates and how the rebuilt club captured the African Cup of Nations.
 
World War Truce tells the story of German and British soldiers during World War I who called a temporary cease fire to play a friendly soccer game.

(Programming details here.)

“The passion and dedication that unites footballers and fans worldwide is unrivaled, incredibly inspiring, and we are thrilled to partner with Budweiser to help tell these stories,” Michael Bloom, svp-original programming for Fox Sports, said in a statement. "We think that football fans across the globe will enjoy this series and learn more about how transformative and impactful the beautiful game has been.”

Budweiser Taps Into FIFA World Cup Effort

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