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NEWS REAL

• HarperCollins Publishers said it has acquired world rights to Back, the first memoir authored by Tiger Woods. According to Woods, “This book is my definitive story. It’s in my words and expresses my thoughts. It describes how I feel and what’s happened in my life.” A publication date was not given.

• Turner Sports’ eLeague has signed a deal with tech solutions and services provider CDW to “create enhanced fan experiences across eLeague’s properties on television, digital, social and in-arena.” The alliance also names CDW an “official arena partner” for eLeague and the Rocket League Championship Series. Full story here.

• San Manuel Casino, under the auspices of the San Manuel Band of Mission Indians, has signed a deal to become a Founding Partner for Allegiant Stadium, scheduled to open at the home of the Raiders for the 2020 NFL season when the franchise relocates from Oakland to Las Vegas.

• The XFL has named David Michael as its Chief Technology Officer (CTO). Michael was most recently chief information officer for The Madison Square Garden Company and previously was with GroupM North America, UBM Tech and PR Newswire.

• Halloween this year is Oct. 31, and retailers, marketers and consumers are ready for another season of trick-or-treat. Total spend on Halloween 2019 is expected to reach $8.8 billion according to the National Retail Federation, Washington, DC. Full story here. 

• The Paley Center for Media, NY, will honor the 100th season of the NFL with a new exhibit: "A Century of Football: Celebrating the NFL’s 100th Season," free and open to the public (thru Oct. 27).

POLL POSITION

Rock & Roll Hall of Fame 2020 Nominees

• Pat Benatar
• Dave Matthews Band
• Depeche Mode
• Doobie Brothers
• Whitney Houston
• Judas Priest
• Kraftwerk
• MC5
• Motorhead
• Nine Inch Nails
• Notorious B.I.G.
• Rufus feat. Chaka Khan
• Todd Rundgren
• Soundgarden
• T. Rex
• Thin Lizzy

VOTE HERE

KEEPING SCORE

Most Popular NBA Player Jerseys (based on eBay sales October 2018-October 2019)
1. LeBron James Los Angeles Lakers
2. Stephen Curry Golden State Warriors
3. Kyrie Irving Brooklyn Nets
4. Giannis Antetokounmpo Milwaukee Bucks
5. Kevin Durant Brooklyn Nets
6. Dwyane Wade Miami Heat (retired)
7. Kawhi Leonard Los Angeles Clippers
8. Zion Williamson New Orleans Pelicans
9. Carmelo Anthony (most recently with Houston Rockets)
10. Russell Westbrook Houston Rockets

Most Popular Player Merchandise (based on eBay sales October 2018-October 2019)
1. LeBron James Los Angeles Lakers
2. Stephen Curry Golden State Warriors
3. Kevin Durant Brooklyn Nets
4. Kyrie Irving Brooklyn Nets
5. Giannis Antetokounmpo Milwaukee Bucks
6. Paul George Los Angeles Clippers
7. James Harden Houston Rockets
8. Dwyane Wade Miami Heat (retired)
9. Kawhi Leonard Los Angeles Clippers
10. Russell Westbrook Houston Rockets
SOURCE: STUBHUB.COM

BUY SELL

Weekend Box Office Oct. 11-13
1. Joker $55M
2. Addams Family $30.3M
3. Gemini Man $20.5M
4. Abominable $6.2M
5. Downton Abbey $4.9M
6. Hustlers $3.9M
7. Judy $3.3M
8. It 2 $3.2M
9. Jexi $3.1M
10. Ad Astra $1.9M
BoxOfficeMojo.com

SEARCH

NYSportsJournalism.com + Topic Of Requested Search

KFC: 'Rudy III Wings Sale' See More Ads Below

COLLEGE

BodyArmor Into NCAA
No. 1 Colleges Since '92
Notre Dame Builds Brand
Cancer Drives Home
Men's Hoops Are 'Toxic'

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Channel Chasers

NFL UK 2019
• Oct. 6 Chicago Bears v Oakland Raiders Tottenham Hotspur Stadium
• Oct. 13 Carolina Panthers v Tampa Bay Buccaneers Tottenham Hotspur Stadium
• Oct. 27  Cincinnati Bengals v Los Angeles Rams Wembley Stadium
• Nov. 3 Houston Texans v Jacksonville Jaguars Wembley Stadium

NFL Mexico 2019
• Nov. 18 Kansas City  Chiefs v Los Angeles Chargers Mexico City Estadio Azteca (ESPN Monday Night Football).

Monday
Mar102014

Anheuser-Busch Plans Key Events For March Madness Edition Of Bud Light Hotel

By Barry Janoff

March 10, 2014: As Frank Sinatra used to sing regarding New York, "If I can make it there, I'll make it anywhere."

Anheuser-Busch is taking that to heart, transitioning its Bud Light Hotel, last seen docked in the waters off New York in conduction with the NFL's Super Bowl XLVIII, to Dallas, setting up the Bud Light Hotel in Dallas in conjunction with the NCAA Div. I Men's Basketball Tournament Final Four.

The Bud Light Hotel will be the center of a bevy of activations that the brewer is planning for March Madness. Although not an official marketing partner of the NCAA (the organization that encompasses student-athletes distances itself from beer and alcohol alliances), Anheuser-Busch is one of the top marketing spenders during the event, as is rival SABMiller, according to research and marketing firm Kantar Media.

Anheuser-Busch said this would be the first non-Super Bowl staging of the Bud Light Hotel, which has been at the past five Super Bowls.

"For the past five years, Bud Light Hotel has been the premier party destination at Super Bowl,” Rob McCarthy, vp-Bud Light, said in a statement. “Now we’re expanding Bud Light Hotel and bringing the best parties and first-class entertainment to a different stage.”

Bud Light said it would transform to the Bud Light Hotel, open to people of legal drinking age, from April 5-8 to coincide with the Final Four, being held in AT&T Stadium, home of the Dallas Cowboys, on April 5 and April 7.

The revamped location will include such features as the Bud Light Platinum Lounge and the Bud Light Lime Poolside deck and will be stocked with Bud Light-branded signage, pillows, soaps and key cards.

Planned events include the Bud Light Watch Party (April 5); Rolling Stone Live at the Bud Light Hotel (April 6), a VIP concert that has become a mianstay of the Bud Light Super Bowl hotels, which here will feature Empire of the Sun and New Politics; and a pre-game Bud Light Tailgate party prior to the championship game (April 7).

To help marketing the Bud Light Hotel Dallas, the brand is supporting with a Bud Light Mini Hoops Challenge tournaments in local bars and restaurants nationwide. Now through March 23, consumers 21 and older who participate in the tournament will have an opportunity to win a trip to Bud Light Hotel. (Details here.)

In addition, people of legal drinking age can also attempt to win a trip to Bud Light Hotel Dallas by playing a virtual version of the Mini Hoops Challenge via Anheuser-Busch’s Fan Zone smartphone app. (Details here.)

According to McCarthy, "With an outstanding music and entertainment lineup, we expect Bud Light Hotel Dallas to be the best place to enjoy all the action of the weekend.'

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