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POLL POSITION
Sports Marketer of the Year
 
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QUICK HITS

• Naismith Memorial Basketball Hall of Fame Finalists Class of 2018: Ray Allen, Maurice Cheeks, Charles “Lefty” Driesell, Hugh Evans, Grant Hill, Jason Kidd, Steve Nash, Rudy Tomjanovich, Chris Webber, Kim Mulkey, Katie Smith, Tina Thompson, Wayland Baptist University. Class of 2018 will be named during the NCAA Men’s Final Four weekend in San Antonio March 31-April 2.

• Serena Williams, who said her first auto purchase was a while Lincoln Navigator SUV she named “Ginger,” has signed to become an official spokesperson for the brand. A social media-based marketing campaign includes videos of Williams talking about and driving the 2018 Navigator, with ongoing videos to follow. “Partnering with a brand like Navigator comes from a genuine place,” she said in the first video. “Let’s just be honest: Serena Williams needs to be in the new Navigator.”

• The Smashing Pumpkins unveil 'Shiny And Oh So Bright' 36-city tour, their first tour in nearly 20 years, with founding members Billy Corgan, Jimmy Chamberlin, James Iha. Produced by Live Nation.

KEEPING SCORE

Most Exciting Sports Worldwide
1. Athletics (i.e. Olympics) 47% Very/Quite Exciting
2. Tennis 43%
3. Football (soccer) 43%
4. Rugby 41%
5. Gymnastics 36%
6. Boxing 32%
7. Formula 1 32%
8. Swimming 26%
9. Horse Racing 25%
10. Cycling 25%

Most Boring Sports Worldwide
1. Golf 70% Very/Quite Boring
2. U.S. Football 59%
3. Cricket 58%
4. Darts 58%
5. Snooker 57%
6. Basketball 52%
7. Horse Racing 52%
8. Cycling 50%
9. Formula 1 49%
10. Boxing 46%

Poll from YouGov.com

BUY SELL

Most-Watched Winter Olympics in U.S. TV History
1. Lillehammer, 1994* 204 million
2. Vancouver, 2010 190 million
3. Salt Lake City, 2002 187 million
T4. Torino, 2006 184 million
T4. Albertville, 1992 184 million
T4. Nagano, 1998 184 million
* Nancy Kerrigan/Tonya Harding incident

Source NBC Sports

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NYSportsJournalism.com + Topic Of Requested Search

State Farm: Getting Older Winter Games Ads Below

COLLEGE

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NCAA Reballs Madness

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Tuesday
Nov222016

Bud Light Channels Willy Wonka With Golden Cans In Super Bowl Campaign

By Barry Janoff

November 22, 2016: Channeling the energy of 1971’s Willy Wonka & the Chocolate Factory (and the 2005 remake) in which people who find rare golden tickets gain a unique and sweet reward — a tour of the factory and candy for life — Anheuser-Busch said it would unveil a "Strike Gold Bud Light" effort, with the unique and sweet reward being tickets for life to the Super Bowl.

According to Bud Light, which is the official beer sponsor for the NFL, 37,000 gold cans will be randomly seeded in limited-edition Strike Gold Bud Light packs, which will hit shelves Nov. 28.

People (of legal drinking age) who find a gold can will be entered into a sweepstakes with the grand prize to "win a pair of tickets to attend the Super Bowl each year for the rest of their life (up to 51 years)."

The company said that the promotion would extend through Jan. 13, 2017, and encompass all 18-, 24- and 30-packs of 12 oz. Bud Light cans nationwide (excluding California), which will feature the limited-edition Strike Gold Bud Light design. (Details here.)

The first tickets would be for Super Bowl LI, scheduled for Feb. 5, 2017, in Houston’s NRG Stadium (on Fox).
 
"All season long, Bud Light has celebrated the most passionate and dedicated fans that the NFL has to offer, and as the playoffs approach, we want to see fandom turned up another notch," Anna Rogers, director of NFL partnerships and strategy, Anheuser-Busch, said in a statement.

"Most NFL fans likely won't see one Super Bowl in their lifetime, so we figured what better way to reward one of the NFL's biggest fans than by giving him or her tickets to the big game for the rest of their life?"

Bud Light will support with multi-media marketing, including POP Internet and social media at  Facebook.com/BudLight, Twitter at @BudLight and on Instagram at @BudLight.

According to the company, "Finding a gold Bud Light is the first step. In order to enter for a chance to win the coveted prize, follow these steps:

• Consumers must purchase special-edition packs of Bud Light for the chance to find a gold can, or they can visit BudLight.com to download and print a gold can wrap.

• Consumers can enter the sweepstakes by taking a picture with the gold can and posting the sweeps hashtags (#SBTix4Life and #Sweeps) on Facebook, Instagram, or Twitter and/or on BudLight.com.

• Consumers entering in California simply must take a picture showing their fan spirit and post on social media (Facebook, Instagram, or Twitter) with the hashtags #SBTix4Life, #Sweeps and #CA.

• Six weekly winners during the promotional window will be selected to win a pair of season tickets to their favorite NFL team."

Anheuser-Busch said that one grand prize winner would be selected to win a pair of Super Bowl tickets for life (up to 51 years) the week of Jan. 16, 2017.

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