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QUICK HITS

• Nascar and Goodyear have extended their alliance under which Goodyear is the exclusive tire company for Nascar's top three racing series, which dates back to 1954.
• UFC said that Cris "Cyborg" Justino would defend her UFC women's featherweight title against Holly Holm at UFC 219 in T-Mobile Arena, Las Vegas, on Dec. 30. Holms knocked out the previously unbeaten Ronda Rousey in 2015 to win the UFC women's bantamweight title but lost the belt to Miesha Tate.
• José Altuve of the Houston Astros named 2017 AL MVP.
• Giancarlo Stanton of the Miami Marlins named 2017 NL MVP.
has signed a five-year extension with to continue as "Official Fan-to-Fan Ticket Marketplace" for and the 30 clubs. "A valuable partner for our teams and their fans over the past decade."
• As a complement to NBC’s primary broadcast of the Monster Energy Nascar Cup Series Championship race from Homestead-Miami Speedway on Nov. 19,  NBCSN’s Hot Pass telecast will offer simultaneous live coverage dedicated to each of the Championship four drivers — Brad Keselowski, Martin Truex Jr., Kevin Harvick and Kyle Busch — as well as Dale Earnhardt Jr. in his final Nascar Cup Series race.

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Hottest Marketing Event Oct. 2017
 
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KEEPING SCORE

TCS NYC Marathon InfoGraphics
• Average age of participants Nov. 5, 2017: 41.2 years old
• 11,696 participants will represent their running clubs
• More than 50,000 people will cross the finish line
• 305 runners will celebrate their birthday on Marathon Day
• Cost to take a taxi on the NYC Marathon 26.2 mile route: $68.50 (no traffic)
• The biggest and smallest includes on the race route are both on the Verrazano Bridge
• Number of hot dog vendor carts needed to cove the course: 34,584
• Number of intersections crossed by Marathon runners: 300
• Number of times needed to climb 104 stories of One World Trade Center to complete a marathon: 101+
• Size running shoe needed for the Statue of Liberty: 879

SOURCE: TCS NYC MARATHON

BUY SELL

Top-Selling MLB Jerseys (MLBShop.com)

1. George Springer Houston Astros
2. Justin Verlander Houston Astros
3. Anthony Rizzo Chicago Cubs
4. Yasiel Puig Los Angeles Dodgers
5. Francisco Lindor Cleveland Indians
6. José Altuve Houston Astros
7. Enrique Hernandez Los Angeles Dodgers
8. Clayton Kershaw Los Angeles Dodgers
9. Ernie Banks Chicago Cubs
10. David Ortiz Boston Red Sox
SOURCE: MLBSHOP.COM

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Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Thursday
Nov052015

Bottom's Up: Anheuser-Busch's Bud Light Brews New $1.4B Alliance With NFL

By Barry Janoff

November 4, 2015: Calling it an "evolution in how the leading sports marketer will build connections with partners and fans in the 21st century," Anheuser-Busch has signed a multi-year renewal and global expansion of Bud Light's official beer sponsorship of the NFL.

The move extends Anheuser-Busch's alliance with the NFL, which was due to end after Super Bowl LI in 2017 for six years.

Financial details were not shared. The deal was valued at $1.4 billion, according to industry analysts.

Bud Light also is officially aligned with 28 of NFL's 32 teams.

"Our latest collaboration with the NFL brings together the most popular sport in the United States and the world's largest brewer as true partners that will collectively shape incredible experiences for fans," Lucas Herscovici, vp-consumer connections for Anheuser-Busch, said in a statement. "The new and significant assets Bud Light is receiving through this partnership will connect the brand in radically new ways with the sport, its teams and — most importantly — the fans, to drive our business for years to come."

Anheuser-Busch is currently in takeover talks with SABMiller, a deal valued at $104.2 billion.

The extension comes about a year after Anheuser-Busch took the NFL to task for incidents involving players in cases of domestic violence and child abuse. In September 2014, Anheuser-Busch said in a statement, "We are disappointed and increasingly concerned by the recent incidents that have overshadowed this NFL season. We are not yet satisfied with the league’s handling of behaviors that so clearly go against our own company culture and moral code. We have shared our concerns and expectations with the league."

Bud Light took over in April 2011 as the NFL's beer sponsor, replacing Coors Light, which in turn had replaced Bud Light ten years earlier. The Anheuser-Busch deal at that time was put at six years for $1.2 billion, according to industry analysts.

Anheuser-Busch also has exclusive rights to national TV broadcasts for the Super Bowl.

From Super Bowl XLIV through Super Bowl Super Bowl XLVIII , the top five ad spenders totaled $456.6 million, led by Anheuser-Busch InBev, which spent $152.5 million during that period as the exclusive category broadcast partner, according to Kantar Media.

Anheuser-Busch spent an estimated $23 million on ads during Super Bowl XLIX.

As part of the new agreement, Bud Light said it would gain additional marketing rights in the U.S. as well as the ability to utilize NFL marks internationally in promotional materials.

That includes Bud Light "significantly" expanding its presence across premiere league events, serving as the presenting sponsor of Thursday Night Football, a sponsor of the NFL Draft and NFL Kickoff.

The brand will be able to "authentically represent the NFL game using (current) footage across digital and social channels." Previously, Bud Light was able to utilize only past seasons footage in TV creative.

In addition, Bud Light would have "increased activation with teams and the ability to have additional NFL integrations into their promotional materials."

"We look forward to working closely with A-B to bring our fans here in the U.S. and around the world closer to the NFL and our marquee events."

"Bud Light is proud to continue its designation as the official beer sponsor of the NFL and the official beer of the fan," Alex Lambrecht, vp-Bud Light, said in a statement. "Through this partnership, we can bring football fans completely unique experiences and packaging, tapping into the passion they have for their favorite NFL team."

Lambrecht said that the recent release of team-specific NFL cans "have been met with overwhelming consumer demand across the country, and we're thrilled that this new agreement will allow us to reach more fans in more places than ever before."

Bud Light will continue to support and evolve Good Sport, a fan-focused program launched in 1986, which rewards designated drivers and promotes responsible alcohol consumption among adult sports fans attending NFL games throughout the season.

"We are pleased to extend and expand our partnership with Anheuser-Busch," Renie Anderson, svp-sponsorship and partnership management for the NFL, said in a statement. "We look forward to working closely with A-B to bring our fans here in the U.S. and around the world closer to the NFL and our marquee events and continue to partner on ways to further promote responsibility among our fans."

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