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QUICK HITS

• The NBA London Game 2019 will feature a regular-season game between the Washington Wizards and the New York Knicks in The O2 on Thursday, Jan. 17. Marketing partners include Foot Locker, Gatorade, Nike, SAP and Tissot, with additional partners to be unveiled in the coming months.

• The Denver Broncos home field is getting a temporary name change to Broncos Stadium at Mile High. It had been Sports Authority Field at Mile High, but the national sporting goods retailer, which had been based in Englewood, Col., ceased operations in July 2016. A search for a more permanent naming rights holder is currently underway.

• Per AP Sports: Burger King in Russia ran a promotion on social media offering a lifetime supply of Whoppers to any women who become pregnant by World Cup players. The offer was then deleted, In a statement Wednesday to AP, Burger King said, “We are sorry about the clearly offensive promotion that the team in Russia launched online. (It) does not reflect our brand or our values and we are taking steps to ensure this type of activity does not happen again.”

• The PGA TOUR has signed a deal with Facebook to distribute exclusive Saturday and Sunday live competition coverage, on a free basis, from eight tournaments leading into the FedExCup Playoffs for the 2017-18 season. Airing on Facebook Watch in the U.S., coverage begins at the Travelers Championship on June 23-24. Other events in 2018 include: Quicken Loans National; A Military Tribute at The Greenbrier; John Deere Classic; RBC Canadian Open; World Golf Championships-Bridgestone Invitational; Wyndham Championship; and The Northern Trust.

KEEPING SCORE

MLB has released the leaders by position for the 2018 All-Star Game (as of June 19), with voting sponsored by Camping World. (Voting ends July 5 at 11:59 PM ET.)

American League: 1B José Abreu (Chicago White Sox), 2B José Altuve (Houston Astros), SS Manny Machado (Baltimore Orioles), 3B  José Ramirez (Cleveland Indians); OF Mike Trout (Los Angeles Angels). Aaron Judge (New York Yankees), Mookie Betts (Boston Red Sox); Wilson Ramos (Tampa Bay Rays), Gary Sanchez (New York Yankees); DH Victor Martinez (Detroit Tigers).

National League: 1B Freddie Freeman (Atlanta Braves), 2B Ozhaino Albies (Atlanta Braves), SS Brandon Crawford (San Francisco Giants), 3B Nolan Arenado (Colorado Rockies); OF Matt Kemp (Los Angeles Dodgers), Nick Markakis (Atlanta Braves), Bryce Harper (Washington Nationals); C Wilson Contreras (Chicago Cubs),Buster Posey (San Francisco Giants).

BUY SELL

WEEKEND BOX OFFICE (June 15-17)

1. Incredibles 2 - Disney - $180 M ($231.5M worldwide)
2. Ocean's 8 - Warner Bros. - $19.6M
3. Tag - Warner Bros. - $14.6M
4. Solo: A Star Wars Story - Disney - $9.1M
5. Deadpool 2 - 20th Century Fox - $8.8M
6. Hereditary - A24 - $7M
7. Superfly - Sony - $6.3M
8. Avengers: Infinity War - Disney - $5.3M
9. Adrift - STX Entertainment - $2.1M
10. Book Club - Paramount - $1.9M
11. A Wrinkle In Time - Disney - $1.8M
12. Gotti - Vertical Entertainment - $1.7M

NOTE: Jurassic World: Fallen Kingdom - Universal $173.6M international (opens in U.S. June 22)

SOURCE: COMSCORE.com

SEARCH

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Showtime: Jim Carrey World Cup Ads Below

COLLEGE

Men's Hoops Are 'Toxic'
No. 1 Colleges Since '92
Notre Dame Builds Brand
Cancer Drives Home
CFB Title Games '21-24

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Thursday
Nov052015

Bottom's Up: Anheuser-Busch's Bud Light Brews New $1.4B Alliance With NFL

By Barry Janoff

November 4, 2015: Calling it an "evolution in how the leading sports marketer will build connections with partners and fans in the 21st century," Anheuser-Busch has signed a multi-year renewal and global expansion of Bud Light's official beer sponsorship of the NFL.

The move extends Anheuser-Busch's alliance with the NFL, which was due to end after Super Bowl LI in 2017 for six years.

Financial details were not shared. The deal was valued at $1.4 billion, according to industry analysts.

Bud Light also is officially aligned with 28 of NFL's 32 teams.

"Our latest collaboration with the NFL brings together the most popular sport in the United States and the world's largest brewer as true partners that will collectively shape incredible experiences for fans," Lucas Herscovici, vp-consumer connections for Anheuser-Busch, said in a statement. "The new and significant assets Bud Light is receiving through this partnership will connect the brand in radically new ways with the sport, its teams and — most importantly — the fans, to drive our business for years to come."

Anheuser-Busch is currently in takeover talks with SABMiller, a deal valued at $104.2 billion.

The extension comes about a year after Anheuser-Busch took the NFL to task for incidents involving players in cases of domestic violence and child abuse. In September 2014, Anheuser-Busch said in a statement, "We are disappointed and increasingly concerned by the recent incidents that have overshadowed this NFL season. We are not yet satisfied with the league’s handling of behaviors that so clearly go against our own company culture and moral code. We have shared our concerns and expectations with the league."

Bud Light took over in April 2011 as the NFL's beer sponsor, replacing Coors Light, which in turn had replaced Bud Light ten years earlier. The Anheuser-Busch deal at that time was put at six years for $1.2 billion, according to industry analysts.

Anheuser-Busch also has exclusive rights to national TV broadcasts for the Super Bowl.

From Super Bowl XLIV through Super Bowl Super Bowl XLVIII , the top five ad spenders totaled $456.6 million, led by Anheuser-Busch InBev, which spent $152.5 million during that period as the exclusive category broadcast partner, according to Kantar Media.

Anheuser-Busch spent an estimated $23 million on ads during Super Bowl XLIX.

As part of the new agreement, Bud Light said it would gain additional marketing rights in the U.S. as well as the ability to utilize NFL marks internationally in promotional materials.

That includes Bud Light "significantly" expanding its presence across premiere league events, serving as the presenting sponsor of Thursday Night Football, a sponsor of the NFL Draft and NFL Kickoff.

The brand will be able to "authentically represent the NFL game using (current) footage across digital and social channels." Previously, Bud Light was able to utilize only past seasons footage in TV creative.

In addition, Bud Light would have "increased activation with teams and the ability to have additional NFL integrations into their promotional materials."

"We look forward to working closely with A-B to bring our fans here in the U.S. and around the world closer to the NFL and our marquee events."

"Bud Light is proud to continue its designation as the official beer sponsor of the NFL and the official beer of the fan," Alex Lambrecht, vp-Bud Light, said in a statement. "Through this partnership, we can bring football fans completely unique experiences and packaging, tapping into the passion they have for their favorite NFL team."

Lambrecht said that the recent release of team-specific NFL cans "have been met with overwhelming consumer demand across the country, and we're thrilled that this new agreement will allow us to reach more fans in more places than ever before."

Bud Light will continue to support and evolve Good Sport, a fan-focused program launched in 1986, which rewards designated drivers and promotes responsible alcohol consumption among adult sports fans attending NFL games throughout the season.

"We are pleased to extend and expand our partnership with Anheuser-Busch," Renie Anderson, svp-sponsorship and partnership management for the NFL, said in a statement. "We look forward to working closely with A-B to bring our fans here in the U.S. and around the world closer to the NFL and our marquee events and continue to partner on ways to further promote responsibility among our fans."

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