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Bahamas Red Cross donation site. #HelpUsHelp

• Michael Jordan has sold minority stake ownerships in the NBA’s Charlotte Hornets to two investment brokers but will remain majority owner for the team: Gabe Plotkin, founder and chief investment officer for Melvin Capital, and Daniel Sundheim, founder and chief investment officer for D1 Capital, have joined the Hornets as partners, pending NBA approval. Financial terms were not disclosed.

• The future of WWE’s Superstars will be determined during a two-night draft taking place live on Friday Night SmackDown on Oct. 11 on Fos in T-Mobile Arena, Las Vegas; and Monday Night Raw on Oct. 14 on USA Network, Pepsi Center, Denver .

On both nights, Superstars from Raw and SmackDown will appear along with personalities from Fox and NBCUniversal programming who will announce select picks from each brand.

The draft will determine the Superstars that compete for Raw and SmackDown, which feature distinct casts, unique storylines and dedicated writing teams

• Ricky Rubio was named Tissot MVP of the FIBA World Cup after leading Spain to the 2019 championship.

• In an effort to “send a message of inclusion to its widely diverse fan base,” the NBA champion Toronto Raptors said they are the first NBA to offer an athletic hijab for Muslim women. The Nike Pro Hijabs with the team’s logo were inspired by the Hijabi Ballers, a Toronto-based non-profit organization dedicated to "celebrating and increasing the involvement of Muslim females in sports." “Inspired by those brave enough to change the game” the team posted to its social media platforms along with a video of the Hijabi Ballers in action.

• The Paley Center for Media, NY, will honor the 100th season of the NFL with a new exhibit: "A Century of Football: Celebrating the NFL’s 100th Season," free and open to the public (Sept. 14-Oct. 27), which includes the first public screening of the only known complete broadcast of Super Bowl I (then known as the AFL-NFL World Championship Game) in January 1967 between the Green Bay Packers and the Kansas City Chiefs

• Pete Frates and Pat Quinn, co-founders of ALS Ice Bucket Challenge, have launched with The ALS Assn. the 5th anniversary of “Challenge Me” with a “new call to action to reignite the passion and generosity of the millions of people who dumped ice water on their heads in the summer of 2014.”

POLL POSITION

 Pro Football Hall of Fame First-Time Candidates Class of 2020
• DE John Abraham
• LB Lance Briggs
• WR/Special Teams Josh Cribbs
• RB Maurice Jones-Drew
• S Troy Polamalu
• DE Justin Smith
• WR Reggie Wayne
• LB Patrick Willis

The full list includes 122 players eligible to be selected to next year's class. Full story here.

KEEPING SCORE

Top Brands in 2019 Brand Keys “Consumer Loyalty Index”
• Airline: JetBlue
• Athletic Footwear:Nike
* Automotive: Hyundai
• Banks: Chase
• Beer: Corona Extra (regular), Miller Lite (Lite)
• Bottled Water: Dasani
• Casual Dining: Panera
• Coffee (OOH): Dunkin’
• Energy Drinks: Red Bull
• Headphones: Bose
• Ice Cream: Ben & Jerry’s
• Major League Sports: MLB
• Online Music: Slacker
* Online Retailer: Amazon
• Online Travel Booking: Booking.com
• Pizza: Domino’s
• QSR: Chick-fil-A
• Retail Sporting Goods: Dick’s
• Social Networking Sites: Instagram
• Soft Drinks: Coca-Cola (regular), Diet Coke
• Tequila: Jose Cuervo
• Ticketing Services: StubHub
• Vodka: Zubrowka
• Whiskey: Jack Daniel’s

FULL LIST HERE

BUY SELL

Weekend Box Office Sept. 13-15
1. It 2 $40.7M
2. Hustlers $33.2M
3. Angel Has Fallen $4.4M
4. Good Boys $4.3M
5. Lion King $3.6M
6. Hobbs & Shaw $2.8M
7. Overcomer $2.7M
8. The Goldfinch $2.6M
9. Peanut Butter Falcon $1.9M
10. Dora and the City of Lost Bold $1.9M
Source: Box Office Mojo

SEARCH

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COLLEGE

BodyArmor Into NCAA
No. 1 Colleges Since '92
Notre Dame Builds Brand
Cancer Drives Home
Men's Hoops Are 'Toxic'

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Channel Chasers

NFL UK 2019
• Oct. 6 Chicago Bears v Oakland Raiders Tottenham Hotspur Stadium
• Oct. 13 Carolina Panthers v Tampa Bay Buccaneers Tottenham Hotspur Stadium
• Oct. 27  Cincinnati Bengals v Los Angeles Rams Wembley Stadium
• Nov. 3 Houston Texans v Jacksonville Jaguars Wembley Stadium

NFL Mexico 2019
• Nov. 18 Kansas City  Chiefs v Los Angeles Chargers Mexico City Estadio Azteca (ESPN Monday Night Football).

Wednesday
Aug282019

Bud Light, The Miz Will Pop Up In Cleveland With Browns Victory Fridges For Sale

By Barry Janoff

August 28, 2019: Thanks to the NFL’s Cleveland Browns, Anheuser-Busch InBev has a case study on how to turn a losing situation into a winning marketing campaign that celebrates a team, its fans and the brand itself.

Prior to the 2018 NFL season, Anheuser-Busch installed locked Bud Light Victory Fridges filled with Bud Light  in bars and pubs throughout Cleveland, shuttered with a lock and chain that would be opened only when the hometown Browns won their first regular-season game.

The strategy was the result of the Browns going 1-16 in 2016 and then 0-16 in 2017.

The Bud Light Victory Fridges did not open following a 21-21 tie in overtime in the first game of the 2018 season, but were opened and the free beer shared on Sept. 20 following a  21-17 victory against the New York Jets, garnering national media coverage.

The Browns went 7-8 last season and are predicted for a strong season behind quarterback Baker Mayfield and new wide receiver Odell Beckham, Jr.

Since then, according to Anheuser-Busch, “The fridges have become part of Cleveland lore and a small part of the excitement around the Browns that started last season.”

Now, Bud Light Victory Fridges will be available for sale in a pop-up B.L. & Brown's Appliance Superstore in Cleveland during an event scheduled for Sept. 3-4.

The marketing-driven event comes with its own marketing, anchored by a faux infomercial starting WWE star and Browns fan The Miz.

Bud Light is the official beer sponsor for the NFL.

"Last year, when our Victory Fridges unlocked in bars across Cleveland, it created a local pandemonium in the best way possible," Andy Goeler, Bud Light vp-marketing, said via the brand.

“Since then, we've been hearing from Browns fans who want Victory Fridges of their own. So that was the inspiration behind B.L. & Brown's Appliance Superstore.”

The two-day event will be held at 1870 W. 25th St., Cleveland (1 PM-9 PM local time)

The Browns-themed store will be stocked with different smaller sizes of the original Bud Light Victory Fridges for purchase, ranging from $199.99-$299.99.

A limited number of full-size Victory Fridges will go for $599.99.

Net proceeds will benefit Browns Give Back Foundation supporting education and youth football.

As for the product itself, the Victory Fridges will not be sold with beer. But according to Anheuser-Busch, anyone 21 or older who visits the store regardless of whether or not they buy a Victory Fridge will receive a redemption code redeemable for up to $15 worth of Bud Light. The code will be redeemable Sept. 3-Sept. 26.

The faux infomercial with The Miz also has a guest appearance by the Bud Light Knight.

“I’m here to let you know that Bud Light Browns Victory Fridges are back,” The Miz yells in his best WWE voice. “We’ve got a whole store full of them. We’ve got big fridges, We’ve got small fridges. And we’ve got fridges that are big OR small!

“Come on down to B.L. & Brown's Appliance Superstore and toast the next ‘Dawg W' with an ice cold Bud Light fresh out of your own Victory Fridge."

According to Ohio-native The Miz (real name Michael Gregory Mizanin), ”As a hardcore Browns fan, having my own Bud Light Victory Fridge last season was one of the coolest things I've ever been a part of and still keeps my Bud Lights cold to this day.

“Now, with B.L. & Brown's, I'm pumped to return to Cleveland to celebrate our team and make sure Cleveland is all geared up with cold ones for this season. Go Browns!"

Support includes digital, social media (Twitter, Facebook, Instagram) and activation in Cleveland.

Anheuser-Busch hinted that The Miz might appear at the B.L. & Brown's Appliance Superstore.

What won’t be in the store?

“This year the lock and chain come separately because we expect it won't take too long to get that first win,” said Goeler.

“We are looking forward to kicking off another season in a fun way with our friends at the Browns, while also helping to give back to the Northeast Ohio community."

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