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NEWS REAL

The newly unveiled logo for the Paris 2024 Summer Olympic and Paralympics Games combines two iconic symbols associated with the Games – a gold medal and the Olympic torch – which combine to form an image of Marianne, a female figure representing the French Republic  This is the first time the Olympic logo will be shared with the Paralympic Games.

• The late golf icon Arnold Palmer will be commemorated with a Forever Stamp from the U.S. Postal Service in 2020. The stamp features James Drake's action photo of Palmer at the 1964 U.S. Open at Congressional Country Club in Bethesda, Md. Art director Antonio Alcalá designed the stamp.

• Dr Teal's Epsom Salts has signed All Pro TE Jason Witten (Dallas Cowboys) and two-time defending Defensive Player of the Year Aaron Donald (Los Angeles Rams) to explain in marketing the “benefits of balancing rigorous workouts with regimented muscle recovery in order to achieve and maintain peak performance.”

• Sacramento, California's capital city, has been awarded an MLS expansion team with Sacramento Republic FC becoming the league's 29th team and beginning play in MLS in 2022. The club will build a new, $300 million, 20,100-seat soccer stadium in the downtown Railyards District. 

• The Professional Baseball Agreement between MLB and minor league teams expires at the end of the 2020 season. But if a new MLB proposal were to become reality, more than three dozen cities with affiliated minor league teams will lose those teams a year from now and thousands of minor league players will be out of work as well. Full story here.

• Halloween this year is Oct. 31, and retailers, marketers and consumers are ready for another season of trick-or-treat. Total spend on Halloween 2019 is expected to reach $8.8 billion according to the National Retail Federation, Washington, DC. Full story here. 

POLL POSITION

Rock & Roll Hall of Fame 2020 Nominees

• Pat Benatar
• Dave Matthews Band
• Depeche Mode
• Doobie Brothers
• Whitney Houston
• Judas Priest
• Kraftwerk
• MC5
• Motorhead
• Nine Inch Nails
• Notorious B.I.G.
• Rufus feat. Chaka Khan
• Todd Rundgren
• Soundgarden
• T. Rex
• Thin Lizzy

VOTE HERE

KEEPING SCORE

Most Popular NBA Player Jerseys (based on eBay sales October 2018-October 2019)
1. LeBron James Los Angeles Lakers
2. Stephen Curry Golden State Warriors
3. Kyrie Irving Brooklyn Nets
4. Giannis Antetokounmpo Milwaukee Bucks
5. Kevin Durant Brooklyn Nets
6. Dwyane Wade Miami Heat (retired)
7. Kawhi Leonard Los Angeles Clippers
8. Zion Williamson New Orleans Pelicans
9. Carmelo Anthony (most recently with Houston Rockets)
10. Russell Westbrook Houston Rockets

Most Popular Player Merchandise (based on eBay sales October 2018-October 2019)
1. LeBron James Los Angeles Lakers
2. Stephen Curry Golden State Warriors
3. Kevin Durant Brooklyn Nets
4. Kyrie Irving Brooklyn Nets
5. Giannis Antetokounmpo Milwaukee Bucks
6. Paul George Los Angeles Clippers
7. James Harden Houston Rockets
8. Dwyane Wade Miami Heat (retired)
9. Kawhi Leonard Los Angeles Clippers
10. Russell Westbrook Houston Rockets
SOURCE: STUBHUB.COM

BUY SELL

Weekend Box Office Oct. 18-20
1. Maleficent: Mistress Of Evil $36M
2. Joker $29.2M
3. Zombieland 2 $26.7M
4. Addams Family $16M
5. Gemini Man $8.5M
6. Abominable $3.5M
7. Downton Abbey $3M
8. Judy $2M
9. Hustlers $2M
10. It 2 $1.5M
BoxOfficeMojo.com

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NYSportsJournalism.com + Topic Of Requested Search

The Rise Of Skywalker See More Ads Below

COLLEGE

BodyArmor Into NCAA
No. 1 Colleges Since '92
Notre Dame Builds Brand
Cancer Drives Home
Men's Hoops Are 'Toxic'

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Channel Chasers

NFL UK 2019
• Oct. 27  Cincinnati Bengals v Los Angeles Rams Wembley Stadium
• Nov. 3 Houston Texans v Jacksonville Jaguars Wembley Stadium

NFL Mexico 2019
• Nov. 18 Kansas City  Chiefs v Los Angeles Chargers Mexico City Estadio Azteca (ESPN Monday Night Football)

NBA 2019 Opening Nights
• Oct. 22 New Orleans Pelicans vs. Toronto Raptors TNT 8 PM (ET)
• Oct. 22 Los Angeles Lakers vs. Los Angeles Clippers TNT 10:30 PM (ET)

• Oct. 23 Boston Celtics vs. Philadelphia 76ers ESPN 8 PM (ET)
• Oct. 23 Denver Nuggets vs. Portland Trail Blazers ESPN 10 PM (ET)

Monday
Jan202014

A-B Using Arnold, Cheadle To Highlight Changes, Additions In Super Bowl Spotlight

By Barry Janoff

January 19, 2014: Bud Light now says it is "The perfect beer for whatever happens." A series of Super Bowl teaser spots unveiled over the weekend show that parent company Anheuser-Busch is aiming for exactly that.

Arnold Schwarzenegger, Don Cheadle, Reggie Watts, a llama, a 10-week-old puppy and a llama are all part of the mix for Anheuser-Busch's advertising blitz on Fox during Super Bowl XLVIII on Feb. 2.

The creative push also includes the new tag line, new packaging and the Bud Light Hotel, which will be docked at Pier 88 on the west side of Manhattan and play host to concerts featuring the likes of Foo Fighters, Imagine Dragons, Busta Rhymes and Run-D.M.C..

The Bud Light Hotel, supported by other NFL partners including Pepsi and EA Sports, is just about ten miles from MetLife Stadium in East Rutherford, NJ, the site of Super Bowl XLVIII.

This all comes on the heels of the departure of Paul Chibe, who had been Anheuser-Busch's vp-marketing in the U.S. since June 2011, for personal reasons. He is being replaced by John Socquet, who has been vp-marketing in Canada since 2010.

Anheuser-Busch, which has beer category exclusivity during the national broadcast on Fox, has bought some three-and-a-half minutes of time to tell its stories: a 60-second and 30-second spot for Bud, and a 60-second and two 30-second spots for Bud Light.

That is not counting any free time the beer maker might get from the likes of Peyton Manning, who who following the Denver Broncos, 31-24 playoff victory over the San Diego Chargers on Jan. 12, told the media the thing he most wanted was getting "a Bud Light in my mouth," referring to the official beer of the NFL.

"When you introduce a new campaign at the Super Bowl called 'The perfect beer for whatever happens,' there’s an expectation for the unpredictable," Rob McCarthy, vp-Bud Light, said in a statement. "Bud Light lives up to that challenge by documenting an unforgettable adventure that features five special cameos, including Arnold Schwarzenegger, Don Cheadle, and Reggie Watts and a llama."
 
Anheuser-Busch unveiled six teasers over the weekend, giving viewers what McCarthy called "a peek behind the curtain." McCarthy emphasized that people would have to tune-in during the game to see how these seemingly unrelated events form one cohesive story."

Schwarzenegger appears in two of the teasers, in long hair and a headband, preparing to play a game of ping-pong.

Cheadle, currently starring in House of Lies on Showtime, is seen entering a party accompanied by a llama. (See it here.)

Watts is shown in two teaser spots working as a DJ. In one spot, "Reggie Mic," he is in a night club; in the other, "Reggie Frreestyle," he is in a stretch limo that holds members of a bachelorette party.

The sixth spot, "Whatever is Coming," pokes at viewers with the text, "412 actors. 58 hidden cameras. 5 rock stars. 4 celebrities. 1 unsuspecting guy." That last bit of text is followed by a shot of a beautiful young woman in a night club, holding a Bud Light, and asking a guy, "Are you up for whatever happens next?"

"When you introduce a new campaign at the Super Bowl called 'The perfect beer for whatever happens,' there’s an expectation for the unpredictable."

The "Whatever is Coming" theme will be feted out during the Super Bowl broadcast and thereafter with a series of "Epic Nights" spots that will follow unsuspecting people as they engage in journeys in which they encounter celebrates and other surprises, according to Anheuser-Busch.

Support will include "the most robust and digitally integrated campaign in Bud Light history," according to McCarthy,

Part of the Budweiser buy during the Super Bowl includes a spot, "Puppy Love," featuring the aforementioned puppy along with the iconic Clydesdales.

The new tag line replaces "Here we go."

A new Bud Light reclosable aluminum bottle will be unveiled in a spot, "So Cool." The spot was created by Cannonball.

Bud Light's lead agency is BBDO, Bud's lead agency is Anomaly.

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