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NBC SUNDAY NIGHT 2017 FOOTBALL SCHEDULE

• Thursday Sept. 7
NFL Kickoff 
Kansas City Chiefs at New England Patriots
• Sept. 10
New York Giants at Dallas Cowboys
• Sept. 17
Green Bay Packers at Atlanta Falcons
• Sept. 24
Oakland Raiders at Washington Redskins
Oct. 1
Indianapolis Colts at Seattle Seahawks
*Oct. 8
Kansas City Chiefs at Houston Texans
• Oct. 15
New York Giants at Denver Broncos
• Oct. 22
Atlanta Falcons at New England Patriots
• Oct. 29
Pittsburgh Steelers at Detroit Lions
• Nov. 5
Oakland Raiders at Miami Dolphins
• Nov. 12
New England Patriots at Denver Broncos
*Nov. 19
Philadelphia Eagles at Dallas Cowboys
• Thursday Nov. 23
Thanksgiving Day
New York Giants at Washington Redskins
• Nov. 26
Green Bay Packers at Pittsburgh Steelers
• Dec. 3
Philadelphia Eagles at Seattle Seahawks
• Dec. 10
Baltimore Ravens at Pittsburgh Steelers
• Dec. 17
Dallas Cowboys at Oakland Raiders
• Saturday Dec. 23
Minnesota Vikings at Green Bay Packers
• Dec. 31
TBD
Source: NBC Sports

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2017 NBC THURSDAY NIGHT FOOTBALL SCHEDULE

• Thursday, Aug. 3
Hall of Fame Game 8 PM. ET on NBC
Dallas Cowboys vs. Arizona Cardinals
Tom Benson Hall of Fame Stadium, Canton, Ohio
• Nov. 9
Seattle Seahawks at Arizona Cardinals
• Thursday Nov. 16
Tennessee Titans at Pittsburgh Steelers
• Nov. 30
Washington Redskins at Dallas Cowboys
• Dec. 7
New Orleans Saints at Atlanta Falcons
• Dec. 14
Denver Broncos at Indianapolis Colts
• Monday. Dec. 25
Pittsburgh Steelers at Houston Texans
*Games will be simulcast on NFL Network and streamed live on Amazon Prime

SOURCE: NBC SPORTS

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Nissan House Open

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Monday
Jan202014

A-B Using Arnold, Cheadle To Highlight Changes, Additions In Super Bowl Spotlight

By Barry Janoff

January 19, 2014: Bud Light now says it is "The perfect beer for whatever happens." A series of Super Bowl teaser spots unveiled over the weekend show that parent company Anheuser-Busch is aiming for exactly that.

Arnold Schwarzenegger, Don Cheadle, Reggie Watts, a llama, a 10-week-old puppy and a llama are all part of the mix for Anheuser-Busch's advertising blitz on Fox during Super Bowl XLVIII on Feb. 2.

The creative push also includes the new tag line, new packaging and the Bud Light Hotel, which will be docked at Pier 88 on the west side of Manhattan and play host to concerts featuring the likes of Foo Fighters, Imagine Dragons, Busta Rhymes and Run-D.M.C..

The Bud Light Hotel, supported by other NFL partners including Pepsi and EA Sports, is just about ten miles from MetLife Stadium in East Rutherford, NJ, the site of Super Bowl XLVIII.

This all comes on the heels of the departure of Paul Chibe, who had been Anheuser-Busch's vp-marketing in the U.S. since June 2011, for personal reasons. He is being replaced by John Socquet, who has been vp-marketing in Canada since 2010.

Anheuser-Busch, which has beer category exclusivity during the national broadcast on Fox, has bought some three-and-a-half minutes of time to tell its stories: a 60-second and 30-second spot for Bud, and a 60-second and two 30-second spots for Bud Light.

That is not counting any free time the beer maker might get from the likes of Peyton Manning, who who following the Denver Broncos, 31-24 playoff victory over the San Diego Chargers on Jan. 12, told the media the thing he most wanted was getting "a Bud Light in my mouth," referring to the official beer of the NFL.

"When you introduce a new campaign at the Super Bowl called 'The perfect beer for whatever happens,' there’s an expectation for the unpredictable," Rob McCarthy, vp-Bud Light, said in a statement. "Bud Light lives up to that challenge by documenting an unforgettable adventure that features five special cameos, including Arnold Schwarzenegger, Don Cheadle, and Reggie Watts and a llama."
 
Anheuser-Busch unveiled six teasers over the weekend, giving viewers what McCarthy called "a peek behind the curtain." McCarthy emphasized that people would have to tune-in during the game to see how these seemingly unrelated events form one cohesive story."

Schwarzenegger appears in two of the teasers, in long hair and a headband, preparing to play a game of ping-pong.

Cheadle, currently starring in House of Lies on Showtime, is seen entering a party accompanied by a llama. (See it here.)

Watts is shown in two teaser spots working as a DJ. In one spot, "Reggie Mic," he is in a night club; in the other, "Reggie Frreestyle," he is in a stretch limo that holds members of a bachelorette party.

The sixth spot, "Whatever is Coming," pokes at viewers with the text, "412 actors. 58 hidden cameras. 5 rock stars. 4 celebrities. 1 unsuspecting guy." That last bit of text is followed by a shot of a beautiful young woman in a night club, holding a Bud Light, and asking a guy, "Are you up for whatever happens next?"

"When you introduce a new campaign at the Super Bowl called 'The perfect beer for whatever happens,' there’s an expectation for the unpredictable."

The "Whatever is Coming" theme will be feted out during the Super Bowl broadcast and thereafter with a series of "Epic Nights" spots that will follow unsuspecting people as they engage in journeys in which they encounter celebrates and other surprises, according to Anheuser-Busch.

Support will include "the most robust and digitally integrated campaign in Bud Light history," according to McCarthy,

Part of the Budweiser buy during the Super Bowl includes a spot, "Puppy Love," featuring the aforementioned puppy along with the iconic Clydesdales.

The new tag line replaces "Here we go."

A new Bud Light reclosable aluminum bottle will be unveiled in a spot, "So Cool." The spot was created by Cannonball.

Bud Light's lead agency is BBDO, Bud's lead agency is Anomaly.

Bud Super Bowl Site Is Ship Shape

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