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• In response to the mass shooting that occurred in the early hours of August 4, 2019, The Dayton Foundation has established the Dayton Oregon District Tragedy Fund.

• NBC Sports Group and World Rugby today signed a four-year partnership to exclusively present the HSBC World Rugby Sevens Series across NBC Sports platforms in the U.S. through 2023. The HSBC Sevens Series was an NBC Sports property from 2010-2016.

• ESPN, X Games and MLB said that four more MLB clubs have joined the Shred Hate initiative, described as a “multi-faceted, innovative bullying prevention program striving to put an end to bullying in schools by encouraging youth to choose kindness.

The Boston Red Sox, New York Mets, New York Yankees and Oakland A’s will “support Shred Hate bullying prevention efforts and have the No Bully methodology implemented within select schools in their markets throughout the 2019-2020 academic year.”

The Los Angeles Dodgers and Pittsburgh Pirates are returning to the initiative for a second consecutive year. Other MLB clubs have also been part of the initiative, which launched in 2017.

• The Museum of Ice Cream — a hands-on destination that serves homemade ice cream and offers such activities as cookie carousel to a slide that leads into a pool filled with rainbow sprinkles — will add to its original (2016) San Francisco location with the opening of a second location, in New York City’s Soho (555 Broadway), spanning almost 25,000 square feet over three floors.

• On the same day that Naomi Osaka was named the No. 1 seed for the upcoming U.S. Open, the two-time Grand Slam winner has signed a deal with Hyperice, a recovery and performance technology brand that specializes in vibration and percussion fitness devices. She joins such athletes as Blake Griffin and Lindsey Vonn on the roster. Full story here.
 

• Kellogg's Frosted Flakes has signed a deal to become title sponsor for the renamed Tony the Tiger Sun Bowl.  The postseason CFB game will feature teams from the ACC and Pac-12 in the Sun Bowl, El Paso, Texas, on Dec. 31, 2019, and will air for the 52nd consecutive year on CBS. The game was known as the Hyundai Bowl from 2010-18.

• The NFL said the Pro Bowl would return to Orlando's Camping Ground Stadium for the fourth successive year, scheduled for Jan. 26, 2020. It will air live on ESPN and ESPN Deportes and be simulcast on ABC (3 PM ET). Full story here.

• Pete Frates and Pat Quinn, co-founders of ALS Ice Bucket Challenge, have launched with The ALS Assn. the 5th anniversary of “Challenge Me” with a “new call to action to reignite the passion and generosity of the millions of people who dumped ice water on their heads in the summer of 2014.”

POLL POSITION

XFL Teams (scheduled to begin play Februty 2020)

• Dallas Renegades
Globe Life Park

• Houston Roughnecks
TDECU Stadium

• Los Angeles Wildcats
Dignity Health Sports Park

• New York Guardians
MetLife Stadium

• St. Louis Battlehawks
The Dome

• Seattle Dragons
CenturyLink Field

• Tampa Bay Vipers
Raymond James Stadium

• Washington DC Defenders
Audi Field

KEEPING SCORE

The 32 men and 32 women who will be seeded in the singles draws at the 2019 U.S. Open (Aug. 26-Sept. 8) have named by the USTA:

U.S. Open Men’s Top Ten Seeds
1. Novak Djokovic, Serbia
2. Rafael Nadal, Spain
3. Roger Federer, Switzerland
4. Dominic Thiem, Austria
5. Daniil Medvedev, Russia
6. Alexander Zverev, Germany
7. Kei Nishikori, Japan
8. Stefanos Tsitsipas, Greece
9. Karen Khachanov, Russia
10. Roberto Bautista Agut, Spain

U.S. Open Women’s Top Ten Seeds
1. Naomi Osaka, Japan
2. Ashleigh Barty, Australia
3. Karolina Pliskova, Czech Republic
4. Simona Halep, Romania
5. Elina Svitolina, Ukraine
6. Petra Kvitova, Czech Republic
7. Kiki Bertens, Netherlands
8. Serena Williams, United States
9. Aryna Sabalenka, Belarus
10. Madison Keys, United States

BUY SELL

Weekend Box Office Aug. 23-25
1. Angel Has Fallen $21.3M
2. Good Boys $11.8M
3. Overcomer $8.2M
4. The Lion King $8.2M
5. Hobbs & Shaw $8.1M
6. Ready or Not $7.8M
7. Angry Birds 2 $6.4M
8. Scary Stories $6M
9. Dora and the Lost City of Gold $5.2M
10. Once Upon a Time in Hollywood $5M
Source: Box Office Mojo

SEARCH

NYSportsJournalism.com + Topic Of Requested Search

8-3-19 El Paso Relief Fund See More Ads Below

COLLEGE

BodyArmor Into NCAA
No. 1 Colleges Since '92
Notre Dame Builds Brand
Cancer Drives Home
Men's Hoops Are 'Toxic'

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Channel Chasers

NFL UK 2019
• Oct. 6 Chicago Bears v Oakland Raiders Tottenham Hotspur Stadium
• Oct. 13 Carolina Panthers v Tampa Bay Buccaneers Tottenham Hotspur Stadium
• Oct. 27  Cincinnati Bengals v Los Angeles Rams Wembley Stadium
• Nov. 3 Houston Texans v Jacksonville Jaguars Wembley Stadium

NFL Mexico 2019
• Nov. 18 Kansas City  Chiefs v Los Angeles Chargers Mexico City Estadio Azteca (ESPN Monday Night Football).

Sunday
Dec232018

From Kuzma, Adams, Hardaway Jr.: NBA Budweiser Player Message For You

By Barry Janoff

December 23, 2018: What happens when you put NBA players in a Budweiser commercial? You get a message to “drink water.”

Budweiser has  been an official sponsor of MLB since 1980 and a sponsor of the NBA since 1998.

This year, for the first time since these deals were signed, Anheuser-Busch InBev is allowed to use active athletes from these leagues in commercials, versus what had been the norm of featuring only retired players and coaches in alcohol marketing.

The change came after the brewer signed pacts in September with the players unions for both the NBA and MLB.

The deal enabled Anheuser-Busch’s Bud brand to unveil this weekend "Deck The Shelves With NBA Elves: Drink Water," what is essentially a "drink responsibly" message starring Kyle Kuzma (Los Angeles Lakers), Tim Hardaway Jr. (New York Knicks) and Steven Adams (Oklahoma City Thunder).

The extended 40-second spot will break during the NBA’s five-game schedule on Christmas Day (ESPN, ABC), which includes games with the teams from all three of the players.

The focus of the spot, which sees the players dressed in elf versions of their respective NBA team, is to drink water between rounds of alcohol.

Alcohol acts as a diuretic, which causes dehydration because it amplifies the need to urinate. Drinking water keeps the body hydrated and also helps to soften some effects of drinking, such as hangovers and dizziness, according to some scientific studies.

Players are not shown holding or drinking beer or harder alcoholic beverages.

Support includes digital and social media, where Budweiser offered on its Twitter page, "HAPPY Hâ‚‚OLIDAYS! @KyleKuzma, @RealStevenAdams, and @t_hardJR are watching to make sure you hydrate between Buds. #DrinkWiser #ThisBudsForYou."

The NFL sill prohibits showing active players in alcohol marketing.

In the spot, a man and his son are watching TV and enjoying Buds when Kuzma appears, sitting on a shelf in their living room.

“What is that!?” asks the startled son.

“That’s Kyle Kuzma on a shelf,” the dad replies nonchalantly. “He’s watching to make sure we hydrate between drinking Buds. He’s actually pretty encouraging. Watch this.”

Dad puts down his beer and takes a sip of water.

“Way to hydrate!” Kuzma exclaims.

When the son follows Dad's example and takes a drink of water, Kuzma shouts, “Drained it . . .  Drip, drip.”

Hardaway Jr. is sitting on a shelf at a concession stand (which appears to be in Madison Square Garden) when a man and woman order beers and “a couple of waters.” “Water!” shouts Hardaway Jr. as he starts to shimmy on the shelf. “Splash! Taking a bath.”

In OKC, a woman in a sports bar orders a Bud and a water. “And one!” yells Adams, sitting on a shelf behind the bar. “Hydration.”

A voiceover offers, “Budweiser reminds you to drink wiser. Drink responsibly and stay hydrated this holiday season."

The extended spot will run in shorter versions focusing on each player in their respective market.

Kevin Durant was the focus of a Budweiser ad this past May as a homage to his Mom, which also showed clips of various NBA players in action, including LeBron James, but did not include product shots or scenes of people holding beers.

Budweiser has also been part of individual team activations, including as a sponsor of the Atlanta Hawks 50th anniversary celebration this season and as title sponsor for the Orlando Magic’s Budweiser Legends that revisited the team’s history with former players and executives.

Budweiser also has activation during such league jewel events as the All-Star Game.

Budweiser is expected to roll out marketing with active MLB players this coming season.

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