Special to NYSportsJournalism.com
March 22, 2017: This past fall and winter, Anheuser-Busch’s Budweiser made a splash with fans with customized cans for each NFL team.
The self-proclaimed "King of Beers" is now targeting baseball fans with customized cans for 15 of its partner MLB teams.
What sets this series apart from previous Budweiser MLB cans is that, opposed to just a team name of logo, these were designed in partnership with local artists and baseball enthusiasts, and "bring to life the true ambition and personality of each team and its hometown."
Designs including iconic elements in each city: palm trees in Los Angeles, the Gateway Arch in Budweiser's hometown of St. Louis, the words "Red Sox Nation" for Boston, "Amazin’ Mets" for New York and the classic elephant balancing on a baseball logo for the Oakland A’s.
Anheuser-Busch said the cans are part of a larger multi-platform campaign to support the 2017 MLB season, a partnership that dates back some 30 years.
"Baseball and the culture it created is a true celebration of the American spirit," Ricardo Marques, vp-Budweiser, which is the official beer sponsor for both MLB and the NFL, said in a statement. "This year, we wanted to leverage our long-standing partnership with MLB to raise a toast to the fans by giving them a piece of their hometown to enjoy right in the palm of their hand with our MLB designed team cans."
"These custom-designed cans are another terrific example of Bud's support and their ability to connect with our fans."
Anheuser-Busch said team cans would be available on March 27 in the following markets: Baltimore, Boston, Chicago, Cincinnati, Dallas/Ft. Worth, Houston, Los Angeles, Minneapolis, New York, Oakland, San Diego, St. Louis, Tampa Bay and Washington D.C.
According to Noah Garden, evp-business for MLB, "Budweiser has been a great MLB partner for a long time and continually evolves its marketing connected to our sport. These custom-designed cans are another terrific example of Bud's support and their ability to connect with our fans."
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