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QUICK HITS

• The NFL has unveiled the Super Bowl Ticket Giveaway, an initiative this season to "surprise fans across the country with an invitation to attend Super Bowl LII in Minnesota on February 4, 2018. A total of 500 free tickets will be distributed under the program as a way to give back to dedicated NFL fans and provide them with a once-in-a-lifetime experience."
• Farmers Insurance has extended its alliance with PGA TOUR player Rickie Fowler for three years (2018-2020).  Fowler has been a brand ambassador since 2012. Fowler has been featured in the Farmers "We Know From Experience" advertising campaign, including the recent "Chauffeur Terrier" television commercial, along with other digital marketing platforms.
Heroes Evolved, featuring an in-game and playable Bruce Lee, has hit the multi-player online battle arena via R2Games and the Bruce Lee, LLC (owned and operated by Lee's daughter, Shannon Lee).
• In it's ninth season as the official wardrobe supplier for the National Basketball Coaches Assn., Men's Wearhouse said that 24 NBA head coaches would be outfitted with Joseph Abboud Custom suits for the 2017-18 season. According to Golden State Warriors head coach Steve Kerr, "With 82 games a season, it's important to look professional and have confidence on the court."

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MLB 2017 Awards Schedule
• Oct. 26
Rawlings Gold Glove finalists on Twitter (12 PM. ET)
• Nov. 6
BBWAA Awards Finalists MLB Network
• Nov .7
Rawlings Gold Glove Awards ESPN (9 PM. ET)
• Nov. 9
Louisville Silver Sluggers MLB Network, (6 PM. ET)
• Nov. 10
Wilson Defensive Players of the Year MLB Network (6 PM. ET)
• Nov. 13
Jackie Robinson Rookies of the Year MLB Network (6 PM ET)
• Nov. 14
Managers of the Year MLB Network (6 PM. ET)
• Nov. 15
Cy Young Awards MLB Network( 6 PM ET)
• Nov. 16
Most Valuable Players MLB Network ( 6 PM ET)
• Nov. 17
Esurance MLB Awards MLB Network

BUY SELL

NBA Teams With Jersey-Patch Deals (To Date):

• Atlanta Hawks (Shareware)
• Boston Celtics (GE)
• Brooklyn Nets (Infor)
• Cleveland Cavaliers (Goodyear)
• Denver Nuggets (Western Union)
• Detroit Pistons (Flagstaff Bank)
• Golden State Warriors (Rakuten)
• Los Angeles Lakers (Wish)
• Miami Heat (Ultimate Software)
• Milwaukee Bucks (Harley Davidson)
• Minnesota Timberwolves (Fitbit)
• New York Knicks (Squarespace)
• Orlando Magic (Disney World)
• Philadelphia 76ers (StubHub)
• Sacramento Kings (Blue Diamond)
• Toronto Raptors (Sun Life)
• Utah Jazz (Qualtrics)
All patches will be 2.5 x 2.5 on the left side, with a Nike Swoosh logo on the right side.

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NYSportsJournalism.com + Topic Of Requested Search

COLLEGE

Coaches Make ACS Call
NCAA Plans '18 Final 4
Final Four '22 In NOLA
Cancer Drives Home
Nissan House Open

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Wednesday
Feb192014

A-B's World Cup Effort Employing Marketing, Media, Global Beers To 'Rise As One'

By Barry Janoff

February 19, 2014: With just about four months to go until the FIFA World Cup, official partner Anheuser-Busch InBev has unveiled plans for its multi-platform campaign for Budweiser to embrace fans and consumers under the banner, "Rise As One."

The brand said its effort would "serve to celebrate the moments that unite and inspire fans of the beautiful game around the world."

Budweiser's "Rise As One" is scheduled to launch via the first of multiple TV spots on March 5. The brewer today released a teaser spot, "Collective Energy," on YouTube.

The campaign will also include print, Internet, out-of-home, POP and social media such as Facebook, Twitter and YouTube. In addition, customized local market activations and initiatives will "engage fans in-store, online and across social channels."

To help jump-start the "Rise As One" initiative, Budweiser has unveiled limited-edition aluminum cans and glass bottles that are designed to resemble the FIFA World Cup trophy, as well as individual cans adorned with the official colors from each respective participating nation. The trophy bottle will be available in more than 40 countries.

Beyond retail, Anheuser-Busch said it would "develop and distribute global broadcast and digital FIFA World Cup related content through strategic media partnerships," the details of which the company said would be revealed in the coming weeks.

"While football brings out regional pride and fierce rivalries, it also brings fans across the globe together once every four years through shared passion," Andrew Sneyd, global vp-Budweiser, said in a statement. "With the Rise As One campaign, Budweiser celebrates the world's favorite game and its role in inspiring fans to celebrate the moments that unite us as a global community."

Budweiser has been the official beer sponsor of the FIFA World Cup for more 25 years, and currently has a deal that extends through the 2018 and 2022 tournaments.

A-B InBev said it would leverage its portfolio of beers by "extending local sponsorship rights to its leading brands in select football markets," including Brahma (Brazil), Harbin (China), Corona (Mexico), Jupiler (Belgium and The Netherlands), Siberian Crown (Russia), Hasseroder (Germany) and Beck's (Italy).

Official FIFA global marketing partners include adidas, Coca-Cola, Hyundai-Kia Motors, Emirates Air, Sony and Visa.

In addition to Anhueser-Busch, other FIFA World Cup marketing partners include Castol, Continential, Johnson & Johnson, McDonald's, Moy Park, OI and Yingli.

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