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QUICK HITS

• Weekend Box Office via Comscore: 
1. Tyler Perry's Boo 2! A Madea Halloween $21.6M
2. Geostorm $13.3M
3. Happy Death Day $9.4M
4. Blade Runner 2049 $7.2M
5. Only The Brave - Sony $6M
6. The Foreigner $5.5M
7. It $3.5M
8. The Snowman 3.4M
9. American Made $3.2M
10. Kingsman: The Golden Circle $3M

• The NFL has unveiled the Super Bowl Ticket Giveaway, an initiative this season to "surprise fans across the country with an invitation to attend Super Bowl LII in Minnesota on February 4, 2018. A total of 500 free tickets will be distributed under the program as a way to give back to dedicated NFL fans and provide them with a once-in-a-lifetime experience."
• Farmers Insurance has extended its alliance with PGA TOUR player Rickie Fowler for three years (2018-2020).  Fowler has been a brand ambassador since 2012. Fowler has been featured in the Farmers "We Know From Experience" advertising campaign, including the recent "Chauffeur Terrier" television commercial, along with other digital marketing platforms.

POLL POSITION
Hottest Marketing Event Oct. 2017
 
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KEEPING SCORE

MLB 2017 Awards Schedule
• Oct. 26
Rawlings Gold Glove finalists on Twitter (12 PM. ET)
• Nov. 6
BBWAA Awards Finalists MLB Network
• Nov .7
Rawlings Gold Glove Awards ESPN (9 PM. ET)
• Nov. 9
Louisville Silver Sluggers MLB Network, (6 PM. ET)
• Nov. 10
Wilson Defensive Players of the Year MLB Network (6 PM. ET)
• Nov. 13
Jackie Robinson Rookies of the Year MLB Network (6 PM ET)
• Nov. 14
Managers of the Year MLB Network (6 PM. ET)
• Nov. 15
Cy Young Awards MLB Network( 6 PM ET)
• Nov. 16
Most Valuable Players MLB Network ( 6 PM ET)
• Nov. 17
Esurance MLB Awards MLB Network

BUY SELL

NBA Teams With Jersey-Patch Deals (To Date):

• Atlanta Hawks (Shareware)
• Boston Celtics (GE)
• Brooklyn Nets (Infor)
• Cleveland Cavaliers (Goodyear)
• Denver Nuggets (Western Union)
• Detroit Pistons (Flagstaff Bank)
• Golden State Warriors (Rakuten)
• Los Angeles Lakers (Wish)
• Miami Heat (Ultimate Software)
• Milwaukee Bucks (Harley Davidson)
• Minnesota Timberwolves (Fitbit)
• New York Knicks (Squarespace)
• Orlando Magic (Disney World)
• Philadelphia 76ers (StubHub)
• Sacramento Kings (Blue Diamond)
• Toronto Raptors (Sun Life)
• Utah Jazz (Qualtrics)
All patches will be 2.5 x 2.5 on the left side, with a Nike Swoosh logo on the right side.

SEARCH

NYSportsJournalism.com + Topic Of Requested Search

COLLEGE

Coaches Make ACS Call
NCAA Plans '18 Final 4
Final Four '22 In NOLA
Cancer Drives Home
Nissan House Open

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Friday
Dec132013

Buffalo Wild Wings Going Wild Over Pepsi, Doritos, Tostitos, NCAA, MLB, NFL

By Barry Janoff

December 12, 2013: Buffalo Wild Wings said today it would switch its soda supplier from Coca-Cola to PepsiCo, which includes Pepsi as the carbonated drink of choice but also extends to such siblings as Doritos, Fritos, Tostitos, Ruffles and beverages including Mountain Dew, Tropicana and Lipton.

Minneapolis-based Buffalo Wild Wings, which has some 975 locations nationwide, said it would tap into Pepsi's official alliances with the NFL and MLB to help bolster a sports-activated strategy that includes title sponsorship of the college football Buffalo Wild Wings Bowl and an official partnership with the NCAA that includes hoops March Madness and all 89 championships overseen by the governing board of collegiate athletics.

The switch is set to take place in January 2014 and be completed by the spring, according to PepsiCo. Financial terms were not disclosed.

Buffalo Wild Wings and PepsiCo said they plan to "combine the power and excitement of their respective brands through joint marketing initiatives tied to sports and entertainment, opening the door to a wide range of new opportunities that will further enhance the Buffalo Wild Wings guest experience."

"Their NFL sponsorship and relationships with additional sports, entertainment and pop culture icons will enhance our guest experience in the future.”

Buffalo Wild Wings said that what also attracted them to PepsiCo was their extensive beverage and food portfolio.

"We see this as a very powerful partnership in several ways," Sally Smith, CEO for Buffalo Wild Wings, said in a statement. "For starters, we’ll be bringing dynamic beverage brands to our restaurants, including options that our guests have been asking for, like Mountain Dew. We were also drawn to the marketing and promotional strength a partnership with PepsiCo creates, as it aligns well with our guests. Their NFL sponsorship and relationships with additional sports, entertainment and pop culture icons will enhance our guest experience in the future.”

Buffalo Wild Wings is in the second year as title sponsor for the Buffalo Wild Wings Bowl, scheduled for Dec. 28 in Sun Devil Stadium in Tempe, Ariz.; and this year expanded its alliance with the NCAA by becoming an official partner and the "official hangout of March Madness,” which also includes marketing, media and activation rights related to all 89 NCAA championships through 2016.

According to Indra Nooyi, chairman and CEO for PepsiCo, “This partnership between PepsiCo and Buffalo Wild Wings is a natural fit. We see tremendous opportunities to leverage PepsiCo’s diverse food and beverage portfolio in ways that benefit both companies through exciting new innovations, unique consumer engagement programs, and powerful brand activations tied to sports and entertainment . . . Buffalo Wild Wings [is] an impressive and growing company that has a bright future ahead.”

Buffalo Wild Wings In A March Madness Mood

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