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deal w O via the NFL Players Inc. licensing- unit. "Since partnering in 2013, and have helped nearly 1,000 players connect with hundreds of brands to share campaigns, reaching more than 1 billion fans worldwide."

• The has named Shenzhen, as the host city for 2019-2028, a deal that includes the building of a 12K-seat venue, and doubling the prize money to $14M for the Top 8 singles players and Top 8 doubles teams.

• Overwatch League said that its first week of competition drew more than 10 million viewers via Twitch, MLG, and Chinese streaming partners ZhanQi TV, NetEase CC and Panda TV. Opening day had an average audience per minute of 408,000.

• Coca-Cola, International Speedway Corp. and Nascar have signed an extension to their partnerships under which Coca-Cola, would "continue its deep-rooted history in the sport by engaging racing fans across Nascar’s three national series and 12 ISC-operated race tracks" and events including the Coca-Cola 600 and the Coca-Cola 400. Coca-Cola-sponsored drivers include Austin Dillon, Denny Hamlin, Kyle Larson, Joey Logano, Ryan Newman, Daniel Suarez and Darrell “Bubba” Wallace Jr. Coca-Cola said it "has been involved with stock car racing for 50 years," and became an official partner with Nascar in 1998.

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Most Popular NBA Jerseys (Oct.-Dec. 2017)
1. Stephen Curry, Golden State Warriors
2. LeBron James, Cleveland Cavaliers
3. Kevin Durant, Golden State Warriors
4. Giannis Antetokounmpo, Milwaukee Bucks
5. Kristaps Porzingis, New York Knicks
6. Joel Embiid, Philadelphia 76ers
7. Russell Westbrook, Oklahoma City Thunder
8. Ben Simmons, Philadelphia 76ers
9. Kawhi Leonard, San Antonio Spurs
10. James Harden, Houston Rockets
11. Lonzo Ball, Los Angeles Lakers
12. Kyrie Irving, Boston Celtics
13. Klay Thompson, Golden State Warriors
14. Damian Lillard, Portland Trail Blazers
15. Jimmy Butler, Minnesota Timberwolves

Most Popular Team Merchandise
1. Golden State Warriors
2. Cleveland Cavaliers
3. Philadelphia 76ers
4. Los Angeles Lakers
5. New York Knicks
6. Milwaukee Bucks
7. Boston Celtics
8. San Antonio Spurs
9. Chicago Bulls
10. Oklahoma City Thunder
Source: NBAStore.com

The 67th NBA All-Star Game will take place on Sunday, Feb. 18 at Staples Center in Los Angeles. TNT will televise (8 PM ET)

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2018 NBA All-Star Game

East Starters: Giannis Antetokounmpo, DeMar DeRozan, Kyrie Irving, LeBron James, Joel Embiid
West Starters: Kevin Durant, Stephen Curry, Anthony Davis, James Harden, DeMarcus Cousins
The All-Star teams will still feature 12 players from each conference, but the captains — James and Curry — will select the team rosters without regard for conference affiliation.

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Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Friday
Dec132013

Buffalo Wild Wings Going Wild Over Pepsi, Doritos, Tostitos, NCAA, MLB, NFL

By Barry Janoff

December 12, 2013: Buffalo Wild Wings said today it would switch its soda supplier from Coca-Cola to PepsiCo, which includes Pepsi as the carbonated drink of choice but also extends to such siblings as Doritos, Fritos, Tostitos, Ruffles and beverages including Mountain Dew, Tropicana and Lipton.

Minneapolis-based Buffalo Wild Wings, which has some 975 locations nationwide, said it would tap into Pepsi's official alliances with the NFL and MLB to help bolster a sports-activated strategy that includes title sponsorship of the college football Buffalo Wild Wings Bowl and an official partnership with the NCAA that includes hoops March Madness and all 89 championships overseen by the governing board of collegiate athletics.

The switch is set to take place in January 2014 and be completed by the spring, according to PepsiCo. Financial terms were not disclosed.

Buffalo Wild Wings and PepsiCo said they plan to "combine the power and excitement of their respective brands through joint marketing initiatives tied to sports and entertainment, opening the door to a wide range of new opportunities that will further enhance the Buffalo Wild Wings guest experience."

"Their NFL sponsorship and relationships with additional sports, entertainment and pop culture icons will enhance our guest experience in the future.”

Buffalo Wild Wings said that what also attracted them to PepsiCo was their extensive beverage and food portfolio.

"We see this as a very powerful partnership in several ways," Sally Smith, CEO for Buffalo Wild Wings, said in a statement. "For starters, we’ll be bringing dynamic beverage brands to our restaurants, including options that our guests have been asking for, like Mountain Dew. We were also drawn to the marketing and promotional strength a partnership with PepsiCo creates, as it aligns well with our guests. Their NFL sponsorship and relationships with additional sports, entertainment and pop culture icons will enhance our guest experience in the future.”

Buffalo Wild Wings is in the second year as title sponsor for the Buffalo Wild Wings Bowl, scheduled for Dec. 28 in Sun Devil Stadium in Tempe, Ariz.; and this year expanded its alliance with the NCAA by becoming an official partner and the "official hangout of March Madness,” which also includes marketing, media and activation rights related to all 89 NCAA championships through 2016.

According to Indra Nooyi, chairman and CEO for PepsiCo, “This partnership between PepsiCo and Buffalo Wild Wings is a natural fit. We see tremendous opportunities to leverage PepsiCo’s diverse food and beverage portfolio in ways that benefit both companies through exciting new innovations, unique consumer engagement programs, and powerful brand activations tied to sports and entertainment . . . Buffalo Wild Wings [is] an impressive and growing company that has a bright future ahead.”

Buffalo Wild Wings In A March Madness Mood

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