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QUICK HITS

• The NBA London Game 2019 will feature a regular-season game between the Washington Wizards and the New York Knicks in The O2 on Thursday, Jan. 17. Marketing partners include Foot Locker, Gatorade, Nike, SAP and Tissot, with additional partners to be unveiled in the coming months.

• The Denver Broncos home field is getting a temporary name change to Broncos Stadium at Mile High. It had been Sports Authority Field at Mile High, but the national sporting goods retailer, which had been based in Englewood, Col., ceased operations in July 2016. A search for a more permanent naming rights holder is currently underway.

• Per AP Sports: Burger King in Russia ran a promotion on social media offering a lifetime supply of Whoppers to any women who become pregnant by World Cup players. The offer was then deleted, In a statement Wednesday to AP, Burger King said, “We are sorry about the clearly offensive promotion that the team in Russia launched online. (It) does not reflect our brand or our values and we are taking steps to ensure this type of activity does not happen again.”

• The PGA TOUR has signed a deal with Facebook to distribute exclusive Saturday and Sunday live competition coverage, on a free basis, from eight tournaments leading into the FedExCup Playoffs for the 2017-18 season. Airing on Facebook Watch in the U.S., coverage begins at the Travelers Championship on June 23-24. Other events in 2018 include: Quicken Loans National; A Military Tribute at The Greenbrier; John Deere Classic; RBC Canadian Open; World Golf Championships-Bridgestone Invitational; Wyndham Championship; and The Northern Trust.

KEEPING SCORE

MLB has released the leaders by position for the 2018 All-Star Game (as of June 19), with voting sponsored by Camping World. (Voting ends July 5 at 11:59 PM ET.)

American League: 1B José Abreu (Chicago White Sox), 2B José Altuve (Houston Astros), SS Manny Machado (Baltimore Orioles), 3B  José Ramirez (Cleveland Indians); OF Mike Trout (Los Angeles Angels). Aaron Judge (New York Yankees), Mookie Betts (Boston Red Sox); Wilson Ramos (Tampa Bay Rays), Gary Sanchez (New York Yankees); DH Victor Martinez (Detroit Tigers).

National League: 1B Freddie Freeman (Atlanta Braves), 2B Ozhaino Albies (Atlanta Braves), SS Brandon Crawford (San Francisco Giants), 3B Nolan Arenado (Colorado Rockies); OF Matt Kemp (Los Angeles Dodgers), Nick Markakis (Atlanta Braves), Bryce Harper (Washington Nationals); C Wilson Contreras (Chicago Cubs),Buster Posey (San Francisco Giants).

BUY SELL

WEEKEND BOX OFFICE (June 15-17)

1. Incredibles 2 - Disney - $180 M ($231.5M worldwide)
2. Ocean's 8 - Warner Bros. - $19.6M
3. Tag - Warner Bros. - $14.6M
4. Solo: A Star Wars Story - Disney - $9.1M
5. Deadpool 2 - 20th Century Fox - $8.8M
6. Hereditary - A24 - $7M
7. Superfly - Sony - $6.3M
8. Avengers: Infinity War - Disney - $5.3M
9. Adrift - STX Entertainment - $2.1M
10. Book Club - Paramount - $1.9M
11. A Wrinkle In Time - Disney - $1.8M
12. Gotti - Vertical Entertainment - $1.7M

NOTE: Jurassic World: Fallen Kingdom - Universal $173.6M international (opens in U.S. June 22)

SOURCE: COMSCORE.com

SEARCH

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Showtime: Jim Carrey World Cup Ads Below

COLLEGE

Men's Hoops Are 'Toxic'
No. 1 Colleges Since '92
Notre Dame Builds Brand
Cancer Drives Home
CFB Title Games '21-24

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Friday
Dec132013

Buffalo Wild Wings Going Wild Over Pepsi, Doritos, Tostitos, NCAA, MLB, NFL

By Barry Janoff

December 12, 2013: Buffalo Wild Wings said today it would switch its soda supplier from Coca-Cola to PepsiCo, which includes Pepsi as the carbonated drink of choice but also extends to such siblings as Doritos, Fritos, Tostitos, Ruffles and beverages including Mountain Dew, Tropicana and Lipton.

Minneapolis-based Buffalo Wild Wings, which has some 975 locations nationwide, said it would tap into Pepsi's official alliances with the NFL and MLB to help bolster a sports-activated strategy that includes title sponsorship of the college football Buffalo Wild Wings Bowl and an official partnership with the NCAA that includes hoops March Madness and all 89 championships overseen by the governing board of collegiate athletics.

The switch is set to take place in January 2014 and be completed by the spring, according to PepsiCo. Financial terms were not disclosed.

Buffalo Wild Wings and PepsiCo said they plan to "combine the power and excitement of their respective brands through joint marketing initiatives tied to sports and entertainment, opening the door to a wide range of new opportunities that will further enhance the Buffalo Wild Wings guest experience."

"Their NFL sponsorship and relationships with additional sports, entertainment and pop culture icons will enhance our guest experience in the future.”

Buffalo Wild Wings said that what also attracted them to PepsiCo was their extensive beverage and food portfolio.

"We see this as a very powerful partnership in several ways," Sally Smith, CEO for Buffalo Wild Wings, said in a statement. "For starters, we’ll be bringing dynamic beverage brands to our restaurants, including options that our guests have been asking for, like Mountain Dew. We were also drawn to the marketing and promotional strength a partnership with PepsiCo creates, as it aligns well with our guests. Their NFL sponsorship and relationships with additional sports, entertainment and pop culture icons will enhance our guest experience in the future.”

Buffalo Wild Wings is in the second year as title sponsor for the Buffalo Wild Wings Bowl, scheduled for Dec. 28 in Sun Devil Stadium in Tempe, Ariz.; and this year expanded its alliance with the NCAA by becoming an official partner and the "official hangout of March Madness,” which also includes marketing, media and activation rights related to all 89 NCAA championships through 2016.

According to Indra Nooyi, chairman and CEO for PepsiCo, “This partnership between PepsiCo and Buffalo Wild Wings is a natural fit. We see tremendous opportunities to leverage PepsiCo’s diverse food and beverage portfolio in ways that benefit both companies through exciting new innovations, unique consumer engagement programs, and powerful brand activations tied to sports and entertainment . . . Buffalo Wild Wings [is] an impressive and growing company that has a bright future ahead.”

Buffalo Wild Wings In A March Madness Mood

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