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QUICK HITS

• Nascar and Goodyear have extended their alliance under which Goodyear is the exclusive tire company for Nascar's top three racing series, which dates back to 1954.
• UFC said that Cris "Cyborg" Justino would defend her UFC women's featherweight title against Holly Holm at UFC 219 in T-Mobile Arena, Las Vegas, on Dec. 30. Holms knocked out the previously unbeaten Ronda Rousey in 2015 to win the UFC women's bantamweight title but lost the belt to Miesha Tate.
• José Altuve of the Houston Astros named 2017 AL MVP.
• Giancarlo Stanton of the Miami Marlins named 2017 NL MVP.
has signed a five-year extension with to continue as "Official Fan-to-Fan Ticket Marketplace" for and the 30 clubs. "A valuable partner for our teams and their fans over the past decade."
• As a complement to NBC’s primary broadcast of the Monster Energy Nascar Cup Series Championship race from Homestead-Miami Speedway on Nov. 19,  NBCSN’s Hot Pass telecast will offer simultaneous live coverage dedicated to each of the Championship four drivers — Brad Keselowski, Martin Truex Jr., Kevin Harvick and Kyle Busch — as well as Dale Earnhardt Jr. in his final Nascar Cup Series race.

POLL POSITION
Hottest Marketing Event Oct. 2017
 
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KEEPING SCORE

TCS NYC Marathon InfoGraphics
• Average age of participants Nov. 5, 2017: 41.2 years old
• 11,696 participants will represent their running clubs
• More than 50,000 people will cross the finish line
• 305 runners will celebrate their birthday on Marathon Day
• Cost to take a taxi on the NYC Marathon 26.2 mile route: $68.50 (no traffic)
• The biggest and smallest includes on the race route are both on the Verrazano Bridge
• Number of hot dog vendor carts needed to cove the course: 34,584
• Number of intersections crossed by Marathon runners: 300
• Number of times needed to climb 104 stories of One World Trade Center to complete a marathon: 101+
• Size running shoe needed for the Statue of Liberty: 879

SOURCE: TCS NYC MARATHON

BUY SELL

Top-Selling MLB Jerseys (MLBShop.com)

1. George Springer Houston Astros
2. Justin Verlander Houston Astros
3. Anthony Rizzo Chicago Cubs
4. Yasiel Puig Los Angeles Dodgers
5. Francisco Lindor Cleveland Indians
6. José Altuve Houston Astros
7. Enrique Hernandez Los Angeles Dodgers
8. Clayton Kershaw Los Angeles Dodgers
9. Ernie Banks Chicago Cubs
10. David Ortiz Boston Red Sox
SOURCE: MLBSHOP.COM

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COLLEGE

CFB Title Games '21-24
No. 1 Colleges Since '92
NCAA: More Health $$$
Cancer Drives Home
NCAA Reballs Madness

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Wednesday
Jan232013

Thanks To NCAA Deal, Buffalo Wild Wings Gets To Hang Out During March Madness

Special to NYSportsJournalism.com

January 23, 2013: In anticipation of the college basketball men's and women's tournaments and related national interest, the NCAA has added a new marketing partner and official designation to its roster, signing a deal that makes Buffalo Wild Wings the “official hangout of March Madness.”

The multi-year deal extends to all 89 NCAA championships through 2016. Financial terms were not disclosed.

The alliance follows the Buffalo Wild Wings Bowl, the company’s first major sports sponsorship, which was held Dec. 29 in Tempe, Ariz.

The deal includes marketing, media and activation rights that will increase over the next four years. Buffalo Wild Wings said it would have opportunities to "create consumer promotions and interact with fans at key NCAA events such as NCAA March Madness, including the NCAA Men’s Final Four and national championship, which the company cited as being "historically top drivers to Buffalo Wild Wings restaurants."

“Sports are part of Buffalo Wild Wings’ DNA,” Kathy Benning, evp-global brand and business development for Buffalo Wild Wings, said in a statement. “As we continually strive to enhance the game-day experience for sports fans in our restaurants, we are looking for ways to align with top sports properties and deepen our engagement with our guests. Buffalo Wild Wings and the NCAA share a deep heritage in college athletics, and this is an authentic way for us to connect with college sports fans in markets across the country.”

The sponsorship, sold through CBS Sports and Turner Sports.

The men's Div. I Final Four will be held in the Georgia Dome in Atlanta, April 6 and April 8. The women's Div. I Final Four will be played in the New Orleans Arena April 7 and April 9.

According to Will Funk, svp-NCAA partnerships and branded programming within Turner Sports, “As a brand devoted to connecting with customers through sports affinity, Buffalo Wild Wings is a natural addition to the portfolio of NCAA corporate partners. We look forward to building on their commitment to sports marketing and the opportunity to develop NCAA-themed creative and marketing activations across all 89 NCAA championships to drive increased restaurant traffic and sales.”

Added Chris Simko, svp, CBS Sports sales and marketing, “Buffalo Wild Wings is one of the largest and most popular casual dining restaurant and sports viewing destinations in the country. They promote an atmosphere of fun and fellowship for college sports fans in communities in virtually all 50 states, uniquely qualifying their restaurants to serve as the ‘official hangout of March Madness’.”

NCAA corporate partners include (champions) AT&T, Capital One and Coca-Cola; (partners) Allstate, Buick, Infiniti, LG, Lowe's, Northwest Mutual, Reese's, Unilever, UPS and Wheat Thins; (licensing) EA Sports, Russell Athletic and Wilson.

A College Bowl Of Buffalo Wild Wings

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