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• "Following an exciting and successful event in Dallas, we're thrilled to take the NFL draft to Nashville. The city has a passionate fan base and offers iconic locations that will enable us to expand the Draft in unique ways," said NFL commissioner Roger Goodell: April 25-27, 2019, spanning across multiple landmarks in Nashville's historic downtown district.

• The University of Phoenix Stadium in Glendale, Arizona will host Super Bowl LVII in 2023 and the Mercedes-Benz SuperDome in New Orleans will host Super Bowl LVIII in 2024, per the NFL.

• Telemundo Deportes, the exclusive Spanish-language home of the 2018 FIFA World Cup Russia, said the theme song and music production package for its broadcast on Telemundo and Universo, would be “Sueño de Campeones” (“Champions Dream") by Emmy Award winning composer and producer Yoav Goren. “Sueño de Campeones” is an "extensive music package supporting Telemundo Deportes’ coverage of the soccer tournament."

KEEPING SCORE

Upcoming Super Bowls

Super Bowl LIII Feb. 3, 2019 Mercedes-Benz Stadium, Atlanta (CBS)
Super Bowl LIV Feb. 2, 2020 Hard Rock Stadium, Miami (FOX)
Super Bowl LV Feb. 7, 2021 Raymond James Stadium, Tampa (NBC)
Super Bowl LVI Feb. 6, 2022 Los Angeles Stadium, Inglewood, CA (CBS)
Super Bowl LVII Feb. 5, 2023 University of Phoenix Stadium, Glendale, AZ (Fox)
Super Bowl LVIII Feb. 4, 2024 Mercedes-Benz SuperDome, New Orleans (NBC)

Source: NFL

BUY SELL

WEEKEND BOX OFFICE (May 18-20)
1. Deadpool 2 - 20th Century Fox - $125M
2. Avengers: Infinity War - Disney - $28.7M
3. Book Club - Paramount - $12.5M
4. Life Of The Party - Warner Bros. - $7.7M
5. Breaking In - Universal - $6.5M
6. Show Dogs - Open Road - $6M
7. Overboard - Lionsgate - $4.7M
8. A Quiet Place - Paramount - $4M
9. Rampage - Warner Bros. - $1.5M
10. Feel Pretty - STX Entertainment - $1.2M
11. Super Troopers 2 - 20th Century Fox - $1.1M
12. Black Panther - Disney - $0.8M
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ESPN: WNBA 'Life: Bossy' More Ads Below

COLLEGE

Men's Hoops Are 'Toxic'
No. 1 Colleges Since '92
Notre Dame Builds Brand
Cancer Drives Home
CFB Title Games '21-24

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Tuesday
Feb262013

Buffalo Wild Wings In March Madness Mood As Official Partner Of NCAA Tournament

By Barry Janoff

February 26, 2013: Buffalo Wild Wings, entering its first season as an official marketing partner of the NCAA, is launching a full-court press marketing campaign aimed at March Madness and the upcoming men's and women's Div. 1 basketball tournaments.

The effort is anchored by TV commercials and a social media element, in conjunction with Coca-Cola Zero, featuring a "Big Shot Challenge" contest offering a trip to the 2014 men's Final Four, which will be held in Arlington, Texas.

This year's men's Final Four will be played April 6 and April 8 in the Georgia Dome in Atlanta. The women's Final Four will be played April 7 and April 9 in the New Orleans Arena.

The campaign supports Buffalo Wild Wings' claim that March Madness is its second busiest time of year, behind the Super Bowl. In a nod to previous campaigns, the two spots show Buffalo Wild Wings staffers going to unusual lengths to extend games so that customers can extend their stay.

According to the Minneapolis-based casual dining chain, customers "ate nearly 70 million traditional and boneless wings" during the 2012 NCAA basketball men's and women's tournaments.

Buffalo Wild Wings' deal with the NCAA, signed last month, designates it as the "official hangout of March Madness,” and includes marketing, media and activation rights related to all 89 NCAA championships through 2016.

“There’s just so much energy around the NCAA Tournament,” Kathy Benning, Buffalo Wild Wings evp-global brand and business development, said in a statement. “We love that we’ve become the destination for fans across the country to share in that excitement. With our social atmosphere and every game on our wall-to-wall flat screen TVs, Buffalo Wild Wings is the closest thing to the action on the court.”

In addition to the TV spots, the new campaign includes social media such as Twitter, YouTube and Facebook; and an online and mobile pop-a-shot game that "uses a new augmented reality technology that enhances the game when played in our restaurants," according to Buffalo Wild Wings.

The app is part of a contest, running now through April 8, in which people earn points each time they play either online or via their mobile device. Each week, players with the top 50 scores will earn a $25 Buffalo Wild Wings gift card. The player with the most points at the end of the promotional period earns the trip next year to Arlington. (Full details here.) 

The "Big Shot Challenge" destination also includes a March Madness "bracketology" element that goes live and will be updated after Selection Sunday on March 17, when the 68 schools will be selected for the upcoming men's tournament. The Tournament begins March 19-20 with the NCAA First Four.

In "Expanded," a couple watching basketball at Buffalo Wild Wings get their wish of a longer tournament when a restaurant employee pushes a "Twilight Zone' type remote and a TV  sportscaster exclaims, "This just in . . .  the Tournament has been expanded to 256 teams. What does this mean!!?"

In the commercial, it means that the Fighting Snails, a team that barely seems to know what a basketball is, is now in the Big Dance. (See the full spot here.)

Editor's Note: In real life, the University of West Florida (Pensacola) official mascot is the Argonaut, but the team is affectionally called the "Fighting Snails"  by students. The UWF men's hoops team plays in the Gulf Coast Conference in Div. II.

The second spot, 'Slo-Mo," customers who want games to last longer suddenly find that everything is played in slow motion, including fast breaks and eatting chicken wings. (See the full spot here.)

“We’re always looking for new ways to bring that sports experience to life in our restaurants,” Benning said. “This year, it was our TV spots that seemed to come to life during games, most notably during the biggest football game of the year, and our passionate fans were quick to point out the coincidence. Our new TV spots are the next evolution of that concept, and they are a key element of an overall campaign that we hope will entertain our Guests and create a great March Madness experience in our restaurants.”

Buffalo Wild Wings' competitor, Hooters, this week also launched a campaign in anticipation of March Madness. Hooters is not an official NCAA partner and, as such, is not allowed to use such NCAA trademarked terms as Final Four, Selection Sunday, Big Dance or March Madness.

Buffalo Wild Wings Scores NCAA, March Madness Deal

Back to March Madness 2013

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