Special to NYSportsJournalism.com
October 15, 2013: In September, NBC began to air on a weekly basis games from the Barclays English Premier League, bringing to a U.S. audience such iconic clubs as Arsenal, Liverpool, Manchester City, Manchester United and Tottenham.
Beginning in 2015, viewers in the U.S. and numerous other nations around the world will have the opportunity to watch Germany's Deutsche Fussball Liga and its iconic clubs, including Bayern Munich, Dortmund and Berlin.
21st Century Fox and the DFL have signed a "series of multi-year agreements" that will bring Bundesliga football to viewers across North and South America, Europe and Asia via 21st Century Fox’s global portfolio of television assets.
The deals are for five years in North and South America and Asia; and for two years Europe, all beginning in 2015. Financial details were not disclosed.
“These agreements confirm that the Bundesliga has legitimately evolved to become a top international sports media property," Christian Seifert, CEO for DFL, said in a statement. "21st Century Fox is a global-scale partner that provides German soccer opportunities for worldwide exposure and future growth. We welcome these agreements as an expression of faith in the Bundesliga’s continued development over the coming years.”
21st Century Fox said its global distribution deal would cover 80 countries or territories on four continents and would span three units of 21st Century Fox: Fox International Channels, Fox Sports and Sky Italia.
Under the terms of the agreements, 21st Century Fox will be granted exclusive rights, subject to certain reserved rights, to the Bundesliga in the Americas and Asia (excluding India and the Oceania region) as well as Italy, the Netherlands and Belgium.
It includes rights to all 306 Bundesliga matches each year, the DFL-Supercup and the Bundesliga Relegation Playoffs. 21st Century Fox also gets digital distribution rights, including the ability to make DFL content available through new and existing authenticated online TV services, as well as on mobile devices in the contracted territories.
According to James Murdoch, deputy COO for 21st Century Fox, “Both on and off the pitch, the Bundesliga has grown to become one of the preeminent soccer leagues in the world. We look forward to partnering with the DFL over the next five years to leverage our unrivaled global portfolio of sports channels to bolster the Bundesliga brand in every corner of the globe.”
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