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Sep292009

Burger King Grills Fútbol Tour For Hispanic Consumers

September 29, 2009: Burger King had such a good response to its first "Fútbol Kingdom" national tour last year that the fast-feeder is bring the tour back, with new activations and more interactions.

Fútbol Kingdom 2009 will make eight stops nationwide now through November, focusing on the Hispanic community with soccer events, soccer skill exhibitions, entertainment and an autograph tent sponsored by tour partner Boost Mobile featuring the Fútboladores, a soccer team created exclusively for the tour that will perform at each of the stops. Boost Mobile also is sponsoring the “Call Your Country of Origin” program, which allows event attendees to call family and friends.

Burger King is using the event to support the national launch of its $1 Double Cheeseburger, which hits restaurants Oct. 19 with a dedicated marketing campaign, with samples being offered along with Dr Pepper while supplies last at the Burger King mobile kitchen, also sponsored by Boost Mobile. Details can be found at www.Futbolkingdom.com.

The tour made its first stop in Denver this past weekend and will hit cities including Chicago, New York, Atlanta, Houston and Dallas. The full schedule is below.

“Burger King Corporation is committed to engaging Hispanic consumers in a meaningful and relevant way,” Alexandra Galindez, the company's director of multi-cultural marketing, said in a statement. “In its second year, Fútbol Kingdom showcases an extremely popular piece of Hispanic culture that is both fun and promotes an active lifestyle. We encourage participants of all ages and skill levels and their families to join us for an interactive day of fun and free entertainment.”

Added Jeff Belizaire, event marketing manager for Boost Mobile, “The Hispanic consumer represents an increasingly growing segment for Boost. We look forward to partnering with the Burger King brand and strengthening our position within the Hispanic community.”

 Fútbol Kingdom 2009 Tour Schedule:
• Sept. 26: Denver City Park
• Oct. 4: Maxwell Street Market, Chicago
• Oct. 10: Flushing Meadows-Corona Park, New York
• Oct. 18: Plaza Fiesta, Atlanta
• Oct. 25: Tropical Park, Miami
• Nov. 7: Moody Park, Houston
• Nov. 15: Kiest Park, Dallas
• Nov. 21: San Jose Flea Market, San Jose, Calif.

For more info go to: www.Futbolkingdom.com

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