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POLL POSITION
Sports Marketer of the Year
 
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QUICK HITS

• Naismith Memorial Basketball Hall of Fame Finalists Class of 2018: Ray Allen, Maurice Cheeks, Charles “Lefty” Driesell, Hugh Evans, Grant Hill, Jason Kidd, Steve Nash, Rudy Tomjanovich, Chris Webber, Kim Mulkey, Katie Smith, Tina Thompson, Wayland Baptist University. Class of 2018 will be named during the NCAA Men’s Final Four weekend in San Antonio March 31-April 2.

• Serena Williams, who said her first auto purchase was a while Lincoln Navigator SUV she named “Ginger,” has signed to become an official spokesperson for the brand. A social media-based marketing campaign includes videos of Williams talking about and driving the 2018 Navigator, with ongoing videos to follow. “Partnering with a brand like Navigator comes from a genuine place,” she said in the first video. “Let’s just be honest: Serena Williams needs to be in the new Navigator.”

• The Smashing Pumpkins unveil 'Shiny And Oh So Bright' 36-city tour, their first tour in nearly 20 years, with founding members Billy Corgan, Jimmy Chamberlin, James Iha. Produced by Live Nation.

KEEPING SCORE

Most Exciting Sports Worldwide
1. Athletics (i.e. Olympics) 47% Very/Quite Exciting
2. Tennis 43%
3. Football (soccer) 43%
4. Rugby 41%
5. Gymnastics 36%
6. Boxing 32%
7. Formula 1 32%
8. Swimming 26%
9. Horse Racing 25%
10. Cycling 25%

Most Boring Sports Worldwide
1. Golf 70% Very/Quite Boring
2. U.S. Football 59%
3. Cricket 58%
4. Darts 58%
5. Snooker 57%
6. Basketball 52%
7. Horse Racing 52%
8. Cycling 50%
9. Formula 1 49%
10. Boxing 46%

Poll from YouGov.com

BUY SELL

Most-Watched Winter Olympics in U.S. TV History
1. Lillehammer, 1994* 204 million
2. Vancouver, 2010 190 million
3. Salt Lake City, 2002 187 million
T4. Torino, 2006 184 million
T4. Albertville, 1992 184 million
T4. Nagano, 1998 184 million
* Nancy Kerrigan/Tonya Harding incident

Source NBC Sports

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State Farm: Getting Older Winter Games Ads Below

COLLEGE

CFB Title Games '21-24
No. 1 Colleges Since '92
NCAA: More Health $$$
Cancer Drives Home
NCAA Reballs Madness

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Main
Tuesday
Sep292009

Burger King Grills Fútbol Tour For Hispanic Consumers

September 29, 2009: Burger King had such a good response to its first "Fútbol Kingdom" national tour last year that the fast-feeder is bring the tour back, with new activations and more interactions.

Fútbol Kingdom 2009 will make eight stops nationwide now through November, focusing on the Hispanic community with soccer events, soccer skill exhibitions, entertainment and an autograph tent sponsored by tour partner Boost Mobile featuring the Fútboladores, a soccer team created exclusively for the tour that will perform at each of the stops. Boost Mobile also is sponsoring the “Call Your Country of Origin” program, which allows event attendees to call family and friends.

Burger King is using the event to support the national launch of its $1 Double Cheeseburger, which hits restaurants Oct. 19 with a dedicated marketing campaign, with samples being offered along with Dr Pepper while supplies last at the Burger King mobile kitchen, also sponsored by Boost Mobile. Details can be found at www.Futbolkingdom.com.

The tour made its first stop in Denver this past weekend and will hit cities including Chicago, New York, Atlanta, Houston and Dallas. The full schedule is below.

“Burger King Corporation is committed to engaging Hispanic consumers in a meaningful and relevant way,” Alexandra Galindez, the company's director of multi-cultural marketing, said in a statement. “In its second year, Fútbol Kingdom showcases an extremely popular piece of Hispanic culture that is both fun and promotes an active lifestyle. We encourage participants of all ages and skill levels and their families to join us for an interactive day of fun and free entertainment.”

Added Jeff Belizaire, event marketing manager for Boost Mobile, “The Hispanic consumer represents an increasingly growing segment for Boost. We look forward to partnering with the Burger King brand and strengthening our position within the Hispanic community.”

 Fútbol Kingdom 2009 Tour Schedule:
• Sept. 26: Denver City Park
• Oct. 4: Maxwell Street Market, Chicago
• Oct. 10: Flushing Meadows-Corona Park, New York
• Oct. 18: Plaza Fiesta, Atlanta
• Oct. 25: Tropical Park, Miami
• Nov. 7: Moody Park, Houston
• Nov. 15: Kiest Park, Dallas
• Nov. 21: San Jose Flea Market, San Jose, Calif.

For more info go to: www.Futbolkingdom.com

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