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NEWS REAL

• Bluberi Gaming has signed a deal with WWE to develop a series of licensed slot games featuring WWE Superstars and Legends. Among those to be featured include John Cena, Triple H, Becky Lynch, Roman Reigns and Ronda Rousey, along with such Legends as Hulk Hogan, “Stone Cold” Steve Austin and Shawn Michaels. The first WWE series of slot games is scheduled to hit casinos October 2020.

• HarperCollins Publishers said it has acquired world rights to Back, the first memoir authored by Tiger Woods. According to Woods, “This book is my definitive story. It’s in my words and expresses my thoughts. It describes how I feel and what’s happened in my life.” A publication date was not given.

• Turner Sports’ eLeague has signed a deal with tech solutions and services provider CDW to “create enhanced fan experiences across eLeague’s properties on TV, digital, social and in-arena.” The alliance also names CDW an “official arena partner” for eLeague and the Rocket League Championship Series. Full story here.

• San Manuel Casino, under the auspices of the San Manuel Band of Mission Indians, has signed a deal to become a Founding Partner for Allegiant Stadium, scheduled to open at the home of the Raiders for the 2020 NFL season when the franchise relocates from Oakland to Las Vegas.

• Halloween this year is Oct. 31, and retailers, marketers and consumers are ready for another season of trick-or-treat. Total spend on Halloween 2019 is expected to reach $8.8 billion according to the National Retail Federation, Washington, DC. Full story here. 

• The Paley Center for Media, NY, will honor the 100th season of the NFL with a new exhibit: "A Century of Football: Celebrating the NFL’s 100th Season," free and open to the public (thru Oct. 27).

POLL POSITION

Rock & Roll Hall of Fame 2020 Nominees

• Pat Benatar
• Dave Matthews Band
• Depeche Mode
• Doobie Brothers
• Whitney Houston
• Judas Priest
• Kraftwerk
• MC5
• Motorhead
• Nine Inch Nails
• Notorious B.I.G.
• Rufus feat. Chaka Khan
• Todd Rundgren
• Soundgarden
• T. Rex
• Thin Lizzy

VOTE HERE

KEEPING SCORE

Most Popular NBA Player Jerseys (based on eBay sales October 2018-October 2019)
1. LeBron James Los Angeles Lakers
2. Stephen Curry Golden State Warriors
3. Kyrie Irving Brooklyn Nets
4. Giannis Antetokounmpo Milwaukee Bucks
5. Kevin Durant Brooklyn Nets
6. Dwyane Wade Miami Heat (retired)
7. Kawhi Leonard Los Angeles Clippers
8. Zion Williamson New Orleans Pelicans
9. Carmelo Anthony (most recently with Houston Rockets)
10. Russell Westbrook Houston Rockets

Most Popular Player Merchandise (based on eBay sales October 2018-October 2019)
1. LeBron James Los Angeles Lakers
2. Stephen Curry Golden State Warriors
3. Kevin Durant Brooklyn Nets
4. Kyrie Irving Brooklyn Nets
5. Giannis Antetokounmpo Milwaukee Bucks
6. Paul George Los Angeles Clippers
7. James Harden Houston Rockets
8. Dwyane Wade Miami Heat (retired)
9. Kawhi Leonard Los Angeles Clippers
10. Russell Westbrook Houston Rockets
SOURCE: STUBHUB.COM

BUY SELL

Weekend Box Office Oct. 11-13
1. Joker $55M
2. Addams Family $30.3M
3. Gemini Man $20.5M
4. Abominable $6.2M
5. Downton Abbey $4.9M
6. Hustlers $3.9M
7. Judy $3.3M
8. It 2 $3.2M
9. Jexi $3.1M
10. Ad Astra $1.9M
BoxOfficeMojo.com

SEARCH

NYSportsJournalism.com + Topic Of Requested Search

KFC: 'Rudy III Wings Sale' See More Ads Below

COLLEGE

BodyArmor Into NCAA
No. 1 Colleges Since '92
Notre Dame Builds Brand
Cancer Drives Home
Men's Hoops Are 'Toxic'

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Channel Chasers

NFL UK 2019
• Oct. 6 Chicago Bears v Oakland Raiders Tottenham Hotspur Stadium
• Oct. 13 Carolina Panthers v Tampa Bay Buccaneers Tottenham Hotspur Stadium
• Oct. 27  Cincinnati Bengals v Los Angeles Rams Wembley Stadium
• Nov. 3 Houston Texans v Jacksonville Jaguars Wembley Stadium

NFL Mexico 2019
• Nov. 18 Kansas City  Chiefs v Los Angeles Chargers Mexico City Estadio Azteca (ESPN Monday Night Football).

Tuesday
Sep082009

Tony Stewart Enlists Erik Estrada, Carrot Top For Burger King Campaign

Tony Stewart teaches students about the pros and cons of product endorsements.Erik Estrada hawks "Esss-traa-daa" sunglasses in new Burger King commercial.September 8, 2009: In these time of economic challenges, Burger King and Tony Stewart are turning altruistic for an ad campaign in which the Nascar driver will show other "celebrities" how to be successful with endorsements. The humorous effort, “The Tony Stewart School of Endorsements,” will show Stewart in four TV spots advising such "stars" as actor Erik Estrada, best known for his role as Ponch" Poncherello in the TV show CHiPs (1977-83), and comic Carrot Top, on endorsement pros and cons.

Support for the campaign, which touts the Whopper as Stewart’s favorite Burger King menu item, will also include Internet, anchored by an hour-long Webcast on Oct. 20 starring Stewart; in-store merchandising and a consumer sweepstakes. In addition, Stewart's No. 14 Burger King Chevrolet Impala SS will have a prominent Burger King paint scheme during the AAA 400 race weekend Sept. 25-27 at Dover (Del.) International Speedway.

Stewart, who is currently leading the Nascar standings in the "Chase for the Cup" as a driver/owner with Stewart-Haas Racing, signed a multi-year deal with Burger King in July. Burger King's lead agency is Crispin Porter + Bogusky, Miami.

In the first self-titled spot, Stewart explains to students that they should “only endorse things you believe in," offering his devotion to the Whopper as a prime example. Estrada asks Stewart, "Why is no one buying my Erik Estrada sunglasses," which are oversized and emblazoned with the name "Estrada" across them.  [Burger King has actually created a Web site for the glasses, which comes with the disclaimer, "This product is entirely fictional and not for sale. If it were real, Tony Stewart probably wouldn't endorse it."] Carrot Top says, "Look at me. I have a million carrot crusher [machines] to unload. How do you do it, Tony?" [A Web site for this product also exists, with the same disclaimer as Estrada's.]

Three additional ads will be released throughout the campaign, culminating with “Polygraph Prep,” which finds Stewart hooked up to a polygraph machine to test his honesty about the Whopper endorsement. Stewart and Burger King will move the theme online where the driver will engage in a live polygraph test during the Oct. 20 Webcast at www.Truthabouttony.com. Beginning Sept. 28, consumers will be invited to submit and vote on questions that Stewart may answer.

Customers at Burger King will have a chance to win daily prizes such as BK Crown Cards and merchandise. The sweepstakes is offering as a grand prize the "Ultimate Tony Stewart Experience," including a day at Stewart’s race shop for themselves and three others. Details are available at participating Burger Kings and at www.BK.com or www.BKracing.com.

“Tony’s enthusiasm for the flame-fresh taste of the Whopper sandwich is one of the key drivers of this partnership,” Russ Klein, president of global marketing, strategy and innovation for Burger King Corp., said in a statement. “We’re thrilled to bring his passion to life through this campaign and equally excited to be working with him in the coming years as part of our overall commitment to Nascar.”

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