Top
QUICK HITS

• The NFL has unveiled the Super Bowl Ticket Giveaway, an initiative this season to "surprise fans across the country with an invitation to attend Super Bowl LII in Minnesota on February 4, 2018. A total of 500 free tickets will be distributed under the program as a way to give back to dedicated NFL fans and provide them with a once-in-a-lifetime experience."
• Farmers Insurance has extended its alliance with PGA TOUR player Rickie Fowler for three years (2018-2020).  Fowler has been a brand ambassador since 2012. Fowler has been featured in the Farmers "We Know From Experience" advertising campaign, including the recent "Chauffeur Terrier" television commercial, along with other digital marketing platforms.
Heroes Evolved, featuring an in-game and playable Bruce Lee, has hit the multi-player online battle arena via R2Games and the Bruce Lee, LLC (owned and operated by Lee's daughter, Shannon Lee).
• In it's ninth season as the official wardrobe supplier for the National Basketball Coaches Assn., Men's Wearhouse said that 24 NBA head coaches would be outfitted with Joseph Abboud Custom suits for the 2017-18 season. According to Golden State Warriors head coach Steve Kerr, "With 82 games a season, it's important to look professional and have confidence on the court."

POLL POSITION
Hottest Marketing Event Oct. 2017
 
pollcode.com free polls
KEEPING SCORE

MLB 2017 Awards Schedule
• Oct. 26
Rawlings Gold Glove finalists on Twitter (12 PM. ET)
• Nov. 6
BBWAA Awards Finalists MLB Network
• Nov .7
Rawlings Gold Glove Awards ESPN (9 PM. ET)
• Nov. 9
Louisville Silver Sluggers MLB Network, (6 PM. ET)
• Nov. 10
Wilson Defensive Players of the Year MLB Network (6 PM. ET)
• Nov. 13
Jackie Robinson Rookies of the Year MLB Network (6 PM ET)
• Nov. 14
Managers of the Year MLB Network (6 PM. ET)
• Nov. 15
Cy Young Awards MLB Network( 6 PM ET)
• Nov. 16
Most Valuable Players MLB Network ( 6 PM ET)
• Nov. 17
Esurance MLB Awards MLB Network

BUY SELL

NBA Teams With Jersey-Patch Deals (To Date):

• Atlanta Hawks (Shareware)
• Boston Celtics (GE)
• Brooklyn Nets (Infor)
• Cleveland Cavaliers (Goodyear)
• Denver Nuggets (Western Union)
• Detroit Pistons (Flagstaff Bank)
• Golden State Warriors (Rakuten)
• Los Angeles Lakers (Wish)
• Miami Heat (Ultimate Software)
• Milwaukee Bucks (Harley Davidson)
• Minnesota Timberwolves (Fitbit)
• New York Knicks (Squarespace)
• Orlando Magic (Disney World)
• Philadelphia 76ers (StubHub)
• Sacramento Kings (Blue Diamond)
• Toronto Raptors (Sun Life)
• Utah Jazz (Qualtrics)
All patches will be 2.5 x 2.5 on the left side, with a Nike Swoosh logo on the right side.

SEARCH

NYSportsJournalism.com + Topic Of Requested Search

COLLEGE

Coaches Make ACS Call
NCAA Plans '18 Final 4
Final Four '22 In NOLA
Cancer Drives Home
Nissan House Open

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Friday
Mar142014

Burger King Enters Its First March Madness As NCAA Partner With Royal Campaign

By Barry Janoff

March 14, 2014: In its first March Madness men's basketball tournament as an official partner of the NCAA, Burger King is hitting the court running with a multi-platform activation that will go heavy on social media and focus around a campaign that enables people to "Watch Like a King."

As the official burger of the NCAA and Final Four, Burger King said that its campaign would give people the opportunity to enhance their Big Dance experience by offering prizes including $100 Burger King Crown Cards, mobile phone projectors, flat screen TVs from NCAA partner LG, tickets to the NCAA Final Four and a chance to "meet a basketball legend."

“At Burger King, we’re rooted in feeding our guests great-tasting food the way they want it, when they want it – and our 'Watch Like a King' campaign is based on that same notion," Eric Hirschhorn, CMO North America for Burger King Worldwide, said in a statement. "We want to upgrade the fan watching experience."

The fast-feeder is directing people through a marketing campaign to tweet the reason(s) they feel they deserve to watch the basketball games like a king. Winning entires will be selected now through April 7. (Details here.)

An intro commercial follows a guy in his office whose quest to watch March Madness causes havoc among his co-workers, disrupts an important meeting and even creates a mess in the lunch room. It works out for him when the Burger King hands him tickets to a game. (See the full spot here.)

A second commercial breaks this weekend starring Chris Webber, former Michigan State and NBA star and current basketball commentator and analyst. In addition to the "Watch Like a King" push, Webber will support the limited Burger King Final Four 2 for $5 menu offering at participating Burger King locations.

According to Webber, “What fuels the players on the court is the passion of the fans and Burger King gets that. Being part of the Burger King 'Watch Like a King' campaign and having the opportunity to reward fans for their fandom is an amazing experience."

Among the early responses to the Burger King request at its Twitter site, which comes with the hash tag #WatchLikeAKing, on why people want to watch like a king:

"Because I watched the kids while my wife had a ladies' night out instead of watching my alma mater's basketball game."

"I deserve to #WatchLikeAKing because March Madness is my Christmas, birthday, New Year and every holiday in one."

"Because my kids are always watching cartoons! I need to #WatchLikeaKing and get some #metime."

“We know March Madness is about the fans, games and of course the student-athletes, so we’re celebrating by partnering with the NCAA to provide the fan base with a viewing experience fit for a king," said Hirschhorn.

The year-round partnership with the NCAA includes Burger King sponsorships of all 89 NCAA championships, including the NCAA Men’s Final Four.

Official NCAA corporate champions are AT&T, Capital One and Coca-Cola. In addition to Burger King and LG, official corporate partners are Allstate, Buffalo Wild Wings, Buick, Enterprise, Infiniti, Lowe’s, Nabisco, Northwestern Mutual, Reese’s (Hershey’s), Unilever and UPS.

Back to March Madness 2014

Back to Home Page