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Sports Marketer of the Year
 
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QUICK HITS

• Naismith Memorial Basketball Hall of Fame Finalists Class of 2018: Ray Allen, Maurice Cheeks, Charles “Lefty” Driesell, Hugh Evans, Grant Hill, Jason Kidd, Steve Nash, Rudy Tomjanovich, Chris Webber, Kim Mulkey, Katie Smith, Tina Thompson, Wayland Baptist University. Class of 2018 will be named during the NCAA Men’s Final Four weekend in San Antonio March 31-April 2.

• Serena Williams, who said her first auto purchase was a while Lincoln Navigator SUV she named “Ginger,” has signed to become an official spokesperson for the brand. A social media-based marketing campaign includes videos of Williams talking about and driving the 2018 Navigator, with ongoing videos to follow. “Partnering with a brand like Navigator comes from a genuine place,” she said in the first video. “Let’s just be honest: Serena Williams needs to be in the new Navigator.”

• The Smashing Pumpkins unveil 'Shiny And Oh So Bright' 36-city tour, their first tour in nearly 20 years, with founding members Billy Corgan, Jimmy Chamberlin, James Iha. Produced by Live Nation.

KEEPING SCORE

Most Exciting Sports Worldwide
1. Athletics (i.e. Olympics) 47% Very/Quite Exciting
2. Tennis 43%
3. Football (soccer) 43%
4. Rugby 41%
5. Gymnastics 36%
6. Boxing 32%
7. Formula 1 32%
8. Swimming 26%
9. Horse Racing 25%
10. Cycling 25%

Most Boring Sports Worldwide
1. Golf 70% Very/Quite Boring
2. U.S. Football 59%
3. Cricket 58%
4. Darts 58%
5. Snooker 57%
6. Basketball 52%
7. Horse Racing 52%
8. Cycling 50%
9. Formula 1 49%
10. Boxing 46%

Poll from YouGov.com

BUY SELL

Top Selling MLS Player Jerseys
1. Miguel Almirón Atlanta United
2. Bastian Schweinsteiger Chicago Fire
3. Josef Martínez Atlanta United
4. Jordan Morris Seattle Sounders
5. David Villa NYCFC
6. Clint Dempsey Seattle Sounders
7. Sebastian Giovinco Toronto FC
8. Kaká Orlando City FC
9. Andrea Pirlo NYCFC
10. Nicolás Lodeiro Seattle Sounders
SOURCE MLS STORE

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Kellogg's: Chloe Kim Winter Games Ads Below

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CFB Title Games '21-24
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NCAA: More Health $$$
Cancer Drives Home
NCAA Reballs Madness

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Wednesday
May182016

Buster Posey Returns To The Plate For Esurance Effort, MLB All-Star Game

By Barry Janoff

May 17, 2016: In 2015, when Esurance, an online insurance division of Allstate, unveiled a multi-year alliance with MLB as the league's official auto insurance partner and sponsor for the All-Star Game ballot, it brought along as brand ambassador Buster Posey, catcher for the San Francisco Giants.

Posey last year was named the "Face of MLB" via a fan poll conducted by MLB Network. That title due in part to Posey's alliance with Esurance, which included a TV spot, "Sorta Doctor," under the brand's umbrella "Sorta You Isn't You" campaign.

Posey is back for Esurance in a multi-layered effort that includes TV spots,  "What Would Buster Do?" vignettes, Internet, social media and activation prior to and during the All-Star Game in San Diego this July.

The creative is an extension of the new Esurance advertising campaign "Smart People Get Esurance," which is part of the brand platform "Insurance for the Modern World."

"Extending the 'Smart People Get Esurance' campaign into our MLB partnership carries the convention of showing a not-so-smart way to save money taken to an amusing extreme, while also appealing to baseball fans with superstar Buster Posey," Alan Gellman, CMO for San Francisco-based Esurance, said in a statement.

The two 30-second commercials will break over the next week; three 10-second vignettes will launch over the next week, with more to come throughout the season.

As part of Esurance's title sponsorship for the all-digital MLB All-Star Game Ballot for the second consecutive season, people who vote for their favorite players will be eligible for a chance to win a VIP All-Star Week experience in San Diego.

Esurance said that 18 people would win a grand prize that includes round-trip airfare and lodging for them and a guest to the 2016 MLB All-Star Game presented by MasterCard, tickets for MLB All-Star Week events (including the T-Mobile Home Run Derby, MLB All-Star FanFest and the SiriusXM All-Star Futures Game) and an MLB All-Star Game jersey. (Details here.)

Posey is expected to be part of the on-site activation, whether or not he is voted to the National League All-Star Team.

According to Posey, "I really enjoy working with the Esurance team. For the second year running, they've been great partners, with a product I trust for my family."

Posey also has deals that include Under Armour and Topps.

The two humorous TV spots, "New Digs" and "Chicken Strips," show Posey seeking to make "smart choices" in order to save money — including sleeping in and doing his personal laundry in the locker room and hoarding chicken strips from a stadium suite, respectively.

In the humorous "What Would Buster Do?" series, the catcher shows how not to make decisions — coming to the plate with an imaginary bat and acting as a "Mime," using a "Bull Fighter" cape in place of a bat and having a temper tantrum as a "Two-Year-Old" when he strikes out. A voiceover explains that Posey would not make these types of bad decsions because, "Buster is a smart person. And smart people get Esurance."

"Last year, we proved that Esurance and Major League Baseball are the perfect team, securing record-breaking numbers for the new, all-digital Esurance All-Star Ballot," said Gellman.

"In the second year of our partnership, fans are going to see an even greater focus on helping MLB fans connect with their favorite teams and players in new, exciting, and smart ways."

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