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What Are You Watching In April 2018
 
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QUICK HITS

• Through the first two weekends of the NBA Playoffs, national ad spend has reached $135.1 million across league media partners: TNT, ESPN, ESPN 2, ABC and NBA TV, according to iSpot.TV.  That is down from $145 million at the same point a year ago. Leading brands are Burger King (232 spots), Taco Bell (197), Verizon (158), Gatorade (157) and Corona Extra (147).

• NBC Sports said its coverage of the 2018 NHL Stanley Cup Playoffs across the networks of NBCUniversal is averaging a Total Audience Delivery of 751,000 viewers through Sunday, the best in four years through the first 12 days of the playoffs. Coverage on NBC is the best since 2015, while cable coverage on NBCSN is the best in six years. Live streaming of the first 12 days of the Stanley Cup Playoffs has set records in all key metrics.

• Olympic Gold Medalist and 4-time World Championship cross-country skiing medalist Jessie Diggins has signed with Ross-Simons jewelers. According to Diggins, “Fabulous jewelry at great values is what Ross-Simons is all about, and I believe in the sincerity of that message.

KEEPING SCORE

Top Selling NBA Footwear
1. LeBron James Nike
2. Under Armour Footwear
3. Chris Paul Nike Jordan
4. Kevin Durant Nike
5. Converse Shoes
6. Slide Sandals
7. Carmelo Anthony Nike Jordan
8. Stephen Curry Under Armour
9. Jordan Shoes
10. Stance Socks

SOURCE Store.NBA.com

BUY SELL

WEEKEND BOX OFFICE (April 20-22)
1. A Quiet Place $22M
2. Rampage $21M
3. I Feel Pretty $16.2M
4. Super Troopers 2 $14.7M
5. Blumhouse's Truth or Dare $7.9M
6. Ready Player One $7.5M
7. Blockers $6.9M
8. Black Panther $4.6M
9. Traffik $3.9M
10. Isle of Dogs $3.4M
SOURCE COMSCORE

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Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Wednesday
May182016

Buster Posey Returns To The Plate For Esurance Effort, MLB All-Star Game

By Barry Janoff

May 17, 2016: In 2015, when Esurance, an online insurance division of Allstate, unveiled a multi-year alliance with MLB as the league's official auto insurance partner and sponsor for the All-Star Game ballot, it brought along as brand ambassador Buster Posey, catcher for the San Francisco Giants.

Posey last year was named the "Face of MLB" via a fan poll conducted by MLB Network. That title due in part to Posey's alliance with Esurance, which included a TV spot, "Sorta Doctor," under the brand's umbrella "Sorta You Isn't You" campaign.

Posey is back for Esurance in a multi-layered effort that includes TV spots,  "What Would Buster Do?" vignettes, Internet, social media and activation prior to and during the All-Star Game in San Diego this July.

The creative is an extension of the new Esurance advertising campaign "Smart People Get Esurance," which is part of the brand platform "Insurance for the Modern World."

"Extending the 'Smart People Get Esurance' campaign into our MLB partnership carries the convention of showing a not-so-smart way to save money taken to an amusing extreme, while also appealing to baseball fans with superstar Buster Posey," Alan Gellman, CMO for San Francisco-based Esurance, said in a statement.

The two 30-second commercials will break over the next week; three 10-second vignettes will launch over the next week, with more to come throughout the season.

As part of Esurance's title sponsorship for the all-digital MLB All-Star Game Ballot for the second consecutive season, people who vote for their favorite players will be eligible for a chance to win a VIP All-Star Week experience in San Diego.

Esurance said that 18 people would win a grand prize that includes round-trip airfare and lodging for them and a guest to the 2016 MLB All-Star Game presented by MasterCard, tickets for MLB All-Star Week events (including the T-Mobile Home Run Derby, MLB All-Star FanFest and the SiriusXM All-Star Futures Game) and an MLB All-Star Game jersey. (Details here.)

Posey is expected to be part of the on-site activation, whether or not he is voted to the National League All-Star Team.

According to Posey, "I really enjoy working with the Esurance team. For the second year running, they've been great partners, with a product I trust for my family."

Posey also has deals that include Under Armour and Topps.

The two humorous TV spots, "New Digs" and "Chicken Strips," show Posey seeking to make "smart choices" in order to save money — including sleeping in and doing his personal laundry in the locker room and hoarding chicken strips from a stadium suite, respectively.

In the humorous "What Would Buster Do?" series, the catcher shows how not to make decisions — coming to the plate with an imaginary bat and acting as a "Mime," using a "Bull Fighter" cape in place of a bat and having a temper tantrum as a "Two-Year-Old" when he strikes out. A voiceover explains that Posey would not make these types of bad decsions because, "Buster is a smart person. And smart people get Esurance."

"Last year, we proved that Esurance and Major League Baseball are the perfect team, securing record-breaking numbers for the new, all-digital Esurance All-Star Ballot," said Gellman.

"In the second year of our partnership, fans are going to see an even greater focus on helping MLB fans connect with their favorite teams and players in new, exciting, and smart ways."

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