Top
POLL POSITION
What Are You Watching In June 2018?
 
pollcode.com free polls
QUICK HITS

• The NBA London Game 2019 will feature a regular-season game between the Washington Wizards and the New York Knicks in The O2 on Thursday, Jan. 17. Marketing partners include Foot Locker, Gatorade, Nike, SAP and Tissot, with additional partners to be unveiled in the coming months.

• The Denver Broncos home field is getting a temporary name change to Broncos Stadium at Mile High. It had been Sports Authority Field at Mile High, but the national sporting goods retailer, which had been based in Englewood, Col., ceased operations in July 2016. A search for a more permanent naming rights holder is currently underway.

• Per AP Sports: Burger King in Russia ran a promotion on social media offering a lifetime supply of Whoppers to any women who become pregnant by World Cup players. The offer was then deleted, In a statement Wednesday to AP, Burger King said, “We are sorry about the clearly offensive promotion that the team in Russia launched online. (It) does not reflect our brand or our values and we are taking steps to ensure this type of activity does not happen again.”

• The PGA TOUR has signed a deal with Facebook to distribute exclusive Saturday and Sunday live competition coverage, on a free basis, from eight tournaments leading into the FedExCup Playoffs for the 2017-18 season. Airing on Facebook Watch in the U.S., coverage begins at the Travelers Championship on June 23-24. Other events in 2018 include: Quicken Loans National; A Military Tribute at The Greenbrier; John Deere Classic; RBC Canadian Open; World Golf Championships-Bridgestone Invitational; Wyndham Championship; and The Northern Trust.

KEEPING SCORE

MLB has released the leaders by position for the 2018 All-Star Game (as of June 19), with voting sponsored by Camping World. (Voting ends July 5 at 11:59 PM ET.)

American League: 1B José Abreu (Chicago White Sox), 2B José Altuve (Houston Astros), SS Manny Machado (Baltimore Orioles), 3B  José Ramirez (Cleveland Indians); OF Mike Trout (Los Angeles Angels). Aaron Judge (New York Yankees), Mookie Betts (Boston Red Sox); Wilson Ramos (Tampa Bay Rays), Gary Sanchez (New York Yankees); DH Victor Martinez (Detroit Tigers).

National League: 1B Freddie Freeman (Atlanta Braves), 2B Ozhaino Albies (Atlanta Braves), SS Brandon Crawford (San Francisco Giants), 3B Nolan Arenado (Colorado Rockies); OF Matt Kemp (Los Angeles Dodgers), Nick Markakis (Atlanta Braves), Bryce Harper (Washington Nationals); C Wilson Contreras (Chicago Cubs),Buster Posey (San Francisco Giants).

BUY SELL

WEEKEND BOX OFFICE (June 15-17)

1. Incredibles 2 - Disney - $180 M ($231.5M worldwide)
2. Ocean's 8 - Warner Bros. - $19.6M
3. Tag - Warner Bros. - $14.6M
4. Solo: A Star Wars Story - Disney - $9.1M
5. Deadpool 2 - 20th Century Fox - $8.8M
6. Hereditary - A24 - $7M
7. Superfly - Sony - $6.3M
8. Avengers: Infinity War - Disney - $5.3M
9. Adrift - STX Entertainment - $2.1M
10. Book Club - Paramount - $1.9M
11. A Wrinkle In Time - Disney - $1.8M
12. Gotti - Vertical Entertainment - $1.7M

NOTE: Jurassic World: Fallen Kingdom - Universal $173.6M international (opens in U.S. June 22)

SOURCE: COMSCORE.com

SEARCH

NYSportsJournalism.com + Topic Of Requested Search

Showtime: Jim Carrey World Cup Ads Below

COLLEGE

Men's Hoops Are 'Toxic'
No. 1 Colleges Since '92
Notre Dame Builds Brand
Cancer Drives Home
CFB Title Games '21-24

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Wednesday
May182016

Buster Posey Returns To The Plate For Esurance Effort, MLB All-Star Game

By Barry Janoff

May 17, 2016: In 2015, when Esurance, an online insurance division of Allstate, unveiled a multi-year alliance with MLB as the league's official auto insurance partner and sponsor for the All-Star Game ballot, it brought along as brand ambassador Buster Posey, catcher for the San Francisco Giants.

Posey last year was named the "Face of MLB" via a fan poll conducted by MLB Network. That title due in part to Posey's alliance with Esurance, which included a TV spot, "Sorta Doctor," under the brand's umbrella "Sorta You Isn't You" campaign.

Posey is back for Esurance in a multi-layered effort that includes TV spots,  "What Would Buster Do?" vignettes, Internet, social media and activation prior to and during the All-Star Game in San Diego this July.

The creative is an extension of the new Esurance advertising campaign "Smart People Get Esurance," which is part of the brand platform "Insurance for the Modern World."

"Extending the 'Smart People Get Esurance' campaign into our MLB partnership carries the convention of showing a not-so-smart way to save money taken to an amusing extreme, while also appealing to baseball fans with superstar Buster Posey," Alan Gellman, CMO for San Francisco-based Esurance, said in a statement.

The two 30-second commercials will break over the next week; three 10-second vignettes will launch over the next week, with more to come throughout the season.

As part of Esurance's title sponsorship for the all-digital MLB All-Star Game Ballot for the second consecutive season, people who vote for their favorite players will be eligible for a chance to win a VIP All-Star Week experience in San Diego.

Esurance said that 18 people would win a grand prize that includes round-trip airfare and lodging for them and a guest to the 2016 MLB All-Star Game presented by MasterCard, tickets for MLB All-Star Week events (including the T-Mobile Home Run Derby, MLB All-Star FanFest and the SiriusXM All-Star Futures Game) and an MLB All-Star Game jersey. (Details here.)

Posey is expected to be part of the on-site activation, whether or not he is voted to the National League All-Star Team.

According to Posey, "I really enjoy working with the Esurance team. For the second year running, they've been great partners, with a product I trust for my family."

Posey also has deals that include Under Armour and Topps.

The two humorous TV spots, "New Digs" and "Chicken Strips," show Posey seeking to make "smart choices" in order to save money — including sleeping in and doing his personal laundry in the locker room and hoarding chicken strips from a stadium suite, respectively.

In the humorous "What Would Buster Do?" series, the catcher shows how not to make decisions — coming to the plate with an imaginary bat and acting as a "Mime," using a "Bull Fighter" cape in place of a bat and having a temper tantrum as a "Two-Year-Old" when he strikes out. A voiceover explains that Posey would not make these types of bad decsions because, "Buster is a smart person. And smart people get Esurance."

"Last year, we proved that Esurance and Major League Baseball are the perfect team, securing record-breaking numbers for the new, all-digital Esurance All-Star Ballot," said Gellman.

"In the second year of our partnership, fans are going to see an even greater focus on helping MLB fans connect with their favorite teams and players in new, exciting, and smart ways."

Back to Home Page