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Most Followed Teams On TWITTER
1. Real Madrid FC 23.9M
2. FC Barcelona 21.5M
3. Manchester United 11.4M
4. FC Barcelona 11.1M
5. Arsenal 10M
6. Chelsea 8.8M
7. Liverpool 7.5M
8. Real Madrid CF (2) 7.4M
9. Galatasaray SK 7M
10. Alhila FC 6.8M
11. Los Angeles Lakers 6.4M
12. Fenerbahçe SK
13. FC Barcelona (2) 5.5M
14. Selection Nacional 5.3M
15. Corinthians 5M
16. AC Milan 4.8M
17. PSG Officiel 4.6M
18. Juventus FC 4.5M
19. Flamengo 4.4M
20. Manchester City 4.4M
21. Miami Heat 4.2M
22. Golden State Warriors 3.8M
23. FC Bayern München 3.6M
25. Chicago Bulls 3.6M
Source: Twitter

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Most Followed Pro Athletes On Twitter

1. Cristiano Ronaldo Real Madrid 53.4M
2. LeBron James Cleveland Cavaliers 37M
3. Neymar Jr. Barcelona 29.7M
4. Kaka MLS 27M
5. Sachin Tendulkar cricket 16.6M
6. Andres Iniesta Barcelona 16.5M
7. Kevin Durant Golden State Warriors 16M
8. Virat Kohli cricket 15.9M
9. Mesut Ozil Arsenal 15.5M
10. Gerard Pique Barcelona 15M
SOURCE: TWITTER

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Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Wednesday
Dec162015

Butterfinger Plans To Be Bolder Than Bold With Super Bowl 50 Commercial

By Barry Janoff

December 15, 2015: Nestles' brand Butterfinger is diving into the Super Bowl this February, and decided to unveil the news in a big way: By having professional sky diver Carson Schram jump out of a plane eating a Butterfinger and holding signs sharing the message.

Butterfinger said that a 30-second spot would air on CBS during the third quarter of the NFL's historic Super Bowl 50 on Feb. 7, which will launch the brand's umbrella campaign, "Bolder Than Bold."

This marks Butterfinger's second trip to the Super Bowl, having aired "Threesome" during Super Bowl XLVIII in 2014 to help introduce  Butterfinger Peanut Butter Cups.

Thirty-second spots are going for upward of $5 million, according to industry analysts.

"Next year’s Big Game is the perfect platform to let Butterfinger’s funny, bolder than bold attitude shine," Kristen Mandel, Butterfinger brand manager, said in a statement. "Butterfinger will be ready to celebrate boldness -- in bold moves, bold people and bold events."

Separately, PayPal said it would launch its "first major brand campaign as an independent company" via a 45-second spot during the first quarter of Super Bowl 50.

According to  Greg Fisher, PayPal vp-global brand marketing, "This ad is more than a commercial — it’s our opportunity to introduce the world to PayPal’s vision for the future of money — to empower people and businesses to move and manage money securely, efficiently and affordably."

For Butterfinger, a teaser spot opens with the text, "When we make an announcement, we do it Bolder Than Bold," then follows Schram of NorCal Skydiving (Cloverdale, Calif.) as he prepares for his jump, then leaves a plane at 12,000 feet.

While munching on a Butterfinger, he holds up cards that read, "On February 7th Butterfinger will unveil . . . A Big Game ad that is not just bold . . . It's Bolder Than Bold."

The ad directs people to the brand's Twitter account, complete with the hashtag #BolderThanBold. Social media support also includes YouTube and Facebook.

According to Mandel, “Butterfinger delivers a truly bold trifecta — a bold yellow wrapper, a bold brand personality and a bold, gets-stuck-in-your-teeth eating experience. Butterfinger has always strived to live life to the fullest — full of laughs and not taking itself too seriously . . . (This) is just the first step in Butterfinger’s quest to take bold and make it even bolder in a way that is guaranteed to make you laugh."

The spot will be created by Santo and directed by Armando Bo, co-writer of the Academy Award-winning film Birdman.

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