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IndyCar Series 2017 Schedule
• Firestone Grand Prix St. Petersburg March 12
• Toyota Grand Prix Long Beach April 9
• Honda Indy Grand Prix Alabama April 23
• Phoenix Grand Oriux May 13
• IndyCar Grand Prix May 13
Indy 500 May 28
• Chevrolet Detroit Grand Prix 1 June 3
• Chevrolet Detroit Grand Prix 2 June 4
• Rainguard Water Sealers 600 June 10
• Kohler Grand Prix Elkhart Lake WI June 25
• Iowa Corn 300 Newton July 9
• Honda Indy Toronto July 16
• Honda Indy 200 Mid-Ohio Lexington July 30
• ABC Supply 500 Long Pond PA Aug. 20
• Bommarito Automotive Group 500 Madison IL Aug. 26
Grand Prix At The Glen NY Sept. 3
• GoPro Grand Prix Sonoma CA Sept. 17

Source INDYCAR

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iSpot Top Ten Spenders Past Week (March 13-19/Lead Spot)

*NCAA Official Partner
• Geico ($27.2M) Hail Caesar Salad
• AT&T Wireless* ($19M) Unbelievable
• Verizon ($17.5M) Drop the Metrics
• NCAA* ($16.5M) Opportunity
• Coca-Cola* ($15.5M) Love Story
• Allstate* ($15.4M) Sarah, I Love You
• Progressive ($15M) Get Their Attention
• Capital One* ($14.4M) Clapper
• State Farm ($14M) Following
• Taco Bell ($13.4M) Work Emails
Source iSpot.TV

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NYSportsJournalism.com + Topic Of Requested Search

AT&T: 'Dentist' (More March Mad Ads Below)

COLLEGE

Coaches Make ACS Call
NCAA Plans '18 Final 4
Final Four '22 In NOLA
Cancer Drives Home
Nissan House Open

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Wednesday
Dec162015

Butterfinger Plans To Be Bolder Than Bold With Super Bowl 50 Commercial

By Barry Janoff

December 15, 2015: Nestles' brand Butterfinger is diving into the Super Bowl this February, and decided to unveil the news in a big way: By having professional sky diver Carson Schram jump out of a plane eating a Butterfinger and holding signs sharing the message.

Butterfinger said that a 30-second spot would air on CBS during the third quarter of the NFL's historic Super Bowl 50 on Feb. 7, which will launch the brand's umbrella campaign, "Bolder Than Bold."

This marks Butterfinger's second trip to the Super Bowl, having aired "Threesome" during Super Bowl XLVIII in 2014 to help introduce  Butterfinger Peanut Butter Cups.

Thirty-second spots are going for upward of $5 million, according to industry analysts.

"Next year’s Big Game is the perfect platform to let Butterfinger’s funny, bolder than bold attitude shine," Kristen Mandel, Butterfinger brand manager, said in a statement. "Butterfinger will be ready to celebrate boldness -- in bold moves, bold people and bold events."

Separately, PayPal said it would launch its "first major brand campaign as an independent company" via a 45-second spot during the first quarter of Super Bowl 50.

According to  Greg Fisher, PayPal vp-global brand marketing, "This ad is more than a commercial — it’s our opportunity to introduce the world to PayPal’s vision for the future of money — to empower people and businesses to move and manage money securely, efficiently and affordably."

For Butterfinger, a teaser spot opens with the text, "When we make an announcement, we do it Bolder Than Bold," then follows Schram of NorCal Skydiving (Cloverdale, Calif.) as he prepares for his jump, then leaves a plane at 12,000 feet.

While munching on a Butterfinger, he holds up cards that read, "On February 7th Butterfinger will unveil . . . A Big Game ad that is not just bold . . . It's Bolder Than Bold."

The ad directs people to the brand's Twitter account, complete with the hashtag #BolderThanBold. Social media support also includes YouTube and Facebook.

According to Mandel, “Butterfinger delivers a truly bold trifecta — a bold yellow wrapper, a bold brand personality and a bold, gets-stuck-in-your-teeth eating experience. Butterfinger has always strived to live life to the fullest — full of laughs and not taking itself too seriously . . . (This) is just the first step in Butterfinger’s quest to take bold and make it even bolder in a way that is guaranteed to make you laugh."

The spot will be created by Santo and directed by Armando Bo, co-writer of the Academy Award-winning film Birdman.

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