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QUICK HITS

• Puma, which is rebooting its hoops division with the signing of potential top NBA draft picks Deandre Jordan and Michael Bagley III to shoe deals, said it has named producer/musician/businessman Jay-Z as president of basketball operations. The company said it has been working with Jay-Z run Roc Nation “for quite some time.” In addition, Hall of Famer Walt "Clyde" Frazier, a Puma partner for its first signature shoe in the 1970’s and long-time endorser, has signed a lifetime contract with the shoe brand.

• Panini America has signed an exclusive autograph trading card memorabilia agreement with All-American point guard Trae Young, a projected Top Ten pick in this week's 2018 NBA Draft. Young led the nation in both scoring (27.4 ppg) and assists (8.8 apg) during a his freshman season with the University of Oklahoma.

• Xyience said it would be an official sponsor and the official energy drink for the 2018 International Champions Cup presented by Heineken, a premier  occer tournament featuring top clubs and players from Europe. The ICC runs from July 20- Aug. 7 and includes 17 matches played across 14 U.S. cities. (ESPN, ESPN2, ESPN Deportes and SiriusXM.) Sponsors also  include Heineken, Ally, Hertz, MasterCard, Gatorade, Konami and Vivid Seats.

KEEPING SCORE

Top-Selling MLB Jerseys (Jan.-May 2018)

1. Jose Altuve Houston Astros
2. Aaron Judge New York Yankees
3. Clayton Kershaw Los Angeles Dodgers
4. Giancarlo Stanton New York Yankees
5. George Springer Houston Astros
6. Anthony Rizzo Chicago Cubs
7. Kris Bryant Chicago Cubs
8. Shohei Otani Los Angeles Angels
9. Carlos Corea Hoston Astros
10. Mookie Betts Boston Red Sox
11. Mike Trout Los Angeles Angels
12. Cody Bellinger Los Angeles Dodgers
13. Buster Posey San Francisco Giants
14. Javier Baez Chicago Cubs

SOURCE: MLBShop.com

BUY SELL

WEEKEND BOX OFFICE (June 15-17)

1. Incredibles 2 - Disney - $180 M ($231.5M worldwide)
2. Ocean's 8 - Warner Bros. - $19.6M
3. Tag - Warner Bros. - $14.6M
4. Solo: A Star Wars Story - Disney - $9.1M
5. Deadpool 2 - 20th Century Fox - $8.8M
6. Hereditary - A24 - $7M
7. Superfly - Sony - $6.3M
8. Avengers: Infinity War - Disney - $5.3M
9. Adrift - STX Entertainment - $2.1M
10. Book Club - Paramount - $1.9M
11. A Wrinkle In Time - Disney - $1.8M
12. Gotti - Vertical Entertainment - $1.7M

NOTE: Jurassic World: Fallen Kingdom - Universal $173.6M international (opens in U.S. June 22)

SOURCE: COMSCORE.com

SEARCH

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Topps Living Set: Jackie World Cup Ads Below

COLLEGE

Men's Hoops Are 'Toxic'
No. 1 Colleges Since '92
Notre Dame Builds Brand
Cancer Drives Home
CFB Title Games '21-24

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Wednesday
Dec162015

Butterfinger Plans To Be Bolder Than Bold With Super Bowl 50 Commercial

By Barry Janoff

December 15, 2015: Nestles' brand Butterfinger is diving into the Super Bowl this February, and decided to unveil the news in a big way: By having professional sky diver Carson Schram jump out of a plane eating a Butterfinger and holding signs sharing the message.

Butterfinger said that a 30-second spot would air on CBS during the third quarter of the NFL's historic Super Bowl 50 on Feb. 7, which will launch the brand's umbrella campaign, "Bolder Than Bold."

This marks Butterfinger's second trip to the Super Bowl, having aired "Threesome" during Super Bowl XLVIII in 2014 to help introduce  Butterfinger Peanut Butter Cups.

Thirty-second spots are going for upward of $5 million, according to industry analysts.

"Next year’s Big Game is the perfect platform to let Butterfinger’s funny, bolder than bold attitude shine," Kristen Mandel, Butterfinger brand manager, said in a statement. "Butterfinger will be ready to celebrate boldness -- in bold moves, bold people and bold events."

Separately, PayPal said it would launch its "first major brand campaign as an independent company" via a 45-second spot during the first quarter of Super Bowl 50.

According to  Greg Fisher, PayPal vp-global brand marketing, "This ad is more than a commercial — it’s our opportunity to introduce the world to PayPal’s vision for the future of money — to empower people and businesses to move and manage money securely, efficiently and affordably."

For Butterfinger, a teaser spot opens with the text, "When we make an announcement, we do it Bolder Than Bold," then follows Schram of NorCal Skydiving (Cloverdale, Calif.) as he prepares for his jump, then leaves a plane at 12,000 feet.

While munching on a Butterfinger, he holds up cards that read, "On February 7th Butterfinger will unveil . . . A Big Game ad that is not just bold . . . It's Bolder Than Bold."

The ad directs people to the brand's Twitter account, complete with the hashtag #BolderThanBold. Social media support also includes YouTube and Facebook.

According to Mandel, “Butterfinger delivers a truly bold trifecta — a bold yellow wrapper, a bold brand personality and a bold, gets-stuck-in-your-teeth eating experience. Butterfinger has always strived to live life to the fullest — full of laughs and not taking itself too seriously . . . (This) is just the first step in Butterfinger’s quest to take bold and make it even bolder in a way that is guaranteed to make you laugh."

The spot will be created by Santo and directed by Armando Bo, co-writer of the Academy Award-winning film Birdman.

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