Top
QUICK HITS

deal w O via the NFL Players Inc. licensing- unit. "Since partnering in 2013, and have helped nearly 1,000 players connect with hundreds of brands to share campaigns, reaching more than 1 billion fans worldwide."

• The has named Shenzhen, as the host city for 2019-2028, a deal that includes the building of a 12K-seat venue, and doubling the prize money to $14M for the Top 8 singles players and Top 8 doubles teams.

• Overwatch League said that its first week of competition drew more than 10 million viewers via Twitch, MLG, and Chinese streaming partners ZhanQi TV, NetEase CC and Panda TV. Opening day had an average audience per minute of 408,000.

• Coca-Cola, International Speedway Corp. and Nascar have signed an extension to their partnerships under which Coca-Cola, would "continue its deep-rooted history in the sport by engaging racing fans across Nascar’s three national series and 12 ISC-operated race tracks" and events including the Coca-Cola 600 and the Coca-Cola 400. Coca-Cola-sponsored drivers include Austin Dillon, Denny Hamlin, Kyle Larson, Joey Logano, Ryan Newman, Daniel Suarez and Darrell “Bubba” Wallace Jr. Coca-Cola said it "has been involved with stock car racing for 50 years," and became an official partner with Nascar in 1998.

POLL POSITION
Which Team Will Win Overwatch League 2018?
 
pollcode.com free polls
KEEPING SCORE

Most Popular NBA Jerseys (Oct.-Dec. 2017)
1. Stephen Curry, Golden State Warriors
2. LeBron James, Cleveland Cavaliers
3. Kevin Durant, Golden State Warriors
4. Giannis Antetokounmpo, Milwaukee Bucks
5. Kristaps Porzingis, New York Knicks
6. Joel Embiid, Philadelphia 76ers
7. Russell Westbrook, Oklahoma City Thunder
8. Ben Simmons, Philadelphia 76ers
9. Kawhi Leonard, San Antonio Spurs
10. James Harden, Houston Rockets
11. Lonzo Ball, Los Angeles Lakers
12. Kyrie Irving, Boston Celtics
13. Klay Thompson, Golden State Warriors
14. Damian Lillard, Portland Trail Blazers
15. Jimmy Butler, Minnesota Timberwolves

Most Popular Team Merchandise
1. Golden State Warriors
2. Cleveland Cavaliers
3. Philadelphia 76ers
4. Los Angeles Lakers
5. New York Knicks
6. Milwaukee Bucks
7. Boston Celtics
8. San Antonio Spurs
9. Chicago Bulls
10. Oklahoma City Thunder
Source: NBAStore.com

The 67th NBA All-Star Game will take place on Sunday, Feb. 18 at Staples Center in Los Angeles. TNT will televise (8 PM ET)

BUY SELL

2018 NBA All-Star Game

East Starters: Giannis Antetokounmpo, DeMar DeRozan, Kyrie Irving, LeBron James, Joel Embiid
West Starters: Kevin Durant, Stephen Curry, Anthony Davis, James Harden, DeMarcus Cousins
The All-Star teams will still feature 12 players from each conference, but the captains — James and Curry — will select the team rosters without regard for conference affiliation.

SEARCH

NYSportsJournalism.com + Topic Of Requested Search

DC Heroes: New Age Aussie Open Ads Below

COLLEGE

CFB Title Games '21-24
No. 1 Colleges Since '92
NCAA: More Health $$$
Cancer Drives Home
NCAA Reballs Madness

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Wednesday
Dec162015

Butterfinger Plans To Be Bolder Than Bold With Super Bowl 50 Commercial

By Barry Janoff

December 15, 2015: Nestles' brand Butterfinger is diving into the Super Bowl this February, and decided to unveil the news in a big way: By having professional sky diver Carson Schram jump out of a plane eating a Butterfinger and holding signs sharing the message.

Butterfinger said that a 30-second spot would air on CBS during the third quarter of the NFL's historic Super Bowl 50 on Feb. 7, which will launch the brand's umbrella campaign, "Bolder Than Bold."

This marks Butterfinger's second trip to the Super Bowl, having aired "Threesome" during Super Bowl XLVIII in 2014 to help introduce  Butterfinger Peanut Butter Cups.

Thirty-second spots are going for upward of $5 million, according to industry analysts.

"Next year’s Big Game is the perfect platform to let Butterfinger’s funny, bolder than bold attitude shine," Kristen Mandel, Butterfinger brand manager, said in a statement. "Butterfinger will be ready to celebrate boldness -- in bold moves, bold people and bold events."

Separately, PayPal said it would launch its "first major brand campaign as an independent company" via a 45-second spot during the first quarter of Super Bowl 50.

According to  Greg Fisher, PayPal vp-global brand marketing, "This ad is more than a commercial — it’s our opportunity to introduce the world to PayPal’s vision for the future of money — to empower people and businesses to move and manage money securely, efficiently and affordably."

For Butterfinger, a teaser spot opens with the text, "When we make an announcement, we do it Bolder Than Bold," then follows Schram of NorCal Skydiving (Cloverdale, Calif.) as he prepares for his jump, then leaves a plane at 12,000 feet.

While munching on a Butterfinger, he holds up cards that read, "On February 7th Butterfinger will unveil . . . A Big Game ad that is not just bold . . . It's Bolder Than Bold."

The ad directs people to the brand's Twitter account, complete with the hashtag #BolderThanBold. Social media support also includes YouTube and Facebook.

According to Mandel, “Butterfinger delivers a truly bold trifecta — a bold yellow wrapper, a bold brand personality and a bold, gets-stuck-in-your-teeth eating experience. Butterfinger has always strived to live life to the fullest — full of laughs and not taking itself too seriously . . . (This) is just the first step in Butterfinger’s quest to take bold and make it even bolder in a way that is guaranteed to make you laugh."

The spot will be created by Santo and directed by Armando Bo, co-writer of the Academy Award-winning film Birdman.

Back to Home Page