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QUICK HITS

• Weekend Box Office via Comscore: 
1. Tyler Perry's Boo 2! A Madea Halloween $21.6M
2. Geostorm $13.3M
3. Happy Death Day $9.4M
4. Blade Runner 2049 $7.2M
5. Only The Brave - Sony $6M
6. The Foreigner $5.5M
7. It $3.5M
8. The Snowman 3.4M
9. American Made $3.2M
10. Kingsman: The Golden Circle $3M

• The NFL has unveiled the Super Bowl Ticket Giveaway, an initiative this season to "surprise fans across the country with an invitation to attend Super Bowl LII in Minnesota on February 4, 2018. A total of 500 free tickets will be distributed under the program as a way to give back to dedicated NFL fans and provide them with a once-in-a-lifetime experience."
• Farmers Insurance has extended its alliance with PGA TOUR player Rickie Fowler for three years (2018-2020).  Fowler has been a brand ambassador since 2012. Fowler has been featured in the Farmers "We Know From Experience" advertising campaign, including the recent "Chauffeur Terrier" television commercial, along with other digital marketing platforms.

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Hottest Marketing Event Oct. 2017
 
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MLB 2017 Awards Schedule
• Oct. 26
Rawlings Gold Glove finalists on Twitter (12 PM. ET)
• Nov. 6
BBWAA Awards Finalists MLB Network
• Nov .7
Rawlings Gold Glove Awards ESPN (9 PM. ET)
• Nov. 9
Louisville Silver Sluggers MLB Network, (6 PM. ET)
• Nov. 10
Wilson Defensive Players of the Year MLB Network (6 PM. ET)
• Nov. 13
Jackie Robinson Rookies of the Year MLB Network (6 PM ET)
• Nov. 14
Managers of the Year MLB Network (6 PM. ET)
• Nov. 15
Cy Young Awards MLB Network( 6 PM ET)
• Nov. 16
Most Valuable Players MLB Network ( 6 PM ET)
• Nov. 17
Esurance MLB Awards MLB Network

BUY SELL

NBA Teams With Jersey-Patch Deals (To Date):

• Atlanta Hawks (Shareware)
• Boston Celtics (GE)
• Brooklyn Nets (Infor)
• Cleveland Cavaliers (Goodyear)
• Denver Nuggets (Western Union)
• Detroit Pistons (Flagstaff Bank)
• Golden State Warriors (Rakuten)
• Los Angeles Lakers (Wish)
• Miami Heat (Ultimate Software)
• Milwaukee Bucks (Harley Davidson)
• Minnesota Timberwolves (Fitbit)
• New York Knicks (Squarespace)
• Orlando Magic (Disney World)
• Philadelphia 76ers (StubHub)
• Sacramento Kings (Blue Diamond)
• Toronto Raptors (Sun Life)
• Utah Jazz (Qualtrics)
All patches will be 2.5 x 2.5 on the left side, with a Nike Swoosh logo on the right side.

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COLLEGE

Coaches Make ACS Call
NCAA Plans '18 Final 4
Final Four '22 In NOLA
Cancer Drives Home
Nissan House Open

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Tuesday
Apr012014

New Balance Changes MLB Balance Of Power With Longoria, Bautista, Cabrera

Special to NYSportsJournalism.com

April 1, 2014: MLB players Evan Longoria, Ryan Howard, Matt Moore, Mike Napoli and Jean Segura have joined a roster that comes as close to being on an all-star team without being voted on to the official All-Star Game roster.

The five players have signed deals with sportswear and athletic shoe company New Balance to wear the brand's cleats on the field and to appear in marketing and other activations for the Boston-based company.

New Balance also said that it has re-signed C.J. Wilson, Yadier Molina, Curtis Granderson, and J.J. Hardy to multi-year endorsement contracts.

Financial details were not disclosed.

Two-time American League MVP Miguel Cabrera, Dustin Pedroia, Jose Bautista (pictured above), Nick Swisher and R.A. Dickey are also among what was described as more than 500 professional baseball players, including Minor League athletes, for whom New Balance will be the official on-field footwear and off-field athletic footwear and apparel provider.

Marketing comes with the tag line, "Change your shoes, not your swing."

Longoria unveiled his new deal by posting a photo of himself on his Twitter page holding New Balance shoes as well as his young daughter, Elle.

In 2014, New Balance baseball athletes will be wearing either the new 4040v2 or the MB3000 cleat on the field, per the company.

New Balance said that i has "set out to change the game of baseball and sports marketing by sponsoring athletes who share the brand’s philosophy that doing good is just as important as doing well." The company said it works with its Team NB athletes to "support their charitable endeavors off the field. . . .  to give back to charities or their local communities."

“We are proud to associate our brand with athletes who share our values, believe in our brand, and are committed to giving back to their communities,” Mark Cavanaugh, general manager of sports marketing at New Balance, said in a statement. “New Balance values strength of character as much as we value accolades on the field.”

“I always knew New Balance made great running shoes, then when I tried on a pair of their baseball cleats I was blown away at how comfortable they were," Longoria of the Tampa Bay Rays said in a statement. "I did not want to take them off. In addition to making a high-quality product, I really like that New Balance is so committed to giving back to their communities; it’s completely aligned with my own work supporting cancer patients and animal shelters in the Tampa area.”
 
According to Cavanaugh, "Athletes are joining our brand because of the great things they’re hearing from teammates and other players about our products and our brand philosophy."

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