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• Good news for effort: 'Puerto Rico is open for tourism — 100+ operational, 4K taking orders. All fully operational. Major tourism attractions Island-wide have been cleaned & restored.'
• Kelley McCormick is joining Under Armour in a newly created position as svp-corporate communications. She most recently was managing director for SKDKnickerbocker communications agency.
• MGM Resorts International said that its WNBA franchise will be called the Las Vegas Aces. The franchise was sold and relocated from San Antonio (Stars) as the city's second pro team (NHL's Vegas Golden Knights). Aces president of basketball operations and head coach is Bill Laimbeer.

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Top-Sell NFL Jerseys Dick's Sporting Goods (Season to Date)

1. Carson Wentz QB Philadelphia Eagles
2. Dak Prescott QB Dallas Cowboys
3. Tom Brady QB New England Patriots

4. Ezekiel Elliott RB Dallas Cowboys
5. Von Miller LB Denver Broncos
6. Odell Beckham Jr, WR New York Giants
7. Antonio Brown WR Pittsburgh Steelers

8. Rob Gronkowski TE New England Patriots
9. James Conner RB Pittsburgh Steelers
10. Julio Jones WR Atlanta Falcons
11. Matthew Stafford QB Detroit Lions
12. Mitch Trubisky QB Chicago Bears
13. A.J. Green WR Cincinnati Bengals
14. Luke Kuechly LB Carolina Panthers
15. J.J. Watt DE Houston Texans

SOURCE: DICK'S SPORTING GOODS

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1. Miguel Almirón
2. Bastian Schweinsteiger
3. Josef Martínez
4. Jordan Morris
5. David Villa
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8. Kaká
9. Andrea Pirlo
10. Nicolás Lodeiro

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Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Tuesday
Apr012014

New Balance Changes MLB Balance Of Power With Longoria, Bautista, Cabrera

Special to NYSportsJournalism.com

April 1, 2014: MLB players Evan Longoria, Ryan Howard, Matt Moore, Mike Napoli and Jean Segura have joined a roster that comes as close to being on an all-star team without being voted on to the official All-Star Game roster.

The five players have signed deals with sportswear and athletic shoe company New Balance to wear the brand's cleats on the field and to appear in marketing and other activations for the Boston-based company.

New Balance also said that it has re-signed C.J. Wilson, Yadier Molina, Curtis Granderson, and J.J. Hardy to multi-year endorsement contracts.

Financial details were not disclosed.

Two-time American League MVP Miguel Cabrera, Dustin Pedroia, Jose Bautista (pictured above), Nick Swisher and R.A. Dickey are also among what was described as more than 500 professional baseball players, including Minor League athletes, for whom New Balance will be the official on-field footwear and off-field athletic footwear and apparel provider.

Marketing comes with the tag line, "Change your shoes, not your swing."

Longoria unveiled his new deal by posting a photo of himself on his Twitter page holding New Balance shoes as well as his young daughter, Elle.

In 2014, New Balance baseball athletes will be wearing either the new 4040v2 or the MB3000 cleat on the field, per the company.

New Balance said that i has "set out to change the game of baseball and sports marketing by sponsoring athletes who share the brand’s philosophy that doing good is just as important as doing well." The company said it works with its Team NB athletes to "support their charitable endeavors off the field. . . .  to give back to charities or their local communities."

“We are proud to associate our brand with athletes who share our values, believe in our brand, and are committed to giving back to their communities,” Mark Cavanaugh, general manager of sports marketing at New Balance, said in a statement. “New Balance values strength of character as much as we value accolades on the field.”

“I always knew New Balance made great running shoes, then when I tried on a pair of their baseball cleats I was blown away at how comfortable they were," Longoria of the Tampa Bay Rays said in a statement. "I did not want to take them off. In addition to making a high-quality product, I really like that New Balance is so committed to giving back to their communities; it’s completely aligned with my own work supporting cancer patients and animal shelters in the Tampa area.”
 
According to Cavanaugh, "Athletes are joining our brand because of the great things they’re hearing from teammates and other players about our products and our brand philosophy."

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