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QUICK HITS

• Naismith Memorial Basketball Hall of Fame Finalists Class of 2018: Ray Allen, Maurice Cheeks, Charles “Lefty” Driesell, Hugh Evans, Grant Hill, Jason Kidd, Steve Nash, Rudy Tomjanovich, Chris Webber, Kim Mulkey, Katie Smith, Tina Thompson, Wayland Baptist University. Class of 2018 will be named during the NCAA Men’s Final Four weekend in San Antonio March 31-April 2.

• Serena Williams, who said her first auto purchase was a while Lincoln Navigator SUV she named “Ginger,” has signed to become an official spokesperson for the brand. A social media-based marketing campaign includes videos of Williams talking about and driving the 2018 Navigator, with ongoing videos to follow. “Partnering with a brand like Navigator comes from a genuine place,” she said in the first video. “Let’s just be honest: Serena Williams needs to be in the new Navigator.”

• The Smashing Pumpkins unveil 'Shiny And Oh So Bright' 36-city tour, their first tour in nearly 20 years, with founding members Billy Corgan, Jimmy Chamberlin, James Iha. Produced by Live Nation.

KEEPING SCORE

IMDbPro’s ALL-TIME TOP-GROSSING, LIVE-ACTION SPORTS-THEMED MOVIES*
1. The Blind Side (2009) $255.9M
2. The Karate Kid (2010) $176.6M
3. The Waterboy (1998) $161.5M
4. The Longest Yard (2005) $158.1M
5. Jerry Maguire (1996) $153.9M
6. Talladega Nights: The Ballad of Ricky Bobby (2006) $148.2M
7. Rocky IV (1985) $127.8M
8. Rocky III (1982) $125.1M
9. Seabiscuit (2003) $120.2M
10. Blades of Glory (2007) $118.6M
*These are the Top 10 domestic-grossing, live-action movies with sports as a central theme. These numbers have not been adjusted for inflation.

Data provided by Box Office Mojo

BUY SELL

Most-Watched Winter Olympics in U.S. TV History
1. Lillehammer, 1994* 204 million
2. Vancouver, 2010 190 million
3. Salt Lake City, 2002 187 million
T4. Torino, 2006 184 million
T4. Albertville, 1992 184 million
T4. Nagano, 1998 184 million
* Nancy Kerrigan/Tonya Harding incident

Source NBC Sports

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Olympics: Y&R 'Fearless' Winter Games Ads Below

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CFB Title Games '21-24
No. 1 Colleges Since '92
NCAA: More Health $$$
Cancer Drives Home
NCAA Reballs Madness

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Monday
Sep182017

Camping World Pitches Strong Tent With MLB For Post-Season, Marketing, Products

By Barry Janoff

September 18, 2017: In what it sees as a major move to reach "millions of baseball fans," outdoor and camping retailer Camping World has signed a multi-year, multi-platform deal with MLB.

The alliance will be seen by fans beginning with the coming playoffs, for which Camping World would be MLB’s first presenting partner for the American League Championship Series and National League Championship Series.

The deal also names Camping World as the official RV dealer and official RV and outdoor supply company for MLB.

In addition, several Camping World Holding divisions have partnered with MLB.

Overton’s becomes the official marine and water sports company for MLB.

The Good Sam Club, an organization of recreational vehicle owners, is now the official RV club for the league.

Windward/W82 has been named the official boardsports company.

And The House, an online retailer specializing in bikes, sailboards, skateboards, wakeboards, snowboards and outdoor gear, has been named the official active sports company for MLB.

Financial details of the pact were not shared.

Camping World said it plans to "expand its brand awareness with an integrated marketing program that will reach millions of MLB fans" through broadcast, digital, social, mobile and in-ballpark platforms.

That includes LCS broadcast networks TBS, FOX and FS1, as well as MLB Media assets MLB Network, MLB.com and MLB Advanced Media mobile apps.

As part of the alliance, people can participate in the "MLB Postseason 2017 Flyaway Experience Sweepstakes" in Camping World retail stores nationwide (Sept. 19 through Oct. 11, 2017).

The partnership will see licensing and retail components with officially licensed MLB products sold at Camping World and Camping World Holding division retailers.

Camping World brands have also been granted rights to produce MLB-licensed items in a variety of consumer product categories.

Camping World has more than 135 locations in 36 states.

"It is an honor to work with Major League Baseball, one of the most historic leagues in American sports,” Marcus Lemonis, CEO for Camping World Holdings, said in a statement.

"We look forward to working with the organization, starting with this year’s post-season, and leveraging our extensive experience with outdoor enthusiasts around the country to create and provide the best game day experience to its sports and outdoor loving fan base,” said Lemonis.

Lemonis is also host for The Profit on CNBC, which seeks out struggling businesses, in which he makes an investment in return for a percentage of the company and subsequent profits. According to CNBC, Lemonis has "successfully turned around more than 100 companies" since the show premiered in 2013.

"Camping World plans to expand its brand awareness with an integrated marketing program that will reach millions of MLB fans."

Camping World Stadium in Orlando is home to college football’s Citrus Bowl, Camping World Bowl and Florida Classic.

According to Noah Garden, evp-business for MLB, "Camping World is a great brand and we are looking forward to 'The Profit' bringing his special vision and energy to MLB for new fan promotions surrounding the LCS, Spring Training and more.

"As we prepare to begin another memorable October of post-season baseball, this is the perfect time to welcome Camping World to the MLB family with a fully integrated partnership that will increase their brand awareness and deliver MLB products into their retail locations," said Garden.

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