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QUICK HITS

• The NFL has unveiled the Super Bowl Ticket Giveaway, an initiative this season to "surprise fans across the country with an invitation to attend Super Bowl LII in Minnesota on February 4, 2018. A total of 500 free tickets will be distributed under the program as a way to give back to dedicated NFL fans and provide them with a once-in-a-lifetime experience."
• Farmers Insurance has extended its alliance with PGA TOUR player Rickie Fowler for three years (2018-2020).  Fowler has been a brand ambassador since 2012. Fowler has been featured in the Farmers "We Know From Experience" advertising campaign, including the recent "Chauffeur Terrier" television commercial, along with other digital marketing platforms.
Heroes Evolved, featuring an in-game and playable Bruce Lee, has hit the multi-player online battle arena via R2Games and the Bruce Lee, LLC (owned and operated by Lee's daughter, Shannon Lee).
• In it's ninth season as the official wardrobe supplier for the National Basketball Coaches Assn., Men's Wearhouse said that 24 NBA head coaches would be outfitted with Joseph Abboud Custom suits for the 2017-18 season. According to Golden State Warriors head coach Steve Kerr, "With 82 games a season, it's important to look professional and have confidence on the court."

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Hottest Marketing Event Oct. 2017
 
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KEEPING SCORE

MLB 2017 Awards Schedule
• Oct. 26
Rawlings Gold Glove finalists on Twitter (12 PM. ET)
• Nov. 6
BBWAA Awards Finalists MLB Network
• Nov .7
Rawlings Gold Glove Awards ESPN (9 PM. ET)
• Nov. 9
Louisville Silver Sluggers MLB Network, (6 PM. ET)
• Nov. 10
Wilson Defensive Players of the Year MLB Network (6 PM. ET)
• Nov. 13
Jackie Robinson Rookies of the Year MLB Network (6 PM ET)
• Nov. 14
Managers of the Year MLB Network (6 PM. ET)
• Nov. 15
Cy Young Awards MLB Network( 6 PM ET)
• Nov. 16
Most Valuable Players MLB Network ( 6 PM ET)
• Nov. 17
Esurance MLB Awards MLB Network

BUY SELL

NBA Teams With Jersey-Patch Deals (To Date):

• Atlanta Hawks (Shareware)
• Boston Celtics (GE)
• Brooklyn Nets (Infor)
• Cleveland Cavaliers (Goodyear)
• Denver Nuggets (Western Union)
• Detroit Pistons (Flagstaff Bank)
• Golden State Warriors (Rakuten)
• Los Angeles Lakers (Wish)
• Miami Heat (Ultimate Software)
• Milwaukee Bucks (Harley Davidson)
• Minnesota Timberwolves (Fitbit)
• New York Knicks (Squarespace)
• Orlando Magic (Disney World)
• Philadelphia 76ers (StubHub)
• Sacramento Kings (Blue Diamond)
• Toronto Raptors (Sun Life)
• Utah Jazz (Qualtrics)
All patches will be 2.5 x 2.5 on the left side, with a Nike Swoosh logo on the right side.

SEARCH

NYSportsJournalism.com + Topic Of Requested Search

COLLEGE

Coaches Make ACS Call
NCAA Plans '18 Final 4
Final Four '22 In NOLA
Cancer Drives Home
Nissan House Open

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Saturday
Mar072015

Dick's Focus On Athletes Is Up-Close, Personal In 'Who WIll You Be?' Campaign

By Barry Janoff

March 6, 2015: Sporting goods retailer Dick's Sporting Goods is roaring into March and its ensuing madness with a new brand campaign, "Who Will You Be?"

The effort is intended not just to drive traffic to its stores but also to support Dick's position as presenting sponsor for ESPN's College Basketball Championship Week, its new alliance with the U.S. Olympic Committee and to put a spotlight on how young athletes are motivated.

The effort is anchored by a 60-second umbrella commercial, "Who Will You Be?" and supported by 24 unique 15-second spots. The long spot and its shorter siblings — all housed on a dedicated Web site — will run on TV and digitally during the NCAA Men's and Women's Div. I Basketball Tournaments and then through the fall.

"'Who Will You Be?' highlights the everyday decisions that athletes face and how the choices they make both reveal and shape their character," Lauren Hobart, svp/CMO for Dick's Sporting Goods, said in a statement. "At Dick's, we believe that sports make people better. This next chapter in our brand story is rooted in this belief."

Last month, Dick's Sporting Goods unveiled a multi-year alliance to become the "official sporting goods retail sponsor to the USOC and Team USA. The pact will see Dick's offer U.S. Olympic and Paralympic team hopefuls the opportunity to work at Dick's in a flex scheduled to accommodate their training schedules.

The long-form umbrella ads shows athletes training or participating in various sports. The shorter versions focus on individual stories.

Among the 15-second spots: "Soft Toss" (high school and college baseball), "7th Inning" (women's baseball) Stickwork (lacrosse), "The One" (a Little Leaguer goes to buy a bat, imagining which one can help him to be like his big league heroes), "King of the Court "(guys playing hoops in a schoolyard), "First Drop" (a young girl on a skateboard) and "Practice Swing" (a guy works over and over to perfect his golf swing).

In "Trophy Case," which works to bookend the other shorter ads, a kid is seen looking at a wall-length showcase filled with trophies from all sports.

According to Hobart, "These 15-second spots enable us to tell multiple stories. Each 15-second story is a glimpse into the subconscious of different athletes in moments both big and small. Some of these moments will speak to very specific audiences; however, we hope this campaign as a whole will touch everyone who has ever pushed themselves to be better."

Dick's will carry the "Who Will You Be?" campaign to print, outdoor, Internet and social media, with new integrations to be released throughout the year.

Regarding the retailer's alliance with the USOC, Hobart said, “At Dick's, we believe in the spirit of athletes and the power of their dreams. We plan to be there to support the athletes who need it most, in a way that no other sporting goods retailer possibly can.”

The Pittsburgh-based company in February reported net sales for the 52 weeks ended Jan. 31, 2015 increased 9.7% from last year's period to $6.8 billion due to the consolidated same store sales increase of 2.4% coupled with the opening of new stores. It has more than 600 locations nationwide.

Dick's Joins With USOC, Team USA

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