By Barry Janoff
Rob Gronkowski, Hunter Pence (pictured) and Travis Pastrana are set to join Smith and Richard Sherman as company spokesmen for the brand evoking the umbrella tag line, "You Get Out What You Put In" in TV spots and multi-platform support including radio, Internet and social media.
"The Little Voice is going to be inside some new all-pro stomachs in 2016!" offered Oberto. "When it comes to nutrition, these dudes better listen up: Richard Sherman, Hunter Pence, Rob Gronkowski."
Smith, who has been a brand spokesman since May 2014, shared the news on his Twitter account today (Jan. 19), writing that he would now be the "little voice inside the stomach" of the three players.
On his Twitter page, Pence echoed, "Fired up to join the @ObertoBeefJerky family in 2016! #YouGetOutWhatYouPutIn #ad."
Oberto “speaks to everything I believe in, that if you put in the work, you will achieve great results," Gronkowski said in a statement.
Gronkowski, tight end for the NFL's New England Patriots, adds Oberto to a marketing roster that includes Nike, Visa, Dunkin' Donuts, Capital One, EA Sports, JetBlue and Monster Energy.
The alliance with motor sports driver Pastrana will see Oberto become the official beef jerky for Nitro Circus, founded by Pastrana.
Pence has won World Series rings playing outfield for the San Francisco Giants in 2012 and 2014.
Although details were not revealed, TV spots expected to start hitting broadcast in March will follow the story line of recent commercials with Sherman in which he needs a high-protein boost during intense workouts and listens to the voice in his stomach about consuming Oberto Beef Jerky as opposed to other options.
According to Oberto, "As consumer demand for high protein and low fat options increase, the beef jerky market continues to be a high growth category. Oberto has reached record sales and market share levels in recent years as a result of its unwavering commitment to product quality and innovation.
"In addition to marketing the Oberto and Pacific Gold brands, Oberto is also the country's leader in private label jerky manufacturing, meeting the needs of major national retailers."
Oberto also has an alliance with Tough Mudder obstacle course series and NHRA's Jim Dunn Racing.
Dick Vitale was part of the brand's campaign last year, proclaiming in his spot, "Oberto Beef Jerky is awesome, Baby!"
Endorsers also have included snowboarder Louis Vito and former NFL All-Pro Brian Urlacher.
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