Top
POLL POSITION
Sports Marketer of the Year
 
pollcode.com free polls
QUICK HITS

• Naismith Memorial Basketball Hall of Fame Finalists Class of 2018: Ray Allen, Maurice Cheeks, Charles “Lefty” Driesell, Hugh Evans, Grant Hill, Jason Kidd, Steve Nash, Rudy Tomjanovich, Chris Webber, Kim Mulkey, Katie Smith, Tina Thompson, Wayland Baptist University. Class of 2018 will be named during the NCAA Men’s Final Four weekend in San Antonio March 31-April 2.

• Serena Williams, who said her first auto purchase was a while Lincoln Navigator SUV she named “Ginger,” has signed to become an official spokesperson for the brand. A social media-based marketing campaign includes videos of Williams talking about and driving the 2018 Navigator, with ongoing videos to follow. “Partnering with a brand like Navigator comes from a genuine place,” she said in the first video. “Let’s just be honest: Serena Williams needs to be in the new Navigator.”

• The Smashing Pumpkins unveil 'Shiny And Oh So Bright' 36-city tour, their first tour in nearly 20 years, with founding members Billy Corgan, Jimmy Chamberlin, James Iha. Produced by Live Nation.

KEEPING SCORE

IMDbPro’s ALL-TIME TOP-GROSSING, LIVE-ACTION SPORTS-THEMED MOVIES*
1. The Blind Side (2009) $255.9M
2. The Karate Kid (2010) $176.6M
3. The Waterboy (1998) $161.5M
4. The Longest Yard (2005) $158.1M
5. Jerry Maguire (1996) $153.9M
6. Talladega Nights: The Ballad of Ricky Bobby (2006) $148.2M
7. Rocky IV (1985) $127.8M
8. Rocky III (1982) $125.1M
9. Seabiscuit (2003) $120.2M
10. Blades of Glory (2007) $118.6M
*These are the Top 10 domestic-grossing, live-action movies with sports as a central theme. These numbers have not been adjusted for inflation.

Data provided by Box Office Mojo

BUY SELL

Most-Watched Winter Olympics in U.S. TV History
1. Lillehammer, 1994* 204 million
2. Vancouver, 2010 190 million
3. Salt Lake City, 2002 187 million
T4. Torino, 2006 184 million
T4. Albertville, 1992 184 million
T4. Nagano, 1998 184 million
* Nancy Kerrigan/Tonya Harding incident

Source NBC Sports

SEARCH

NYSportsJournalism.com + Topic Of Requested Search

Daytona 500: Goodyear Daytona 500 Ads Below

COLLEGE

CFB Title Games '21-24
No. 1 Colleges Since '92
NCAA: More Health $$$
Cancer Drives Home
NCAA Reballs Madness

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Friday
Feb012013

Luck, Wilson, RGIII Compete Against NFL Legends For 'Madden NFL 25' Cover

By Barry Janoff

February 1, 2013: EA Sports will ring in the 25th anniversary of its Madden NFL franchise with a multi-media marketing campaign, an alliance with ESPN and consumer activation across social media that sees the return of fans voting for the player who will appear on the historic cover.

The release this year will be called Madden NFL 25, taking the place of what would have been Madden NFL 14. The game, scheduled to hit retail on Aug. 27, will feature the third consecutive fan cover vote. Last year, Calvin 'Magatron' Johnson of the Detroit Lions beat out Carolina Panthers QB Cam Newton for the honor.

To commemorate the franchise's silver anniversary, EA Sports said "the old school [would] take on the new school for the cover." A bracket of 32 all-time NFL greats will go head-to-head against one another, as will 32 modern NFL superstars, with the winners of each bracket facing off in the final round.

Among the first-year eligibles for the 25th anniversary cover are quarterbacks Andrew Luck, Robert Griffin III and Russell Wilson, each of whom just completed their rookie NFL seasons; as well as Coliin Kaepernick, who just completed his second NFL season, both with the San Francisco 49ers.

Among the players who will be part of the "Old School" crew are Lawrence Taylor, Joe Montana, Steve Young, Jerry Rice, Emmitt Smith, John Elway, Michael Irvin and Cris Carter.

Since launching in 1988 as John Madden Football, the franchise has sold about 99 million units and generated more than $3.7 billion in net revenue, according to Electronic Arts.

“There’s no better way to celebrate and mark the culmination of 25 years of innovation than by naming this year’s game Madden NFL 25,” Cam Weber, GM-American Football for EA Sports, said in a statement “This year’s game will push the boundaries with gameplay and feature innovations that will lay a very strong foundation for the next 25 years of this storied franchise.”

Marketing support will include TV, print, in-store, Internet and such social media destinations as Facebook, Twitter and YouTube.

Voting will start on March 11 at ESPN.com/MaddenVote.

For Madden NFL 13, people cast 20 million votes, with an oversized version of the cover with Megatron revealed during a special edition of SportsNation live from New York's Times Square.

"This year we’re posing the ultimate question of who’s more deserving: One of the NFL’s all-time greats or one of today’s hottest players?”

Among the players who have appeared on Madden NFL covers are Barry Sanders (Madden NFL 2000), Michael Vick (Madden NFL 04), Ray Lewis (Madden NFL 05), Brett Favre (Madden NFL 09), Larry Fitzgerald and Troy Polamalu (Madden NFL 10) and Drew Brees (Madden NFL 11).

The winner of the Madden NFL 25 voting will try to avoid the "Madden Curse," which has seen players either succumb to injury or sub-par seasons the year of their Madden NFL release.

Never the less, the Madden NFL cover is coveted by players, which this year will also include all-time legends.

According to Anthony Stevenson, senior director-marketing for EA Sports, “It’s great to be back with another year of the award-winning Madden NFL cover vote for a brand-new game that will be the deepest and most innovative in the history of the franchise. This year we’re posing the ultimate question of who’s more deserving: One of the NFL’s all-time greats or one of today’s hottest players?”

Back to Home Page