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POLL POSITION
Sports Marketer of the Year
 
pollcode.com free polls
QUICK HITS

• Winter Games Brand Awareness
Which of the following brands have you seen an ad for in the past two weeks during Winter Olympics?
1. Coca-Cola 45.4
2. Liberty Mutual 25.3
3. Samsung 24.5
4. NBC 23.7
5. Chobani 16.3
6. United 14.4
7. NBCSN 10.9
8. Intel 9.1
9. Dow 3.2
10. Panasonic 2.9
SOURCE YouGov

• This wknd all 30 MLB teams (including players, coaches, managers and umpires) will wear caps to honor before games, with option to wear the caps  in-game. Players will sign caps and auction them to raise money for Broward Education Foundation to benefit the official Victims' Fund.

• Naismith Memorial Basketball Hall of Fame Finalists Class of 2018: Ray Allen, Maurice Cheeks, Charles “Lefty” Driesell, Hugh Evans, Grant Hill, Jason Kidd, Steve Nash, Rudy Tomjanovich, Chris Webber, Kim Mulkey, Katie Smith, Tina Thompson, Wayland Baptist University. Class of 2018 will be named during the NCAA Men’s Final Four weekend in San Antonio March 31-April 2.

KEEPING SCORE

Most Exciting Sports Worldwide
1. Athletics (i.e. Olympics) 47% Very/Quite Exciting
2. Tennis 43%
3. Football (soccer) 43%
4. Rugby 41%
5. Gymnastics 36%
6. Boxing 32%
7. Formula 1 32%
8. Swimming 26%
9. Horse Racing 25%
10. Cycling 25%

Most Boring Sports Worldwide
1. Golf 70% Very/Quite Boring
2. U.S. Football 59%
3. Cricket 58%
4. Darts 58%
5. Snooker 57%
6. Basketball 52%
7. Horse Racing 52%
8. Cycling 50%
9. Formula 1 49%
10. Boxing 46%

Poll from YouGov.com

BUY SELL

Top Selling MLS Player Jerseys
1. Miguel Almirón Atlanta United
2. Bastian Schweinsteiger Chicago Fire
3. Josef Martínez Atlanta United
4. Jordan Morris Seattle Sounders
5. David Villa NYCFC
6. Clint Dempsey Seattle Sounders
7. Sebastian Giovinco Toronto FC
8. Kaká Orlando City FC
9. Andrea Pirlo NYCFC
10. Nicolás Lodeiro Seattle Sounders
SOURCE MLS STORE

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MLB: Stoneman Douglas Winter Games Ads Below

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CFB Title Games '21-24
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NCAA: More Health $$$
Cancer Drives Home
NCAA Reballs Madness

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Monday
Sep222014

Can New NFL CMO Dawn Hudson Help Placate Rift Between League, Marketers?

By Barry Janoff

September 22, 2014: The NFL, looking to fill its vacant CMO chair, has not strayed too far from the family.

The league has named Dawn Hudson to the position, a move that comes at a volatile time for the NFL and its marketing partners.

Hudson joins the NFL from The Parthenon Group, a Boston-based strategic consulting firm, where for the past five years she served as vice chairman.

Prior to that, she spent 11 years at NFL marketing partner PepsiCo, most recently as president and CEO for Pepsi-Cola North America. She also held other senior level positions, including lead marketer for Pepsi-Cola North America and Frito-Lay International. She parted with the company in late 2007 when PepsiCo was undertaking a significant internal reorganization.

Hudson fills a position previously held by Mark Waller, who in August shifted his focus to work exclusively on the growth of the NFL's international business. According to the league, Hudson will "oversee the development, direction and implementation of all marketing activities for the NFL."

The hiring of Hudson, who officially begins her duties in October, comes as the NFL and its marketing partners are at odds over the league's handling of domestic violence situations involving several players, most notably Ray Rice, and a charge of child abuse brought against Adrian Peterson.

Among those to speak out against the league and commissioner Roger Goodell was Indra Nooyi, chairman and CEO for PepsiCo, who last week said in a statement, "As a mother, a wife and a passionate football fan, I am deeply disturbed that the repugnant behavior of a few players and the NFL's acknowledged mishandling of these issues, is casting a cloud over the integrity of the league and the reputations of the majority of players who've dedicated their lives to a career they love.

"There is no middle ground," Nooyi said. "The behaviors are disgusting, absolutely unacceptable and completely fly in the face of the values we at PepsiCo believe in and cherish.”

Anheuser-Busch, FedEx, Nike and Verizon were also among the NFL's partners to express their dismay at the situation. Procter & Gamble went so far as to severe its NFL involvement with a breast cancer awareness activation in October under its Crest banner, but said it would still proceed with the activation and make a planned $100,000 donation to the American Cancer Society.

PepsiCo's association with the league dates back to 1984, with a current deal that extends through the 2022 season under which Pepsi, Gatorade, Frito-Lay, Tropicana and Quaker Oats continue to be official brands with the league in their respective categories.

Pepsi, an official NFL brand since 2002, was title sponsor of the Super Bowl XLI Half Time Show in 2007 (headlined by Prince), then took over from Bridgestone for Super Bowl XLVII (2013) in a deal that currently runs through Super Bowl 50 in 2016 (to be played in Levi's Stadium).

Among other activations, Pepsi is title sponsor for the NFL's Rookie of the Week and Rookie of the Year platform.

"I am excited to join the NFL where I will be able to combine two of my passions — sports and marketing," Hudson said in a statement. "Sports have always played a big role in my life and in my career. While at Pepsi, I worked with numerous sports properties, including the NFL, and I also served as a LGPA board member."

Before joining PepsiCo, Hudson cut her marketing and advertising teeth at such agencies as DMB&B and Omnicom.

Waller, who was named NFL svp-marketing in 2006, became the league's first CMO in September 2009.

According to Goodell, "We are looking forward to working with Dawn, whose experience as a leader and marketer will help further connect the NFL with fans."

And marketing partners, as well.

In her statement last week, PepsiCo's Nooyi said she feels Goodell would "do the right thing for the league in light of the serious issues it is facing [to] effect positive change . . . How they handle these cases going forward can help shape how we, as a nation, as a society and as individuals treat domestic violence and child abuse."

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