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What Are You Watching In June 2018?
 
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QUICK HITS

• Puma, which is rebooting its hoops division with the signing of potential top NBA draft picks Deandre Jordan and Michael Bagley III to shoe deals, said it has named producer/musician/businessman Jay-Z as president of basketball operations. The company said it has been working with Jay-Z run Roc Nation “for quite some time.” In addition, Hall of Famer Walt "Clyde" Frazier, a Puma partner for its first signature shoe in the 1970’s and long-time endorser, has signed a lifetime contract with the shoe brand.

• Panini America has signed an exclusive autograph trading card memorabilia agreement with All-American point guard Trae Young, a projected Top Ten pick in this week's 2018 NBA Draft. Young led the nation in both scoring (27.4 ppg) and assists (8.8 apg) during a his freshman season with the University of Oklahoma.

• Xyience said it would be an official sponsor and the official energy drink for the 2018 International Champions Cup presented by Heineken, a premier  occer tournament featuring top clubs and players from Europe. The ICC runs from July 20- Aug. 7 and includes 17 matches played across 14 U.S. cities. (ESPN, ESPN2, ESPN Deportes and SiriusXM.) Sponsors also  include Heineken, Ally, Hertz, MasterCard, Gatorade, Konami and Vivid Seats.

KEEPING SCORE

Top-Selling MLB Jerseys (Jan.-May 2018)

1. Jose Altuve Houston Astros
2. Aaron Judge New York Yankees
3. Clayton Kershaw Los Angeles Dodgers
4. Giancarlo Stanton New York Yankees
5. George Springer Houston Astros
6. Anthony Rizzo Chicago Cubs
7. Kris Bryant Chicago Cubs
8. Shohei Otani Los Angeles Angels
9. Carlos Corea Hoston Astros
10. Mookie Betts Boston Red Sox
11. Mike Trout Los Angeles Angels
12. Cody Bellinger Los Angeles Dodgers
13. Buster Posey San Francisco Giants
14. Javier Baez Chicago Cubs

SOURCE: MLBShop.com

BUY SELL

WEEKEND BOX OFFICE (June 15-17)

1. Incredibles 2 - Disney - $180 M ($231.5M worldwide)
2. Ocean's 8 - Warner Bros. - $19.6M
3. Tag - Warner Bros. - $14.6M
4. Solo: A Star Wars Story - Disney - $9.1M
5. Deadpool 2 - 20th Century Fox - $8.8M
6. Hereditary - A24 - $7M
7. Superfly - Sony - $6.3M
8. Avengers: Infinity War - Disney - $5.3M
9. Adrift - STX Entertainment - $2.1M
10. Book Club - Paramount - $1.9M
11. A Wrinkle In Time - Disney - $1.8M
12. Gotti - Vertical Entertainment - $1.7M

NOTE: Jurassic World: Fallen Kingdom - Universal $173.6M international (opens in U.S. June 22)

SOURCE: COMSCORE.com

SEARCH

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MGM: Creed II Nov. 21 World Cup Ads Below

COLLEGE

Men's Hoops Are 'Toxic'
No. 1 Colleges Since '92
Notre Dame Builds Brand
Cancer Drives Home
CFB Title Games '21-24

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Monday
Nov172014

Report: Will Super Bowl XLIX Ads Be Altered By Domestic Violence, Health Issues?

By Barry Janoff

November 17, 2014: There is no doubt that upward of 100 million or more people will be watching all or part of Super Bowl XLIX on Feb. 1, 2015 in the University of Phoenix Stadium when it airs on NBC.

However, as unknown as the final two teams are at this point in the NFL season is the overall content that advertisers will be sharing with the viewing audience.

Humor is generally the lead ingredient in Super Bowl ads, but the number of spots relying on comedy could be impacted by recent events involving the NFL and its players, including domestic violence, child abuse and health issues related to concussions, PEDs and pain-killers.

Some 62% of the public-at-large and 65% of advertising professionals believe that these and other life-changing issues will define the content and attitude that will prevail during Super Bowl XLIX commercials, according to the just-released results of a compilation of surveys from industry group American Association of Advertising Agencies (4A's), handled in conjunction with research firm IPSOS OTX.
 
NBC has sold more than 80% of its inventory for the game, with 30-second ads going for upward of $4.5 million, according to industry analysts.

According to 4A's, ad professionals cited the Super Bowl as "an opportunity to be a platform for domestic violence awareness" and that companies should "strike the right tone and do something that feels genuine in terms of reaching out to women."

Among the results citied in the report, 34% of those surveys said commercials should be "more focused on families; 30% of the public and 37% of ad pros said ads should "address issues surrounding domestic violence"; while there should be more space allotted to PSAs, cited by 25% of the public and 38% of those in the ad industry.

While acknowledging these pressing issues, the 4As report also showed that people surveyed believe viewers "should enjoy the Super Bowl the same way now as they would any other year," a concept cited by 67% of the general population and 82% of the those in the ad profession.

Among other findings, the surveys showed that 35% of Americans rank Super Bowl ads as one of their top associations with football; "partying and socializing" rank as the main drivers for Super Bowl viewing for 36% of the general population and nearly twice as much — 63% — among 4A's members; and also that the controversies provide an opportunity for brands and companies to "promote positive social messages, according to 78% of the public and 73% of 4A's members.

"Brands and agencies have the chance to step up and use football's place in popular culture to take the lead in creating positive social messages."

"In some respects, football is in an ideal position," Nancy Hill, 4A's president and CEO, said in a statement. "Many millions of Americans love the product despite what they see as the shortcomings of the NFL brand. Whether the NFL is willing or able to deal with those shortcomings remains to be seen and could be a side issue because Americans engage with the game, not with the NFL."

According to Alison Fahey, CMO for New York-based 4A's, "Brands and agencies have the chance to step up and use football's place in popular culture to take the lead in creating positive social messages relevant to the context. This is a massive opportunity for creative ideas that convey the right message, with just the right tone."

Three parallel studies were commissioned by the 4A's (one among consumers that was handled by IPSOS OTX and two among 4A's members through Qualtrics.com) fielded in October 2014.

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