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NEWS REAL
• In response to the mass shooting that occurred in the early hours of August 4, 2019, The Dayton Foundation has established the Dayton Oregon District Tragedy Fund.

• NBC Sports Group and World Rugby today signed a four-year partnership to exclusively present the HSBC World Rugby Sevens Series across NBC Sports platforms in the U.S. through 2023. The HSBC Sevens Series was an NBC Sports property from 2010-2016.

• ESPN, X Games and MLB said that four more MLB clubs have joined the Shred Hate initiative, described as a “multi-faceted, innovative bullying prevention program striving to put an end to bullying in schools by encouraging youth to choose kindness.

The Boston Red Sox, New York Mets, New York Yankees and Oakland A’s will “support Shred Hate bullying prevention efforts and have the No Bully methodology implemented within select schools in their markets throughout the 2019-2020 academic year.”

The Los Angeles Dodgers and Pittsburgh Pirates are returning to the initiative for a second consecutive year. Other MLB clubs have also been part of the initiative, which launched in 2017.

• The Museum of Ice Cream — a hands-on destination that serves homemade ice cream and offers such activities as cookie carousel to a slide that leads into a pool filled with rainbow sprinkles — will add to its original (2016) San Francisco location with the opening of a second location, in New York City’s Soho (555 Broadway), spanning almost 25,000 square feet over three floors.

• On the same day that Naomi Osaka was named the No. 1 seed for the upcoming U.S. Open, the two-time Grand Slam winner has signed a deal with Hyperice, a recovery and performance technology brand that specializes in vibration and percussion fitness devices. She joins such athletes as Blake Griffin and Lindsey Vonn on the roster. Full story here.
 

• Kellogg's Frosted Flakes has signed a deal to become title sponsor for the renamed Tony the Tiger Sun Bowl.  The postseason CFB game will feature teams from the ACC and Pac-12 in the Sun Bowl, El Paso, Texas, on Dec. 31, 2019, and will air for the 52nd consecutive year on CBS. The game was known as the Hyundai Bowl from 2010-18.

• The NFL said the Pro Bowl would return to Orlando's Camping Ground Stadium for the fourth successive year, scheduled for Jan. 26, 2020. It will air live on ESPN and ESPN Deportes and be simulcast on ABC (3 PM ET). Full story here.

• Pete Frates and Pat Quinn, co-founders of ALS Ice Bucket Challenge, have launched with The ALS Assn. the 5th anniversary of “Challenge Me” with a “new call to action to reignite the passion and generosity of the millions of people who dumped ice water on their heads in the summer of 2014.”

POLL POSITION

XFL Teams (scheduled to begin play Februty 2020)

• Dallas Renegades
Globe Life Park

• Houston Roughnecks
TDECU Stadium

• Los Angeles Wildcats
Dignity Health Sports Park

• New York Guardians
MetLife Stadium

• St. Louis Battlehawks
The Dome

• Seattle Dragons
CenturyLink Field

• Tampa Bay Vipers
Raymond James Stadium

• Washington DC Defenders
Audi Field

KEEPING SCORE

The 32 men and 32 women who will be seeded in the singles draws at the 2019 U.S. Open (Aug. 26-Sept. 8) have named by the USTA:

U.S. Open Men’s Top Ten Seeds
1. Novak Djokovic, Serbia
2. Rafael Nadal, Spain
3. Roger Federer, Switzerland
4. Dominic Thiem, Austria
5. Daniil Medvedev, Russia
6. Alexander Zverev, Germany
7. Kei Nishikori, Japan
8. Stefanos Tsitsipas, Greece
9. Karen Khachanov, Russia
10. Roberto Bautista Agut, Spain

U.S. Open Women’s Top Ten Seeds
1. Naomi Osaka, Japan
2. Ashleigh Barty, Australia
3. Karolina Pliskova, Czech Republic
4. Simona Halep, Romania
5. Elina Svitolina, Ukraine
6. Petra Kvitova, Czech Republic
7. Kiki Bertens, Netherlands
8. Serena Williams, United States
9. Aryna Sabalenka, Belarus
10. Madison Keys, United States

BUY SELL

Weekend Box Office Aug. 23-25
1. Angel Has Fallen $21.3M
2. Good Boys $11.8M
3. Overcomer $8.2M
4. The Lion King $8.2M
5. Hobbs & Shaw $8.1M
6. Ready or Not $7.8M
7. Angry Birds 2 $6.4M
8. Scary Stories $6M
9. Dora and the Lost City of Gold $5.2M
10. Once Upon a Time in Hollywood $5M
Source: Box Office Mojo

SEARCH

NYSportsJournalism.com + Topic Of Requested Search

8-3-19 El Paso Relief Fund See More Ads Below

COLLEGE

BodyArmor Into NCAA
No. 1 Colleges Since '92
Notre Dame Builds Brand
Cancer Drives Home
Men's Hoops Are 'Toxic'

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Channel Chasers

NFL UK 2019
• Oct. 6 Chicago Bears v Oakland Raiders Tottenham Hotspur Stadium
• Oct. 13 Carolina Panthers v Tampa Bay Buccaneers Tottenham Hotspur Stadium
• Oct. 27  Cincinnati Bengals v Los Angeles Rams Wembley Stadium
• Nov. 3 Houston Texans v Jacksonville Jaguars Wembley Stadium

NFL Mexico 2019
• Nov. 18 Kansas City  Chiefs v Los Angeles Chargers Mexico City Estadio Azteca (ESPN Monday Night Football).

Sunday
Mar122017

Capital One ‘Will Survive’ March Madness With Charles, Samuel, Spike, Gloria Gaynor

By Barry Janoff

March 12, 2017: Of all the people traveling to Phoenix to watch the NCAA Men’s Div. I Basketball Final Four and championship game in the University of Phoenix Stadium, Charles Barkley, Samuel L. Jackson and Spike Lee are three of them.

Thanks to NCAA corporate champion partner Capital One, the trio return for their fourth starring roles in a humorous March Madness campaign, which follows them as they prepare for their trip, are en route and then finally arrive, with comedic scenarios along the way.

This year, Capital One has added a guest star: Gloria Gaynor, the singer of "I Will Survive" fame, who makes an appearance in one of the several new spots for the financial firm, "Ringtone," as an airline stewardess who gets to sing her signature song.

The campaign, "This Is March Madness," supports Capital One — an official NCAA partner since 2010 — and its Quicksilver card as the official bank and credit card of the Final Four. The effort, which breaks this week with four TV spots (plus a fifth blooper reel), also is being supported via digital and social media.

Lead agency is DDB, Chicago. The spots were directed by Lee.

Capital One was among the Top Five spenders on TV during March Madness 2016, a $46 million TV buy for 199 spots, according to research and consulting firm Kantar Media, NY.

The Top Five spenders were General Motors ($493 million), followed by AT&T ($80 million), Coca-Cola ($47 million), Capital One and Volkswagen ($39 million).

In addition to the TV spots, Capital One's involvement in March Madness 2017 is multi-platform.

This year, it includes sponsorship of the March Madness Bracket Challenge, title sponsor of the Capital One JamFest — the three-day music festival that also includes the AT&T Block Party and Coca-Cola Music (March 31-April 2) — the Final Four Fan Fest presented by Capital One (in the Phoenix Convention Center) and Capital One Championship Central on-air during Final Four weekend broadcasts on CBS.

The Capital One JamFest will star Aerosmith and Macklemore & Ryan Lewis.

The company is also presenting sponsor for Tourney Town at the Women's Final Four in Dallas.

"I Will Survive" was released in 1978 and reached No. 1 on the Billboard Hot 100 chart.

In 2016, the Library of Congress deemed Gaynor's original recording of "I Will Survive" to be "culturally, historically, or artistically significant" and selected it for preservation in the National Recording Registry.

Gaynor still performs in concert and is also an author and motivational singer, turning her song into a “We Will Survive” message of encouragement.

Barkley, as usual with Capital One creative, is at the center of good-natured taunting.

In, "Snack Hoodie," Barkley has his hooded sweatshirt on backward so that the hood is near his mouth. Jackson says to him, "You know you put your hoodie on backward." "Did I?" says Barkley. "It’s called a Snack Hoodie (which is filled with chips)."

Lee says to him, "You’ve gone mad." To which Barkley, munching away at the snacks by barely moving his head, says, "There’s a fine line between madness and genus."

"Layers" finds the guys preparing for their trip to Phoenix to watch the Final Four. Jackson and Lee realize that Barkley has not packed a suitcase, instead choosing to wear several outfits in layers. This way, he explains, he is prepared for workouts in sports gear, which he rips off to reveal a tuxedo ("For a night at the opera"), which he rips off to pajamas ("Sleepover with the guys"), which he rips off to reveal a funky outfit from the ‘70s ("Disco party").

He then explains that under it all is a bathing suit for a possible pool party "or nothing, depending on the party."

In "Steaks (On a Plane)," the three are sitting in a plane headed to Phoenix having dinner. Barkley asks Jackson, "Sam, what are we eating?" Jackson replies, "Steak." Barkley then asks, "And where are we eating it?" "On a plane," Jackson replies. Barkley then says, "So we’re eating . . . " To which Jackson begrudgingly replies, "Steaks on a plane" (referring to his 2006 cult movie, Snakes on a Plane).

"How long you been working on that?" Lee asks Barkley. "Oh, ever since the movie came out," Barkley replies.

"Ringtone (I Will Survive)" again sees them on a plane en route the Final Four. Barkley gets a call on his cell phone, which has Gaynor’s "I Will Survive" as its ringtone. Rather than mock him, Jackson and Lee join Barkley in singing the lyrics.

As they get more rambunctious in singing and dancing in their seats, a stewardess approaches, seemingly to shut them down. Instead, Gaynor joins them in belting out her disco anthem.

"Bloopers" shows the guys working on the "Ringtone" spot but with Lee constantly messing up the lyrics, which sends Jackson, Barkley, Gaynor and the other actors on the set into hysterics.

Marketers are expected to top last year’s record TV spend of $1.24 billion during March Madness, which was up from $1.18 billion in 2015, according to Kantar Media.

Editor's Note: Capital One has since release two more spots in the campaign: "Chuck's Town" and "Clapper."

March Madness Marketers Set To Top $1.24B Record TV Spend

Q&A: Ivy League Learns Lessons From First Hoops Tourney

NCAA Plays In The Candy Aisle With Hershey

March Madness Means Money, More Beer, Pizza

NBA Back On The Road Again To 'Big Dance'

Marriott Books Room For March Madness Marketing

Charles Barkley Finds His Next NBA Battle For NCAA Tourney


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