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• HarperCollins Publishers said it has acquired world rights to Back, the first memoir authored by Tiger Woods. According to Woods, “This book is my definitive story. It’s in my words and expresses my thoughts. It describes how I feel and what’s happened in my life.” A publication date was not given.

• Turner Sports’ eLeague has signed a deal with tech solutions and services provider CDW to “create enhanced fan experiences across eLeague’s properties on television, digital, social and in-arena.” The alliance also names CDW an “official arena partner” for eLeague and the Rocket League Championship Series. Full story here.

• San Manuel Casino, under the auspices of the San Manuel Band of Mission Indians, has signed a deal to become a Founding Partner for Allegiant Stadium, scheduled to open at the home of the Raiders for the 2020 NFL season when the franchise relocates from Oakland to Las Vegas.

• The XFL has named David Michael as its Chief Technology Officer (CTO). Michael was most recently chief information officer for The Madison Square Garden Company and previously was with GroupM North America, UBM Tech and PR Newswire.

• Halloween this year is Oct. 31, and retailers, marketers and consumers are ready for another season of trick-or-treat. Total spend on Halloween 2019 is expected to reach $8.8 billion according to the National Retail Federation, Washington, DC. Full story here. 

• The Paley Center for Media, NY, will honor the 100th season of the NFL with a new exhibit: "A Century of Football: Celebrating the NFL’s 100th Season," free and open to the public (thru Oct. 27).

POLL POSITION

Rock & Roll Hall of Fame 2020 Nominees

• Pat Benatar
• Dave Matthews Band
• Depeche Mode
• Doobie Brothers
• Whitney Houston
• Judas Priest
• Kraftwerk
• MC5
• Motorhead
• Nine Inch Nails
• Notorious B.I.G.
• Rufus feat. Chaka Khan
• Todd Rundgren
• Soundgarden
• T. Rex
• Thin Lizzy

VOTE HERE

KEEPING SCORE

Most Popular NBA Player Jerseys (based on eBay sales October 2018-October 2019)
1. LeBron James Los Angeles Lakers
2. Stephen Curry Golden State Warriors
3. Kyrie Irving Brooklyn Nets
4. Giannis Antetokounmpo Milwaukee Bucks
5. Kevin Durant Brooklyn Nets
6. Dwyane Wade Miami Heat (retired)
7. Kawhi Leonard Los Angeles Clippers
8. Zion Williamson New Orleans Pelicans
9. Carmelo Anthony (most recently with Houston Rockets)
10. Russell Westbrook Houston Rockets

Most Popular Player Merchandise (based on eBay sales October 2018-October 2019)
1. LeBron James Los Angeles Lakers
2. Stephen Curry Golden State Warriors
3. Kevin Durant Brooklyn Nets
4. Kyrie Irving Brooklyn Nets
5. Giannis Antetokounmpo Milwaukee Bucks
6. Paul George Los Angeles Clippers
7. James Harden Houston Rockets
8. Dwyane Wade Miami Heat (retired)
9. Kawhi Leonard Los Angeles Clippers
10. Russell Westbrook Houston Rockets
SOURCE: STUBHUB.COM

BUY SELL

Weekend Box Office Oct. 11-13
1. Joker $55M
2. Addams Family $30.3M
3. Gemini Man $20.5M
4. Abominable $6.2M
5. Downton Abbey $4.9M
6. Hustlers $3.9M
7. Judy $3.3M
8. It 2 $3.2M
9. Jexi $3.1M
10. Ad Astra $1.9M
BoxOfficeMojo.com

SEARCH

NYSportsJournalism.com + Topic Of Requested Search

KFC: 'Rudy III Wings Sale' See More Ads Below

COLLEGE

BodyArmor Into NCAA
No. 1 Colleges Since '92
Notre Dame Builds Brand
Cancer Drives Home
Men's Hoops Are 'Toxic'

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Channel Chasers

NFL UK 2019
• Oct. 6 Chicago Bears v Oakland Raiders Tottenham Hotspur Stadium
• Oct. 13 Carolina Panthers v Tampa Bay Buccaneers Tottenham Hotspur Stadium
• Oct. 27  Cincinnati Bengals v Los Angeles Rams Wembley Stadium
• Nov. 3 Houston Texans v Jacksonville Jaguars Wembley Stadium

NFL Mexico 2019
• Nov. 18 Kansas City  Chiefs v Los Angeles Chargers Mexico City Estadio Azteca (ESPN Monday Night Football).

Sunday
Mar122017

Capital One ‘Will Survive’ March Madness With Charles, Samuel, Spike, Gloria Gaynor

By Barry Janoff

March 12, 2017: Of all the people traveling to Phoenix to watch the NCAA Men’s Div. I Basketball Final Four and championship game in the University of Phoenix Stadium, Charles Barkley, Samuel L. Jackson and Spike Lee are three of them.

Thanks to NCAA corporate champion partner Capital One, the trio return for their fourth starring roles in a humorous March Madness campaign, which follows them as they prepare for their trip, are en route and then finally arrive, with comedic scenarios along the way.

This year, Capital One has added a guest star: Gloria Gaynor, the singer of "I Will Survive" fame, who makes an appearance in one of the several new spots for the financial firm, "Ringtone," as an airline stewardess who gets to sing her signature song.

The campaign, "This Is March Madness," supports Capital One — an official NCAA partner since 2010 — and its Quicksilver card as the official bank and credit card of the Final Four. The effort, which breaks this week with four TV spots (plus a fifth blooper reel), also is being supported via digital and social media.

Lead agency is DDB, Chicago. The spots were directed by Lee.

Capital One was among the Top Five spenders on TV during March Madness 2016, a $46 million TV buy for 199 spots, according to research and consulting firm Kantar Media, NY.

The Top Five spenders were General Motors ($493 million), followed by AT&T ($80 million), Coca-Cola ($47 million), Capital One and Volkswagen ($39 million).

In addition to the TV spots, Capital One's involvement in March Madness 2017 is multi-platform.

This year, it includes sponsorship of the March Madness Bracket Challenge, title sponsor of the Capital One JamFest — the three-day music festival that also includes the AT&T Block Party and Coca-Cola Music (March 31-April 2) — the Final Four Fan Fest presented by Capital One (in the Phoenix Convention Center) and Capital One Championship Central on-air during Final Four weekend broadcasts on CBS.

The Capital One JamFest will star Aerosmith and Macklemore & Ryan Lewis.

The company is also presenting sponsor for Tourney Town at the Women's Final Four in Dallas.

"I Will Survive" was released in 1978 and reached No. 1 on the Billboard Hot 100 chart.

In 2016, the Library of Congress deemed Gaynor's original recording of "I Will Survive" to be "culturally, historically, or artistically significant" and selected it for preservation in the National Recording Registry.

Gaynor still performs in concert and is also an author and motivational singer, turning her song into a “We Will Survive” message of encouragement.

Barkley, as usual with Capital One creative, is at the center of good-natured taunting.

In, "Snack Hoodie," Barkley has his hooded sweatshirt on backward so that the hood is near his mouth. Jackson says to him, "You know you put your hoodie on backward." "Did I?" says Barkley. "It’s called a Snack Hoodie (which is filled with chips)."

Lee says to him, "You’ve gone mad." To which Barkley, munching away at the snacks by barely moving his head, says, "There’s a fine line between madness and genus."

"Layers" finds the guys preparing for their trip to Phoenix to watch the Final Four. Jackson and Lee realize that Barkley has not packed a suitcase, instead choosing to wear several outfits in layers. This way, he explains, he is prepared for workouts in sports gear, which he rips off to reveal a tuxedo ("For a night at the opera"), which he rips off to pajamas ("Sleepover with the guys"), which he rips off to reveal a funky outfit from the ‘70s ("Disco party").

He then explains that under it all is a bathing suit for a possible pool party "or nothing, depending on the party."

In "Steaks (On a Plane)," the three are sitting in a plane headed to Phoenix having dinner. Barkley asks Jackson, "Sam, what are we eating?" Jackson replies, "Steak." Barkley then asks, "And where are we eating it?" "On a plane," Jackson replies. Barkley then says, "So we’re eating . . . " To which Jackson begrudgingly replies, "Steaks on a plane" (referring to his 2006 cult movie, Snakes on a Plane).

"How long you been working on that?" Lee asks Barkley. "Oh, ever since the movie came out," Barkley replies.

"Ringtone (I Will Survive)" again sees them on a plane en route the Final Four. Barkley gets a call on his cell phone, which has Gaynor’s "I Will Survive" as its ringtone. Rather than mock him, Jackson and Lee join Barkley in singing the lyrics.

As they get more rambunctious in singing and dancing in their seats, a stewardess approaches, seemingly to shut them down. Instead, Gaynor joins them in belting out her disco anthem.

"Bloopers" shows the guys working on the "Ringtone" spot but with Lee constantly messing up the lyrics, which sends Jackson, Barkley, Gaynor and the other actors on the set into hysterics.

Marketers are expected to top last year’s record TV spend of $1.24 billion during March Madness, which was up from $1.18 billion in 2015, according to Kantar Media.

Editor's Note: Capital One has since release two more spots in the campaign: "Chuck's Town" and "Clapper."

March Madness Marketers Set To Top $1.24B Record TV Spend

Q&A: Ivy League Learns Lessons From First Hoops Tourney

NCAA Plays In The Candy Aisle With Hershey

March Madness Means Money, More Beer, Pizza

NBA Back On The Road Again To 'Big Dance'

Marriott Books Room For March Madness Marketing

Charles Barkley Finds His Next NBA Battle For NCAA Tourney


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