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• Reebok has named Melanie Boulden vp-marketing to lead Reebok’s global marketing strategy and execution. Boulden was most recently svp-global marketing for Crayola. “What’s most exciting is that Reebok today is a brand with a truly inspirational message and purpose,” said Boulden.

• The Kansas City Chiefs and Los Angeles Rams will play in Estadio Azteca, Mexico City, on Monday Night Football, Nov. 19 (8:30 PM ET) on ESPN.

• Jon Gruden’s first game as head coach for the Oakland Raiders in 2018 after spending the past nine seasons as ESPN’s Monday Night Football analyst, will be Sept. 10 on ESPN’s Monday Night Football. This will also be the first Monday Night Football game in Oakland since the opening week of the 2012 NFL season.

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Top Selling NBA Footwear
1. LeBron James Nike
2. Under Armour Footwear
3. Chris Paul Nike Jordan
4. Kevin Durant Nike
5. Converse Shoes
6. Slide Sandals
7. Carmelo Anthony Nike Jordan
8. Stephen Curry Under Armour
9. Jordan Shoes
10. Stance Socks

SOURCE Store.NBA.com

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WEEKEND BOX OFFICE (April 13-15)
1. Rampage $34.5M
2. A Quiet Place $32.6M
3. Truth or Dare $19.1M
4. Ready Player One $11.2M
5. Blockers $10.3M
6. Black Panther $5.3M
7. Isle of Dogs $5M
8. I Can Only Imagine $3.8M
9. Tyler Perry's Acrimony $3.7M
10. Chappaquiddick $3M
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Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Tuesday
Nov242015

Capital One Continues College Football Bowl Marketing With TV, Bradshaw, Sweeps

By Barry Janoff

November 24, 2015: Capital One, which last week launched a multi-media campaign to support its alliance with the College Football Playoff and National Championship — anchored by a TV spot starring The Muppets and company spokesmen Charles Barkley, Samuel L. Jackson and Spike Lee — has expanded its effort with new spots, a sweepstakes and more guest appearances.

The umbrella campaign, "Bowl Mania," touts the financial firm's Quicksilver card and title sponsorship of the Capital One Orange Bowl, where on Dec. 31 one of two semi-final College Football Playoff games will be played in Sun Life Stadium, Miami Gardens, Florida (ESPN).

The initial spot, "Bowl Mania: Kermit," finds the guys watching a college football game on TV but with Kermit unable to stay due to demands from Miss Piggy.

Three new spots advance the story all the way to a tailgate party prior to the Capital One Orange Bowl, including a sweepstakes offering a trip and tickets to the game. (Details here).

In "Funny Guy," former college and NFL star quarterback Terry Bradshaw wants to joins Charles, Spike, and Samuel L. on bus trip to Capital One Orange Bowl and the National Championship Game, but they won't let him one the bus.

"We already have a funny man," Jackson says, pointing to Charles. Replies Bradshaw, "There's no way he's funnier than me." "Have you heard some of the stuff that comes out of his mouth?" asks Jackson.

As they get on the bus, Barkley says to a dejected Bradshaw, "Don't have me because you're the poor man's me." Walking away, Bradshaw says,  "If I could think of something, I'd say it."

In "Ball Control," the guys are at the pre-game tailgate party discussing tactics.

"If I was a coach I would never punt," says Barkley.

Lee asks, "Even with the ball on you town one-yard line, fourth down?"

"Never," says Barkley. Then, channeling such college football coaching legends as Eddie Robinson, Bobby Bowden and Bear Bryant, he says, "I understand field position is tantamount in a game of inches. But more critical than said inches are points, and to obtain points one must always control the ball."

As Jackson and Lee look on amazed, Jackson says, "Whoa, Chuck. It sounds like you actually know something about . . . "

But Barkley is distracted by something on the tailgate food table: "Wow! Bendy straws."

"Separated" finds Barkley planning a strategy in case the trio get separated. He offers aloud to a crowd of people his  "cell phone number" — 844-4CHUCKB — which actually links to the code to the Capital One sweepstakes details at Twitter: #CallChuckB. (Details here.)

The spots, all directed by Lee, end with Capital One's tag, "What's In Your Wallet?" and the text, "Official Sponsor of the College Football Playoff."

Lead agency is DDB Worldwide.

In addition to TV and the sweeps, Capital One will support with Internet, social media, outdoor in and around the South Florida region and fan and customer activations.

The other semi-final playoff game will be held in the Goodyear Cotton Bowl, also on Dec. 31, in AT&T Stadium, home of the NFL's Dallas Cowboys, in Arlington, Texas.

The CFB National Championship is scheduled for Jan. 11, 2016, in the University of Phoenix Stadium, Glendale, Az. It also airs on ESPN.

In 2010, Capital One signed a long-term deal to become a Corporate Champion partner of the NCAA, a top-tier partnership that also includes Coca-Cola and AT&T.

In 2014, Capital One signed a multi-year deal with ESPN to become title sponsor for the Orange Bowl.

Spike, Charles, Samuel L. (And Muppets) On CFB Bowl Mania Road Trip

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