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QUICK HITS

• Naismith Memorial Basketball Hall of Fame Finalists Class of 2018: Ray Allen, Maurice Cheeks, Charles “Lefty” Driesell, Hugh Evans, Grant Hill, Jason Kidd, Steve Nash, Rudy Tomjanovich, Chris Webber, Kim Mulkey, Katie Smith, Tina Thompson, Wayland Baptist University. Class of 2018 will be named during the NCAA Men’s Final Four weekend in San Antonio March 31-April 2.

• Serena Williams, who said her first auto purchase was a while Lincoln Navigator SUV she named “Ginger,” has signed to become an official spokesperson for the brand. A social media-based marketing campaign includes videos of Williams talking about and driving the 2018 Navigator, with ongoing videos to follow. “Partnering with a brand like Navigator comes from a genuine place,” she said in the first video. “Let’s just be honest: Serena Williams needs to be in the new Navigator.”

• The Smashing Pumpkins unveil 'Shiny And Oh So Bright' 36-city tour, their first tour in nearly 20 years, with founding members Billy Corgan, Jimmy Chamberlin, James Iha. Produced by Live Nation.

KEEPING SCORE

IMDbPro’s ALL-TIME TOP-GROSSING, LIVE-ACTION SPORTS-THEMED MOVIES*
1. The Blind Side (2009) $255.9M
2. The Karate Kid (2010) $176.6M
3. The Waterboy (1998) $161.5M
4. The Longest Yard (2005) $158.1M
5. Jerry Maguire (1996) $153.9M
6. Talladega Nights: The Ballad of Ricky Bobby (2006) $148.2M
7. Rocky IV (1985) $127.8M
8. Rocky III (1982) $125.1M
9. Seabiscuit (2003) $120.2M
10. Blades of Glory (2007) $118.6M
*These are the Top 10 domestic-grossing, live-action movies with sports as a central theme. These numbers have not been adjusted for inflation.

Data provided by Box Office Mojo

BUY SELL

Most-Watched Winter Olympics in U.S. TV History
1. Lillehammer, 1994* 204 million
2. Vancouver, 2010 190 million
3. Salt Lake City, 2002 187 million
T4. Torino, 2006 184 million
T4. Albertville, 1992 184 million
T4. Nagano, 1998 184 million
* Nancy Kerrigan/Tonya Harding incident

Source NBC Sports

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Daytona 500: Goodyear Daytona 500 Ads Below

COLLEGE

CFB Title Games '21-24
No. 1 Colleges Since '92
NCAA: More Health $$$
Cancer Drives Home
NCAA Reballs Madness

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Tuesday
Nov242015

Capital One Continues College Football Bowl Marketing With TV, Bradshaw, Sweeps

By Barry Janoff

November 24, 2015: Capital One, which last week launched a multi-media campaign to support its alliance with the College Football Playoff and National Championship — anchored by a TV spot starring The Muppets and company spokesmen Charles Barkley, Samuel L. Jackson and Spike Lee — has expanded its effort with new spots, a sweepstakes and more guest appearances.

The umbrella campaign, "Bowl Mania," touts the financial firm's Quicksilver card and title sponsorship of the Capital One Orange Bowl, where on Dec. 31 one of two semi-final College Football Playoff games will be played in Sun Life Stadium, Miami Gardens, Florida (ESPN).

The initial spot, "Bowl Mania: Kermit," finds the guys watching a college football game on TV but with Kermit unable to stay due to demands from Miss Piggy.

Three new spots advance the story all the way to a tailgate party prior to the Capital One Orange Bowl, including a sweepstakes offering a trip and tickets to the game. (Details here).

In "Funny Guy," former college and NFL star quarterback Terry Bradshaw wants to joins Charles, Spike, and Samuel L. on bus trip to Capital One Orange Bowl and the National Championship Game, but they won't let him one the bus.

"We already have a funny man," Jackson says, pointing to Charles. Replies Bradshaw, "There's no way he's funnier than me." "Have you heard some of the stuff that comes out of his mouth?" asks Jackson.

As they get on the bus, Barkley says to a dejected Bradshaw, "Don't have me because you're the poor man's me." Walking away, Bradshaw says,  "If I could think of something, I'd say it."

In "Ball Control," the guys are at the pre-game tailgate party discussing tactics.

"If I was a coach I would never punt," says Barkley.

Lee asks, "Even with the ball on you town one-yard line, fourth down?"

"Never," says Barkley. Then, channeling such college football coaching legends as Eddie Robinson, Bobby Bowden and Bear Bryant, he says, "I understand field position is tantamount in a game of inches. But more critical than said inches are points, and to obtain points one must always control the ball."

As Jackson and Lee look on amazed, Jackson says, "Whoa, Chuck. It sounds like you actually know something about . . . "

But Barkley is distracted by something on the tailgate food table: "Wow! Bendy straws."

"Separated" finds Barkley planning a strategy in case the trio get separated. He offers aloud to a crowd of people his  "cell phone number" — 844-4CHUCKB — which actually links to the code to the Capital One sweepstakes details at Twitter: #CallChuckB. (Details here.)

The spots, all directed by Lee, end with Capital One's tag, "What's In Your Wallet?" and the text, "Official Sponsor of the College Football Playoff."

Lead agency is DDB Worldwide.

In addition to TV and the sweeps, Capital One will support with Internet, social media, outdoor in and around the South Florida region and fan and customer activations.

The other semi-final playoff game will be held in the Goodyear Cotton Bowl, also on Dec. 31, in AT&T Stadium, home of the NFL's Dallas Cowboys, in Arlington, Texas.

The CFB National Championship is scheduled for Jan. 11, 2016, in the University of Phoenix Stadium, Glendale, Az. It also airs on ESPN.

In 2010, Capital One signed a long-term deal to become a Corporate Champion partner of the NCAA, a top-tier partnership that also includes Coca-Cola and AT&T.

In 2014, Capital One signed a multi-year deal with ESPN to become title sponsor for the Orange Bowl.

Spike, Charles, Samuel L. (And Muppets) On CFB Bowl Mania Road Trip

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