Top
POLL POSITION
What Are You Watching In June 2018?
 
pollcode.com free polls
QUICK HITS

• The NBA London Game 2019 will feature a regular-season game between the Washington Wizards and the New York Knicks in The O2 on Thursday, Jan. 17. Marketing partners include Foot Locker, Gatorade, Nike, SAP and Tissot, with additional partners to be unveiled in the coming months.

• The Denver Broncos home field is getting a temporary name change to Broncos Stadium at Mile High. It had been Sports Authority Field at Mile High, but the national sporting goods retailer, which had been based in Englewood, Col., ceased operations in July 2016. A search for a more permanent naming rights holder is currently underway.

• Per AP Sports: Burger King in Russia ran a promotion on social media offering a lifetime supply of Whoppers to any women who become pregnant by World Cup players. The offer was then deleted, In a statement Wednesday to AP, Burger King said, “We are sorry about the clearly offensive promotion that the team in Russia launched online. (It) does not reflect our brand or our values and we are taking steps to ensure this type of activity does not happen again.”

• The PGA TOUR has signed a deal with Facebook to distribute exclusive Saturday and Sunday live competition coverage, on a free basis, from eight tournaments leading into the FedExCup Playoffs for the 2017-18 season. Airing on Facebook Watch in the U.S., coverage begins at the Travelers Championship on June 23-24. Other events in 2018 include: Quicken Loans National; A Military Tribute at The Greenbrier; John Deere Classic; RBC Canadian Open; World Golf Championships-Bridgestone Invitational; Wyndham Championship; and The Northern Trust.

KEEPING SCORE

Top-Selling MLB Jerseys (Jan.-May 2018)

1. Jose Altuve Houston Astros
2. Aaron Judge New York Yankees
3. Clayton Kershaw Los Angeles Dodgers
4. Giancarlo Stanton New York Yankees
5. George Springer Houston Astros
6. Anthony Rizzo Chicago Cubs
7. Kris Bryant Chicago Cubs
8. Shohei Otani Los Angeles Angels
9. Carlos Corea Hoston Astros
10. Mookie Betts Boston Red Sox
11. Mike Trout Los Angeles Angels
12. Cody Bellinger Los Angeles Dodgers
13. Buster Posey San Francisco Giants
14. Javier Baez Chicago Cubs

SOURCE: MLBShop.com

BUY SELL

WEEKEND BOX OFFICE (June 15-17)

1. Incredibles 2 - Disney - $180 M ($231.5M worldwide)
2. Ocean's 8 - Warner Bros. - $19.6M
3. Tag - Warner Bros. - $14.6M
4. Solo: A Star Wars Story - Disney - $9.1M
5. Deadpool 2 - 20th Century Fox - $8.8M
6. Hereditary - A24 - $7M
7. Superfly - Sony - $6.3M
8. Avengers: Infinity War - Disney - $5.3M
9. Adrift - STX Entertainment - $2.1M
10. Book Club - Paramount - $1.9M
11. A Wrinkle In Time - Disney - $1.8M
12. Gotti - Vertical Entertainment - $1.7M

NOTE: Jurassic World: Fallen Kingdom - Universal $173.6M international (opens in U.S. June 22)

SOURCE: COMSCORE.com

SEARCH

NYSportsJournalism.com + Topic Of Requested Search

MGM: Creed II Nov. 21 World Cup Ads Below

COLLEGE

Men's Hoops Are 'Toxic'
No. 1 Colleges Since '92
Notre Dame Builds Brand
Cancer Drives Home
CFB Title Games '21-24

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Monday
Mar122018

In 2018, Capital One Mad Again For March With 'Amigos' Charles, Spike, Samuel L.

By Barry Janoff

March 12, 2018: March Madness is back and so is NCAA corporate partner Capital One and so are the "Three Musk-Amigos” — Charles Barkley, Spike Lee and Samuel L. Jackson — united for the fifth year on their Final Four road trip.

Last year, the guest star was Gloria Gaynor. This time, CBS broadcaster Jim Nantz joins in on the fun as Barkley, Lee and Jackson make their way to San Antonio, with humorous incidents along the way.

Lead agency is DDB, Chicago. As in past years, the spots were directed by Lee.

In addition to the TV spots, Capital One's involvement in March Madness 2017 is multi-platform.

This year, it includes sponsorship of the March Madness Bracket Challenge, title sponsor of the Capital One JamFest — part of the three-day March Madness Music Festival (in The Hemisfair) that also includes the AT&T Block Party and Coca-Cola Music (March 30-April 1) — the Final Four Fan Fest presented by Capital One (in the Henry B. Gonzalez Convention Center) and Capital One Championship Central on-air during Final Four weekend broadcasts on TBS.

The Capital One JamFest (April 1) will star Maroon 5.

The company is also presenting sponsor for Tourney Town at the Women's Final Four in Columbus, OH (March 31 and April 2).

New this time, the financial firm has launched what it calls the "Capital One Road to the Final Four Flavor Promotion," an offshoot of one of its new spots, “A La Mode,” in which Charles doesn’t know San Antonio’s history Alamo, thinking instead its “Fort A La Mode, where they sell ice cream.”

According to Capital One, “Reply (on social media) with a unique ice cream flavor inspired by #MarchMadness for your chance to win $4,000 using #FanAntonio + #Contest. No Purchase Necessary.” (Details here.)

In the new series, Barkley is, again, the butt of most of the jokes. In addition to his mis-speaking The Alamo as “a la mode,” he calls an armadillo a “turtle rat” and sings “Home on the Range” with the line, “Where the deer and the cantaloupe play.”

Capital One has consistently been among the biggest spenders during March Madness.

In 2016, Capital One had the fourth-largest national spend during the Tournament, $50 million, with 198 commercial units, according to media intelligence firm Kantar Media, NY.

The leader in 2017 was General Motors, with $83 million in ad spend and 329 units, including pre- and post- game programming, followed by AT&T with $66 million (334 units) and Coca-Cola at $56 million (268 units).

NCAA Corporate Champions are AT&T, Capital One and Coca-Cola.

NCAA Corporate Partners include Buffalo Wild Wings, Buick, Enterprise, Google Cloud, Infinity, Intel, Lowe’s, Marriott, Nabisco, Northwestern Mutual, Pizza Hut, Reese’s, Unilever and Wendy’s.

Among the new Capital One March Madness spots:

Longhorns
Charles doesn’t believe that a breed of livestock in Texas with long horns are actually called longhorns, or that birds that run along the road are called road runners or that weeds that tumble on the ground are called tumble weeds.

Friends In Low Places
The trio, on horseback and dressed as cowboys, sing Garth Brooks’ “Friends in Low Places” (“I got friends in low places/Where the whiskey drowns and the beer chases/My blues away/And I’ll be okay/I’m not big on social graces, think I'll slip on down to the oasis Oh, I've got friends in low places”).

Hitting The Trail
Charles, Spike and Samuel L. are bonding as they hit the trail to San Antonio, dressed in western garb, leading Barkley to refer to them as “The Three Musk-Amigos.”

A La Mode
Charles mis-remembers The Alamo and is more excited about visiting the A La Mode than the Final Four, mistaking the historic site in San Antonio for a fort that serves ice cream.

Spending Habits
This spot actually shows a Capital One card feature in action: Charles needs to lock his Capital One card not because he lost it but because, “I do not trust my spending habits around smoked meats . . . or friendship bracelets, Bonzi trees, garned gnomes, hermit crabs and especially at arts & craft festivals.”

Cantaloupe
Led by Charles, the trio sing a version of “Home on the Range,” but with the line, “Where the deer and the cantaloupe play" because "Deer love cantaloupe."

Turtle Rat
Barkley mistakes an armadillo for a “turtle rat.”

Welcome
Nantz welcomes Spike, Charles and Samuel L. to San Antonio, but using his on-air broadcasting voice, infused with such TV terms as, “Guys, thanks for being here. I’ll be right back with some game-time snacks.”

March Madness

Back to Home Page