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QUICK HITS

• Nascar and Goodyear have extended their alliance under which Goodyear is the exclusive tire company for Nascar's top three racing series, which dates back to 1954.
• UFC said that Cris "Cyborg" Justino would defend her UFC women's featherweight title against Holly Holm at UFC 219 in T-Mobile Arena, Las Vegas, on Dec. 30. Holms knocked out the previously unbeaten Ronda Rousey in 2015 to win the UFC women's bantamweight title but lost the belt to Miesha Tate.
• José Altuve of the Houston Astros named 2017 AL MVP.
• Giancarlo Stanton of the Miami Marlins named 2017 NL MVP.
has signed a five-year extension with to continue as "Official Fan-to-Fan Ticket Marketplace" for and the 30 clubs. "A valuable partner for our teams and their fans over the past decade."
• As a complement to NBC’s primary broadcast of the Monster Energy Nascar Cup Series Championship race from Homestead-Miami Speedway on Nov. 19,  NBCSN’s Hot Pass telecast will offer simultaneous live coverage dedicated to each of the Championship four drivers — Brad Keselowski, Martin Truex Jr., Kevin Harvick and Kyle Busch — as well as Dale Earnhardt Jr. in his final Nascar Cup Series race.

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Hottest Marketing Event Oct. 2017
 
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KEEPING SCORE

TCS NYC Marathon InfoGraphics
• Average age of participants Nov. 5, 2017: 41.2 years old
• 11,696 participants will represent their running clubs
• More than 50,000 people will cross the finish line
• 305 runners will celebrate their birthday on Marathon Day
• Cost to take a taxi on the NYC Marathon 26.2 mile route: $68.50 (no traffic)
• The biggest and smallest includes on the race route are both on the Verrazano Bridge
• Number of hot dog vendor carts needed to cove the course: 34,584
• Number of intersections crossed by Marathon runners: 300
• Number of times needed to climb 104 stories of One World Trade Center to complete a marathon: 101+
• Size running shoe needed for the Statue of Liberty: 879

SOURCE: TCS NYC MARATHON

BUY SELL

Top-Selling MLB Jerseys (MLBShop.com)

1. George Springer Houston Astros
2. Justin Verlander Houston Astros
3. Anthony Rizzo Chicago Cubs
4. Yasiel Puig Los Angeles Dodgers
5. Francisco Lindor Cleveland Indians
6. José Altuve Houston Astros
7. Enrique Hernandez Los Angeles Dodgers
8. Clayton Kershaw Los Angeles Dodgers
9. Ernie Banks Chicago Cubs
10. David Ortiz Boston Red Sox
SOURCE: MLBSHOP.COM

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Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Saturday
Mar082014

MLS Juices Marketing Line-Up Via Multi-Year Alliance With Capri Sun, Kraft Foods

Special to NYSportsJournalism.com

March 7, 2014: Major League Soccer has signed its second major alliance during the days before the start of the 2014 season this weekend, unveiling a multi-year sponsorship with Capri Sun and Kraft Foods.

Under the terms of the new agreement, Capri Sun becomes the official juice drink of MLS. Other participating Kraft brands include Kool-Aid, Country Time Lemonade and Tang, which will activate in stores nationwide.

Financial terms were not disclosed.

MLS this week also signed an alliance with Chipotle as the official fast-casual restaurant of the league. In addition, the league unveiled a brand campaign for the 2014 season, "For Club and Country," to air across all national and regional media partners.

The alliance with MLS will enable Capri Sun to support and build on its soccer platforms, with a focus on youth soccer and clinics. Marketing will include Internet, social media and POP, where MLS players will appear on-pack during the “back to school” time frame.

In addition, Capri Sun said it would enlist MLS players as part of its Capri Sun Kids vs. Pros campaign, in which kids challenge athletes in on-line games in their respective sport. Athletes in the campaign include John Cena (WWE), Stephen Curry (NBA), Gabby Douglas (gymnastics) and David Ortiz (MLB).

"Several of our beverages, specifically Capri Sun, are found on the ‘sidelines’ of so many soccer matches. It’s honestly a natural fit for us.”

“MLS has played a seminal role in the growth and popularity of soccer across the U.S. – and bringing soccer to the forefront of sport," Greg Guidotti, senior director of refreshment beverages for Kraft Foods, said in a statement. "Several of our beverages, specifically Capri Sun, are found on the ‘sidelines’ of so many soccer matches. It’s honestly a natural fit for us.”

According to David Wright, svp-global sponsorship for MLS, "MLS’ grassroots extensions have become an important component to the growth of the league, and Kraft Beverages has elected to take a leadership position within that ever-growing space. We look forward to partnering with Kraft Beverages for many years to come."

Other MLS marketing partners include adidas, Allstate, AT&T, Anhueser-Busch (Budweiser), Gatorade, The Home Depot, Xbox One, Wells Fargo, Panasonic, Pepsi, Red Bull, Visa and Volkswagen.

MLS Spices Up Marketing Roster, Fan Activation With Chipolte Alliance

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