Top
POLL POSITION
What Are You Watching In April 2018
 
pollcode.com free polls
QUICK HITS

• Reebok has named Melanie Boulden vp-marketing to lead Reebok’s global marketing strategy and execution. Boulden was most recently svp-global marketing for Crayola. “What’s most exciting is that Reebok today is a brand with a truly inspirational message and purpose,” said Boulden.

• The Kansas City Chiefs and Los Angeles Rams will play in Estadio Azteca, Mexico City, on Monday Night Football, Nov. 19 (8:30 PM ET) on ESPN.

• Jon Gruden’s first game as head coach for the Oakland Raiders in 2018 after spending the past nine seasons as ESPN’s Monday Night Football analyst, will be Sept. 10 on ESPN’s Monday Night Football. This will also be the first Monday Night Football game in Oakland since the opening week of the 2012 NFL season.

KEEPING SCORE

Top Selling NBA Footwear
1. LeBron James Nike
2. Under Armour Footwear
3. Chris Paul Nike Jordan
4. Kevin Durant Nike
5. Converse Shoes
6. Slide Sandals
7. Carmelo Anthony Nike Jordan
8. Stephen Curry Under Armour
9. Jordan Shoes
10. Stance Socks

SOURCE Store.NBA.com

BUY SELL

WEEKEND BOX OFFICE (April 13-15)
1. Rampage $34.5M
2. A Quiet Place $32.6M
3. Truth or Dare $19.1M
4. Ready Player One $11.2M
5. Blockers $10.3M
6. Black Panther $5.3M
7. Isle of Dogs $5M
8. I Can Only Imagine $3.8M
9. Tyler Perry's Acrimony $3.7M
10. Chappaquiddick $3M
SOURCE COMSCORE

SEARCH

NYSportsJournalism.com + Topic Of Requested Search

State Farm: 'Teammates' See More Ads Below

COLLEGE

CFB Title Games '21-24
No. 1 Colleges Since '92
NCAA: More Health $$$
Cancer Drives Home
NCAA Reballs Madness

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Saturday
Mar082014

MLS Juices Marketing Line-Up Via Multi-Year Alliance With Capri Sun, Kraft Foods

Special to NYSportsJournalism.com

March 7, 2014: Major League Soccer has signed its second major alliance during the days before the start of the 2014 season this weekend, unveiling a multi-year sponsorship with Capri Sun and Kraft Foods.

Under the terms of the new agreement, Capri Sun becomes the official juice drink of MLS. Other participating Kraft brands include Kool-Aid, Country Time Lemonade and Tang, which will activate in stores nationwide.

Financial terms were not disclosed.

MLS this week also signed an alliance with Chipotle as the official fast-casual restaurant of the league. In addition, the league unveiled a brand campaign for the 2014 season, "For Club and Country," to air across all national and regional media partners.

The alliance with MLS will enable Capri Sun to support and build on its soccer platforms, with a focus on youth soccer and clinics. Marketing will include Internet, social media and POP, where MLS players will appear on-pack during the “back to school” time frame.

In addition, Capri Sun said it would enlist MLS players as part of its Capri Sun Kids vs. Pros campaign, in which kids challenge athletes in on-line games in their respective sport. Athletes in the campaign include John Cena (WWE), Stephen Curry (NBA), Gabby Douglas (gymnastics) and David Ortiz (MLB).

"Several of our beverages, specifically Capri Sun, are found on the ‘sidelines’ of so many soccer matches. It’s honestly a natural fit for us.”

“MLS has played a seminal role in the growth and popularity of soccer across the U.S. – and bringing soccer to the forefront of sport," Greg Guidotti, senior director of refreshment beverages for Kraft Foods, said in a statement. "Several of our beverages, specifically Capri Sun, are found on the ‘sidelines’ of so many soccer matches. It’s honestly a natural fit for us.”

According to David Wright, svp-global sponsorship for MLS, "MLS’ grassroots extensions have become an important component to the growth of the league, and Kraft Beverages has elected to take a leadership position within that ever-growing space. We look forward to partnering with Kraft Beverages for many years to come."

Other MLS marketing partners include adidas, Allstate, AT&T, Anhueser-Busch (Budweiser), Gatorade, The Home Depot, Xbox One, Wells Fargo, Panasonic, Pepsi, Red Bull, Visa and Volkswagen.

MLS Spices Up Marketing Roster, Fan Activation With Chipolte Alliance

Back to Home Page