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QUICK HITS

• Weekend Box Office via Comscore: 
1. Tyler Perry's Boo 2! A Madea Halloween $21.6M
2. Geostorm $13.3M
3. Happy Death Day $9.4M
4. Blade Runner 2049 $7.2M
5. Only The Brave - Sony $6M
6. The Foreigner $5.5M
7. It $3.5M
8. The Snowman 3.4M
9. American Made $3.2M
10. Kingsman: The Golden Circle $3M

• The NFL has unveiled the Super Bowl Ticket Giveaway, an initiative this season to "surprise fans across the country with an invitation to attend Super Bowl LII in Minnesota on February 4, 2018. A total of 500 free tickets will be distributed under the program as a way to give back to dedicated NFL fans and provide them with a once-in-a-lifetime experience."
• Farmers Insurance has extended its alliance with PGA TOUR player Rickie Fowler for three years (2018-2020).  Fowler has been a brand ambassador since 2012. Fowler has been featured in the Farmers "We Know From Experience" advertising campaign, including the recent "Chauffeur Terrier" television commercial, along with other digital marketing platforms.

POLL POSITION
Hottest Marketing Event Oct. 2017
 
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KEEPING SCORE

MLB 2017 Awards Schedule
• Oct. 26
Rawlings Gold Glove finalists on Twitter (12 PM. ET)
• Nov. 6
BBWAA Awards Finalists MLB Network
• Nov .7
Rawlings Gold Glove Awards ESPN (9 PM. ET)
• Nov. 9
Louisville Silver Sluggers MLB Network, (6 PM. ET)
• Nov. 10
Wilson Defensive Players of the Year MLB Network (6 PM. ET)
• Nov. 13
Jackie Robinson Rookies of the Year MLB Network (6 PM ET)
• Nov. 14
Managers of the Year MLB Network (6 PM. ET)
• Nov. 15
Cy Young Awards MLB Network( 6 PM ET)
• Nov. 16
Most Valuable Players MLB Network ( 6 PM ET)
• Nov. 17
Esurance MLB Awards MLB Network

BUY SELL

NBA Teams With Jersey-Patch Deals (To Date):

• Atlanta Hawks (Shareware)
• Boston Celtics (GE)
• Brooklyn Nets (Infor)
• Cleveland Cavaliers (Goodyear)
• Denver Nuggets (Western Union)
• Detroit Pistons (Flagstaff Bank)
• Golden State Warriors (Rakuten)
• Los Angeles Lakers (Wish)
• Miami Heat (Ultimate Software)
• Milwaukee Bucks (Harley Davidson)
• Minnesota Timberwolves (Fitbit)
• New York Knicks (Squarespace)
• Orlando Magic (Disney World)
• Philadelphia 76ers (StubHub)
• Sacramento Kings (Blue Diamond)
• Toronto Raptors (Sun Life)
• Utah Jazz (Qualtrics)
All patches will be 2.5 x 2.5 on the left side, with a Nike Swoosh logo on the right side.

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Coaches Make ACS Call
NCAA Plans '18 Final 4
Final Four '22 In NOLA
Cancer Drives Home
Nissan House Open

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Friday
Dec232016

Top Female Sports Marketer Of The Year: Lloyd A Top Scorer On And Off The Pitch

By the Staff of NYSportsJournalism.com

December 23, 2016: Carli Lloyd has been a member of the U.S. Women’s National Soccer Team for more than 11 years. Among the co-captain’s highlights, she scored the gold medal-winning goals in both the 2008 and 2012 Olympic finals, and in more 225 matches, she has the sixth most goals in U.S. women’s soccer history (90).

With that, she has become off the pitch among the top female athlete product pitchers in  the world.

Her endorsement roster, under the auspices of William Morris Endeavor, includes Nike, Xfinity, Visa, Hand & Stone, NJM Insurance, Heineken, Krave Jerky, Whole Foods and Beats by Dre.

With Mission AthleteCare, where she is a partner and helps to develop products as well as endorse them. She will join MLS MVP David Villa, NBA All-Star Dwyane Wade, and NHL All-Star John Tavares in a new campaign to promote their just-launched line of Heating Accessories & Gear.

"We're fired up to welcome both Carli and David to the Mission Team," Josh Shaw, founder and CEO for Mission (which was named Grand Sports Marketer of the Year in 2012 by NYSportsJournalism) said when Lloyd and Villa joined the company earlier this year. "They both embody the true DNA of what we stand for at Mission.

"Their commitment to excellence on and off the field is exactly how we operate at Mission, and we're proud to be aligned with two of the great leaders in all of sports. As we expand to new frontiers with Thermoregulation technologies, Carli and David will be critical partners for us in designing, developing and delivering game-changing technologies for athletes at every level of play — in all temperatures," said Shaw.

This year, she authored her autobiography, When Nobody Was Watching — with a young readers’ adaption, All Heart — got married, played for the Houston Dash (National Women’s Soccer League), oversaw The Carli Lloyd Soccer Camp and made personal appearances not only on behalf of her marketing partners and new book but also as a motivational speaker for young girls.

Of perhaps great impact, she was among a group of players from the U.S. Women’s National Soccer team to file a complaint about wage discrimination, regarding their pay versus the Men’s National Soccer Team (with Becky Sauerbrunn, Alex Morgan, Megan Rapinoe and Hope Solo).

"The pay disparity between men and women is just too large, and we want to continue to fight. The generation of players before us fought, and we want to continue the fight," Lloyd said during media events this past March and April.

Lloyd, the reigning 2015 FIFA Women’s Player of the Year, scored 17 goals in 21 games and added a team-leading 11 assists in 2016. For her efforts she was nominated for the 2016 FIFA Women’s Player of the Year award along with Melanie Behringer (Germany) and Marta (Brazil).

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