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deal w O via the NFL Players Inc. licensing- unit. "Since partnering in 2013, and have helped nearly 1,000 players connect with hundreds of brands to share campaigns, reaching more than 1 billion fans worldwide."

• The has named Shenzhen, as the host city for 2019-2028, a deal that includes the building of a 12K-seat venue, and doubling the prize money to $14M for the Top 8 singles players and Top 8 doubles teams.

• Overwatch League said that its first week of competition drew more than 10 million viewers via Twitch, MLG, and Chinese streaming partners ZhanQi TV, NetEase CC and Panda TV. Opening day had an average audience per minute of 408,000.

• Coca-Cola, International Speedway Corp. and Nascar have signed an extension to their partnerships under which Coca-Cola, would "continue its deep-rooted history in the sport by engaging racing fans across Nascar’s three national series and 12 ISC-operated race tracks" and events including the Coca-Cola 600 and the Coca-Cola 400. Coca-Cola-sponsored drivers include Austin Dillon, Denny Hamlin, Kyle Larson, Joey Logano, Ryan Newman, Daniel Suarez and Darrell “Bubba” Wallace Jr. Coca-Cola said it "has been involved with stock car racing for 50 years," and became an official partner with Nascar in 1998.

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Most Popular NBA Jerseys (Oct.-Dec. 2017)
1. Stephen Curry, Golden State Warriors
2. LeBron James, Cleveland Cavaliers
3. Kevin Durant, Golden State Warriors
4. Giannis Antetokounmpo, Milwaukee Bucks
5. Kristaps Porzingis, New York Knicks
6. Joel Embiid, Philadelphia 76ers
7. Russell Westbrook, Oklahoma City Thunder
8. Ben Simmons, Philadelphia 76ers
9. Kawhi Leonard, San Antonio Spurs
10. James Harden, Houston Rockets
11. Lonzo Ball, Los Angeles Lakers
12. Kyrie Irving, Boston Celtics
13. Klay Thompson, Golden State Warriors
14. Damian Lillard, Portland Trail Blazers
15. Jimmy Butler, Minnesota Timberwolves

Most Popular Team Merchandise
1. Golden State Warriors
2. Cleveland Cavaliers
3. Philadelphia 76ers
4. Los Angeles Lakers
5. New York Knicks
6. Milwaukee Bucks
7. Boston Celtics
8. San Antonio Spurs
9. Chicago Bulls
10. Oklahoma City Thunder
Source: NBAStore.com

The 67th NBA All-Star Game will take place on Sunday, Feb. 18 at Staples Center in Los Angeles. TNT will televise (8 PM ET)

BUY SELL

2018 NBA All-Star Game

East Starters: Giannis Antetokounmpo, DeMar DeRozan, Kyrie Irving, LeBron James, Joel Embiid
West Starters: Kevin Durant, Stephen Curry, Anthony Davis, James Harden, DeMarcus Cousins
The All-Star teams will still feature 12 players from each conference, but the captains — James and Curry — will select the team rosters without regard for conference affiliation.

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Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Friday
Dec232016

Top Female Sports Marketer Of The Year: Lloyd A Top Scorer On And Off The Pitch

By the Staff of NYSportsJournalism.com

December 23, 2016: Carli Lloyd has been a member of the U.S. Women’s National Soccer Team for more than 11 years. Among the co-captain’s highlights, she scored the gold medal-winning goals in both the 2008 and 2012 Olympic finals, and in more 225 matches, she has the sixth most goals in U.S. women’s soccer history (90).

With that, she has become off the pitch among the top female athlete product pitchers in  the world.

Her endorsement roster, under the auspices of William Morris Endeavor, includes Nike, Xfinity, Visa, Hand & Stone, NJM Insurance, Heineken, Krave Jerky, Whole Foods and Beats by Dre.

With Mission AthleteCare, where she is a partner and helps to develop products as well as endorse them. She will join MLS MVP David Villa, NBA All-Star Dwyane Wade, and NHL All-Star John Tavares in a new campaign to promote their just-launched line of Heating Accessories & Gear.

"We're fired up to welcome both Carli and David to the Mission Team," Josh Shaw, founder and CEO for Mission (which was named Grand Sports Marketer of the Year in 2012 by NYSportsJournalism) said when Lloyd and Villa joined the company earlier this year. "They both embody the true DNA of what we stand for at Mission.

"Their commitment to excellence on and off the field is exactly how we operate at Mission, and we're proud to be aligned with two of the great leaders in all of sports. As we expand to new frontiers with Thermoregulation technologies, Carli and David will be critical partners for us in designing, developing and delivering game-changing technologies for athletes at every level of play — in all temperatures," said Shaw.

This year, she authored her autobiography, When Nobody Was Watching — with a young readers’ adaption, All Heart — got married, played for the Houston Dash (National Women’s Soccer League), oversaw The Carli Lloyd Soccer Camp and made personal appearances not only on behalf of her marketing partners and new book but also as a motivational speaker for young girls.

Of perhaps great impact, she was among a group of players from the U.S. Women’s National Soccer team to file a complaint about wage discrimination, regarding their pay versus the Men’s National Soccer Team (with Becky Sauerbrunn, Alex Morgan, Megan Rapinoe and Hope Solo).

"The pay disparity between men and women is just too large, and we want to continue to fight. The generation of players before us fought, and we want to continue the fight," Lloyd said during media events this past March and April.

Lloyd, the reigning 2015 FIFA Women’s Player of the Year, scored 17 goals in 21 games and added a team-leading 11 assists in 2016. For her efforts she was nominated for the 2016 FIFA Women’s Player of the Year award along with Melanie Behringer (Germany) and Marta (Brazil).

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