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What Are You Watching In April 2018
 
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• Reebok has named Melanie Boulden vp-marketing to lead Reebok’s global marketing strategy and execution. Boulden was most recently svp-global marketing for Crayola. “What’s most exciting is that Reebok today is a brand with a truly inspirational message and purpose,” said Boulden.

• The Kansas City Chiefs and Los Angeles Rams will play in Estadio Azteca, Mexico City, on Monday Night Football, Nov. 19 (8:30 PM ET) on ESPN.

• Jon Gruden’s first game as head coach for the Oakland Raiders in 2018 after spending the past nine seasons as ESPN’s Monday Night Football analyst, will be Sept. 10 on ESPN’s Monday Night Football. This will also be the first Monday Night Football game in Oakland since the opening week of the 2012 NFL season.

KEEPING SCORE

Top Selling NBA Footwear
1. LeBron James Nike
2. Under Armour Footwear
3. Chris Paul Nike Jordan
4. Kevin Durant Nike
5. Converse Shoes
6. Slide Sandals
7. Carmelo Anthony Nike Jordan
8. Stephen Curry Under Armour
9. Jordan Shoes
10. Stance Socks

SOURCE Store.NBA.com

BUY SELL

WEEKEND BOX OFFICE (April 20-22)
1. A Quiet Place $22M
2. Rampage $21M
3. I Feel Pretty $16.2M
4. Super Troopers 2 $14.7M
5. Blumhouse's Truth or Dare $7.9M
6. Ready Player One $7.5M
7. Blockers $6.9M
8. Black Panther $4.6M
9. Traffik $3.9M
10. Isle of Dogs $3.4M
SOURCE COMSCORE

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Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Friday
Dec232016

Top Female Sports Marketer Of The Year: Lloyd A Top Scorer On And Off The Pitch

By the Staff of NYSportsJournalism.com

December 23, 2016: Carli Lloyd has been a member of the U.S. Women’s National Soccer Team for more than 11 years. Among the co-captain’s highlights, she scored the gold medal-winning goals in both the 2008 and 2012 Olympic finals, and in more 225 matches, she has the sixth most goals in U.S. women’s soccer history (90).

With that, she has become off the pitch among the top female athlete product pitchers in  the world.

Her endorsement roster, under the auspices of William Morris Endeavor, includes Nike, Xfinity, Visa, Hand & Stone, NJM Insurance, Heineken, Krave Jerky, Whole Foods and Beats by Dre.

With Mission AthleteCare, where she is a partner and helps to develop products as well as endorse them. She will join MLS MVP David Villa, NBA All-Star Dwyane Wade, and NHL All-Star John Tavares in a new campaign to promote their just-launched line of Heating Accessories & Gear.

"We're fired up to welcome both Carli and David to the Mission Team," Josh Shaw, founder and CEO for Mission (which was named Grand Sports Marketer of the Year in 2012 by NYSportsJournalism) said when Lloyd and Villa joined the company earlier this year. "They both embody the true DNA of what we stand for at Mission.

"Their commitment to excellence on and off the field is exactly how we operate at Mission, and we're proud to be aligned with two of the great leaders in all of sports. As we expand to new frontiers with Thermoregulation technologies, Carli and David will be critical partners for us in designing, developing and delivering game-changing technologies for athletes at every level of play — in all temperatures," said Shaw.

This year, she authored her autobiography, When Nobody Was Watching — with a young readers’ adaption, All Heart — got married, played for the Houston Dash (National Women’s Soccer League), oversaw The Carli Lloyd Soccer Camp and made personal appearances not only on behalf of her marketing partners and new book but also as a motivational speaker for young girls.

Of perhaps great impact, she was among a group of players from the U.S. Women’s National Soccer team to file a complaint about wage discrimination, regarding their pay versus the Men’s National Soccer Team (with Becky Sauerbrunn, Alex Morgan, Megan Rapinoe and Hope Solo).

"The pay disparity between men and women is just too large, and we want to continue to fight. The generation of players before us fought, and we want to continue the fight," Lloyd said during media events this past March and April.

Lloyd, the reigning 2015 FIFA Women’s Player of the Year, scored 17 goals in 21 games and added a team-leading 11 assists in 2016. For her efforts she was nominated for the 2016 FIFA Women’s Player of the Year award along with Melanie Behringer (Germany) and Marta (Brazil).

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